How do Gen Zers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this emerging generation.
Company goals incongruent with Gen Z's environmental ethics are having a negative impact on their work motivation, effort, and productivity – even often leading to friction with management. But with the right brand mission, there’s value to be unlocked in this purpose-driven generation.
According to research, half of US adults are open to signing a prenup – a marked uptick from earlier years – signaling a change in popular notions about marriage. Financial worries are affecting the way Americans make long-term family planning decisions in ways that are just coming to light.