9 Jan 2020
How do luxe shoppers want brands to behave on social?

As social media becomes a bigger and bigger part of our life, brands are tapping into this with ‘social-first’ strategies that meet people on their beloved platforms. But as we click-til-you-drop, how are luxury labels finding their voice and appealing to people in this new landscape?

Alex Nevedovsky is head of business development at WANNABY, a Belarus-based AR commerce start-up that’s disrupting the online shopping space. One of its apps, Wanna Kicks, lets customers try on and shop for sneakers in AR, and has partnered with Gucci among other brands.

Evolène Colomer works as an account manager at DREST, the fashion platform created by Lucy Yeomans, which combines editorial, gamification, and luxury retail to deliver the fashion experience of the future.

Ben Jeffries is the CEO and co-founder of influencer marketing company Influencer, which he launched at the age of 21. An entrepreneur and speaker, he has been nominated for and won various awards, like Media Week’s Rising Star: Media Owner 2018.

Rohan Midha is the co-founder and former CEO of creative influencer marketing agency PMYB, which combined science and strategy to create brand campaigns. PMYB quickly grew to be one of the most respected influencer marketing agencies in the UK, working with leading companies like Ancestry, Groupon, Apple Music, Western Union, and Vodafone. Rohan also developed the unique Chromo-Influencer™ selection process, which identified the most effective influencers to improve the return on investment of PMYB's clients.

Jennifer Barton is a native New Yorker-turned-Londoner who studied French and Russian literature. She’s written on fashion, parenting, lifestyle, tech and more for The Sun, HuffPost, Marie Claire, The Sunday Telegraph’s Stella mag and more. When she’s not writing, she’s running after her four children and pet bulldog.