How do Gen Yers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this influential generation.
According to research, half of US adults are open to signing a prenup – a marked uptick from earlier years – signaling a change in popular notions about marriage. Financial worries are affecting the way Americans make long-term family planning decisions in ways that are just coming to light.
National pride among the Chinese has grown in recent years, with many opting to purchase locally or from brands that value their heritage. As a result, Western luxury brands like Ermenegildo Zegna are looking for historic venues to give customers a more culturally immersive shopping experience.
A study has revealed a generational divide between the way Gen Y and Z grocery shop, as the former more often buy groceries online via delivery or curbside pickup. Busy Gen Yers are looking to take their time back, and the opportunity for brands is to make shopping as frictionless as possible.
Despite people spending more critically due to inflation, data shows that Britons, especially Gen Yers, consider drinking and dining out part of essential spending habits. People place significant importance on going out to have a good time and cope with the dire financial situation.
Research shows that Australians are experiencing higher barriers to entry for investing and are doing so less year on year – while younger Aussies are rejecting direct stock investment altogether. This could lead to a pivot to managed assets merged with fintech, such as AI-guided portfolios.
Lunchables is launching its Grilled Cheesies line, a microwave-ready sandwich with the crispiness of one cooked on the stovetop. While it was popularized as a school-ready lunch item, its marketing showcases the growing cohort of adults who are hungry for a bite of nostalgia.
Change Research has found that young Americans hold divergent political views by gender yet share similar concerns over the economy and future of the country. Addressing shared priorities through brand initiatives could help unite younger voters and foster community amid polarization.
Breaking with typical luxury brand collaborations, Naomi Campbell has partnered with PrettyLittleThing to create a line of fast fashion clothing. However, the unsustainable production and unethical business practices of the retailer are drawing criticism for the supermodel.
South Korea is growing into a nation of kidults who turn to nostalgia for escapism. The country has become one of the largest markets for classic Japanese character company Sanrio, a brand experiencing a global resurgence across different sectors, including food, fashion, beauty, and lifestyle.
Research has revealed that people in the UK are among the least likely to view work as very important in their lives and don't put work before other priorities. The findings signal new career norms as people prioritise a good work-life balance for their emotional wellbeing.