How do Gen Zers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this emerging generation.
Consumer skepticism has seen an array of celebrity beauty brands develop a less-than-favorable reputation. However, invested consideration from emerging players such as Rhode by Hailey Bieber has been shown to win over beauty buffs in an oversaturated market, carving out a blueprint for success.
With youth unemployment in China reaching record highs, graduates are increasingly opting for vocational training to give themselves a fighting chance in a crowded job market. The shift suggests a glaring mismatch between the Chinese education system and the current labour market.
School Strike 4 Climate has created a sick note signed by climate PhDs encouraging kids to skip class to take part in a national climate protest without worrying about being punished. The campaign recognises the urgency of the climate crisis and the need for community action to tackle it.
The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.
Jil Sander, the sleek, sophisticated brand with a storied history, is often lauded for its minimalism, but its creative efforts demonstrate how luxury can be so much more than quiet. In doing so, it is attracting younger consumers who are looking to add individualism into the mix.
A 50-part video series posted by TikTok user Reesa Teesa detailing her ex-husband’s pathological lying has gone viral on the platform. Exemplifying social media as reality entertainment, the phenomenon also reveals people’s paradoxical attitudes toward long-form storytelling.