In films and TV shows, existential threats to the Earth are often tackled by a small band of heroes. As the real world faces a climate disaster, how are eco-thrillers empowering people to become everyday protagonists? And how can brands use these narratives to spotlight their sustainability efforts?
India is poised to take over the tech hurricane with an array of tools at its disposal, including a robust EdTech and climate-tech start-up ecosystem and government-led AI tools aimed at delivering social tools. But how can this growth continue amid concerns around privacy and inclusivity?
As one in three of the richest individuals in the UK has identified as working class, implications have been felt in various aspects of society, from fashion trends to the content we’re consuming. What’s behind the proliferation of working-class aesthetics, and what can brands take away from this?
Media personalities like Glenn Greenwald, Joe Rogan, and Matt Taibbi are appealing to more and more Americans who are demanding honest debates around controversial topics. What does this interest in narratives beyond partisan orthodoxies reveal about people’s attitudes to the news landscape?
The LGBTQ+ travel market demands authentic allyship but creating an inclusive environment means going beyond stereotypes and embracing the diversity of queer identities to understand the intersectional needs of the LGBTQ+ community. How can brands put meaningful action behind their Pride flags?
The Indian snacking market is inundated with exciting new flavours as brands try to appeal to an experimental and health-conscious younger generation that also wants traditional, fried Indian snacks. Consumers in India also keep space in their budget for snacks despite inflationary pressures.
Gen MZ drives consumer culture in Korea, and their love of all things ‘newstalgia’ (or ‘newtro,’ as the Korean media call it) has inspired trends since 2018. With global and local brands cashing in on their love for newstalgia, what strategies can help stand out in a rapidly saturated trendscape?
In a candid discussion with esteemed social psychologist Arie Kruglanski, Canvas8 delved into the human psyche's response to an ever-changing world. Professor Kruglanski insights offer a lens on coping in an era of uncertainty and help answer the question of how we can still find stable ground.
Once affiliated with ironclad Democratic support, the Latine community has moved Conservative over the last ten years, with many supporting Donald Trump in 2016 and 2020, especially in states such as Florida and Texas. What can brands learn about this seismic political shift?
Despite inflation, Diwali e-commerce is booming as people look for convenience while shopping. Shoppers also prioritise community-driven discovery and brand trust, embracing tech innovations like VR and AR. How can brands leverage hyper-regional content and use tech to enhance intimacy?