Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?
Karinna Nobbs is a freelance academic and futurist. She lectures on the digitalisation of the fashion industry at institutions including the London College of Fashion, Hyper Island and Antwerp School of Management, and holds an affiliate professorship in marketing at ESCP Europe. She was also the head of strategy at creative technology agency Holition.
Dr. Dina Khalifa is an experienced academic in luxury branding and marketing.
Dr. Marie Tavinor is a lecturer in art business at Christie’s Education. She is a specialist in the development of the art market and on collections from the Renaissance to the twentieth century, with an interest in crossovers between the fine and decorative arts as well as the concept of luxury.
Abi Buller is the editorial assistant at Canvas8, which specializes in behavioral insights and consumer research. She holds a degree in Creative Direction for Fashion from the University of the Arts London. Outside of work, you'll find her wandering around art galleries, practising yoga and seeking out new pastel-coloured garments to add to her collection.
Where once thrifting carried a social stigma, people are now embracing the joy of buying used clothes, and second-hand shopping is becoming big business. With its offering of high-quality goods and well-known brands, how is ThredUP changing our shopping habits – and the wider retail industry?
Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.
What’s driving the success of the second-hand luxury market? How are the young and affluent spending their newfound riches? Are the status symbols of the past relevant for the elite shoppers of today? And why are unconventional aesthetics taking over in high fashion?
In a partnership that combines two seemingly conflicting retail concepts, Depop sellers are being hosted at a pop-up in London’s Selfridges department store. As second-hand social commerce gains popularity, luxury outlets and brands are keen to get in on the action.