How do Gen Yers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this influential generation.
In his first standalone collab for LV, Pharrell Williams has enlisted Tyler, The Creator to design a capsule collection. While people feel increasingly ambivalent about celebrity influence in consumption, the drop demonstrates the enduring power of brand collabs when done thoughtfully.
Gen Y and Gen Z are discovering watch-collecting as a way to signal and flex status, and they’re elevating their game to take advantage. Against this backdrop, British watchmaker Christopher Ward has catapulted to the top of the mid-range pile, winning admirers from across the globe – but how?
Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?
Jil Sander, the sleek, sophisticated brand with a storied history, is often lauded for its minimalism, but its creative efforts demonstrate how luxury can be so much more than quiet. In doing so, it is attracting younger consumers who are looking to add individualism into the mix.
A 50-part video series posted by TikTok user Reesa Teesa detailing her ex-husband’s pathological lying has gone viral on the platform. Exemplifying social media as reality entertainment, the phenomenon also reveals people’s paradoxical attitudes toward long-form storytelling.
After a TikTok moment launched Stanley Quenchers to virality, the brand has strived to maintain its fans by embodying modern wellness and collectibles culture. Their popularity demonstrates how even established heritage products can acquire new meaning when applied to fresh cultural contexts.