Telfar is debuting its first leather bag with an exclusive pop-up at Selfridges. As demand for localised stories rises, brands can redefine luxury by fostering deeper connections through tactile engagement and culturally fluid narratives, offering a fresh perspective on traditional luxury concepts.

Telfar redefines accessible luxe with debut leather bag

The artist teamed up with Google Maps to spotlight sustainable transport and food options on her North American tour. As people want their favorite artists to reflect their values, there is an opportunity to appeal to eco-friendly habits by fostering discovery and community engagement.

Billie Eilish promotes eco-friendly actions on US tour

Morrisons has launched farm tours in the UK, bringing its customers closer to the people who make the food they eat. Supply chain transparency can undoubtedly boost brands’ eco-credentials, and Morrisons' initiative shows how companies can go beyond certifications for a more human approach. 

Morrisons ventures into eco-travel with UK farm tours

The "After Hitler" exhibition in Bonn examines the history of a post-Hitler and post-holocaust Germany as the far-right populist party Alternative for Germany gains momentum. Amid Europe's polarised political climate, brands can build bridges and foster healthy political discourse.


"After Hitler" exhibition reflects on Germany's politics

Palestinian journalist Bisan Owda received an Emmy for her documentary chronicling life in Gaza amid the ongoing occupation. Owda faced a campaign to have her nomination rescinded, but her win highlights how alternative voices can challenge the mainstream while still reaching broad audiences.

Journalist wins Emmy for on-the-ground reporting in Gaza

Reddit has introduced an AI feature that can translate posts and comments into different languages. As people increasingly seek out multicultural social media experiences, there’s an opportunity for brands to empower users with the tools to co-create their own global villages.

Reddit weaves global communities with AI translation

Digital challenger Parabank has teamed up with fintech provider Dock to launch cards that cater to Brazilians with disabilities. With the fintech revolution well underway in the country, the brand demonstrates what an intersectional approach to financial inclusion might look like.

Parabank meets financial needs of Brazilians with disabilities

Lemay's sustainable chalet prototype showcases eco-friendly design, using reusable materials and harmonising with its surroundings. As demand for green living grows, the project highlights how architecture can meet environmental challenges and offer a blueprint for future sustainable housing.

Canadian chalet design taps eco-friendly living 

Perrier-Jouët has planted a biodiverse installation in its Champagne vineyard to elevate flora and fauna. Amid eco-claim fatigue, the project underscores the importance of scientific observation in regenerative agriculture and highlights how design can facilitate meaningful ecological conversations.

Perrier-Jouët enhances local biodiversity with art

British Airways is investing in large projects to remove CO2 from the atmosphere. With people looking to the travel sector to take meaningful measures to curb climate impact, BA is setting a new standard for environmental responsibility with concrete steps to offset its carbon emissions.

British Airways invests massively in carbon removals

Overdrive Defense is offering Fentanyl Test Kits to promote harm reduction and drug safety to party-going Americans. Responding to 112,000 overdose deaths in 2023, Overdrive's vibrant, party-friendly branding and content meet Gen Z's expectations for empathy and social responsibility in brands.

Trendy fentanyl test kits promote drug safety awareness

Italy’s antitrust agency is investigating the fast-fashion retailer over misleading sustainability claims on their website. As people feel they're shouldering the burden of climate change, they’re increasingly calling for government action that forces companies to change their behaviour.

Italy investigates SHEIN for greenwashing

In a China-exclusive campaign, Prada has tapped ambassador and table tennis star Ma Long for a special match with veteran actress Wu Yanshu. While athletes have become influencers du jour for luxury brands, there’s a demand for stories that showcase sports in a humanistic, thought-provoking light.

Prada’s table tennis campaign combats ageism in China

The 2024/25 Generational Snapshot of Gen Z looks at this cohort’s yearning for nostalgia and tangible experiences, the shifting nature of wellness towards being a 24/7 pursuit, young people’s evolving demands from the working world, and attitudes towards politics in a polarised landscape.

2024/25 Generational Snapshot of Gen Z

The misrepresentation or outright exclusion of Boomers in advertising is contributing to negative stereotypes surrounding ageing. To counter this, AIC is working to promote more authentic and positive perspectives on ageing, encouraging people and brands to confront and rethink their own biases. 



AIC challenges ageist stereotypes in latest campaign   

Founded by former Obama aides, Crooked Media is leveraging its podcast network to encourage political engagement and support for electoral races. With declining trust in government and political exhaustion rising among Americans, Crooked Media aims to reinvigorate democratic participation.

How Crooked Media reengages US voters through podcasts

Little Free Library's interactive map details US book bans by state and county, encouraging users to share these books via library boxes across the US to support other readers' access to restricted books. People are increasingly distrusting institutions, and brands can fill the gap.

Digital map launched for US readers to find banned books

After more than a decade, controversial hip-hop artist Ye has returned to China to perform. Chinese fans have enthusiastically received his appearance, signalling his resurgence in popularity in some segments and a potential increase in support for international acts in China.

Ye performs in China for the first time in 16 years

In a viral letter, the mother of a deceased EY India employee has accused the firm of driving her daughter to death by overwork. The controversy has thrust the country’s brutal workplace culture into the spotlight, and people are calling for meaningful brand actions to put employee wellbeing first. 

Indians demand accountability on EY overwork case

How is climate change affecting people in Southeast Asia? How can companies evolve cooling technologies? And to what extent are people willing to adopt greener lifestyles? In the 2025 APAC Macro Expert Outlook, Lau Kong Cheen discusses what to expect from sustainability and business in 2025.

2025 Expert Outlook on APAC

Tinder has launched a consent course aimed at enhancing the understanding and practice of consent among young Aussie users. As people turn to digital platforms for relationship-building, the move emphasises the importance of empowering users with the tools to engage in respectful interactions.

Tinder course educates young Aussies on safe dating

What happens after the US election? How should brands navigate a hyper-politicised landscape? And where will the new opportunities emerge in an unstable political environment? In the 2025 US Macro Expert Outlook, Adam Berinsky explores what the US will look like in the year ahead.

2025 Expert Outlook on the USA

Actor Will Ferrell has joined forces with his transgender friend Harper Steele for a documentary centering on Steele’s experience as a trans woman in America. As trans rights continue to be called into question in the US and globally, education remains key to stopping growing prejudice in its tracks.

Will & Harper explores the trans American experience

Research has disproved the 'go woke, go broke' catchphrase, showing that inclusivity in advertising has a positive brand impact. As polarisation grows, many brands have taken a step back from signalling support for social causes, but this research further demonstrates the benefits of taking a stand.

Research proves positive brand impact of inclusive ads

Can Labour create a new reality? Will hope shape audience behaviour? Will the AI revolution mean more prosperity? And how can businesses stay connected to the shifting realities of life in the UK? In this Macro chapter of Expert Outlook 2025, Dr Nick Srineck discusses what to expect in the UK in 2025.

2025 Expert Outlook on the UK

While Gen Alpha has witnessed their parents interact and address global issues, they instead are looking to prioritise local and personal matters. Therefore, younger kids are looking to brands to support the challenges facing their communities instead of broader global problems.

Gen Alpha are prioritising local concerns over global

Katanning, a town of 4,000 people located 300 km from Perth, has seen a rise in Asian tourists following a viral video showcasing its vibrant Malaysian community. The videos’ popularity highlights the demand for diverse content to foster cultural connections and understanding.

YouTube video draws Asian tourists to rural Australian town

At the 2024 VMAs, Tyla won the Best Afrobeats award for her amapiano hit 'Water' and used her speech to emphasise the diversity of African music beyond just afrobeats. With increased global appeal for local cultures, there’s a need to monitor how they are represented in international settings.

Tyla VMAs speech educates on diversity of African music

In the AI arms race, Google has a powerful advantage – its operating system is used by billions of people worldwide. Their Gemini app has been made available in the UK, making it easy for Britons to access the AI chatbot on the go. This represents an exciting new era for the digital assistant.

How Google’s Gemini AI model is assisting Britons 

Dove may be known for its focus on doing good for women, but Greenpeace is drawing attention to its role in damaging the planet through plastic pollution. With people cynical about eco efforts, they're looking to businesses to hold themselves, and each other, to account.

Greenpeace campaign targets greenwashing from Dove

Rotterdam Urban Winery is turning surplus table grapes into wine, addressing food waste and supply chain issues and appealing to eco-conscious wine sippers. This mirrors a trend of eco-driven innovations in alcohol but only acts as a part of a holistic approach to sustainable drinking experiences.

Rotterdam Urban Winery transforms grape waste into wine

French fans of football club Olympique de Marseille lambasted Pernod Ricard for striking a global deal with rivals Paris Saint-Germain. The move highlights how, within an intensifying local-first landscape, brands are challenged to act with awareness of local sensitivities.  

Pernod Ricard’s PSG partnership draws ire from local fans

Filipino fans have praised Olivia Rodrigo for her surprise Manila show that will be priced at just ₱1,500 (US $~26). The singer’s radical commitment to accessibility stands out in a time when expensive and stressful ticketing experiences have become a sore point for music fans.

Olivia Rodrigo makes concerts accessible for Pinoy fans

Political and economic turmoil driven by armed conflicts across the world has forced crowds of people to leave their home countries. But instead of showing sympathy for these people, the world has largely met them with the rise of conservative politics hostile to immigration.

Germany tightens its grip on border control

K-food is making its mark on Japan’s food market with the growth of quick-fix frozen Korean-style meals. People are increasingly looking for authentic global food experiences and convenience, and they are taking the lead from wider cultural phenomena to find inspiration.

Korea's cultural influence in Japan expands to food

Zara has announced plans to launch its pre-owned platform in the US after running in 16 European countries. As the shift towards circularity gains traction, people expect brands to support their eco-values by encouraging convenient ways to repair, reuse, and extend the life cycle of garments.

Zara bolsters eco-efforts with pre-owned expansion

A Leeds-based band have taken home this year’s Mercury Prize, citing regional funding as a key driver in their success. With the creative industries in flux, brands can forge authentic connections with local creative communities by helping fill the gap in material support.

Mercury Prize win highlights gap in creative funding

After AI-generated images of Taylor Swift supporting Donald Trump swirled the web, the singer officially announced her endorsement of Kamala Harris and condemned the spread of misinformation. As the political stakes get higher, people are increasingly expecting celebrities to do their part.

Taylor Swift declares support for Kamala Harris

Malaysian car brands are launching their own EVs to compete with BYD and Tesla. While local appetites for EVs are growing, promising affordability isn't enough – ensuring that both product and infrastructure are in a good place is also essential when convincing people to switch.

Malaysia bets on local brands to win over EV-curious

The Juggernaut is transforming media by focusing on South Asian narratives often overlooked by mainstream outlets. Despite challenges in funding, the platform's subscriber-supported content is striking a chord with young desis who are eager to invest in narratives that truly resonate with them.

Why The Juggernaut explores South Asian identity in US media

Renault has released the R17, a concept electric vehicle based on the 1971 Renault 17. With EV adoption facing challenges around the world, a number of auto manufacturers are blending nostalgia and sustainability by bringing retro-inspired designs to the electric vehicle market.

Renault concept EV blends nostalgia and sustainability

Audio manufacturers Bang & Olufsen have released a line of future-proof headphones with modular components designed for easy repair and replacement. As eco-concerns converge with more critical spending habits, perspectives on sustainability are shifting to centre durability and slower consumption

Bang & Olufsen centre durability with modular headphones

Stone Island’s Fall/Winter 2024 campaign looks to define precisely what makes its community so distinct. Straddling the worlds of music, sport, and art, it highlights what it means to be a truly modern brand – one that's as much about the people who wear it as it is about the clothes themselves.

Stone Island campaign celebrates community and culture

With over 300 million users on Xiaohongshu, the image-sharing platform has become a safe space for Chinese women, giving rise to communities and even unconventional connections – from dating to friendships and job connections. What’s driving these unique ways of building relationships online?

How Xiaohongshu captures new forms of Chinese connections

Some Gen Alpha kids are taking a stand against overconsumption – and dragging their parents along for the ride. With the climate crisis in mind, Alphas’ green expectations are impacting their parents’ purchasing choices, pushing brands to pursue sustainability in all offerings.

Kids are discouraging their parents from overconsumption

A report has found that a major scheme helping people in England connect with nature resulted in big improvements in mental health. With a mental health crisis across the UK, there is a need to support people in getting access to care, and connecting to nature is one avenue to help.

Report shows nature prescriptions improve mental health

Tech startup Sunamp’s first product, a compact heat battery for domestic hot water, is designed for half of the population who can’t afford the space for a hot water tank. Using excess renewable power, Sunamp’s thermal batteries offer a more accessible energy solution for shrinking households.

Sunamp supplies space-saving renewable energy

Video games are becoming a strategic tool in elections, with figures like Donald Trump using gaming spaces to engage voters. Despite some controversy, this shift signifies that diverse digital platforms, including games, could significantly shape future election strategies and voter engagement.

Video games emerge as key tool in election strategies

Interest-based apps are seeing strong growth in monthly users, suggesting that people are turning to these platforms as new social hubs. Fatigue towards legacy social media shows no signs of slowing, and there’s an opportunity for brands to facilitate digital community-building in meaningful ways.

People flock to niche apps for their social media fix

A New York-based film festival is screening a series of hyperlocal stories in a bid to burst the algorithm bubble. Amid rising concern about the cultural and political impact of personalized feeds, the event aims to combat digital division by platforming underrepresented perspectives.

Brooklyn film festival combats digital divisiveness

A significant amount of American LGBTQ+ students attend schools with policies that actively discriminate against them, according to a new study. Despite growing acceptance of LGBTQ+ lifestyles, many young people still face official discrimination as culture war issues continue to deepen.

LGBTQ+ students face increasing discrimination at school

The charitable organization has commenced its annual Game to Change the World campaign aimed at Gen Alpha fundraisers. Gaming has become a pivotal tool in Gen Alpha’s sense-making practices, and young audiences will be expecting more than just immersion when it comes to virtual activations.

Comic Relief US nurtures Gen Alpha changemakers

HMV’s vinyl and CD sales have boomed following the Oasis reunion announcement, possibly driven partly by the band’s Gen Z fanbase. With the tour shaping up to be a massive cultural phenomenon, we can expect to see fandom creativity come to the fore across diverse formats and artefacts.

Oasis reunion sparks surge in physical music sales

The social enterprise Plate It Forward brings community to the kitchen by providing a safe working space for some of Australia’s marginalised individuals. Dining there means donating a meal to someone in need, touching on Australians’ core values and connecting with them beyond just a transaction.

Why Plate It Forward serves expat cuisine for an Aussie cause

Brazil has blocked access to social media platform X after Elon Musk failed to meet legal requirements, furthering debates over free speech and misinformation. While many users have migrated to alternatives like Threads and Bluesky, the ban has left Brazilians feeling disconnected.

Brazilians feel disconnected following X blockade

Net-A-Porter x King's Foundation champions local craftsmanship and sustainability with community training programs for new talent. The initiative highlights how luxury brands can build deeper connections with their audiences while fostering local talent and building long-lasting, enduring value.

Net-A-Porter spotlights local craft and community values

IKEA has launched a peer-to-peer marketplace in Madrid to help customers sell their unwanted furniture directly to others. As the shift towards circularity gains momentum, brands that adopt eco-driven business models can extend their lifespan and deepen consumer trust and long-lasting loyalty.

IKEA trials peer-to-peer marketplace in circularity push

As the realities of climate change start to threaten the production of raw ingredients, businesses are having to pioneer adaptable strategies to meet demand. Production in the cocoa industry is especially high stakes. Innovation is becoming a core strategy to build trust and solve supply challenges.

Cocoa industry uses sustainable solutions to build trust

Nintendo's success is rooted in its ability to evoke nostalgia, leverage IP, and build hype. By strategically tapping into its iconic franchises, collaborating with brands, and focusing on quality, Nintendo has cultivated a loyal fanbase and positioned itself as a leading player in gaming.

How Nintendo used nostalgia to become the UK gamer go-to

In a stagnating toy market, LEGO has managed to remain relevant in modern times. Enjoyed by both adults and kids alike, the beloved bricks demonstrate how to engage cross-generational fans across multiple platforms through contemporary collaborations and consumer co-creation.

How LEGO engineered enduring appeal in the digital era

Software with voice input, accessible on phones, is helping foreign workers at a nursing home in Japan. The tech aims to clear the language barrier and reduce its staff’s workload. As expectations of employers increase, support and upskilling can lead to greater satisfaction and retention of staff.

Tech supports foreign staff in Japanese nursing home

Chinese youth are showing renewed interest in traditional culture and spirituality in an attempt to regain a sense of stability. As discussions around death become gradually more open, funeral handcrafts are providing a meaningful way for Gen Zers in China to connect with heritage.

Chinese Gen Z rediscover traditional funeral art

Will a new political order impact civic optimism? How will AI influence climate action, and will AI's environmental impact accelerate experiences of extreme weather? And how will individualism change expectations of ESG? We speak to three experts about society, politics, and the environment in 2025.

2025 Expert Outlook on Citizenship

As the saying goes, you’re never too old for Disney – but Hong Kong Disneyland also believes you’re never too young to make a difference. The park’s environmental efforts blend signature storytelling with best practices to teach kids how and why they should be climate warriors.

How Hong Kong Disneyland makes climate talk magical

Fashion rental platform Rent The Runway is at the forefront of this sector’s revival, thanks to an influx of Gen Y and Z intrigue, smart use of AI, and a wildly successful thread of IRL events. So, what can brands learn from this thriving subsector of sustainable fashion?

How Rent The Runway renews fashionistas' eco values

Trapstar London emphasises the importance of cultural relevance and giving back to its audience, cementing itself as a key player in the global streetwear space that has a loyal following online and offline. What does its dominance say about the value of community connection and engagement?

Why Trapstar London builds on community and culture

The Indian plant-based meat company has released an ad that stars renowned cricketer Virat Kohli and Bollywood actress Anushka Sharma. The country’s burgeoning middle class is hungry for plant-based nutrition, and celebrity influence is driving the shift towards premiumisation in the space.

Blue Tribe’s celebrity appeal courts the vegan-curious

eBay is bringing secondhand items to the runway with the launch of its first-ever Pre-Loved Fashion Week. As younger generations continue to turn to circular fashion to redefine luxury norms, brands can stand out by creating convenient and accessible ways for people to update their wardrobes.

eBay’s Pre-Loved Fashion Week boosts circular economy

Multi-generational dance parties are growing in number on the streets of New York, offering a much-needed source of release for locals, young and old. As people navigate the myriad stressors of modern life, they’re yearning for small moments of collective joy to cut through the gloom.

New Yorkers find release in inclusive dance parties

Amid a nationwide tendency for long work weeks and rigid hierarchies, Suntory stands out in Japan for all the right reasons. The worldwide beverage giant has an employee-first philosophy, treating mistakes as learning opportunities, aligning with Japanese employees’ desire for psychological safety.

How Suntory is helping Japanese people unlearn perfectionism

Bookshop.org has launched a buy-back scheme, offering readers website credit in exchange for used books. As conscious shoppers look to balance ethical consumption with time constraints and financial strain, the move helps bridge the value-action gap by making sustainability a more convenient option.

Bookshop.org is incentivising ethical consumption 

A group of Brooklyn mothers have forged a supportive network at the local skate park, taking a more inclusive approach to the sport. Born of desires to escape responsibility and build community, the grassroots group represents a wider movement to redefine the cultural narrative around motherhood.

Skateboarding offers community for New York moms

Nearly half of American adults say they’re planning to leave their jobs next year, with Gen Z respondents leading this trend. Disillusioned by traditional corporate culture, young workers are seeking more fulfilling ways to work and pioneering a shift in attitudes towards employment more broadly.

US Gen Zers are planning mass resignation

Newless is a bespoke upcycling service in the UK, aiming to transform pre-loved garments into custom, fashion-forward pieces. As people seek ways to reduce their environmental impact, there is a strong desire for products that align with these values while still offering individuality and style.

Custom upcycled service courts eco-ambitious fashionistas

The NFL has kicked off the 2024 season with a campaign that positions football as a force of unity. The campaign shows how DE&I has become baked into the brand’s DNA and looks to demonstrate how narratives of inclusivity can actually help drive resonance in these polarizing times.

NFL ushers in football season with DE&I-focused ad

In the age of pervasive social media, platforms like TikTok and YouTube become critical to preserving indigenous cultures and passing them on to younger generations. However, rigid censorship rules often impede this work, which calls for a designated approach to such content on these platforms.

Online censorship risks loss of Indigenous cultures

TikTok creators are taking part in debates on the platform in the run-up to the US presidential election. These ‘political battlers’ are building new modes for political engagement and making up to $7000 a month through virtual gifts, but concerns remain about moderation and misinformation.

'Political battlers’ mix democracy with entertainment

How are UK cities engaging their inhabitants in city life? Where do city dwellers go for fun, and to spend their money? And what challenges are people in cities facing in 2024? This Urban Cultural Snapshot blends data and expert insight to illuminate contemporary behaviours in UK cities.

A Cultural Snapshot of the urban UK 2024 - 2025

What does life in the UK look like outside of cities? Why is wild swimming a lifeline for community? What's next for UK localism? This snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2024.

UK Cultural Snapshot: Rural Behaviours 2024 - 2025

UK-based refugee charity, Refugease, has launched a gripping campaign that simulates the dangerous boat crossings made by refugees every day. The campaign not only highlights the power of representing real stories, but uses emotionally captivating immersive mediums to draw viewers in.

Immersive campaign spotlights the reality of refugee journeys

As people begin to embrace a more experimental approach to sustainable solutions, designer Jinghan Li is pioneering a new approach to both waste and industry collaboration. Her Project FabriCandy initiative turns waste textiles into edible treats and attempts to show a new way of creating food.

Designer sustainably turns waste fabric into safe sweets

The origin story of an Irish-language rap group has proven a surprise hit at the box office and is driving renewed interest in the local language. As people seek to reclaim heritage through a contemporary lens, demand is growing for diverse cultural identities to be reflected within the mainstream.

'Kneecap' film champions Irish language on a global stage

China’s first AAA level game, Black Myth: Wukong, represents a major breakthrough of the country’s game industry and its global influence. The game offers a fresh perspective on a classical story, appealing to domestic and international players by tapping into the country's rich cultural heritage.

'Black Myth: Wukong' sees China's gaming influence grow

The UK government has announced plans to treat misogyny as extremism. The rise of anti-feminist and misogynistic content online has become a worrying global trend, highlighting the need to challenge misogynistic viewpoints and counter extremism against women in online communities.

UK government commits to treating misogyny as extremism

Modern mortuaries are getting a revamp, using minimalist millennial aesthetics to make death feel more familiar. As spirituality becomes more mainstream and attitudes towards death change, Gen Y are moving to shake up old traditions, even in the most austere environments.

Exit Here is changing funeral planning for Gen Y 

The EU has announced plans to reduce tariffs on Tesla EVs made in China while maintaining higher tariffs on other Chinese EVs. According to ING, this risks slowing the push to net zero, pointing to the complex relationship between people’s financial concerns, desire for convenience and ethics.

Fluctuating EV cost in Europe reveals dwindling interest

Melbourne has become the latest major city to ban e-scooters, citing frequent resident complaints about safety and cleanliness as reasons. Despite the controversy, there's still a need for micromobility solutions and infrastructure that make sense for city life. 

Tensions rise between mobility hackers and city halls

BikeStormz 2024 saw thousands take to the streets of London, with the organisers aiming to curb knife crime by encouraging young people to join the cycling community. The movement points to an opportunity for charities and activist groups to support change through celebratory community culture.

BikeStormz uses Bikelife culture to engage youth activism

India faces a severe water crisis, with many people lacking clean drinking water. Water utility company Uravu offers a sustainable solution through water-from-air technology. The brand’s installed modular systems and water bottles urge Indians to reduce reliance on erratic groundwater sources.

Why Uravu designs a futuristic water system for Indians

Waymo has announced plans to begin testing fully autonomous vehicles on freeways in San Francisco in August of 2024, pointing to a growing normalization of driverless cars. As more driverless vehicles begin to fill roads, it remains to be seen whether more drivers will adopt the technology.

Waymo expands driverless cars to San Fran freeways

Apple's new short film, The Relay, showcases athletes of all abilities competing side by side, with disabled athletes using accessibility features to assist in their preparation. The film highlights elite athleticism and the importance of inclusive, convenient technology.

Apple showcases athletic diversity in latest campaign

From coconut trees to Venn diagrams, Kamala Harris is leading a campaign that’s just ‘so quirky.’ With an official blessing as a Brat candidate, her eccentric anecdotes and social media presence target young US voters who want unfiltered and nuanced relationships with public figures.

How Kamala Harris’s comms strategy targets young voters

NIU, a Chinese luxe e-scooter brand, is speeding ahead of the market with its award-winning designs. With e-scooters becoming popular to both the eco- and cost-conscious, NIU proves that safety and the ability to customise are key in courting new scooter fans – especially Gen Z.

How NIU scooters drive personalised eco-travel in China

Modern homesteading has entered the public consciousness, and a budding community of young male creators is building an online niche around their efforts to live off the land. With ongoing systemic failures driving down faith in institutions, interest is growing in more self-sufficient lifestyles.

Off-the-grid homesteaders promote autonomous living

The singer’s music video is facing potential legal action for possible damage to the protected dunes of S’Espalmador in Spain. With ongoing shifts in artist-fan relationships, people are expecting their favourite artists to use their platform for social and environmental good.

Katy Perry’s comeback further mired by eco legal action

Clean Beauty Action Network (CBAN) has issued an open letter to the FDA calling for a ban on toxic products in hair relaxers. As people adopt a holistic approach to hair care routines, they want brands to be transparent about product materials and create products made with their needs in mind.

Toxic materials in hair relaxer prompts urgent action

AI is supercharging the desire for personalised experiences, but its environmental toll is massive. As energy demands skyrocket, the pressure is on for convenience-focused brands to innovate sustainably or risk falling behind. But how can they balance cutting-edge AI with eco-friendly practices?

Can convenience and sustainability coexist in the age of AI?

In an era when Japanese shoppers are losing interest in the written word, Tsutaya is reimagining ways to bring them back to bookstores. The famous chain offers a range of literature, music, film, and other artefacts, often not found anywhere else, in a space built for community and self-expression.

How Tsutaya Bookstore reinvents the literary retail space

In line with its sustainable ethos, CPHFW SS25 saw designers deconstruct micro-trends through material innovation. As people are torn between buying into trend culture and pursuing slower consumption, there’s an opportunity to examine what it means to be on-trend through a more sustainable lens.

Copenhagen Fashion Week’s eco focus resists trend cycles

Spotify has launched a new campaign showcasing the universal appeal of music across age groups. The campaign challenges generational divides and highlights how musical tastes transcend age, promoting understanding and connection between generations when they're otherwise increasingly divided.


Citizenship