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Why Gen Zers are using tech to hack their personal style

  • report·
  • 17 Jul 2024

As fashion becomes increasingly important to people’s identity, young shoppers are turning to tech to ‘hack’ their personal style. From social media to AI tools, technology is revolutionizing how Gen Zers dress. What does this mean for fashion's future, and how should brands respond?

How are Gen Zers safeguarding themselves online?

  • report·
  • 15 Jul 2024

Gen Z values online privacy, preferring ephemeral and anonymous posting options that minimize their digital footprint. Yet while they don’t trust companies with their data, their cybersecurity issues are often caused by their own online habits. How is this cohort’s approach to web safety evolving?

What do South Koreans want from their tech?

  • report·
  • 9 Jul 2024

South Koreans seek technology that boosts connectivity, increases workplace efficiency through AI, and provides innovative social and entertainment experiences. Their demands drive significant investments in digital infrastructure, allowing brands to focus on trendsetting and immersive experiences.

Anonymous J-pop stars connect with Gen Z’s desire to stay incognito

  • report·
  • 8 Jul 2024

After declining in popularity for years, J-pop is catching up to K-pop on the world stage. By keeping their identities hidden, J-pop stars have allowed listeners to focus on their music rather than their personal lives. What does this say about how Gen Z feels about influencers and social media?

Are Americans ready for AI creativity?

  • report·
  • 28 Jun 2024

As the application of generative AI expands across entertainment and culture, people continue to feel conflicted about automated creative expression. Canvas8 spoke to seven Americans to understand their feelings about AI’s place in art, writing, music, and generating new ideas.

Are Britons ready for AI creativity?

  • report·
  • 28 Jun 2024

Though people have grown increasingly comfortable with AI's presence in their lives, they remain uneasy about outsourcing their creative pursuits. With generative art seeping into the mainstream, Canvas8 spoke to nine Britons to find out what they really think about the creative use of AI.

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