Costco has begun selling an apocalypse-ready emergency bucket stocked with meals that last over two decades in preparation for emergencies. As the future becomes more uncertain amid heightened social tensions, people are looking for tools to give them feelings of long-term security.

Costco's doomsday buckets signal desire for preparedness

Small donors have rallied to bolster Democratic funding following Joe Biden's rescinding of his candidacy in the 2024 presidential race. The spike in donations for Kamala Harris suggests an opportunity to further mobilize grassroots support and signals a shift in engagement around the election.

Small donors bump Democrat funding as Biden drops out

Lululemon is being taken to court as part of a class action lawsuit that claims the brand is greenwashing. This case highlights not only the expectation for brands to contribute positively to the climate crisis but also for these efforts to be transparent and authentic.

Lululemon taken to court in greenwashing case

The UK criminal justice system is in crisis. In response to prison system challenges, a craft brewery in Oxford is offering training in ale brewing to previously incarcerated Britons, supporting new starts while addressing labour shortage challenges plaguing the country.

Tap brewery's training targets reoffending rates in UK

Beer has been a part of Japanese culture since the 1800s, becoming the country’s most popular bar drink. But alcohol consumption habits are changing. Young Japanese people do not feel inclined to drink as much as their predecessors did, signalling a need for brands to adapt to new preferences.

What’s behind Japan’s long love affair with beer?

The role of fans is evolving, with modern superfans becoming amateur detectives. These sleuths obsessively seek intimate knowledge about their idols, decoding clues in art and media. Fueled by social media and celebrity marketing, the trend has transformed fandom into an investigative pursuit.

Why fans are in their detective era

How is the push for economic justice reshaping Democrats’ priorities? How are wellness practices and health hacking elevating their daily lives? Why are they wielding technology as a tool of activism? This Cultural Snapshot of Democrat voters unpacks the key behavioral shifts.

A Cultural Snapshot of Democrat voters: 2024-2025

Pampers has sought to bridge childcare gaps at the Paris Olympics by opening the first nursery for children of athletes. As people redefine work-life integration, brands can pioneer inclusive solutions that seamlessly blend career and personal ambitions with family commitments to establish trust.

Pampers bridges childcare gaps at Paris Olympics

Memes aren't always great for a politician; they can quickly spread ridicule and absurdity. But the newly minted Democratic presidential candidate is leveraging shifting norms of political engagement to drive hype. With 100 days to win US voters over, will BRAT-inspired memes really cut through?

Kamala Harris leverages memes for presidential campaign

Born in 1995, Jordan Bardella is a French politician who has sprung into the spotlight with his clean-cut image and social media savvy, earning him the support of young and rural voters who feel overlooked and undervalued. What does his appeal say about the political mood in the country?

How Jordan Bardella’s TikTok politics won over French youth

Dairy company Chobani has developed Chobani Super Milk, a shelf-stable cow's milk designed solely for distribution during natural disasters and to food-insecure communities. As geopolitical and climate instability grows, crisis-ready products are becoming more important for supporting people. 

Chobani addresses instability with stable milk product

The acceleration of trend cycles has caused the demand for fast fashion (and the synthetic textiles used throughout the industry) to skyrocket. How might concerns about the effects of microplastics on health finally shift younger generations' conflicting attitudes towards the sector?

The planet versus Gen Z’s fast fashion microplastics

Indian families are dipping into their savings and taking loans to maintain their lifestyle while the youth are finding it tough to get jobs. What do these economic changes mean for the festival where spending traditionally peaks, and how will they reshape the experience of Diwali celebrations?

Economic challenges are changing India’s Diwali festival

People from Northeastern India have faced prejudice toward their local cuisine. However, as interest in hyperlocal stories grows, YouTubers tackling negative stereotypes are finding global audiences and driving attitudinal shifts by spotlighting the local culture and ecology behind the dishes.

Hyperlocal food content is shifting global prejudices

Christmas in China is a secular holiday, focusing on entertainment and colourful décor over gift exchanges and religious carols. Moreover, it has become a time for socialising and romance among young Chinese people, presenting opportunities for luxury brands to connect with holiday revellers.

What does Christmas look like in China?

Citroën’s new campaign shows revolutionaries stealing ë-C3s from an aristocratic 18th-century party to drive home the message that 'Electric is no longer for the elite'. With the cost of living influencing eco priorities, Citroën is aiming to offer a new narrative around environmental purchases.

Citroën uses a revolutionary message to promote ë-C3s

The Ritz-Carlton Maldives has appointed a sustainability advocate. The move is part of the resort's broader strategy to integrate sustainability into its operations, reflecting a commitment to environmental responsibility and enhancing guest experiences through sustainable luxury​.

Ritz-Carlton Maldives combats cynicism with eco advocate

IKEA has partnered with Save the Children, setting up installations in its stores to encourage Australian shoppers to imagine the lived realities of homeless women and children. With audiences experiencing digital fatigue, the IRL installation sensitively engages viewers with complex topics. 

IKEA prompts Aussie shoppers to rethink homelessness

Young Japanese workers are paying ‘resignation agents’ to help them with the complications of quitting their jobs. In the context of intense work culture, the move speaks to how Gen Z are hacking their way through difficult circumstances and finding novel ways to avoid uncomfortable situations. 

Young Japanese workers turn to resignation agents

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.

How Aesop sustains beauty and quiet luxury for Aussie men

Etsy is implementing new product labels to clarify sellers' involvement, aiming to address concerns about marketplace infiltration by AI artists and resellers. However, the continued allowance of mass-produced items has led to scrutiny of the policy and Etsy's artisanal identity.

Etsy replaces its ‘handmade’ and ‘vintage’ labels

Run clubs are gaining popularity in Australia as a milder way to socialise, fostering connections and friendships better than conventional events. This trend reflects a cultural shift, blending fitness enthusiasm with a solution to digital isolation and fulfilling the need for genuine social bonds.

Run clubs are the new dating apps for Australians

Copenhagen is offering free cultural experiences such as museum tours and art workshops to visitors who take part in climate-friendly activities or choose green transport options. The initiative is part of a broader push towards establishing more sustainable tourism practices in European cities.

Copenhagen trials rewards for sustainable travel

Chocolatiers are seeking cocoa alternatives as prices rise worldwide, looking to supplement its use in chocolate. As climate change makes certain resources more scarce, brands and consumers alike are looking for sustainable alternatives to their longstanding favourites.

Chocolatiers seek cocoa alternatives as prices surge

Luna Rossa Prada Pirelli has partnered with UNESCO to promote ocean conservation at the 37th America's Cup. This collaboration highlights people's increasing expectations for brands and sports to protect the environment and raise awareness about marine protection issues.

Luna Rossa Prada becomes UNESCO's ocean ambassador

Fast-fashion behemoth SHEIN is launching a €200 million 'circularity fund' to tackle fashion waste. As a company that has received significant heat for its unsustainable practices, critics suggest the move is more about reputation management than a true commitment to better practice.

SHEIN launches circularity fund as it eyes IPO listing

Asda is the latest UK supermarket to scrap plans to install refill stations in its aisles. Citing a lack of consumer uptake, the decision is a significant step back in the industry’s war against plastic and highlights how efforts need to be backed by consumer behaviour change.

Asda scraps refill stations as shoppers stick to plastic

GDH cemented itself as the film studio to beat with the release of its widely successful movie, How to Make Millions Before Grandma Dies. It topped the Thai and Southeast Asian box office with the help of its TikTok-famous tearjerking videos. What has led to the success of this and other Thai films?

How GDH captures the cultural emotion of Thai film buffs

Canadian brand Arc’teryx has tapped an Indigenous designer for an innovative outerwear collection. As people dig deeper into ancient traditions to help navigate an uncertain world, calls are increasing for mainstream culture to recognise the cultural contributions of Indigenous communities.

Arc’teryx outerwear spotlights indigenous designers 

Zyn nicotine pouches have become a phenomenon in US youth culture as a symbol of masculinity and conservative values. The brand’s virality has sparked significant debate around ethical marketing and nicotine regulation, revealing a new culture war arena that has launched it into the mainstream.

How Zyn became a status symbol among Gen Z conservatives

Sales of Western styles are skyrocketing in the US as the iconography of country music crosses over, thanks to celebrities like Beyoncé and Lana Del Rey. As Western fashion leaves its rural bubble, people are looking to refresh old styles and remix old notions of Americana.

Western aesthetics witness a renaissance

Bundaberg Rum led a campaign to end the federal tax on alcoholic spirits and won the hearts of its customers by becoming a brand that speaks up for its people. Amid the cost of living crisis and more young people becoming sober curious, how can brands market to this new generation of drinkers?

How Bundaberg Rum campaigns for the Australian spirit

Luxury beachwear label LOVE BRAND & Co. joins travel specialist Explorations Company to launch a collection spotlighting marine conservation projects in the Seychelles. By supporting value-based projects, brands can appeal to those who want to make a meaningful difference with their purchases.

LOVE BRAND & Co. spotlights marine conservation 

SOM teams up with Energy Vault to create urban and landscape designs that generate and store green energy. With biophilic designs providing escapism from city life, the partnership highlights the role of architecture in transforming buildings and natural spaces into sustainable power sources.

SOM x Energy Vault spotlights innovative urban eco designs

The AI Movement program aims to equip women in Africa with AI skills and leadership training. As AI becomes increasingly normalised in the global workforce, initiatives like this contribute to bridging the digital divide and improving women’s access to technology and digital skills.

UNESCO bridges digital gap with AI training 

Despite a data breach and disputes over its ownership, most of Japan’s population and millions around Asia continue to use LINE, the messaging platform-turned-super app that has become a must-have for everyday needs. How has it embedded itself in people’s lives and provided a safe space online?

How LINE connects Japan’s netizens to easy self-expression

Following his viral Juneteenth Pop Out concert in Los Angeles, Kendrick Lamar has teamed up with others to donate $200,000 to 20 Los Angeles-based charities and community initiatives. The move highlights the power of locally-driven initiatives and the importance of reinvesting in one's community.

Kendrick Lamar drives investment in local community

A new campaign by the government in Victoria, Australia, is encouraging people to confront their biases, raising awareness of how discrimination impacts the wellbeing of trans and gender-diverse people. This follows rising anti-transgender sentiment, acknowledging the desperate need for action.

Campaign tackles trans and gender-diverse discrimination

Research has unveiled that an alarming 66% of young, ethnic minority Britons have considered leaving the UK. This potential exodus signals an urgent need for both public and private sectors to address the underlying causes of disillusionment among young ethnic minority Britons.

Young ethnic minority Britons are leaving the UK

‘Nomad aesthetics’, which blend cultural tradition with contemporary styles, are resonating with Chinese youth. In a bid to escape from ongoing financial pressures, young people are finding solace in slow living and reconnecting with ethnic heritage as a source of re-invigoration.

Chinese Gen Zers embrace nomadic aesthetics

‘Wild-eating’ is gaining popularity among China’s Gen Z population, allowing for a return to simplicity, freedom, and balance. Renowned for intensive work expectations, China’s youth is reassessing their priorities and leaning on nature and the outdoors as a means to improve wellbeing.

Chinese Gen Zers turn to 'wild-eating' for escapism

M.I.A. has released a streetwear line that claims to protect against electromagnetic waves. With faith in traditional authority declining, people are looking to decentralised sources of information and deeply felt uncertainty about the future has allowed fringe beliefs to merge with the mainstream.

Rapper M.I.A. launches conspiracy-laced fashion line

Nestlé has affirmed its commitment to sustainability with the launch of its Sustainably Sourced chocolate range, exclusively available in airports. This move takes heed of growing eco-consciousness among travellers and caters to wider consumer desires for transparent sustainability.

Nestlé unveils chocolate range for conscious consumers

Devin Halbal, better known on TikTok as Hal Baddie, went viral for adapting local cultures and languages. The impact of her viral ‘kudasai’ videos underscores the power of cross-cultural connection and the universal appeal of genuine, respectful curiosity, especially in conservative parts of Asia.

How Hal Baddie speaks to Asians’ need for representation

As generic eco-friendly claims fuel a sense of eco-fatigue, many people are craving innovative, inspiring, and visceral solutions that respond to the climate crisis. So, how can brands create products, campaigns, and services that meet these demands and provide hope for the future?

How codes of sustainability are shifting amid eco-fatigue

The world of livestreaming and influencers is generating billions in China. In this realm, Douyin superstar Crazy Little Brother Yang has over 100 million fans waiting on his funny content and authentic business ventures, which help both people and smaller businesses find reprieve during crises.

How Crazy Little Brother Yang humours China amid crisis

Slow Factory is a fast-growing digital platform that champions climate justice and human rights through engaging and intentional content. By centering marginalized voices and creating digestible news on social media, it has built a loyal community of people seeking radical change.

How Slow Factory articulates climate justice for Gen Z

Barcelona is preparing to implement a ban on short-term holiday rentals from 2029, in a move aimed at addressing the city’s housing crisis. The proposed regulation comes amid a growing wave of anti-tourist sentiment in the city as locals call for a clampdown on unsustainable tourism practices.




Barcelona tackles over tourism with holiday rental ban

The international denim company Levi's appeals to young, fashion-conscious Indian shoppers by emphasising individualism, self-expression, and freedom. It combines digital and physical retail, catering to Gen Z's preferences with personalised in-store experiences and smart influencer partnerships.

Why Levi’s customises denim for Indian self-expression

Even though most cities have textured sidewalks to help blind individuals navigate the busy streets, they lack one thing – indicators for businesses and services so that navigators know what shop they're at. But in Peru, this is changing with SightWalks, which gives greater autonomy to blind people.

SightsWalks offer simple inclusivity with tactile tiles

Democratic members of Congress have launched the Slow Fashion Caucus to bring awareness to the environmental impacts of fast fashion. As more governments and consumers call for action, people are expecting brands to alter their processes to be more environmentally conscious.

US Slow Fashion Caucus looks to reduce textile waste

Heinz has launched a limited edition ‘holy grail’ product for superfans, combining 14 sauces. Interest in bold flavours is growing among experimental Gen Zers, and now brands are leaning into novel ways to encourage exploration and personalisation within existing offerings.

Heinz taps into Gen Z's customisation desires 

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

Headspace toolkit combats election-induced stress 

The high cost of childcare in the UK is having a calamitous effect on parents, causing some to leave jobs, develop poor mental health, or seek ways to move abroad. It’s hard to see how things will improve in the short term, but how can companies help provide a better quality of life for families?

How are rising childcare costs affecting British families?

Australia’s ageing population puts pressure on the government to address the demand for support services. Through a technology-first approach, Mable allows those seeking assistance to connect with the most capable and available support workers, creating the best possible carer-patient match.

Why Mable celebrates Aussies' age and ability choices

Philips bagged a Grand Prix at Cannes Lions for its 'Refurb Editions' campaign, allowing people to buy returned items at a discount. Designed to reduce e-waste and help people make easy eco-choices, the campaign helps bridge the intention-action gap, making the sustainable choice the easy choice.

Phillips curbs holiday e-waste with 'Refurb Editions'

For a quiet luxury brand, Bottega Veneta (BV) dares to take risks through different strategies to engage young Chinese luxury lovers. In its new creative era, BV’s endorsement strategies with local celebrities, unique theme pop-up stores, and social media stunts help it transcend ‘guochao’ gimmicks.

How Bottega Veneta renews luxury experiences in China

British retailer John Lewis has launched a circularity initiative for homeware and fashion offerings. As shoppers increasingly seek longevity and durability, brands are taking steps to promote longer-lasting and affordable options, helping their audiences make conscious choices.

John Lewis centres circularity in new collections

Research from Jigsaw has offered insight into how Gen Zers digest digital information. As faith in traditional sources of authority wanes, young people are outsourcing their trust to like-minded peers or trusted influencers and gauging the validity of claims through socially informed filters.

Gen Z rely on shared social networks to determine truth

Stripes Beauty is back in business after being acquired by L Catterton. As conversations around menopause and its effects enter the mainstream, demand is surging for more specialized and supportive offerings for this stage of life, highlighting a growing market for emerging brands to enter.

Stripes Beauty acquisition spotlights menopause 

Adore Me has launched an AI tool for shoppers to customise their own bralette sets. In addition to adding a personalised touch to their styles, the feature promotes more sustainable consumption habits, responding to eco-conscious shoppers looking for innovative green initiatives from brands.

Lingerie brand launches AI tool for slow consumption

Japan faces one of its most pressing concerns yet – a sinking birth rate. To address this nationwide problem, the country’s government wants to play a more significant role in people’s dating lives and marriage, with children (hopefully) being the ultimate outcome of its efforts.

Japan’s grappling with a sinking fertility rate – who’s winning?

Hôtel de Crillon has partnered with The Skateroom to celebrate skateboarding's inclusion in the 2024 Olympics. The partnership highlights how giving space to lesser-known sports helps brands reach new audiences and support their surrounding fandoms with community initiatives. 

Hôtel de Crillon spotlights skateboarding in art exhibit

The Dusty Knuckle is a London-based bakery with a social purpose at its core, offering training and mentorship to at-risk young people. This mission has been instrumental to its success, resonating with conscientious consumers and distinguishing itself from other top-tier bakeries.

How The Dusty Knuckle builds community through baking

An interest in outdoor recreation that emerged among Chinese people during the pandemic has transformed from a trend to a long-term lifestyle. Why are citizens, especially Gen Y and Z youth, heading outdoors, and how can brands tap into this booming market that is even changing how people dress?

Chinese youth are embracing the great outdoors

Gen Zers are interested in green jobs, but research indicates they lack the necessary skills. Since this cohort is expected to form a significant part of the workforce, businesses need to address the skills gap through training courses and more transparency about job roles and expectations.

Skill gap stops Gen Z from accessing green jobs

Indian jewellery retail chain Senco Gold has launched its Pride campaign in collaboration with LGBTQ+ actor Sushant Divgikar. With brands shying away from open displays of support for Pride, those that continue to pledge their support may appeal to audiences who value consistent brand action.

Senco Gold celebrates queer Indians with Pride anthem

Yuriko Koike, governor of Tokyo, has enlisted the help of an AI version of herself to communicate policy decisions and news updates more effectively to constituents. The innovation is undoubtedly practical, but it may seed Japanese people's mistrust of AI and the government’s handling of it.

Tokyo governor speaks to constituents with AI avatar

Dolce & Gabbana is showcasing local Sardinian craftsmanship in a luxury fashion event. With people increasingly seeking to celebrate their roots and identities, brands that organise exclusive events around lesser-known artistry and locations will broaden their appeal to wider audiences.

Dolce & Gabbana showcases local Sardinian craftsmanship

The National Trust has launched a series of events celebrating locally sourced produce. As people increasingly lose trust in large-scale food production systems, brands spotlighting local businesses and homegrown produce will stand out to conscious consumers – and help build stronger connections.



Love it Local events spotlights local British produce

Embarking on their first world tour, ‘X-pop’ girl group XG blends the K-pop formula with their Japanese identities while singing English lyrics for their multinational audiences. As the technicalities of what K-pop is evolve, fans are debating and reassessing their fierce loyalties to idols.

How XG challenges fans’ perceptions of the K-pop formula

Research from Coop and the University of York offers a glimpse at what might be on British dinner tables by 2054 – lab-grown burgers and cricket salads. As the world grapples with the challenges of sustainable food production, the research offers a glimpse into the future of our diets.

Insects and lab-grown are the future of British cuisine

The Japanese government is turning to gamified initiatives in an attempt to boost sustainable behaviour with the Green Carb0n Club app. However, these initiatives have been critiqued for putting the responsibility for climate action on individuals rather than governments and companies.

Japan turns to gamification tools to boost eco efforts

Lowriding has a rich history in the United States but is a sector traditionally dominated by men, with women often relegated to being passengers or handling admin roles in lowriding car clubs. But Latine women are shaking up lowrider culture, establishing their presence at the forefront of the scene.

Who are the new female Latine lowriders?

How has traditional white masculinity become a cultural cornerstone for Republicans? How are digital platforms helping Republican Christians build communities? And why are they likely to shop from wholly Conservative brands? This Cultural Snapshot of Republican voters explores the key behavioral shifts.

A Cultural Snapshot of Republican voters: 2024-2025

Queer raves are on the rise in Vietnam. A country that once denounced homosexuality is now welcoming a new generation with a drastically different perception towards the LGBTQ+ community. What started this trend? And what does this mean for those wanting to step into the scene?

Why queer raves are dominating Vietnam’s nightlife

In London’s Islington borough, Loom Club is encouraging people to reconnect with their neighbours in shared social, wellness, and co-working spaces under one roof. Tapping into people’s desire for closer connections, the club aims to combat social isolation felt in urban environments.

Loom Club taps Londoners’ desire for close community

‘Go organic, go local’ is on the minds of Aussies as country folk and city slickers have embraced urban farming, transforming their backyards into productive gardens. Can urbanising agriculture offer a sustainable solution as global populations rise and natural disasters shadow like a dark cloud?

Why are Aussies growing their own food?

Brands and retailers are showing notably muted celebrations for Pride Month 2024 compared to the year before, leading to some criticism over 'false activism.' In a divided political climate, brands are focusing on community activations and support rather than conspicuous campaigns.

Brands have muted Pride Month campaigns in 2024

UN Women’s Child Wedding Cards campaign has won the Health Grand Prix for Good at Cannes Lions. Aiming to inspire lawmakers in Pakistan to move the minimum age of marriage to 18, the organisation leans into radical transparency and emotive imagery to demand change from policymakers.

UN Child Wedding Cards make waves at Cannes Lions

India's PM Narendra Modi won a third term, but his party lost an outright majority. Luxury spending rises, but the class divide grows. Tech innovations loom but also spread misinformation. Why? This Cultural Snapshot uses local stats to explore behavioural norms shared by people in India in 2024.

A Cultural Snapshot of India: 2024

From death cafés and podcasts to end-of-life training and bereavement communities, the late 2010s and early 2020s have seen a surge in online and offline platforms, tools, and outlets for addressing our mortality. How does this reflect the changing practices around collective and individual grief?

Why outlets for grief are on the rise

In the lead-up to the 2024 election, Latine leaders are stepping into the spotlight, using their platforms to address pressing issues and reshape political narratives. As younger generations increasingly engage with politics through social media, how can brands amplify Latine voices in the US?

How are Latine leaders shaping the 2024 US election? 

Many brands ride the ‘guochao’ wave, but few genuinely desire to give justice to China’s illustrious past. Homegrown jewellery house Qeelin shows how it’s done through collections inspired by folk heritage, curated retail experiences, and rare, culturally relevant, and universally appealing pieces.

How Qeelin crafts lasting folk luxury for China’s youths

Frankfurter Allgemeine Zeitung has taken home the Industry Craft Grand Prix at Cannes Lions for its 100th edition featuring holocaust survivor Margot Friedländer at the Holocaust Memorial in Berlin. As harrowing crises play out globally, people are looking for empathy and integrity.

German newspaper wins a Grand Prix for emotive campaign

Dutch telecoms company KPN – in partnership with Dentsu Creative Amsterdam – has won the Creative Strategy Grand Prix at Cannes Lions. The company has achieved widespread success in educating young people on the harm that the online sharing of intimate photos can enact on people’s lives.

KPN wins at Cannes Lions with 'A Piece of Me' campaign

As inflation continues to squeeze people’s budgets, people are seeking budget-friendly ways to find joy and connect with others. In Seoul, many older adults have found a new love for old movie theatres for a sense of nostalgic escapism and belonging that doesn’t break the bank.

Older Seoulites turn to nostalgic cinema for belonging

Queenie is an eight-part miniseries created by Candice Carty-Williams, which takes a closer look at the life and experiences of a British Jamaican protagonist. This comes when people increasingly want to see diverse and authentic perspectives represented in mainstream media.

‘Queenie’ reflects demand for inclusive stories

With gamified experiences, celebrity collaborations, and a strong omnichannel presence, Bombay Closet Cleanse is transforming the thrifting scene in India. See how their approach fuels the perception of circular fashion as cool and accessible to India's young, fashion-conscious population.

Why Bombay Closet Cleanse makes thrifting exclusive

While online dating is now a well-established way of finding partners, heterosexual men are struggling with the gamified nature of apps and the narrow vision of masculinity they perpetuate. Canvas8 spoke to Dr. Treena Orchard about how brands can champion more beneficial dating experiences for men.

Treena Orchard on masculinity and online dating

Coca-Cola has won the Print and Publishing Grand Prix at Cannes Lions for its ‘Recycle Me’ campaign. As sustainability firmly plants itself in mainstream consciousness, using images of the brand's logo crushed in various ways, the ad encourages a global effort to make recycling a daily habit.

Coca-Cola’s bid to encourage recycling wins at Cannes

Pedigree has won both a Gold Lion and the Outdoor Lions Grand Prix at Cannes Lions for ‘Adoptable’. As people call for an end to purpose washing, the ad lays out a commitment to ensuring – with the help of AI – that all of their campaigns from here forward are purpose-driven.

Pedigree's purpose-driven campaign wins big at Cannes Lions

Genealogy site Ancestry has released a collection of more than 38,000 newspaper articles that shed light on the lives of formerly enslaved people in the US. The records, previously hard to search, are now searchable thanks to AI and showcase the ways that tech can be used to foster inclusivity.

Ancestry.com releases archives powered by AI

Amid a broader shift to the right across Europe, the social media-savvy leader of France’s National Rally is finding favour among young voters. As new forms of political messaging emerge, young people are further entrenched in polarisation and increasingly drawn to anti-establishment voices.

Jordan Bardella lends a new face to the French far-right

In response to data that shows low condom usage and rising STI rates amongst Gen Zers, Brook and Pasante have released a Regency-themed film. Drawing on the moment of the Bridgerton craze, the ad uses humour and honesty to address the critical failings of sexual health education and services.

Regency-themed contraception ad targets Gen Z

Saatchi & Saatchi is showing young Britons that voting isn't boring – it's sexy. Based on research showing that young British people think voters are more attractive and intelligent than non-voters, the campaign makes a compelling case for involvement in the upcoming general election.

Voting is 'hot af' in Saatchi ad aimed at Gen Z Britons

China’s ‘national wave’ has reached the shore, ready to sail to distant lands. Local athleisure brand Anta is part of the leading pack, outperforming global players like Adidas and Nike. As Gen Zers drive nationalism, local brands and culture are being revitalised for the rest of the world.

How Anta paces with Chinese Gen Zers’ sporty lifestyles

India's streetwear scene is heating up, with homegrown champions fighting hard for space alongside established cult legends from the West. Additionally, post-pandemic comfort clothing is now blending with Gen Z’s fondness for the, if you know, you know (IYKYK) culture to make a potent fashion mix.

What’s driving Gen Z Indians towards streetwear culture?

In summer 2024, Glastonbury will introduce a new stage, Terminal 1, to celebrate migration and freedom of movement for everyone. As populations become increasingly polarised, there's an opportunity for brands to use their platforms as a springboard for action against collective injustices.

Glastonbury's Terminal 1 aims to celebrate migration

‘Farmfluencers’ play an important role in shaping the perception of products and agricultural methods in the farming community. Green loans company HeavyFinance is making brand ambassadors out of highly respected, digitally savvy farmers who are helping spread the word about sustainable practices.

Citizenship