Apr 9, 2019
How is the fashion industry going virtual?

As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.

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What would the fashion world look like if all clothes and models were digitally rendered? This idea of a clothes-less fashion industry is no longer far-removed from reality, as experimental digital offerings have infiltrated the creative and marketing element of the sector. While people have traditionally placed value on having physical contact with fashion products, new, and often younger audiences are craving something different. And with CGI and virtual rendering on the rise, fashion is looking to create a more seamless and immersive digital offer.