
Sneakerheads’ interests are evolving, shifting from merely collecting to prioritising sustainability and uniqueness. Many are drawn to limited-edition releases that tell a story or support a cause – while others ignore them altogether. How can brands respond to sneaker fans’ changing preferences?
Tooth gems and oral aesthetics are taking over the beauty world with the resurgence of Y2K beauty and fashion. The trend has been popularised by social media with apps like TikTok and Pinterest posting tutorials, designs and different patterns of tooth gems. How can brands tap into this resurgence?