Launched in partnership with luxury fashion houses, the Drest app gamifies online retail by tasking users with styling challenges and letting them shop their creations IRL. It's just one way brands are getting creative to boost interaction and tap into Gen Y and Z’s love of experiential retail.

Shifting away from sophistication and exclusivity, ideas of luxury are becoming more dynamic, blurring the distinction between ‘high’ and ‘low’ culture. As people begin to see popular taste as more appealingly organic than laboured luxury standards, high fashion is celebrating and capitalising on cultural products that would have been considered low-brow or radical at the beginning of the decade.

Amazon has launched a personal styling service in a bid to bolster its fashion offering. With people facing a growing number of options when buying outfits online, Personal Shopper may be a welcome addition to a site that is known for providing copious amounts of choice.

With too many choices at every turn and people feeling overwhelmed when making purchases online, Semaine provides a respite from all the noise by offering curated, covetable, and clickable collections that simplify the shopping experience. In an era of decision paralysis, is this the answer?