Sneakerheads’ interests are evolving, shifting from merely collecting to prioritising sustainability and uniqueness. Many are drawn to limited-edition releases that tell a story or support a cause – while others ignore them altogether. How can brands respond to sneaker fans’ changing preferences?
Tooth gems and oral aesthetics are taking over the beauty world with the resurgence of Y2K beauty and fashion. The trend has been popularised by social media with apps like TikTok and Pinterest posting tutorials, designs and different patterns of tooth gems. How can brands tap into this resurgence?
Gen Zers are taking over megastars like Taylor Swift and Beyoncé’s world tours with thought-through concert outfits where DIY and hyper-niche-style aesthetics reign supreme. How can brands create opportunities for collaboration and content creation to tap into this fashion movement?
Gen Zers are embracing anti-aesthetic fashion and re-evaluating what it means to be individualistic. The movement disregards conventional fashion rules and offers sustainability and comfort, fostering inclusivity and self-expression. How are these attitudes reshaping the fashion industry?
From fashion campaigns and catwalks, to controversy sparking music videos, the aesthetics of kink are more visible than ever before, while apps like Feeld and Pure continue to boom among the sexually curious. How is the mainstreaming of kink, BDSM, and polyamory playing out?
In Australia, collaborative research, industrial patents, and sustainable practices are shaping the fashion industry's future. Brands could lean into the shifting attitudes of consumers worldwide who are hungry to buy products that align with their values and don’t make them feel guilty.
Have luxury brands been overthrown by disruptors? How are community and culture driving shopping needs? Has pandemic dressing impacted fashion for good? In this chapter of the 2024 Expert Outlook, we speak to three experts about style expectations and what this means for fashion's future.
Gen Xers face the financial pressures of caring for their children and parents but remain prolific fashion shoppers. They value self-expression above all – but how are their priorities changing? Canvas8 spoke to nine Gen Xers across the UK to understand their evolving approach to fashion.
Despite their high spending power, Gen X is often neglected by fashion labels in favor of younger cohorts. Yet, with self-expression and conscious shopping top priorities, they’re setting the benchmark for lasting styles. We asked eight Gen Xers from across the US what guides their fashion choices.
How is fashion merging with the broader entertainment industry? What’s the evolving consumer mentality around resale? What makes a contemporary style icon in the context of rapidly accelerating trends? Is fashion finally becoming less Western-centric and more intercultural?