Indian fintech startup Jupiter is refashioning banking in India at breakneck speed. With its live expense tracking, easy investment channels and smart saving tools, Jupiter takes on the role of a financial partner to Indian Gen Y and Z. But how did it make its name in the sacred space of banking?

How Jupiter simplifies money management for Gen Y Indians

The pregnancy looks of major fashion tastemakers are influencing a more daring approach to maternity style. As traditional family dynamics evolve with a new generation of parents, the archetype of the mother is being redefined in a way that balances parenthood with personhood.

Fashion it-girls tap into shifting notions of motherhood

Young Japanese workers are paying ‘resignation agents’ to help them with the complications of quitting their jobs. In the context of intense work culture, the move speaks to how Gen Z are hacking their way through difficult circumstances and finding novel ways to avoid uncomfortable situations. 

Young Japanese workers turn to resignation agents

Balenciaga’s partnership with Need for Speed mobile game taps into hybrid luxury mindsets. Understanding the opportunity to connect virtual and IRL expressions of identity and status, players can tap into unique looks in the game while also being able to pick up physical merchandise in-store.



Balenciaga and Need for Speed tap into hybrid luxury

Charli XCX's sixth album, BRAT, has transcended music to become a cultural phenomenon. Its distinctive lo-fi, lime green branding, and strategic marketing have tapped into Gen Z's desire for authenticity, insider communities, and nostalgic tendencies – blending digital savvy with real-world impact.

How Charli XCX’s BRAT captured the cultural zeitgeist

Belong is a new savings app targeting UK Gen Yers who feel priced out of the housing market. It wants to help them find new approaches to building their personal wealth, but how can their strategies help to boost people’s financial outlook in the long term?

How Belong helps Gen Y Brits build long-term wealth

Nursing homes all over China have been transformed into low-cost hostels, attracting the nation’s young and burnt-out working class. More Gen Zers and Yers are shifting their life goalposts to align with their values, driving them to find respite in the pastoral away from the urban grind.

Chinese youth seek solace in repurposed nursing homes

TikTok users are divided over 'coffee badging' – an office trend where workers show up, get a coffee, and go home to finish the day. The trend points to a desire for greater career autonomy and is part of how younger generations question traditional work structures and office norms.

‘Coffee badging’ showcases desires for flexible work

Gen Zers are driving membership in big-box stores like the Walmart-owned Sam’s Club, pointing to changing money-saving behaviors among young Americans. As belts continue to tighten, young people are investing in cost-cutting memberships to afford daily indulgences.




Cost-conscious Gen Zers flock to Sam's Club

The nutraceutical start-up Wellbeing Nutrition has launched a campaign that uses humour to promote its dissolvable oral nutrient strips. As more Indians adopt a ritualised approach to health and wellness, brands can be assistive by showing how customers can build new routines around their products.

Wellbeing Nutrition makes health rituals fun for Indians

Despite a broader decline in UK nightlife, country-influenced nighttime events are gaining momentum among young Britons. The trend speaks to a burgeoning global interest in country music and Western aesthetics, reflecting younger audiences' borderless approach to music consumption.

British youth swap nightclubs for country music events

Despite typical associations with an older generation of stout fans, Guinness has achieved cult status for young drinkers in the UK. As drinking habits shift within this group, people are looking to express their identity through their choice of beverage, and a new culture is forming around the brand.

Guinness popularity is soaring among young drinkers

Stunted by the cost of living, young Singaporean couples are turning to early marriage to secure affordable housing through the government, leading to regret for some. As both marriage and divorce rates rise among the young, there's a need for more comprehensive financial support and education.

Couples in Singapore get married earlier to afford homes

The cinema industry is transforming with multiplex closures and the rise of gaming among younger generations. Despite these challenges, diverse storytelling by studios like A24, movie-loving influencers, and theatres evolving into experience hubs are revitalising interest among Gen Zers and Yers.

What’s drawing young people to the cinema?

Research has unveiled that an alarming 66% of young, ethnic minority Britons have considered leaving the UK. This potential exodus signals an urgent need for both public and private sectors to address the underlying causes of disillusionment among young ethnic minority Britons.

Young ethnic minority Britons are leaving the UK

Unsure what the future holds and still making up for years of restrictions, Gen Y and Z are prioritizing the here and now and splurging on non-essentials. As a result, they're turning to credit and their parents' support, signaling both a desire for escape and a need-it-now mentality.

Gens Y and Z turn to parents instead of saving

Some young Americans are rejecting the dream of homeownership, arguing instead that renting offers flexibility that makes more sense for their budgets and lifestyles. As homeownership becomes less attainable, young people are shifting their priorities and looking for new paths to success.

Some American Gen Yers are giving up on homeownership

Offering much more than a regularly scheduled workout, many young people are lacing up their trainers and joining running clubs in an effort to make new friends and even find a romantic partner. What’s fuelled the evolution of these groups from spaces for enthusiasts to social hubs?

Why running clubs are the new social hotspots

Riding on the wave of internet trends that spotlight China’s ethnic minorities, Tastien Chinese Burger has launched new menu items that centre provincial flavours. Brands looking to bolster their localisation strategy in this market can consider championing the country’s diverse, nuanced cultures.

Tastien whets Chinese appetites for regional flavours

Tween fashion brand Limited Too is making a comeback, with plans for brick-and-mortar stores and larger product launches. The retailer's return specifically caters to shoppers' nostalgia, especially for Gen Y parents, who likely would've grown up with the brand in their childhood.

Limited Too return caters to nostalgic Gen Y parents

Credit Karma has revealed that young Americans are determined to have a summer of fun, even if it damages their finances. As they reckon with uncertain futures, people are looking to satisfy their escapist desires sooner rather than later and are prioritizing fun-filled travel to fulfil this need.

Young Americans are prioritizing summer fun over finance

Gay and lesbian parents are facing discrimination at their children’s schools, according to a recent survey, pointing to a stubborn rift in British society. While young people are more tolerant than older generations, young parents are looking for help in normalising parenthood for queer couples.

LGBTQ+ parents face discrimination in schools 

An interest in outdoor recreation that emerged among Chinese people during the pandemic has transformed from a trend to a long-term lifestyle. Why are citizens, especially Gen Y and Z youth, heading outdoors, and how can brands tap into this booming market that is even changing how people dress?

Chinese youth are embracing the great outdoors

Abercrombie has bounced back from the depths of the 2000s. Rather than holding onto its exclusive image, the brand is positioning itself as a nostalgic classic, appealing to fashionistas exhausted by fast fashion and trend cycles and those with eco-mindsets and anti-consumption values.

Abercrombie revives amid rapid trend cycle fatigue

Australia's surf scene is evolving, with older Gen Yers and Gen Xers riding the waves at higher rates than young people. From surf parks to mental health initiatives, the sport is becoming more accessible and diverse, reflecting broader societal trends in fitness and lifestyle.

Why there’s a swell of middle-aged surfers in Australia

An ageing population and declining birth rates are poised to significantly impact shopping trends in Japan’s booming luxury market. Luxury brands seem to be expanding their reach to include older generations with disposable income and wealth and younger generations who prioritise mindful spending.

How Japan's different generations are changing luxury consumption

Le Creuset and Pokémon have collaborated on a limited-edition crockery set that appeals to growing nostalgia and kidulting behaviours. The raft of nostalgia-tinted collaborations seeks to intensify niche fandoms and build deeper relationships with brands beyond the products.

Le Creuset x Pokémon crockery appeals to kidulting ideals

South Korea's Gen MZ (Gen Y and Z) is driving a significant surge in functional foods and transforming gift-giving into acts of self-care. Leading wellness brand Jung Kwan Jang captures this dynamic market by turning traditional products into innovative, trend-savvy offerings.

How Jung Kwan Jang reroots functional foods for Gen MZ

The lighter wine styles like white and rosé are gaining increasing appeal among American consumers. At a time when the wine sector is facing challenges in maintaining market share, this trend could serve as a lifeline for producers and brands. How can they effectively capitalize on this opportunity?

Why are young Americans favoring lighter wine styles?

Amid a broader shift to the right across Europe, the social media-savvy leader of France’s National Rally is finding favour among young voters. As new forms of political messaging emerge, young people are further entrenched in polarisation and increasingly drawn to anti-establishment voices.

Jordan Bardella lends a new face to the French far-right

A report of global workers revealed that wellbeing among younger workers dropped in 2023. It comes as younger generations are rethinking the way they approach their careers. To boost engagement, companies need to not only understand wellbeing but also a larger desire for progression.

Survey finds drop in wellbeing in younger employees

A report from Hinge showcases LGBTQ+ daters’ desire for stronger emotional intimacy and offers advice on dating intentionally in today’s world. However, the advice may fall flat, given the increasing number of people turning to IRL events for romance as anti-dating app sentiments grow.

Hinge report suggests 'slowmance' for LGBTQ+ daters

Crayola’s campaign invites older adults and parents to harness the power of creativity. At a time when people expect care and emotional intelligence from brands, there's an opportunity to appeal to consumers by encouraging empathy and joyfulness in communications strategies.

Crayola celebrates artistic expression for all ages

‘Farmfluencers’ play an important role in shaping the perception of products and agricultural methods in the farming community. Green loans company HeavyFinance is making brand ambassadors out of highly respected, digitally savvy farmers who are helping spread the word about sustainable practices.

How HeavyFinance engages climate-conscious farmers

Charli XCX is making headlines for her mould-breaking approach to pop stardom and generating headlines with her unapologetically brash style of club music. As people tire of iterative creative content, they’re gravitating towards bolder statements as a reprieve from digital homogeneity.

Charli XCX’s Brat album leans into hedonistic desires

A TikTok user has gone viral by parodying people’s niche expectations for a partner. As people grow increasingly disillusioned with the realities of digital dating, they’re searching for new ways to approach romance and turning to social media to express their frustrations.

Viral TikTok signals a shift in the dating landscape

A housing crisis, financial precarity, and distrust in corporations have led many Gen Yers in Australia to be more conscious of their spending than ever before. Yet why do many continue to splurge on experiences, products, and services that fall somewhere between the forever and the everyday?

Aussie Gen Yers' unstable finances are shaping their spending

After suffering a personal tragedy, two friends founded the mental health charity 20Talk to destigmatise conversations about depression and anxiety, especially for Australian Gen Yers and Zers. Its mission to be ‘relatable’ reveals a deeper purpose that engages young Australians online and IRL.

Why 20Talk enables Aussies to discuss mental health

For Gen Y, the cultural script for adulthood is in flux. With increasing numbers of this cohort now choosing to delay or forego traditional life milestones, new research suggests that, for many Gen Yers, the infamous mid-life crisis is just another financial impossibility.

Gen Yers can’t afford a midlife crisis

Gen Zers are turning to American Express as a status symbol, wooed by the card’s benefit programs and reputation as an accessory of wealth. By focusing on experiences, brands are appealing to young consumers who are drawn to cards that function more as high-end coupons than conventional credit.

Young Americans flex Amex cards as status symbol

With more young adults choosing to own pets instead of having children, animals are taking on a more prominent role in modern family households and dynamics. As a result, grieving pet parents are developing elaborate new rituals to commemorate and memorialize their beloved furry companions.

Pet owners ease grief with elaborate memorials

A.P.C., renowned for its quintessential laid-back French style, has gained significant traction for its carefully curated collections at a time when trend cycles are fleeting. By staying true to its roots and expanding into new sectors, the brand is reinforcing its commitment to its core consumer base.

Why A.P.C.’s relaxed style is irresistible for fashionistas

Dope Black Dads is a global digital community dedicated to uniting Black fathers through their shared experiences. The organisation also aims to dispel myths and stereotypes by fostering positive conversations on Black fatherhood and masculinity – creating a strong and supportive community.

Dope Black Dads unites thousands of Black fathers

The runways of Australian Fashion Week were coloured by subcultural influence, bringing occult aesthetics and goth-inflected beauty looks to centre stage. In an age of polycrisis, people are shunning overly-polished visuals and exploring the macabre as a way of processing harsh realities.

Occult aesthetics gain ground at Australian fashion week

India's booming youth demographic is propelling a surge in demand for homegrown beauty products, emphasising transparency and a fusion of age-old rituals with modern science. This marks a significant departure from the previous generation’s reliance on home remedies and global brands.

Why are young Indians leaning into homegrown beauty?

Upwork has become the world's largest work marketplace for freelancers, connecting businesses with highly skilled independent professionals worldwide. As many people turn to freelancing amid more flexible and remote working lives, the platform provides exposure and access to paid opportunities.

How Upwork provides a framework for the freelance boom

A viral social media trend – ‘Twenty Minutes in the Park’ – is sending droves of young people in China to local parks to slow down and regain mental balance. In response, brands are setting up events in parks to resonate with their audiences through a variety of green activities.




Stressed urbanites are flocking to parks in China

Capri-Sun is updating its iconic drink pouches with adult-size 96-oz., multi-serve packages of its top-selling, iconic Fruit Punch flavor – its first innovation in nearly a decade. The brand is looking to appeal to the identities and beliefs of nostalgia-obsessed 'kidults.'

Capri-Sun updates packaging for nostalgic kidults

Bumble has acquired Geneva, an app focused on nurturing IRL communities and friendships. At a time when young people are experiencing increased loneliness, exacerbated by their dependence on social media, this acquisition highlights the diversifying role of digital platforms in relationships.

Bumble acquires Geneva to nurture IRL friendships

American Gen Yers are ‘quiet vacationing’ rather than officially taking time off for fear of looking lazy to their bosses. The trend indicates a continued lack of support for work-life balance, signaling a need to shift workplace culture towards valuing rest and relaxation.

US Gen Yers are quiet vacationing at work

Families of children with special medical needs are often excluded from the labour market, which is not geared to accommodating their circumstances. Responding to this, a cafe in Sendai is staffed exclusively by such people to give them a sense of purpose and belonging beyond their homes.



Sendai cafe makes employment a reality to caregivers

Sports melodramas like 2024's The Iron Claw, Creed III, and Ferrari examine and critique toxic masculinity narratives, offering audiences a more nuanced perspective on male competitiveness and its emotional toll. Films and TV are increasingly challenging the idea of the invincible, hyper-masculine hero.

'Boy melodrama' films deconstruct toxic masculinity 

The For Black Boys theatre production challenges stereotypes of the Black British experience. Arriving amid concerns about media stereotypes of Black people, its significance lies in its nuanced contribution to discussions on Black manhood, mental health, and survival in contemporary Britain.

How ‘For Black Boys’ breaks barriers in British theatre

Research has shown that Gen Z is making less money than Gen Y did ten years ago while also managing a higher debt-to-income ratio. Coming of age in a high-inflation economy, Gen Zers are experiencing heightened financial stress with knock-on impacts on their attitudes to money and spending at large.

Gen Zers earn less than Gen Yers did at the same age

A group of Amsterdammers have been granted a plot of land to build cooperative housing – allowing residents to build, manage and control their housing independently. Amid Amsterdam's housing crisis, this initiative highlights how people create their own solutions, emphasising the need for reform.

Amsterdam cooperative build to combat housing crisis

Bumble faced backlash to a UK campaign, with many women feeling like the brand encroached on personal choice and bodily autonomy. While female empowerment has previously been at Bumble's core, the backlash shows how important it is for brands to reflect and respect women’s rights and values.

Bumble’s campaign challenges women’s right to celibacy

Multiple festivals throughout the UK are facing tough decisions to postpone or cancel their events. As the summer festival season approaches – a quintessential experience for many British people – these cancellations have implications for audiences and the future of the industry.

Rising costs forcing UK music festivals to cancel

Issa Rae has launched Ensemble, a company that aims to connect diverse and underrepresented creators with global brands. As the creator economy continues to grow, there's an opportunity to bridge the intention-action gap by financing and supporting a more diverse pool of creators.

Issa Rae helps companies champion diverse creators

Air travel disruption means eco-friendly options like trains are enticing alternatives to airport madness. However, travelling long-distance by train can be logistically tricky, something that interactive map Chronotrains hopes to solve, appealing to young travellers with eco-values.

Chronotrains makes eco-travel methods the easy option

The smash-hit romantic drama Challengers has animated audiences by sparking cultural conversations about sexiness, polyamory, and modern love. With young people increasingly turning to alternative relationship ideals, brands have the opportunity to cater to more diverse models of romantic bonds.

Challengers spotlights polyamory narratives 

Financial insecurity is driving many to reconsider conventional barometers of success, and traditional timelines of marriage, home ownership, and childbirth are no longer a priority for the growing number of young women who want to combine incomes with their partners without kids in the picture.

Young people are aspiring to be DINKs

Youthforia, a clean and sustainable makeup brand, is facing a backlash after its latest foundation line failed to reflect darker shades. As conversations around inclusivity continue in the beauty industry, brands will need to cater to underrepresented consumers in ways that extend beyond tokenism.

Youthforia faces backlash for ‘jet black’ foundation

Chinese women are sharing advice on how to cut back, posting their daily spending online for their 'savings partners' to see. With citizens under pressure from the economic slowdown and rising childcare and parental care costs, these saving communities are providing critical support.

Online savings support groups help Chinese women budget

For TikToker Delaney Rowe, cringe is key. Adept at satirizing Hollywood tropes and the most annoying people you might know, Rowe creates content that has viewers squirming in their seats. With Gen Zers desiring palpable nostalgia, Rowe offers up a new genre of influencer authenticity.

How Delaney Rowe resonates with cringe-loving cinephiles

Walmart is launching Bettergoods, a premium private-food brand with affordable prices and experimental flavors. As people search for more everyday experiences of luxury, brands can make their products more appealing by tailoring them closely to people's needs.

Walmart launches premium food brand at affordable prices

For a 2024 capsule collection, Mango is partnering with Victoria Beckham as part of its 40th anniversary. As price-conscious consumers seek effective ways to purchase luxury goods, brands and celebrities are partnering to democratise access to luxury goods and reach new audiences.

Mango taps Victoria Beckham for capsule collection

A 2024 study has demonstrated that the face of luxury shopping is changing, revealing that young parents are becoming the most likely to make luxury purchases. As economic uncertainty has shoppers remaining hesitant to make big purchases, luxury shopping is becoming increasingly aspirational.

Luxury demographics are skewing younger

Portraying herself as the all-American E-girl next door, June Lapine aka Shoe is disrupting existing narratives about LeftTube, gender, pop culture, and expected progressive positions. What can brands learn from her idiosyncratic content to authentically engage younger audiences?

Why Shoe’s 'bimbo populism' engages diverse fan bases

As young people contend with increasing dissatisfaction due to rising costs and life challenges, they're seeking avenues to regain control. This shift is motivating them to turn to activities like marathon running, and they're challenging the sport's fixation on health benefits alone.

Young people are running marathons to cope with pressure

Gen Zers are planning for an early retirement in their forties and plan to live off $500,000 in their old age. But as the economic climate suggests these desires may be unrealistic, and there's a need to educate young people about responsible methods for planning their futures.

American Gen Zers are making plans to retire early

Young Koreans are turning to gold as an investment as transactions and prices skyrocket to a record peak amid escalating geopolitical tensions in the Middle East. To cope with financial anxiety, young people are finding ways, with a limited budget, to insulate themselves via 'safe' investments.




Korean convenience stores are selling gold bars

Findings show that young people in the US are opting for permanent contraception in the wake of Roe v. Wade being overturned. With women twice as likely to undergo such procedures compared to men, and a widespread lack of trust in institutions, people are taking matters into their own hands.

Young people in US are opting for permanent contraception 

South Korean adults are turning to pet rocks as a cure for loneliness. With increasing social isolation taking a toll on many South Koreans and a lack of resources to enable social connection, the rise in pet rocks as a replacement for human interaction is raising further concerns.

South Koreans curing loneliness with pet rocks

Chinese youth are fleeing megacities in favor of slower lives in small towns, as money worries and a tough job market hamper their ambition. As economic troubles continue to leave young people behind, many are reacting by changing their priorities and looking for slower lives in smaller cities.

Chinese youth flee megacities for a slower life

Long associated with elderly women doing their grocery shopping, the wheelie bag is now trending as a practical shopping companion. Young city dwellers, who are often carless and shedding shame of all things embarrassing and cringe, are prioritising comfort and functionality.

Young shoppers embrace wheelie shopping bags

Dover Street Market is opening its first store in Paris in Q2 2024, ahead of the brand’s 20th anniversary. The new retail space will extend beyond fashion, offering a centre for art, communication, and community at a time when consumers want to be engaged in meaningful ways.

Dover Street Paris promises immersive retail experiences

Young Koreans are leaving corporate jobs for professional certifications that offer greater security and higher salaries, eschewing corporate success for the certainty of safer fields. Reared in permacrisis, many Gen Zers are looking for security to safeguard against future catastrophes.

Young Koreans leave corporate life for stability

Eco-friendly brand Veja is expanding in the US and has launched its first cobbler studio in New York. Cobbling is an increasingly viable means of extending the shelf life of shoes. The increased demand for sustainable practices signals a shift in consumer culture, with purchase habits changing.

Veja opens its first American sneaker repair store

The Senior Papa Project is an initiative to support older fathers in Japan who are struggling to balance responsibilities with demanding work schedules and continued social stigma. As milestones modernise, social structures will need to adjust to accommodate changing behaviours with empathy.

The Senior Papa Project supports older fathers in Japan

Younger generations are now splurging on groceries, a shift from previous spending trends on luxury items like designer clothing and expensive vacations. People are looking for more everyday experiences of luxury, and flashy food and beverages are becoming a popular indulgence.

Millenials and Gen Zers are splurging on groceries

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

Dazed and IKEA have partnered on a collaborative zine that delves into the meaning of home for young people. The zine will be exclusively launched at Milan Design Week, showcasing the importance of relatable and authentic depictions of homeownership amid housing market challenges.

Dazed and IKEA court young homebuyers 

As Gen Zers turn away from dating apps, Hinge has released an ad aiming to recapture their hearts with a lighthearted way of championing the app's success in building lasting matches. Another iteration of its ‘Designed to be Deleted’ campaign, the ad taps a growing desire for meaningful connections.

Hinge ad levels up its 'designed to be deleted' position

Conservative media and wellness personalities are calling for young men to turn to nicotine pouches, framing them as aspirational lifestyle products that amplify traditional masculinity. This highlights the febrile position of masculinity in culture and opportunities to support open dialogues.




Right-wing media touts nicotine pouches as 'manly' fix

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

Black progressive cultural commentator F.D Signifier is one of the most prolific Gen Y content creators. Focusing on politics, pop culture, and Black men’s wellbeing, he challenges traditional narratives and dismantles harmful gender stereotypes through his engaging video essays.




F.D Signifier spotlights Black masculinity perspectives 

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

Beauty brand Sally Hansen has unveiled its first-ever male-led partnership with basketball player Jared McCain. As expectations of masculinity continue to shift, brands can partner with male athletes and icons who can champion new and inclusive archetypes of masculinity.

Sally Hansen's beauty campaign champions male icon

According to a new poll, Gen Zers and Yers believe that they’re spending too much money on streaming subscriptions. Mobile content is proliferating while young people are looking to cut costs, leading many to change their streaming behaviors and look for more affordable solutions.

Gen Zers look to cut back on streaming subscriptions

Praised as an edgy blend of Jack Ryan and Girls, spy dramedy Mr. and Mrs. Smith reinvents the aughts-era Angelina Jolie and Brad Pitt film by highlighting Gen Y relationship anxieties. Its success speaks to younger generations' hunger for bold and subversive storytelling.




Mr. and Mrs. Smith spotlights Gen Y malaise

Good Girl Snacks’ Hot Girl Pickles cater to the TikTok-popularized ‘girl dinner’ trend, which focuses on transforming snacks into visually appealing, satisfying meals. The brand’s success reflects the evolution of snacking culture in the US, all the while raising questions about new food mindsets.

Why Good Girl Snacks builds on new snacking mindsets

Lab-diamond fine jewellery brand Kimai has seen waves of success – from being spotted on Megan Markle to winning a £250,000 investment on the BBC’s Dragons Den. Even as a newcomer, its ethically conscious jewellery paired with a stylish aesthetic has made it a leading brand in the sector.

How Kimai makes fine jewellery guilt-free

Coors Light Canada has released a campaign celebrating the everyday challenges of being a parent. The out-of-home ad ties into the brand's 'Chill' positioning by depicting everyday scenes of parenting stress and celebrating small moments of reprieve and relaxation amid the chaos.

Coors Light celebrates mundane moments of parenthood

Ayo Edebiri has become a cultural icon, resonating deeply with Gen Z thanks to her authenticity and humor. From comedy hustle to prominent roles in shows like The Bear and the Marvel Cinematic Universe, she’s highlighting people’s demand for more authentic voices and figures in culture.

Why Ayo Edebiri appeals to the Gen Z girlies

Realtors are using radical transparency in quirky social media videos to engage first-time buyers, deviating from traditional polished walkthroughs. This trend reflects a shift towards genuine content, resonating with young viewers seeking escapism and inspiration amid housing market challenges.

Realtors are creating relatable housing content online

TikTok has launched a revised rewards programme for creators who drive higher audience engagement. As people increasingly rely on online creators for recommendations, how can brands ensure that people receive tailor-made content that feels authentic and driven by values?

TikTok updates its reward offerings for creators

Faced with increasing demands on their already squeezed budgets, many Gen Y families are making tough decisions about how to keep their kids occupied and entertained throughout the 2024 summer holidays. What resources are available to them, and how can brands lend a hand?

How will Gen Y families spend their summer holidays?

‘Cool’ may be hard to commodify, but cult independent newsletter Perfectly Imperfect has done just that. By creating a digital oasis where cultural insights and recommendations are shared free from algorithms and advertising, it maintains integrity by prioritizing genuine user taste exchange.

How Perfectly Imperfect broadcasts cultural cool

Pet wellness is becoming increasingly popular as our canine companions become family members to their pet parents. Human-grade dog skincare brand Floof is at the forefront of this fast-growing industry, helping pet parents improve the overall health and wellbeing of their fluffy friends.

How Floof puts wellness first for Gen Y pet parents

How do Gen Yers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this influential generation.

Gen Y (born 1982-1996)