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United States

Examining what it’s like to live, work and play in the United States, our experts guide you through the nuances that define its culture.

Explore American values Dig deeper into Democrat and Republican behaviors

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Latest United States articles

report·
26 Jul 2024

How are young American men redefining masculinity?

report·
26 Jul 2024

Gen Zers are often at the forefront of micro-trends heralding new archetypes of masculinity, from ‘hot rodent men’ to ‘golden retriever boyfriends’. But how are Gen Z men navigating the tricky terrain of shifting masculinity in an increasingly polarized and atomized society?

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26 Jul 2024

Costco's doomsday buckets signal desire for preparedness

signal·
26 Jul 2024

Costco has begun selling an apocalypse-ready emergency bucket stocked with meals that last over two decades in preparation for emergencies. As the future becomes more uncertain amid heightened social tensions, people are looking for tools to give them feelings of long-term security.

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26 Jul 2024

Microsoft outage memes rekindle anti-work sentiment

signal·
26 Jul 2024

A CrowdStrike software update on July 19th caused millions of Windows-powered devices to go offline. The outage reanimated anti-work sentiments, as people joked about wishing the issue had affected their workplace or implored whoever was responsible to knock out other Microsoft tools, too.

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26 Jul 2024

Small donors bump Democrat funding as Biden drops out

signal·
26 Jul 2024

Small donors have rallied to bolster Democratic funding following Joe Biden's rescinding of his candidacy in the 2024 presidential race. The spike in donations for Kamala Harris suggests an opportunity to further mobilize grassroots support and signals a shift in engagement around the election.

report·
25 Jul 2024

Why fans are in their detective era

report·
25 Jul 2024

The role of fans is evolving, with modern superfans becoming amateur detectives. These sleuths obsessively seek intimate knowledge about their idols, decoding clues in art and media. Fueled by social media and celebrity marketing, the trend has transformed fandom into an investigative pursuit.

report·
25 Jul 2024

A Cultural Snapshot of Democrat voters: 2024-2025

report·
25 Jul 2024

How is the push for economic justice reshaping Democrats’ priorities? How are wellness practices and health hacking elevating their daily lives? Why are they wielding technology as a tool of activism? This Cultural Snapshot of Democrat voters unpacks the key behavioral shifts.

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is a New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviours, and Drunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.

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Macro Expert

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Victoria Johnson’s research lies at the intersection of media, American identity, cultural geography, and sports. Her research focuses include critical history of US television and film, cultural studies, cultural geography, critical race theory, sports media industries, corporate branding and identity, marketing and brand identity, communication technology, and rural access. Her publications include Sports TV, Heartland TV, and multiple articles and chapters on the intersection of cultural geography, US television, and sports media.

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Sector Expert

Ben Resnik

Expert in the intersection of politics, technology, and social change

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.

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Macro Expert

Wendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the book Good Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.

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Sector Expert

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.

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Sector Expert

Thomas Gift

Leading voice interpreting American politics for a global audience

Thomas Gift is Associate Professor of Political Science and founding Director of the Centre on US Politics at UCL. He has written for influential scholarly outlets and is extremely visible in the media, providing expert, non-partisan analysis on US politics and policy. Gift has made hundreds of television, radio, and news appearances for top UK, US, and global venues including CNN, the BBC, CNBC, and Bloomberg. He has also written scores of articles for publications including the Wall Street Journal, the Washington Post, and Newsweek. Gift has held fellowships or visiting appointments at Harvard, Stanford, Oxford, and the London School of Economics. He holds a PhD in Political Science from Duke.

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United States

How are young American men redefining masculinity?

Costco's doomsday buckets signal desire for preparedness

Microsoft outage memes rekindle anti-work sentiment

Small donors bump Democrat funding as Biden drops out

Why fans are in their detective era

A Cultural Snapshot of Democrat voters: 2024-2025

Experts on Access

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Ben Resnik

Expert in the intersection of politics, technology, and social change

Wendy Wood

Researcher and public speaker on how habits form and change

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Larry Samuel

Thought leader focused on American culture

Thomas Gift

Leading voice interpreting American politics for a global audience

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