How is Leak NYC disrupting the lingerie industry and pushing for inclusivity?

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Leak NYC: fluid lingerie for expansive masculinity

For its Fall 2022 collection, Prada democratised access to its runway show by opening the doors, virtually – streaming the show via Baidu's metaverse app XiRang. Despite volatility in blockchain technology, metaverse technology continues gaining traction and popularity across China.

Prada runway show courts Chinese metaverse fans

In China, Gen Z are giving 'ugly cute' gifts during Valentine's Day, also known as Qixi Festival. With aesthetic fatigue growing and many looking to reject unrealistic social expectations, there are opportunities to offer quirky and unique products to connect with rule-defying gifters.

'Ugly cute' gifts offer Gen Z escape from beauty ideals

How has Chanel maintained its place at the top of the luxury fashion market?

Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?

Chanel: timeless luxury for exclusivity seekers

Andie Swim has launched a new campaign starring a diverse and inclusive cast of everyday women from its own customer base. As people demand more varied representation, they will turn to brands that fulfil their expectations of realistic advertising.

Andie Swim campaign boosts inclusive body representation

Despite their beauty, mined natural diamonds are often still morally questionable in their origins. Challenger brand Aether offers ethically sound lab-grown diamonds, aimed at people wanting to purchase luxury goods that celebrate sustainability and innovation rather than heritage and rarity.

Lab-grown diamonds court eco-minded luxury shoppers 

Layered jewellery and timepiece looks are becoming more popular in luxury men's fashion, with Mr. Porter launching a new campaign that highlights this trend and encourages self-expression. As gender norms shift, feminine codes are being incorporated into mainstream luxury menswear.

Mens fine jewellery renaissance relaxes gender norms

Saks Off 5th has partnered with Rent the Runway, a designer clothing rental platform, to tap into Saks shoppers' interest in pre-owned designer items. While the collab focuses on honing in on shopper interests, RTR’s multi-platform approach also shows how collabs can broaden a brand’s reach.

Saks Off 5th x RTR collab targets luxury thrifters

How is Charles Gross helping to improve access to luxury fashion for Gen Zers?

Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Charles Gross: unveiling luxury fashion for Gen Zers

Why are US luxury fashion consumers prioritizing ‘quiet’ luxury?

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

Why are US consumers downplaying luxury fashion?

How is SHEIN growing in popularity despite its label as a fast-fashion brand?

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

SHEIN: trend-led fast fashion for Gen Zers

Footwear brand Kickers has launched its first vegan school shoe range. The Back to School collection is made from 100% plant-based materials and demonstrates the opportunities for brands to win over Gen Yer parents with high-quality, values-led products aimed at all the family.

Kickers vegan range promises durability for eco-minded

How is American Eagle hoping to reach Gen Z gamers in an authentic way?

With gaming the primary entertainment space for Gen Zers, brands are attempting to get in on the action – but authentic participation remains a challenge. Garment brand American Eagle is hoping to be a hit among gamers by launching a collaboration with Twitch and a docuseries about streaming culture.

American Eagle: courting Gen Zers through gaming

How is streetwear key to the identity of Gen Yers?

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?

What does streetwear mean to Gen Z fashion fans?

Fabletics has opened its first shop-in-shop for Yitty by Lizzo, a shapewear brand made for all body types. People are demanding more diverse body representation and are increasingly opting for brands that embody redefined ideals of inclusivity that don't make them feel marginalised.

Yitty shop-in-shop offers in-store body-positive comfort

Diet Coke has named Kate Moss as its new creative director, with a campaign emphasising positivity and confidence as key to success. Conversations around the previous association with the brand and 'model diets' have been reignited through Moss’s connection, with Diet Coke hoping to tap nostalgia.

Kate Moss for Diet Coke uses nostalgia as new narrative

Lingerie brand Bananain is celebrating sustainable changes to its production by providing customers with redeemable flower seeds with their purchases. As consumers grow more savvy to greenwashing, engaging and convincing customers of sustainability efforts requires increasingly inventive thinking.

Chinese lingerie brand courts eco-shoppers with flowers

Sapporo has launched a line of jeans manufactured using waste from the brewing process, upcycling waste into a wearable connection with the brand. People are looking to signal their values with sustainable purchasing habits by buying upcycled items from their favourite brands.

Sapporo Breweries attracts eco-conscious with denim line

In India, clothing sizes aren’t as inclusive as they should be and the personalised fashion experience can be unreliable and inconvenient. Disrupting this space is CloudTailor, which is using tech and an omnichannel approach to make tailored clothes a more readily accessible service.

CloudTailor tech makes tailored clothing accessible

Aiming to catch up with rivals like Nike and Adidas, Puma is going all-in to the metaverse with phygital, tailored products. With people showing more interest in digital identities and avatar customisation, it's harnessing the potential of Web3 to co-create products for the real and virtual worlds.

Puma facilitates co-creation via NFT collaboration

Recognising that sustainability is becoming non-negotiable for a growing number of music fans, Reformation is partnering with artists to create eco-friendly tour merch. It's helping to make the entire live music experience greener, alleviating some climate concerns among gig-goers.

Reformation brings music fans sustainable tour merch

High-profile 'goth weddings' have shone a light on the wider post-pandemic rejection of nuptial traditions. Rather than opting for classic white dresses and flowery aesthetics, many Gen Yers and Zers are exploring darker palettes as they celebrate alternative commitment rituals.




Dark weddings are challenging nuptial norms 

Inversa is looking to preserve coastal ecosystems by using lionfish, an invasive species destroying coral reefs, to craft leather. As one of a growing number of 'next generation' materials, it provides the fashion industry with a way to evolve production processes and keep up with consumers' values.

Inversa lures eco-fashionistas with fish leather

The luxury market is one of the few sectors that remains unaffected during a recession. While some statistics suggest that stock prices in luxury companies fall across the board, others show rising sales figures in times of financial downturn. Unlike so many other sectors, is luxury recession-proof?

How do recessions impact HNWI spending?

Designers are breathing new life into vintage Japanese kimonos, turning them into contemporary outfits that cater to modern tastes. With demand rising for more circular fashion systems, upcycling deadstock and vintage pieces offers shoppers a regenerative approach to style and thrifting.

Upcycled kimonos court eco-minded fashionistas

A growing interest in sports such as pickleball, padel, rugby, and skiing is fueling demand for niche activewear. The popularity of these activities is driven by different characteristics compared to major league sports, challenging brands to identify what makes these communities tick.

Growth of niche sport piques interest in new activewear

Mulberry is partnering with rental platform Hurr to allow people in the UK to experience its bags without making an expensive, permanent commitment. The move marks a continuation of sustainability commitments from luxury brands and hints at the potential revival of the rental economy post-pandemic.


Mulberry courts eco fashionistas with bag rentals

Amazon is set to launch an online luxury store in Europe featuring collections from several high-end designer brands. Time is money for many HNWIs, and the demand for faster and more convenient ways of shopping is making e-commerce a more attractive option than heading in-store.

Amazon’s luxury stores cater to time-poor HNWIs

Melbourne-based fashion brand SÜK Workwear has expanded its range to include up to a size 30. Based on an ethos of inclusivity, SÜK's choice to invest time, money, and research into this move chimes with consumers' growing desire to see fashion become something everyone can enjoy.

SÜK Workwear boosts inclusivity with expanded size range

Trunk Club, Nordstrom’s subscription service for clothes, has been shelved following years of declining sales even through the contact-free boom spurred by the pandemic. While Americans appreciate tailored shopping experiences, they crave a more personal touch than a box-based model can deliver.

Trunk Club closure shows the limits of personalization

Victoria’s Secret has launched a curated collection of women-owned brands on its website as part of a strategic shake-up. With many shoppers looking to support brands that match their values, some bigger labels are realigning their reputations by spotlighting and working with diverse designers.

VS&Co-Lab marketplace showcases women-owned brands

Dr. Martens is moving into the resale market with ReSouled, a programme that will see old boots refurbished before being sold online via Depop. It taps into the burgeoning demand for pre-loved apparel amid environmental concerns and a sense of fatigue with the quality of fast fashion.

Dr. Martens resale scheme highlights value of durability

Virgin Atlantic has taken a significant step for the airline industry by allowing cabin crew to display tattoos. Strict workplace dress codes were on the decline pre-pandemic, and as people contest a full-time return to the office, some employers are adapting policies to accommodate new mindsets.

Virgin responds to demand for relaxed work dress codes

The Future From Waste Lab is teaching Aussies about the life cycle of clothing in the hope that it will minimise textile waste. The initiative demonstrates how fashion brands can better connect people with the impact of their consumption and nudge them towards more sustainable habits.

Brick-and-mortar store educates Aussies on textile waste

French fashion house Chanel is looking to reinforce its position at the top of the luxury market with plans to impose purchase limits on specific goods. As high-end shoppers look for more value from their purchases, some brands are emphasising exclusivity, quality, and a timeless appeal.

Chanel restricts purchases to elevate exclusivity

Fast fashion has gained somewhat of a negative reputation due to the industry's damaging environmental impact, but research suggests that it's not on its way out. Amid an economic downturn and rising inflation, people are finding it hard to turn away from brands offering cheap and stylish clothing.

Shoppers guilt-buy fast fashion amid climate concerns

How are Carne Bollente designs representative of queer communities?

Paris-based Carne Bollente produces clothes that are more than just a fashion statement – the playful illustrations of intimate body parts, sperm, and lovers exploring sex positions speak to the values of queer and sex-positive communities. Is this a nuanced way to widen inclusivity in fashion?

Carne Bollente: sex-positive style for queer communities

eBay is set to sponsor Love Island 2022 as the reality TV show pivots towards more environmentally responsible partnerships. The move also recognises that Britons are more in love with second-hand shopping than ever, viewing resale as a convenient way to buy fashion sustainably and affordably.

Love Island goes green in fast fashion divorce

As luxury consumers seek personalised fashion reflective of their style, HAROLD is a new luxury menswear brand bringing customisable fashion to Canadians. Their debut campaign puts the customer in the creative director’s seat, with HAROLD x You tapping into wider disruptive collaboration trends.

HAROLD x You brings ultra-customisation to menswear

Why are Gen Zers being drawn to charity shops?

Charity shops are having a renaissance with sustainably-minded and fast fashion-fatigued young consumers seeking an alternative shopping experience. So, what’s fuelling the charity shop boom? And what can retail brands learn from this decades-old practice of prosocial consumerism?

How are Gen Zers fuelling the charity shop boom?

Fast fashion giant Inditex has invested €100 million in Infinited Fiber, a Finnish start-up that turns textile waste into a fabric resembling cotton. However, in the context of low garment recycling rates, eco-minded shoppers may see the move as less green than simply thrifting or repairing clothes.

Recycled fabric deal aims to tap green fashionistas

A Balenciaga campaign featuring severely damaged footwear has created waves online among people shocked at the idea of paying $1,850 for virtually unwearable sneakers. Yet the stunt may appeal to wealthy individuals looking to signal their insider knowledge of fashion trends with subtler choices.

Trashed Balenciaga shoes provide low-key status symbol

Challenging gendered expectations, Chinese male celebrities are opting for womenswear and driving a new genderless-chic movement. Despite the government's push for conservative values, gender norms are being challenged in China, and brands have the opportunity to be savvy allies in a new ecosystem.

Genderless-chic Chinese men defy conservative rules

Gen Z-led fashion trend ‘blokecore’ is going viral on both sides of the Atlantic Ocean. By touching on unique aspects of football's cultural ties, the look – short-lived though it may be – has the potential to reimagine aspects of the sport's fandom with a more inclusive feel.

Gen-Z-driven ‘blokecore’ reimagines football fandom

Why are Americans looking for durability and performance from their clothing?

The pandemic and climate change have shone a light on Americans’ fashion habits. Sustainability remains a key priority for consumers as they expect their clothes to last longer, be kind to the environment, and work harder for them. How are fashion brands evolving to cater to this new utility?

Why are Americans prioritizing utility in fashion?

Australian company Boody has worked with environmental figurehead Jane Goodall on a campaign promoting its organic bamboo underwear. Preaching sustainability and ethical consumption, the ad makes the point that small tweaks (like opting for greener pants) can make a difference to the planet.

Boody offers Aussies ethically-aligned underwear

Why do Phoebe Philo’s designs appeal to modern luxury consumers?

In the world of fashion, Phoebe Philo is an icon who ushered in an era of ‘quiet luxury’ during her tenures at Chloé and Céline. As the designer looks to make a return with her own namesake label, are people now investing in high-quality clothing that can stand the test of time?

Phoebe Philo: ‘quiet luxury’ for sustainable fashionistas

Buying eco-friendly fashion can be tricky, especially for kids as they grow out of clothes so fast. Cult Gaia's first kidswear collection delivers high-quality clothing designed to be passed down from generation to generation, prioritising style and sustainability for conscious consumers.

Cross-generational kidswear makes for sustainable style

From carbon labels to recycled materials, fashion brands are upping their climate-related messaging to appeal to eco-minded shoppers. Amid growing claims of greenwashing, European policymakers are putting brands' claims to the test by establishing a standardised definition of sustainability.

Standardised sustainability claims fight greenwashing

With many brands looking to further age representation in advertising, Lacoste's new campaign showcases an intergenerational group of people wearing the same clothing. As people increasingly look for ageless style, brands are responding by making those underrepresented in fashion feel seen.

Lacoste speaks to representation with ageless campaign

How is Marc Jacobs’ Heaven collection appealing to nostalgic young consumers?

Marc Jacobs’ Heaven collection taps into nostalgic sentiments and trend revivals to pull at the heartstrings of young consumers. As people long for simpler times and a sense of familiarity, can creative approaches that blend the old with the new appeal to modern fashion mindsets?

Heaven by Marc Jacobs: fashion for nostalgic Gen Zers

Shapewear brand SKIMS has launched a line of undergarments designed for customers with limited mobility, combining accessibility with style. It reflects how brands are facing up to calls for fashion-forward and comfortable options for everyone, not just those who fit conventional body shapes.

Specialty underwear courts people with disabilities

Dolce & Gabbana is courting audiences in Japan with a capsule collection based on manga series Jujutsu Kaisen. The line, available at pop-ups and boutique stores, taps into local luxury buying preferences, exemplifying how international brands can earn regional favour in an era of border reorder.

D&G's manga line appeals luxury habits in Japan

In partnership with The Dematerialised, London-based fintech firm Twig is taking clothing swaps to a new level by letting people exchange physical garments for digital fashion. It's a move that lets Gen Zers cultivate their online identities while providing a break from fast fashion consumerism.

Twig's clothing swap helps Gen Z build online identities

Most young people in Japan continue to hide their tattoos due to ongoing stigma, but some are beginning to discreetly break down outdated taboos against body ink. As they push for more freedom of self-expression, Gen Zers in the country are redrawing cultural and societal norms. 

Young people in Japan are quietly tackling tattoo taboos

With emerging conversations on the need for a more size-inclusive industry, Nigerian fashion designers and retailers are working to normalise plus-size clothing. Women are increasingly growing tired of unrealistic beauty standards and turning to brands that provide more varied offerings.

Nigerian designers hero inclusivity in women's fashion

How is Doodlage tapping the growing demand for secondhand clothing in India?

The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

Doodlage: zero-waste fashion for eco-conscious Indians

With the declaration to do better in its treatment of people and the planet, fashion retailer Asos is responding to calls for a more eco-friendly industry and demand for responsible fashion, highlighting an opportunity for brands to bridge the gap between the appeal of being green and affordability.

Asos declares ‘integrity’ to meet eco-conscious Gen Zers

Victoria’s Secret has hired its first male model as the face of its gender-free athleisure line in an effort to drive brand inclusivity. Amid shifting perceptions of beauty ideals, legacy lingerie brands are being challenged to become more diverse and inclusive in their offerings.

Victoria's Secret courts inclusivity with male model

Furry and foamy, the Crocs ‘Cozzzy’ line is designed to deliver next-level cosiness. Facing uncertainty amid multiple crises, people are deriving pleasure from their immediate surroundings, which is subsequently fuelling the 'comfort economy' in the form of relaxed apparel and homewares.

Crocs’ fluffy footwear nods to peak cosiness

The lack of nuanced representation of pregnant women in the media, and limited style options, mean many women have felt restricted in how they can dress when pregnant. But with new narratives emerging courtesy of icons like Rihanna, there's a shift towards more diversity in pregnancy style. 

Pregnant women celebrate de-standardised maternity wear

Car manufacturers are looking to tap younger HNWIs and they're doing so by partnering with fashion brands and creating aspirational style markers. As Formula 1 courts a wider audience, auto brands are entering young people’s wardrobes, with savvy partnerships helping to signal insider status.

Gen Zers signal fandom with playful high-fashion collabs

As the cost of living shoots up, people are trying to find ways to optimize their spending and make their paycheck stretch further. Yet in the US, despite reporting worries about rising costs, teens aren't feeling the pinch or holding back on spending – instead, they're splurging across categories.

Inflation isn't stopping US teens from splashing out

Lovingly dubbed ‘auntiecore’, fashion designers of colour are paying homage to the irreverent style of older generations. As decolonisation gains traction across sectors, there's an uptick in people moving away from Eurocentric design aesthetics by reclaiming their cultural heritage.

People are taking fashion inspo from cultural heritage

More brands are tying their identity and branding to trademarked colours, with Bottega Veneta and Valentino using an easily recognisable signature shade to catch people’s eyes while speed-scrolling, highlighting how distinct brand colours give people an easy and immediate touchpoint for engagement.

Shoppers connect with brands via recognisable colourways

The clothing rental market is predicted to boom as it speaks to a growing interest in the circular economy. With people wanting to wear designer clothes without worrying about their finances, highlighting the monetary potential of rentals is key to a more sustainable future.

Clothing rental options make designer duds accessible

Adidas Originals’ Ozworld platform will use people’s personalities instead of their visual appearance to create their digital avatars. With unrestrained self-expression a big part of the metaverse’s attraction, people want brands to help them convey all aspects of their uniqueness online.

Adidas puts personality over appearance in the metaverse

Americans are buying branded merchandise from their favorite local restaurants, using their purchases to nod to their solidarity with their community. With growing connections between consumerism and identity, people are increasingly seeking out ways to signal their fandom.

Urbanites signal their neighborhood love via delicore

Bikercore made an appearance on the AW22 runways in Paris, with the moto motifs and daintier silhouettes giving a nod to the soft butch aesthetic. With younger mindsets challenging binary gender norms, giving non-conforming fashionistas room to express themselves is key.

Biker chic creates space for fluid gender expression

Ganni and Juicy Couture have partnered to cater to the continued desire for noughties nostalgia with an eco-friendly twist. With eco-consciousness not always translating to purchases, producing clothes and accessories sustainably can support shoppers in making seamlessly green buying decisions.

Ganni x Juicy nostalgic collab closes value-action gap

Lizzo has officially stepped into the fashion game with the upcoming launch of Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity. As people continue to challenge beauty ideals and champion self-love, they're seeking out brands that mirror their values.

Yitty shapewear offers redefined, body-positive comfort

Fashion is looking for a miracle leather analogue that meets the criteria of being both animal-free as well as environmentally friendly to produce. With apple leather throwing its hat in the ring, brands are getting creative as they work to meet vegan shoppers’ sustainability demands.

Eco fashionistas are experimenting with alt leather

New York has proposed a bill that would shield fashion models from exploitation. If passed, the Fashion Workers Act will offer New York’s models protection from predatory agencies as well as mandate more reliable payment schedules, responding to rising workplace welfare expectations in fashion.

Models are calling for more protection in the industry

Watch fans went into a frenzy when Omega and Swatch launched an Omega Speedmaster Moonwatch-inspired collab that costs just under $300. With limited-edition drops appealing to younger generations, tie-ups can make luxury feel both unique and accessible for this group.

Omega x Swatch collab makes luxury watches accessible

Native Americans are underrepresented in the fashion world. But a collection from the dance troupe Indigenous Enterprise is establishing new narratives rooted in heritage and symbolism. As the industry makes space for representation, there’s an opportunity to embed cultural expression into style.

Dance troupe merch reflects Native American pride

Nigerian knitwear label BLOKE is demonstrating how independent fashion brands can be drivers of local, sustainable innovation and activism. With many people growing tired of the fashion industry’s surface-level green efforts, they’re turning to brands that let them be activists in their own right.

BLOKE leads sustainable activism in Nigerian fashion

The luxury goods market is going from strength to strength as the global economy recovers from its pandemic low. Despite rising everyday prices, some people are lusting after luxe goods – a phenomenon explained by the Veblen effect, whereby they use high prices and exclusivity to signal high status.

HENRYS are attracted to luxury goods high price tags

What long-term impact might ‘zaddies’ have on the fashion industry?

From Milan to London, Paris to New York, older men are seemingly taking over fashion runways as brands such as Prada, Bianca Saunders, and Martine opt to showcase their designs with more mature models. What does the emergence of ‘zaddies’ say about our changing relationship with ageing?

How are ‘zaddies’ changing attitudes to youth culture?

The re-opening of Dior’s flagship store will allow people to visit its museum, restaurants, and gardens, and stay in La Suite Dior while they shop on Avenue Montaigne. By catering to adventuring elites, brands can appeal to luxury shoppers with exclusive and immersive in-person experiences.

Dior's flagship store lures adventurous luxury shoppers

Lululemon is disrupting the saturated sneaker space with its women-first footwear range, which will launch with a running shoe. For those getting more invested in high-impact sports, Lululemon’s science-backed, user-minded trainers offer a fresh take on comfort as well as performance.

Footwear gets a science-backed, women-focused refresh

The Dematerialised’s approach to service includes the customer in the process

The digital fashion ecosystem is growing exponentially, but what opportunities does the metaverse and NFTs offer for brands? Canvas8 spoke to fashion digital strategist Karinna Grant from The Dematerialised about building an alternative way to experience, create, and consume fashion.

Karinna Grant on digital fashion and Web 3.0 ecosystems

In a first for luxury retailers, Net-A-Porter is launching a resale platform for its menswear, Mr Porter Resell. While catering to desires for fashion that lasts, the addition of tailoring to refresh clothes maintains luxury elements, showing opportunities to add extra services for luxury consumers.

Mr Porter combines luxury and circularity for male HNWIs

Lovers of affordable clothing and pastries rejoice, as a surprising collaboration between Greggs and Primark hits the high street. Striking while the iron of Milan Fashion Week 2022 is still hot, the collection has shown brands can deliver cultural clout through iconic kitsch.

Greggs x Primark taps cult kitsch for social clout

The esthetic of childrenswear is evolving as adults’ fashion sense and the rise in family branding push brands to sell stylish and trendy children's clothes. PatPat's fashion- and family-forward approach, as well as affordability, appeals to parents who want their kids to look as chic as they do.

PatPat makes kids' clothes for sharenting fashionistas

Balenciaga’s show at Paris Fashion Week 2022 proved to be a poignant dedication to the resistance and bravery of Ukrainians. With allyship expected of brands, the luxury fashion house is highlighting how the fashion industry can use its visibility and reach to advocate for others.

Balenciaga actively shows its support for Ukraine

Why is Unspun’s body scanning technology appealing to sustainable consumers?

Unspun is aiming to make sustainable fashion choices more convenient, utilising body-scanning technology to reduce waste and create comfortable, size-inclusive jeans. As sustainably-minded consumers expect personalisation, can AI technology bring made-to-measure clothing to the masses?

Unspun: made-to-measure denim for the eco-conscious

Coming-of-age teen drama, Euphoria, has resonated with a throng of Gen Zers

HBO’s hit-show Euphoria is a coming-of-age teen drama that illuminates the experiences of Gen Zers as they navigate life. Exploring themes such as drug abuse, mental health, sexuality, and friendship, does this cultural touchpoint resonate through the characters’ fashion and beauty choices?

‘Euphoria’: character-inspired aesthetics for Gen Zers

The adidas x Gucci collection has sent fans of high fashion and streetwear into a frenzy online, as the surprise collaboration spread across social media. Unexpected partnerships offer brands a clever way to cross-pollinate fan bases while also making for attention-grabbing headlines.

adidas x Gucci elevates streetwear for luxe fashion fans

John Richmond will be the first fashion brand to collaborate with a cryptocurrency in its late 2022 JR x Shib collection. Fashion shows are known for their high-impact and often shocking productions, but with entire collections becoming NFTs, can fashion continue to innovate in this space?

Fashion goes full crypto with John Richmond x Shiba Inu

How are Indigenous fashion designers making their voices heard?

As Indigenous communities push for greater inclusivity and representation Down Under, fashion is becoming an important space in which to establish new narratives rooted in heritage. How can brands help boost the cultural visibility of First Nations Australians without engaging in mere symbolism?

How Indigenous communities use design for equality

As online shopping becomes more popular, John Lewis has pivoted its pledge in line with this behaviour. By dropping its 'never knowingly undersold' pledge in favour of a more self-aware commitment to quality and value, the department store is seeking to support Britons on tighter budgets.

John Lewis pivots pledge in line with economic reality

Gen Zers want fashion brands to help them understand who they are

For decades, America has played a prominent role in dictating global fashion trends. However, with the changing perception of the US on the world stage, and the increased decentralization of fashion following the global pandemic, many consumers are now buying locally-sourced brands.

How is fashion reflecting modern American identities?

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