CerHom has joined TBWA\Paris to crack down on unsolicited pictures on dating apps and raise cancer awareness. As safety concerns create dating app fatigue and men put their health at risk by continuing to avoid seeking medical help, this ad playfully addresses two pressing issues.

CerHom addresses men’s health and sexual harassment

OneSec is helping smartphone users reduce their screen time through self-imposed pauses before accessing their favourite apps. It is hoped that setting boundaries will encourage users to reconnect with the real world and adopt a more conscious, mental health-focused approach to everyday decisions.

OneSec helps tackle social media addiction

Corteiz is a UK streetwear brand ushering in a new dynamic in retail. Founded by British-Nigerian Clint419 in his London bedroom, the brand has grown into a community-first outfit that’s redefining the streetwear industry through guerilla marketing tactics and a non-conformist approach.

Corteiz: community-led streetwear for Gen Z hypebeasts

Whether it’s researching holidays on Pinterest or using ChatGPT to create email templates, internet users are no longer reliant on conventional search engines when sourcing information. Canvas8 spoke to eight Britons to understand how they’re seeking answers to their queries on the web.

How do Britons search for information online?

From ChatGPT to Reddit and TikTok, people are diversifying how they seek information in a fragmented tech landscape. Canvas8 spoke to eight Americans about their opinions on conventional search engines and the alternatives they use to obtain accurate and customized answers on the web.

How do Americans search for information online?

Gramparents, an Instagram account posting the best-dressed older people in New York and beyond, has partnered with clothing brand Beams on a new line of tees and sweatshirts. The collab gives followers a physical link to their online community, authentically matching the culture it's building.

Beams x Gramparents takes inspo from fashion elders

Tinder has launched a campaign in France that addresses the message of consent during gender equality month. The ad resonates with people who are growing frustrated with instances of abuse on these platforms, as well as a desire to see global brands tackle the issue of gender inequality head-on.

Tinder releases a book on 'decoding women' for IWD

A popular Black TikTok movement has transformed Hogwarts School of Witchcraft and Wizardry into a Historical Black College and University, with original songs, dances, and storylines. Despite being done in jest, the movement retroactively addresses the franchise’s much-publicized lack of diversity.

Black TikTok reimagines Hogwarts as a diverse HBCU

Why are people turning to TikTok rather than Google for their online searches? How are new social platforms tapping into a sense of nostalgia for the early internet? What are peer-led networks doing to rewrite cultural and historical narratives? And why might brands choose to stay quiet online?

Communications Sector Snapshot: March 2023

TikTok is imposing a 60-minute time limit for under-18 users, addressing concerns about the impact of its addictive nature on teens. With growing concerns about screen-time management, parents are increasingly expecting social platforms themselves to shoulder responsibility.

TikTok daily limit addresses teen screen time concerns

After the lifting of pandemic restrictions, government officials from rural Chinese destinations are turning to videos incorporating historical and cultural elements to attract domestic tourists. The move appeals to national pride and desire for rustic lifestyles, especially among young urbanites.

Viral cosplay videos attract domestic tourists in China

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

How is economic uncertainty redefining influencing?

With a focus on community building and discussions around topics of interest, Mastodon’s model has become a credible rival to Twitter. What does its popularity say about people’s evolving social media desires? And how can brands engage with users in more decentralized online spaces?

Mastodon: attracting users through community discussions

Celebrating the World Day of Social Justice, UNESCO, Bombay, and Racismo MX launched a campaign in Mexico challenging racism and AI bias. With public concern about AI growing as we become more code-dependent, this campaign invites people and brands to challenge structural racism.

UNESCO challenges structural AI racism in Mexico

The TikTok 'vanilla girl' aesthetic highlights neutral-tone everything, from make-up and clothing to scented candles and fragrances. But with the creators being all White, thin, able-bodied, and blonde, its popularity paints a larger, and alarming, picture of where the beauty community is headed.

'Vanilla girl' trend pushes exclusionary beauty ideals

Vanderbilt University’s Peabody College has come under fire for using ChatGPT to send an emotionally sensitive email to students, the act of which struck many as insincere and inauthentic. As the tech grows in popularity, it is still unclear for many where to draw ethical lines about AI usage.

College's use of AI for sensitive email spurs criticism

After disrupting social media by shunning perfectly curated feeds, BeReal's daily user number has plummeted. Growing frustrations with users exploiting the app's features and not being ‘real’ means the platform's own authenticity is in question, highlighting social media's authenticity paradox.

BeReal stumbles on promise of online authenticity

The Birthright Podcast has launched Black Birth Joyline to encourage African-American women to celebrate the experience of childbirth. While the limited-time phone-in service brings medical racism to the fore, it also broadens the narrative around Black childbirth by imbuing it with empathy and joy.

Black Birth Joyline celebrates Black motherhood 

From 'dad-cing' on TikTok to 'granfluencing' on Instagram, Boomers are catching up with Gen Zers’ social media use, relishing the sense of community and activism these platforms provide. What can brands do to reach Boomers in this spirited social tech space that is hugely void of ageism?

How Boomers explore social media in a post-TikTok world

German edtech company Knowunity has raised €9 million Series A extension – allowing the company to expand the reach of its creator economy learning app. However, the monetary incentive of using the app could stoke parental concerns around extensive screen time – even if educational in nature.

Knowunity takes a scholarly approach to social media

Lipton Ice Tea kicked off a social and DOOH campaign encouraging Australians to share their random acts of kindness on TikTok. Though well-intentioned, the campaign might not sit well with many who are increasingly wary of faux-philanthropy on social media, with performative altruism under scrutiny.

Lipton Ice Tea tests water of social media altruism

TikTok has launched its Visionary Voices campaign to celebrate the impact of Black content creatives during Black History Month. While the initiative addresses the platform’s historic neglect of the Black community, it remains to be seen whether it will result in the creators benefitting.

TikTok BHM initiative pays homage to Black creators

As people continue to leave Twitter in the wake of Elon Musk's takeover of the company, concerns about leftover personal data are coming to the fore. In Europe, many people are turning to GDPR policies in an attempt to extract their information from the platform upon leaving.

Twitter exodus pulls users' data privacy into question

Tinder has introduced safety features that give control back to users, aiming to make people's match-making journeys more authentic and safe. As dating app fatigue and safety concerns drive singletons offline, brands face the responsibility to create digital spaces that inspire trust.

Tinder's safety feature gives control back to its users

Chinese luxury e-commerce platform Secoo has announced plans to integrate ChatGPT into its customer service. The cost of living crisis means people are cutting back, while customer service is being elevated to help legitimise purchases – but whether a chatbot can do that remains to be seen.

Secoo brings ChatGPT to luxury customer service

As the third-largest market for podcast consumption globally, Brazil is home to a growing number of independent creators in the space. Não Inviabilize has become one of the most popular productions in the country by foregrounding authentic storytelling and providing a space for community interaction.

‘Não Inviabilize’: podcast for community storytelling

The dominance of family-focused content on TikTok has begun to wane as DINKs (double income no kids households) take center stage. The popular videos highlight the financial benefits of a relationship dynamic that has often been compared to the nuclear family in an unfavorable light.

TikTok DINKs normalize child-free relationships

Online community radio has proven highly popular among Gens Y and Z by providing platforms for musical discovery and community connection. Their independent status enables these broadcasts to bypass the constraints of mainstream radio and represent diverse communities of curators and listeners alike.

Why are listeners choosing community radio stations?

Drag queen Trixie Mattel is a bonafide superstar and icon in the LGBTQ+ community whose reach has translated into several business ventures fuelled by her community of avid online fans. What is it about Mattel’s identity and aesthetic that has made her a prime influencer among Gen Z audiences?

Trixie Mattel: LGBTQ+ icon with diverse Gen Z appeal

Instagram co-founders Kevin Systrom and Mike Krieger have launched Artifact, a curated news app driven by AI. While taking cues from the vertical video revolution currently taking over social platforms, it aims to go beyond personalisation by redefining the online reading experience altogether.

Artifact uses AI to curate personalised news feeds

Bondee – a metaverse-like app developed by Singaporean tech firm Metadream – has struck a chord among social media users in Southeast Asia. Thanks to its accessible design, trendy aesthetics, and highly customisable worlds, Bondee might just be the app to win over Web3 sceptics in the region.

Metadream virtual world courts Web3 sceptics in Singapore

Queer dating app Lex is repositioning to better facilitate community-building and friendships. The move is being marked with a collaboration with &Walsh, which has made digital and physical stickers for identity expression, to disrupt loneliness, and to promote social support.

Lex eases self-expression with queer vernacular stickers

‘De-influencing’ challenges over-consumption

Happy and Childless is an app that aims to help childless adults form connections with others – attempting to combat loneliness among those who've lost touch with friends due to parenting. Gen Yers are also having children later and less often, and are looking for communities in unconventional ways.

App connects childless Britons to fight loneliness

That Sad Beige Lady is the online pseudonym of Hayley DeRoche, who uses satire to poke fun at minimalist children’s clothes and toys. While parents are seeking out ethical and natural products for their kids, DeRoche’s content signals a pervasive frustration with costly and over-stylized parenting.

That Sad Beige Woman: parodying parenting trends

TikTok is expanding its e-commerce presence by opening up its storefront opportunities in twelve new markets. With the app’s dominance in both entertainment and search, it's building a presence that people are increasingly reliant on and is leaning into the new attention economy.

TikTok shopfront roll-out streamlines online shopping

Canned tuna has become increasingly in vogue on TikTok, leading to increased sales and a slew of new product lines taking advantage of this pantry staple’s newfound popularity. People are looking for budget luxuries as inflation perseveres and brands are responding by creating foodie-friendly fare.

Budget-conscious foodies turn to canned tuna on TikTok

The controversies surrounding the 2022 Qatar World Cup prompted many brands to consider taking a stance to appeal to purpose-driven consumers. But would this do more harm than good? Canvas8 spoke to Amitava Chattopadhyay about how brands may navigate people's values in a global economy.

Amitava Chattopadhyay on branding in a multipolar world 

Offering training on media literacy in schools, Finland is teaching students how to identify false information and propaganda. With ever-growing concerns about misinformation, people are looking for serious action from brands, educational institutions, and governments in order to stem the tide.

Finland is training young people to spot misinformation

The impact of social media on the mental health of young people is becoming increasingly difficult to dispute. As such, the Seattle schools district has turned to legal action against Big Tech companies to help students and highlight the increased need for the protection of young people.

Seattle schools sue Big Tech for student protection

ETHOS is putting a values-first spin on social media for Gen Z. Through championing positive interactions and social change, the platform hopes to dismantle the toxic main character energy that has come to plague social media and help users connect with communities who share the same values.

ETHOS elevates empathy for Gen Z social media users

In China, young entrepreneurs are using VPNs to access international audiences on Instagram and promote their brands. More than a demonstration of new career paths, the phenomenon also signals a wider movement of people circumventing regulations to get a slice of the pie.

Chinese entrepreneurs use VPNs to boost visibility

People under quarantine in China took to social media to share their experiences of transforming their mundane hotel meals into fine-dining dishes. During times of social unrest and economic instability, there emerged a need for wholesome co-creation for escapism and a sense of connection.

Chinese quarantine meals given a fine-dining twist

As grocery inflation hits the pockets of young Americans, they’re looking for moments of culinary joy and humor to lighten the mood. Kraft Singles’ music-based activations are tapping into its reputation as an affordable indulgence – using music and self-deprecation to spread the gospel.

Kraft Singles: spreading joy through culinary content

Britons are sceptical of businesses' environmental claims, with most believing that they aren’t suitably supported. While most people want transparency, businesses are reluctant to provide it due to greenwashing fears, meaning they must ensure that comms emphasise demonstrable environmental action.

Scepticism around eco-initiatives fuels 'greenhushing'

Gen Xers have experienced economic crisis and cultural loss since they were young, with both accelerating in the decades since. But they have proven extremely resilient. The way they view the current set of crises – and themselves – will drive the economy and culture for years to come.

How have crises shaped the Gen X psyche?

The Hispanic community is often lumped together as a singular target audience with many approaches remaining generic and reductive. Canvas8 spoke to creative strategy consultant Michael León-Rivera to understand how brands can accurately represent the subcultures that exist within the population.

Michael León-Rivera on reaching multilingual audiences

As meme culture has blossomed online, so too has the political meme become a significant aspect of online political debate and a vehicle for irreverent reaction to political events. Looking at which memes are widely circulated or adapted helps to offer a ‘temperature check’ to gauge popular opinion.

How meme culture is engaging Gen Z in politics

Jio Platforms is aiming to fill the TikTok-sized hole in the Indian creative industry with its short-form video app Platfom. Through a combination of in-app booking options and a localised talent pool, the app hopes to make it easier for Indian listeners to support their favourite creatives.

Platfom fills TikTok-sized hole for India's creatives

Accessibility has taken giant leaps forward in recent years, from technology to video games, live entertainment, and media. Closed captioning has transformed our expectations of content; turning us into more active consumers, increasing our acceptance of reading more text – or none at all.

How are closed captions changing media habits?

Gen Zers' spending power is continuing to rise and their shopping motivations and habits are driven by the social content they consume. As polished sponsored content from influencers becomes ubiquitous, younger consumers are looking to spend their money after someone else proves it’s worth it.

Haul videos convince Gen Z to part with their cash

What will be the impact of lateral communication? Is influencer culture dead as we know it? What does brand empathy mean to people? In this part of the 2023 Expert Outlook, we speak to three experts about how the search for control and connection is shaping the Communications sector.

2023 Expert Outlook on Communications

NTS Radio has become one of the most influential sources of music discovery for a global community of listeners interested in sounds beyond the mainstream. By understanding its approach to human connection, how can brands maintain a DIY community spirit on a global scale?

NTS Radio: community broadcasting for a global audience

As TikTok continues to evolve into a Gen Z lifestyle platform, research has revealed how its mental health content is largely inaccurate and misleading. With young people seeking out community spaces to find answers and support, there is an urgent need to address misinformation.


TikTok mental health content spawns misleading advice

As citizens of Delhi gear up for the Municipal Corporation of Delhi elections, the governance of the city is set to change. With young people’s vote key, and with thousands of candidates running, the Young India Foundation uses bite-sized political content to cut through the noise and rally votes.

Indian NGO uses digestible content to rally Gen Z votes

With Twitter's Elon Musk-induced drama, Brazilians are abandoning the billionaire's platform and flocking to an Indian competitor: Koo. With a name that lends itself to jokes in Portuguese, the social media is focusing on a message of social harmony – not polarisation – to get Brazilians on board.

Koo courts Brazilians with inclusive Twitter alternative

In what appears to be a step towards depoliticisation, Facebook is removing four information fields from profiles. These fields include religious views, political affiliations, and the 'interested in' field used to express sexual orientation. However, some could see the move as denying self-expression.

Facebook removes information fields to bridge divides

As people become discerning over pristine and corporate communication, a casual approach is winning favour. Canvas8 spoke to Liron Simatzkin-Ohana, a PhD candidate in the department of communication at the Hebrew University of Jerusalem, to better understand why people want amateur-looking comms.

That’s so lo-fi! The science of amateur brand aesthetic

As a new generation looks to make sense of an overly competitive and complex housing market, RentSocial is bringing their desire for seamless, social discovery to the property hunt. The move speaks to the growing number of offline industries meeting young people in digital spaces.

RentSocial brings property search to TikTokkers 

WhatsApp has launched a communities feature on its platform to give people greater access and control to group building and management. The move pays heed to the growing prevalence of digital communities as a key element of how people engage with each other and with brands. 

WhatsApp launches group features for community fans

As the first digitally native generation, Gen Zers are used to social media being a vital part of the way they communicate. While increasing online behaviors can have their pitfalls, Locket is one app helping to foster more meaningful offline connections that take place outside of social media.

Locket: fostering deeper offline connections for Gen Z

In November 2022, Republicans can’t win the midterms unless White voters behave as they did in 2016; Democrats can’t win unless White voters behave as they did in 2018 and 2020. What does a voter cohort in flux reveal about their sense of identity, aspiration, and belief?

What’s causing shifting loyalties among White US voters?

Digital scrapbooking in the vein of Tumblr is back, with OG platforms like Pinterest and newcomers including Landing giving Gen Zers space to build moodboards for style inspiration. What does this curatorial instinct among this generation signal about their creative values and sense of community?

What’s drawing Gen Zers to digital moodboarding?

Diagnostic health company Quest has launched a campaign focusing on humor to get people talking about physical, mental, and sexual health. By using comic relief to lessen the taboo around sexual wellbeing, Quest provides a welcome relief from the oppressive nature of many approaches to wellness.

Quest campaign tackles sexual health taboos with humor

Fizz is a social media app created for college students that aims to address the isolation that many feel when they arrive on campus. Started by two college dropouts, the app favors candid interaction over the curated nature of legacy social media – just like its Gen Z user base.

Fizz social media app aims to remedy college isolation

Gen Zers are increasingly turning to social media and forums to answer all manner of queries. Recognizing the desire for accessible, relevant, and authentic search results unfettered by SEO and adverts, Google has created a feature that spotlights peer-led discussions around a given topic.

Google Search update serves up answers from peers

Google has announced it's revamping the traditional Google Search interface to create a more visual experience for users. Tapping Gen Z demands for easily accessible and visual user-generated content, the update aims to offer a more personal and authentic mode of search.

Google Search visual upgrade courts Gen Z users

Love Island finalist Tasha Ghouri has partnered with Cadbury Fingers and the National Deaf Society to encourage people to learn even just a little sign language. Diverse representation from brands is increasingly considered the standard, helping to make minority groups feel included.

Cadbury Fingers campaign boosts sign language in Britain

Following the Queen's death, brands were quick to follow with outpourings of grief for the long-reigning monarch. But while some were performative to the point of absurdity, others took a paired-back approach that side-stepped pandering, was in line with brand image, and ultimately eschewed scrutiny.

Royal affiliations help tributes to the Queen land well

Amid a global uptick in digital-first subcultures that channel Y2K aesthetics, Chinese youth are embracing the ‘bad’ taste associated with older, rural, and working-class people in the country. Beyond simply serving as a form of self-expression, what’s behind this tacky nostalgia trip?

Why are Chinese youth embracing tastelessness?

The California Milk Processor Board has launched a revised 'Got Milk?' campaign, urging people to ‘Get Real’ and stay true to themselves. Celebrating authenticity and individuality, the campaign taps people’s desires to lead more authentic and realistic lives – both online and IRL.

'Get Real' campaign celebrates desire for authenticity 

Kellogg’s cereal mascot Tony the Tiger has made his debut as a Vtuber, playing alongside four IRL streamers, albeit to mixed reviews. As people explore the edges of virtual avatars online, many are still unsure about the efficacy of brand tie-ins to established and difficult-to-crack communities.

Tony the Tiger's streaming debut falls flat for Vtubers

Gatorade has teamed up with Beyoncé to acknowledge Serena Williams’ legacy, debuting the Love Means Everything campaign. Depicting women across backgrounds embracing their power, this ad celebrates the erosion of gendered expectations, utilizing Beyoncé’s star power to go beyond brand purpose.

Love Means Everything pays tribute to Serena Williams

The rise in the use and practice of manifestation and affirmations among Gen Zers signals a desire from young people to take back a sense of control in their lives. With the embedding of these practices and the omnipresence of social media, are they a cultural phenomenon that looks set to stay?

Why is Gen Z hooked on affirmations and manifestations?

Dating apps aren’t the only way for people to meet online. Couples are finding each other all over the internet – via Discord servers, video games, review sites, and even customer service portals. What do these unconventional digital meet-cutes reveal about the state of digital romance?

How are Americans meeting in non-typical digital spaces?

How does Khaby Lame’s content transcend language and cultural barriers?

Khaby Lame’s iconic videos on Instagram and TikTok convey a sense of humour that transcends language and culture, allowing him to achieve global success without uttering a single word. As brands look to connect with online communities, what does his success say about the power of relatable content?

Khaby Lame: physical comedy with global appeal

Do the majority of Britons welcome diversity?

With division running deep in many facets of modern Britain, the need for empathy and greater understanding is stronger than ever. After investigating this in our Citizenship Sector Snapshot, Canvas8 spoke to nine people from the UK to find out how interested they were in bridging divides.

Are polarised Britons interested in bridging divides?

Americans have an overwhelming desire for change and evolution

As controversial debates heighten emotions across America, the need for empathy and greater understanding is stronger than ever. After investigating this in our Citizenship Sector Snapshot, Canvas8 spoke to eight people from the US to find out how interested they are in bridging divides.

Can political Americans look beyond party lines?

Bumble has produced Luv2SeeIt, a six-part YouTube series dedicated to showcasing the dating experiences of Black people, featuring famous Black creators and celebs. It attempts to create an authentic representation of Black experiences of love and dating, which many believe to be underrepresented.

Bumble boosts Black dating experiences in YouTube series

Health bar brand Perkier has released a major campaign taking a dig at the inconvenience of over-the-top wellness trends. Injecting playfulness and humour into the campaign, the brand highlights the toxicity of hardcore health fads as people look to opt out of constant self-improvement.

Perkier campaign reveals downsides to hardcore wellness

Volvo has become the first luxury automaker in India to launch a car in the metaverse, with their unveiling of the XC40 Recharge EV. With EVs becoming more popular, eco-conscious car buyers could favour the comparatively low CO2 emissions of virtual comms over conventional physical alternatives.

Volvoverse EV launch courts eco-conscious Indians

Today, the smartphone fulfils basic needs but doubles as a social hub

As marketers increasingly push ads onto the personal devices in our homes, your phone’s lockscreen could be the latest advertising battleground. But as traditional digital advertising is changing, will privacy-savvy Americans accept this, and what can brands do to avoid advertising misuse?

Will Americans accept ads on their lockscreens?

How is Ribena’s Chin Up campaign resonating with consumers on a human level?

Many people are looking for lighthearted, escapist moments that alleviate societal stressors and allow people to tap into feelings of fun and joy. Ribena’s Chin Up campaign spotlights life's awkward stumbles, but reframes them in a celebratory way where people can reap the benefits.

Ribena ‘Chin Up’: celebrating life's little stumbles

A recent study found junk food brands are targeting young people on social media in a bid for free marketing content, with the ads putting kids at risk of increasing their unhealthy food consumption. As well as better ad policies, new food narratives can encourage kids toward healthier eating.

TikTok increases kids exposure to unhealthy foods

As digitally native Gen Zers are at risk of consuming fake news from untrusted sources, many lack the skills needed to protect themselves online. Google has launched a campaign to boost Gen Zers digital literacy, highlighting its array of fact-checking and information tools.

Google campaign boosts Gen Zers' digital literacy

While male masturbation is accepted in wider culture, there are still stigmas associated with female pleasure. Hoping to smash the stereotype is Vush, whose ‘I Come First’ campaign encourages women to masturbate for a month and carves out a space where they can prioritise their sexual needs.

Masturbation challenge destigmatises female pleasure

What’s driving Gen Zers’ desire for greater anonymity?

The dominance of pseudonymous platforms – from Discord to TikTok, Twitch to Reddit – has freed up how Gen Zers express themselves online, moving away from personalisation and towards a sense of plurality. What can brands do to brush up on their ‘identity fluency’ for this ever-evolving generation?

Have Gen Zers killed the personal brand? 

Tech brands often use ads to showcase their sleek designs and cutting-edge features. But to promote its Pixel smartphone, Google has launched a campaign that spotlights not its tech, but human stories instead, highlighting the central role devices can play in people’s life narratives.

Google uses narrative storytelling to humanise tech

Why is Snapchat resonating with young Saudis?

The Snapchat community in Saudi Arabia is thriving, despite fierce competition from other apps. By creating a safe space for online self-expression and connectivity, while also providing relevant and localised content, the app is resonating with young Saudis while being mindful of the country’s culture.

Snapchat: digital self-expression for young Saudis

Baidu is meeting people's demand for meaningful online self-expression by launching a new generation of avatars. Encouraged by rapid technological innovations, people are demonstrating an inquisitiveness to explore virtual frontiers and are seeking more authentic virtual identities. 

Baidu's new virtual avatars elevate digital expression

Getty is opening access to 30,000 images of the Black diaspora as part of an initiative to raise awareness of the history of Black people in the UK. The project demonstrates how organisations can draw attention to the achievements and contributions to society of maginalised communities.

Getty initiative looks to highlight untold Black history

Superdrug is hosting an interactive in-store talent show challenge on TikTok throughout the summer of 2022. People increasingly find and try new products from social media, TikTok in particular, and this collaboration signals a way brands are tapping into the creativity displayed on the platform.

Superdrug taps TikTokers' beauty creativity

What’s driving the e-commerce revolution in Saudi Arabia?

Since the pandemic, attitudes towards online shopping have changed significantly in Saudi Arabia. With a nation made up of people mostly under 30, it’s the younger generation – and their affinity for all things digital – that’s leading the way. So, what can brands do to cater to this shift?

What’s the future of online shopping in Saudi Arabia?

Seeking to protect and reclaim their heritage, digitally fluent people of colour are activating online spaces to safeguard their histories. With borderless communications unlocked by social media, people are recovering difficult-to-access content to rebuild collective identity.

Diasporas are reshaping memory with Instagram archives

When developing product promotions, marketers often describe how a product has been scientifically developed. Canvas8 spoke to Dr. Aviva Philipp-Muller to find out under which circumstances it’s appropriate for brands to appeal to the scientific process and when it can backfire.

That’s so clinical! The science of science in marketing

New media narratives engage people in immersive worlds 

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of its immersive new show Prehistoric Planet. Hosted by cultural icon David Attenborough, its educational and escapist format is bringing forgotten science to family-friendly TV experiences.

AppleTV+: reigniting people's love for at home learning

How does Kendrick Lamar’s storytelling appeal to modern audiences?

As the only rapper to win the Pulitzer Prize, Kendrick Lamar has built a firm brand on renowned lyricism and masterful storytelling. By weaving poignant tales about socio-economic and political issues into his music, his latest album is appealing to fans who expect more from artists.