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United States

Examining what it’s like to live, work and play in the United States, our experts guide you through the nuances that define its culture.

Explore American values Dig deeper into Democrat and Republican behaviors

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Latest United States articles

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3 Oct 2024

Telfar redefines accessible luxe with debut leather bag

signal·
3 Oct 2024

Telfar is debuting its first leather bag with an exclusive pop-up at Selfridges. As demand for localised stories rises, brands can redefine luxury by fostering deeper connections through tactile engagement and culturally fluid narratives, offering a fresh perspective on traditional luxury concepts.

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3 Oct 2024

Billie Eilish promotes eco-friendly actions on US tour

signal·
3 Oct 2024

The artist teamed up with Google Maps to spotlight sustainable transport and food options on her North American tour. As people want their favorite artists to reflect their values, there is an opportunity to appeal to eco-friendly habits by fostering discovery and community engagement.

report·
3 Oct 2024

How digital twin tech is shaping the future of business

report·
3 Oct 2024

In recent years, the phenomenon of digital twin technology has emerged as a transformative force across varying industries. What are the benefits of digital twin innovations, and what can brands learn from the rise of these cutting-edge advancements in predictive technology?

report·
2 Oct 2024

Why Gen Zers are investing in statement jewellery

report·
2 Oct 2024

Statement jewellery has fully permeated the luxury landscape, partly due to Gen Z’s lust for experimentation and individualism during times of crisis. As industry lines blur, how are brands and designers in this space reacting to ways people people create identity via adornments and aesthetics?

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2 Oct 2024

Depop launches AI-powered image description tool

signal·
2 Oct 2024

Clothing resale app Depop has launched an AI-powered tool that uses image recognition technology to help streamline the uploading process for sellers. It’s part of a range of AI-based tools that are improving the online second-hand shopping experience for buyers and sellers alike.

report·
1 Oct 2024

How suncare is glowing up

report·
1 Oct 2024

As people’s suncare needs have changed, established and emerging brands have evolved to keep up. While there are more sun protection offerings than ever before, gaps in the market remain: how can brands fill them and what does achieving and maintaining success in the suncare space look like today?

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Experts on Access

Book a call with a leading expert in our network

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Macro Expert

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Adam Alter is a professor of marketing at NYU’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow. He is a New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviours, and Drunk Tank Pink, which investigates how hidden forces in the world shape our thoughts, feelings, and behaviours. Adam’s academic research focuses on judgement, decision-making, and social psychology. His research has been published widely in academic journals and featured in dozens of TV, radio, and print outlets around the world.

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Macro Expert

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Victoria Johnson’s research lies at the intersection of media, American identity, cultural geography, and sports. Her research focuses include critical history of US television and film, cultural studies, cultural geography, critical race theory, sports media industries, corporate branding and identity, marketing and brand identity, communication technology, and rural access. Her publications include Sports TV, Heartland TV, and multiple articles and chapters on the intersection of cultural geography, US television, and sports media.

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Sector Expert

Ben Resnik

Expert in the intersection of politics, technology, and social change

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.

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Macro Expert

Wendy Wood

Researcher and public speaker on how habits form and change

Wendy Wood is the Provost professor of psychology and business at the University of Southern California and author of the book Good Habits, Bad Habits. She has published over 100 scientific articles and worked with P&G on consumer habits, the CDC on diabetes control, the World Bank on health practices in developing nations, and the US Paper and Packaging Board on sustainable lifestyles. She is currently the president of the Association for Psychological Science.

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Sector Expert

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Faith Robinson is a writer, executive strategist, and consultant with almost a decade of experience working in the creative industries. Following an art history BA and an MA in ecology, economics, and policy, she creates world-class programmes asking social and environmental questions across the fashion industry, focusing on sustainability narratives and cultural pioneers. With experience in both the public and private sectors, Robinson's mission is ethical engagement, and her practice is rooted in contextual research. Faith has worked with brands like Nike, H&M, Kering, and more, plus a global roster of activists, eco-influencers, and NGOs.

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Sector Expert

Thomas Gift

Leading voice interpreting American politics for a global audience

Thomas Gift is Associate Professor of Political Science and founding Director of the Centre on US Politics at UCL. He has written for influential scholarly outlets and is extremely visible in the media, providing expert, non-partisan analysis on US politics and policy. Gift has made hundreds of television, radio, and news appearances for top UK, US, and global venues including CNN, the BBC, CNBC, and Bloomberg. He has also written scores of articles for publications including the Wall Street Journal, the Washington Post, and Newsweek. Gift has held fellowships or visiting appointments at Harvard, Stanford, Oxford, and the London School of Economics. He holds a PhD in Political Science from Duke.

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United States

Telfar redefines accessible luxe with debut leather bag

Billie Eilish promotes eco-friendly actions on US tour

How digital twin tech is shaping the future of business

Why Gen Zers are investing in statement jewellery

Depop launches AI-powered image description tool

How suncare is glowing up

Experts on Access

Adam Alter

Academic whose research focuses on judgement, decision-making, and social psychology

Victoria Johnson

Researcher working across media, identity, cultural geography, and sports

Ben Resnik

Expert in the intersection of politics, technology, and social change

Wendy Wood

Researcher and public speaker on how habits form and change

Faith Robinson

Fashion industry consultant focused on sustainability and cultural pioneers

Larry Samuel

Thought leader focused on American culture

Thomas Gift

Leading voice interpreting American politics for a global audience

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