Amid an uptick in high-profile celebrity divorces, sensational headlines and online buzz are highlighting a profound shift in perceptions of marriage and the relationships between stars and their fans. What do people’s reactions to these break-ups suggest about parasocial and personal connections?
Unlike any other social media platform, Pinterest’s search and visual management tools offer limitless inspiration and access to trends, and this unique model is capturing the hearts of Gen Zers. How can brands ensure their Pinterest strategies are on track to engage the world’s largest generation?
Tough-love self-help gurus are schooling women online on how to ‘level up’ their lives by detaching from toxic relationships and embracing unapologetic selfishness as a lifestyle choice – and Gen Z women on TikTok are loving it. What’s behind this and what can brands take away from it?
The popularity of location sharing has exploded among Gen Zers, many of whom have rewired their social media usage around tracking their friends. Yet while it can make socializing easier and safer, some struggle to assert boundaries. What impact is this shift having on Gen Z’s relationships?
Over the past year, a new social media trend has emerged on platforms including TikTok, Twitter, and Instagram. Dubbed ‘yearnposting’, the trend sees digital natives profess longing and melancholy against a cozy backdrop. How can brands tap into this wellness trend to support people’s mental health?
Girl dinner, girl math, hot girl walks; we’ve seen endless accounts of girl culture taking over the internet. After gaining popularity on TikTok, the trend has now seeped into the very products Gen Zers are consuming. How can brands recognise the complexities of this trend?
Despite being digital natives, Gen Zers are being drawn to an institution that’s thousands of years old – the public library. The ability to foster a community, disconnect from the web, and access a plethora of stories for free are just a few reasons why these spaces are pulling in young readers.
Since the pandemic, social shopping has soared in popularity, threatening brick-and-mortar stores and e-tailers alike. Given that people’s trust in influencers is on the wane, why is buying via video-based content apps so alluring? How does shopping this way meet people’s evolving needs and desires?
Australia is home to a robust tech scene characterised by a growing industry, globally successful start-ups, and tech-savvy consumers. As digital innovations continue to drive areas like finance and health – what do tech movements in Australia currently look like in a post-pandemic society?
South Korea’s rapidly aging population and many people’s refusal to return to on-site work are affecting the domestic job market. How will one of the most innovative countries in the world use the latest technological advancements to navigate these post-pandemic challenges?