How is Alton Mason challenging notions of toxic masculinity?

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?

Alton Mason: a model example of new masculinity

Underwear brand Parade wants to make it easier for Americans to recycle their lightly used intimate apparel. With people looking for brands that offer simple, hassle-free sustainability solutions, Parade's free biodegradable bag and paid-for postal service aim to make eco-mindedness seamless.

Second Life by Parade offers friction-free recycling

Getting shoes on and off can be a struggle for most young kids, particularly those with disabilities. To help kids get down to playing more easily, Nike’s Dynamo Go footwear uses the brand’s Flyease technology, developed with the disability community, to better serve all children.

Nike accessible line for kids makes play easier for all

Making his modelling debut in the Gucci x North Face ad, trainspotter Francis Bourgeois' cultural presence and TikTok success is proving that audiences love earnest content from people with a passion – giving brands an opportunity to collaborate with creators on their passion projects.

Wholesome Gucci x North Face ad champions creator

How is Auroboros using technology to make the fashion industry more sustainable?

As fashion and consumer preferences evolve, brands are looking for innovative ways to target luxury customers. Auroboros, a digital-first fashion house, bridges the gaps between science, technology, and nature to offer inclusive and sustainable designs for digital audiences.

Auroboros: nature tech for the fashion curious

Selfridges is paving the way to bring NFTs to the general public through its launch of over-the-counter NFTs, which unites work from Victor Vasarely and Paco Rabanne. With social capital, community, and long-term value spurring NFT sales, brands are harnessing NFTs to boost the retail experience.

Selfridges' in-store NFT orders court crypto-curious

Huge audience excitement surrounding Fezco's grandma from the second season of Euphoria highlights the demand for age-inclusive on-screen representation, especially in terms of fashion and beauty, as this stylish and assertive addition to the show brings glamour and power despite her age.

'Euphoria' grandma serves anti-ageist power in style

MycoWorks has received a $125 million investment as the brand looks to up the production of its plastic-free leather made from mushrooms. With increasing demand for sustainable and ethically sourced products, the money should help MycoWorks continue to cater to an eco-minded audience.

Mushrooms answer fashionista demand for sustainability 

By combining luxury hype drops with a circular economy model, e-commerce platform HEAT is tapping into fashion-minded Gen Zers' buying habits and securing major investment funding in the process. Reflecting Gen Zers directly, HEAT's approach appeals to luxury- and circularity-minded shoppers.

Circular fashionistas gravitate to HEAT mystery boxes

Royalcore is an umbrella aesthetic that sees people bring a feeling of aristocratic living in the everyday. A grand escape from their humdrum reality, it's gaining traction among people keen to escape the daily grind and reclaim some elegance and whimsy that might have been lost over lockdowns.

Royalcore brings grandeur to the everyday

How is Twig helping people realise the value of the items they own?

As people become more aware of the environmental impact of their consumer habits, there is a greater incentive to buy second-hand. Adopting principles of the circular economy, Twig has launched a free banking app that allows users to trade their pre-loved goods for instant cash.

Twig: encouraging people into the circular economy

Balmain is collaborating with Barbie to create a ready-to-wear genderless line inspired by the doll's aesthetics with an NFT of dolls wearing Balmain apparel available for auction. The move demonstrates the value of nostalgia while simultaneously updating classic iconography with modern values.

Barbie x Balmain subverts gendered past with NFTs

With the arrival of 2022, UK retailer M&S is spotlighting its activewear brand, GoodMove, in a campaign that highlights its reliability. As the shop’s most profitable in-house brand, its focus on affordability and durability courts budget-minded activewear fans as athleisure becomes a go-to for many.

M&S activewear campaign leans on customer faves

Prada and Gucci are celebrating tigers in Chinese New Year campaigns inspired by the Chinese zodiac. Campaigns that convey an understanding and celebration of Chinese culture and traditions are likely to chime with Chinese consumers’ blooming sense of pride in their national heritage.

Prada and Gucci channel the tiger for Chinese New Year

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?

Vinted: pre-loved clothing for the eco-conscious

As more products are developed for the metaverse, issues of brand identity and copyright are beginning to emerge. Hérmes has publicly denied authorisation of MetaBirkin NFTs, citing copyright infringement, opening up the question of intellectual property in the virtual world.

Fashion brands hit IP issues in the metaverse

Bottega Veneta is handing over its global presence – stores, site, and ad spaces – to creative workshops, known as bottegas, across Italy. The move looks set to chime with consumers who are demanding that large corporations acknowledge their roots and represent local communities.

Bottega Veneta champions Italian independents

The desire for more immersive virtual content is matched by hesitation around the metaverse and the tech companies driving it. Nike’s acquisition of RTFKT signifies a more mainstream shift towards the virtual world, offering new audiences access to innovative online experiences.

Nike invites fans to embrace the virtual world

Adam Sandler an unlikely style icon as people seek comfort over style

Adam Sandler's penchant for comfort over style has seen him named by Google as the most-searched-for fashion icon of 2021. Experts say his 'embarrassing dad' outfits are the perfect stylistic statement to compliment lockdown, signalling shifting priorities due to the pandemic.

Adam Sandler embodies pandemic style shifts

Streetwear fans are embracing a hybrid existence, and they want status symbols that do this too. adidas Originals has released an NFT clothing line in collaboration with the Bored Ape Yacht Club, gmoney, and PUNKS Comics, providing the opportunity for fans to wear their favourite streetwear digitally and in real life.

adidas Originals gives hypebeasts digital clout

The TV series Succession has sparked a change in the aesthetics of wealth. Plain luxury baseball caps with staggering price tags have soared in popularity after being featured on the show, leading a once-exclusive sign of wealth for UHNWIs into the mainstream.

‘Succession’ baseball caps become wealth symbol

Cami Téllez, founder of Parade, is challenging legacy lingerie brands and unrealistic body standards. As narrow beauty ideals get a rethink and sensuality takes a backseat to practicality, Parade is making undergarments for all that prioritise comfort and confidence for everyone.

Parade's undergarments celebrate diverse body types

Zalando’s do.MORE brand strategy is aligned with the Paris Climate Agreement and is encouraging a shift in the industry by offering tangible, science-based targets that promote sustainability and global citizenship. How is the brand demonstrating authenticity amid widespread greenwashing?

Zalando: eco-citizenship for the fashion world

Zara’s capsule collection answers the call of sustainable shoppers by producing dresses made partially from carbon emissions. The brand’s incorporation of carbon monoxide into the circular economy signposts a proactive approach to climate change that will resonate with the eco-conscious.

Zara collection speaks to eco-minded fashionistas

Patagonia has delighted eco- and cost-conscious shoppers by providing free repairs for old, torn clothing. The move embodies Patagonia’s 'show don’t tell' philosophy when it comes to sustainable practices, providing yet another example of how the brand responds to a desire for eco action.

Eco-minded applaud free clothing repair at Patagonia

Valentino has announced it will allow emerging designers to take over the brand’s Instagram during Fashion Week 2022. Paving the way for more collabs, Valentino’s transformation into a platform demonstrates a democratisation of the sector as fashionistas demand more from luxury brands.

Up-and-coming designers get a leg up from Valentino

How can apparel brands respond to shoppers’ shifting priorities? Why is digital fashion such a potent tool for self-expression? How is DE&I disrupting the fashion industry? In this part of the 2022 Expert Outlook, we speak to three experts about how values regarding style have changed forever.

2022 Expert Outlook on Fashion and Style

Bottega Veneta’s creative director Daniel Lee set a precedent for developing a slower, more exclusive yet aspirational fashion brand. In the wake of Lee’s departure, what does Bottega Veneta’s anti-social approach to marketing and distinct aesthetic positioning show us about aspiration?

Bottega Veneta: luxury heritage for contrarians

As on-screen style moments filter into the fashion zeitgeist, people are trying to bring these iconic looks to their real-life wardrobes. Looking to bridge the gap between audiences and fashion know-how, Seek is a platform dedicated to hosting conversations around fashion and entertainment.

Seek simplifies the search for shoppable on-screen style

Maison Valentino has launched the Party Collection, with a focus on the shared moments of celebration people have come to hold dear during the pandemic. As the world prepares for a possible fourth wave of COVID-19, Valentino is encouraging the festive spirit during possibly gloomy times.

Valentino kindles holiday spirit with Party Collection

From biker shorts and nude clothing to perspex heels and bodycon dresses, Kim Kardashian has started several trends that infiltrated the mainstream. Her shapewear brand SKIMS and its inclusive range of products is now establishing the reality-star-turned-designer within the fashion industry.

SKIMS: high-quality shapewear for all body types

In an unlikely match, supermarket Asda has teamed up with vintage wholesaler PreLoved to offer a treasure hunt in celebration of the release of House of Gucci. With people's interest in vintage and second-hand fashion being cemented, they're looking for exciting and inspiring retail moments.

Vintage lovers given dream chance to buy Gucci at ASDA

Abercrombie & Fitch was a brand that thrived off exclusivity and teenage fantasy. It began lagging behind in the 2010s after failing to adapt to shifting consumer preferences. But, after a seismic rejuvenation, the brand is back and looking to win over the younger generations.

Abercrombie & Fitch: rejuvenation for Gen Y and Z

With its huge variety and low prices, Chinese fast-fashion brand Shein is getting into the hearts and pockets of Gen Zers across the US, Europe, and Australia. The fashion behemoth’s success points to Gen Zers’ contradictory behaviours of being eco-conscious while buying fast fashion.

Eco-minded Gen Zers still love fast fashion

Tiffany & Co has collaborated with streetwear brand Supreme to create a Tiffany classic collection but with an edgy twist. With Gen Zers feeling that designer brands don’t resonate with them, brands would do well to incorporate playful and unusual designs to tap into this creative cohort.

Tiffany X Supreme offers Gen Zers style odyssey

Across the globe, the maternity apparel market is experiencing a boom – demand has grown significantly from 2016 to 2020. With this interest expected to continue, there’s an opportunity for brands to diversify their portfolios to incorporate a stylish and affordable maternity range.

Maternity market booms amid desire for style variety

More people are wearing trainers to the office. It's not a new concept, but one that’s gaining popularity, with two in three Britons doing so in 2021. The findings echo a general shift in people's attitudes towards work and professionalism, accelerated by pandemic-induced work-life changes.

Trainer-wearing Britons redefine office dress

Louis Vuitton has partnered with Cadogan and SUGi on a conservation project that will seek to rewild parts of London's Chelsea neighbourhood. The initiative hopes to promote moments of respite while demonstrating environmentally conscious collaboration between landowners and businesses.

Rewilding neighbourhoods boosts Britons’ wellbeing

After success with its mystery boxes, HEAT wants to be Gen Zers’ go-to destination for retail with the launch of an e-commerce platform offering curated pieces. The platform will help boost discovery which will appeal to Gen Zers since seeking inspiration is a big part of their purchase journey.

HEAT's curated platform taps inspo-seeking Gen Zers

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

What’s driving Gen Y and Z’s interest in durability?

Chinese fashion influencers are embracing the #roomtour and using it as an opportunity to expand their commercial scope beyond fashion to include lifestyle, home decor, and furniture. The approach is being welcomed by brands seeking to reach new audiences in the Chinese market.

Chinese influencers connect with fans via #roomtour

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

Gucci Circolo: retail escapism for sensorial shoppers

A decade after its inception, fashion label Shang Xia is beginning a new chapter by handing the reins over to Yang Li, an emerging domestic talent with a strong presence in the West. The goal is to win over Chinese locals who are quickly gaining spending power in the luxury market.

Shang Xia: a heritage brand for the next generation

Patagonia has dropped all use of the word ‘sustainable’ as recognition of the fact that it, as a for-profit enterprise, is a part of the global climate change problem. As people wise up to greenwashing and grow apathetic towards the overuse of eco-buzzwords, brands are learning to be more honest.

Patagonia drops the word ‘sustainable’ in honesty aim

In a bid to offset its environmental impact, H&M is introducing a PETA-approved, 100% vegan line of clothing – debuting the collection in a virtual fashion show in Animal Crossing. Critics remain skeptical about the legitimacy of efforts by fast fashion brands to become sustainable.

H&M goes eco-digital with vegan in-game fashion show

Through a biodiversity benchmark, Textile Exchange is hoping to make it easier for fashion brands to measure their impact on biodiversity and find potential solutions. As people tire of greenwashing, brands have an opportunity to increase transparency around their fight against climate change.

Brands up transparency to court eco-minded shoppers

The luxury sector has bounced back in the wake of the pandemic, but with Gen Yers and Zers gaining more economic power, how can high-end brands convert these cohorts into customers? Canvas8 spoke to nine Americans under 40 to understand how they value luxury goods and brands.

What does luxury mean to Gen Yers and Zers in America?

With Black designers often working behind the scenes, their efforts tend to go unnoticed in the Whitewashed world of luxury. Whilst racial barriers prevent Black designers from reaching the top of the luxury ladder, Maison Black gives them a platform to accelerate the recognition they deserve.

Maison Black uplifts Black luxury designers in Detroit

Lockdown savings have inspired many Britons to splurge on themselves, giving heritage luxury brands a boost in business and profile. Canvas8 spoke to nine people across the UK to discuss how shopping for high-end items can fit with their personal identities and social values.

How do young luxury shoppers understand value?

Fashion label Samsøe Samsøe is extending its 'Blue Belief' programme, to produce eco-conscious denim using organic or recycled cotton. The brand is adapting its production process and partnering with green initiatives to meet demand for a less wasteful fashion industry without skimping on style.

Green denim taps eco-conscious fashionistas

Searching out vintage fashion treasures has become a favourite pastime for young consumers, so fashion house Jean Paul Gaultier is catering to this audience via a rental and resale department. The label will offer some of its most iconic pieces from the 1980s and 90s to borrow or to keep.

Jean Paul Gaultier rents out iconic vintage pieces

Who is a hun? Less an individual than a state of mind, a hun is a crying Adele meme about missing last orders, it's Alison Hammond posing with Britney Spears, it’s nostalgic clips of Girls Aloud. The hun is the UK's loveable anti-hero. But what does she tell us about British identity in 2021?

How are ‘huns’ defining British identity?

Adidas and Stella McCartney are the first two brands to embrace Mylo, a lab-grown leather alternative based on fungi filaments. As people develop a taste for animal-free materials in fashion, they’re looking for brands to deliver innovative updates on beloved classics.

Lab-grown leather eyes eco-minded sneakerheads

Adidas is partnering with ThredUp for its Choose to Give Back program. People can send used products – from any brand – to the company to be reused or resold online. The venture caters to people’s growing eco-consciousness and aims to create a more sustainable product lifecycle.

Adidas enters resale space to help people be greener

Asos is introducing flexible working and paid leave for menopausal staff, alongside similar policies for pregnancy loss and fertility complications. With other brands introducing similar policies, there’s pressure on employers to recognise the difficulty faced by staff, particularly post-pandemic.

Asos menopause policy shows its support for staff

In April 2021, volunteers from the fashion industry planted flax and woad on unused land in Blackburn as the first step towards their mission to revive the production of linen fibre in the UK. As people prioritise greener goods, brands have an opportunity to woo buyers by sourcing supplies locally.

Eco-concerns trigger the revival of UK linen industry

Following declining sales as a result of shop closures during the pandemic, Depop is partnering with UK charity shops to help them build successful online businesses on its marketplace. The partnership will satisfy new consumer demands, as people expect brands to create positive change.

Depop collab supports struggling charity shops

Adidas has announced a capsule collection of spa day essentials in collaboration with skateboard brand Palace. Through this partnership, titled Palaste, the sportswear giant is highlighting the need for men to put their mental health first and embrace wellness as a lifestyle choice.

Palaste: skatewear for self-care

French fashion studio AZ Factory has released a line of luxury t-shirts, each one embroidered with a link to a unique NFT. As people become increasingly comfortable with NFTs and their popularity crosses into different sectors, brands are getting creative by playing with them across industries.

French fashionistas bring NFTs to clothing

Dior is collaborating with Technogym to release a limited-edition range of fitness equipment. The pandemic has caused a surge in home fitness, and in general pushed wellness to the forefront – this line caters to the consumer demand whilst also bringing an element of luxury.

Dior brings luxury to at-home fitness fans

Gucci has collaborated with Drest on a limited-edition game that allows people to create beautified avatars using Gucci’s digital make-up collection. Metaverse make-up helps people explore identity and self-expression while connecting with their favourite brands.

Drest x Gucci gives avatars luxe beauty makeovers

As the lines between fashion, entertainment, and digital self-expression continue to blur, retail giant Selfridges' immersive offering of both physical and digital retail is tapping into consumers' desire to explore their identity across their physical and digital lives.

Selfridges gets immersive with phygital retail

As a growing number of urbanites and minority groups look to explore the great outdoors and express their environmental interest through fashion, 'gorpcore' – a typically male streetwear-meets-outdoor esthetic – is undergoing an inclusive glow-up.

Interest in the outdoors sees gorpcore get inclusive

As influencers sample and promote physical fashion digitally, fashion brands are collaborating with them to bolster 3D-rendered designs. As more people are exposed to virtual fashion, influencers' digital sampling could mean fashion brands would no longer need to give away clothes for free.

Brands create virtual clothes in sustainable push

Eyewear brand Ace & Tate has launched a brutally honest sustainability campaign, lamenting its past mistakes. The strategy aims for honesty and transparency on sustainability to gain trust, but could end up leaving the brand just as exposed to accusations of greenwashing as before.

Ace & Tate seeks to win trust by being eco honest

A growing number of Japanese Gen Zers are guided by their image on social media when choosing what to wear. While social media fatigue is spreading in the West, young people in Japan show no signs of this disenchantment, making platforms an attractive asset to brands.

Japanese Gen Zers dress for social media

Sustainable fashion label Christy Dawn is taking a different approach to promoting sustainable fashion – customers are invited to invest $200 in a plot of land for sustainable cotton farming, in return for store credit. This is set to be a worthwhile investment for eco-conscious fashion lovers.

Eco fashion brand promotes regenerative cotton farming

The events of 2020 threw the lack of inclusion and representation of Black people into sharp relief. Since then, even seemingly impenetrable industries like luxury jewelry are taking steps to ensure minority talents are better showcased, with Sotheby’s leading the way.

Sotheby’s spotlights Black designers in first-ever show

Halima Aden’s return to the fashion industry may mark a turning point in modest fashion, as the former supermodel is hoping to address the needs of Muslim women. Blurring the line between ‘modest’ and ‘normal’ fashion is crucial to meeting the needs of the Muslim community.

Former supermodel is ready to disrupt modest fashion

Ever since Pierpaolo Piccioli became Valentino’s sole creative director, the brand has recreated a narrative of desire and glamour, once associated with couture. But as the post-pandemic world steers towards digital, why is it important for brands such as Valentino to preserve this dream?

Valentino: the power of touch in a digital world

From mobile games to virtual fashion shows, luxury fashion brands have been courting the world of virtual, immersive games for quite some time. But Balenciaga has taken a significant step forward, becoming the first luxury brand to strike a partnership with Epic Games’ Fortnite.

Balenciaga x 'Fornite' brings luxury fashion to gamers

Gen Yers' favorite ‘radically transparent’ label Everlane is committing to eliminate plastic from its supply chain. Taking that one step further, it has launched a ‘Next Collective’ grant program that brings entrepreneurs together to solve an industry-wide problem.

Everlane tackles fashion's plastic problem

Havaianas and Oreo have teamed up to launch a collection of chocolate-scented flip-flops – including design elements that resemble the classic cookie. The fun factor is a key driver in the collaboration and the product itself and will be especially appealing to those looking for playful tie-ups.

Havaianas x Oreo bring the fun with novelty flip-flops

What’s driving the new frontiers of fashion innovation? How are people handling the tension between fast fashion and sustainable attitudes? Why are non-Western identities reshaping style narratives? And how are personal autonomy and gender fluidity sparking change within the industry?

Fashion and Style Sector Snapshot Sep 2021

Primark is looking to push fast fashion into a new era of eco-friendly production by setting bold targets on sustainable production. With more and more young people aligning themselves with climate-conscious consumption, many brands are trying to avoid being left behind.

Primark tries to marry fast fashion with sustainability

As calls for more nuanced representation of the disabled experience get louder, Izzy’s Wheelchairs is moving the focus and discourse surrounding disability away from utility and instead championing the individuality of the user with a fashionable spin on the modern wheelchair.

Izzy Wheels gives wheelchair design a personal touch

While a hiking specialist brand and one for urban skateboarders may seem an unlikely tie-up, the trainer collaboration between Palace Skateboards and Salomon speaks to a growing consumer interest in goods that are both functional and fashionable.

Salomon x Palace collab offers functional fashion

Maternity clothing brand Beyond Nine has won fans from pregnant and non-pregnant women alike for its comfortable jumpsuits that fit throughout various body phases – whether that’s pregnancy or after-lunch bloating. Made by a mum, it’s striking the right chord with British women.

Beyond Nine: comfy clothes for all life’s stages

Following the pandemic, prices for luxury products are on the rise – and with people emphasizing eco, the demand for pre-owned luxury is booming. Yet, with a growing counterfeit market, consumers are looking to purchase authenticated items from their favorite luxury brand.

Resale booms as shoppers turn to pre-owned luxury

With record-breaking losses and store closures around the world, American heritage brand Gap hasn't been doing well. But its fall 2021 campaign signals a shift in direction and hope for recovery as it targets new and younger audiences by tapping into their love of all things nostalgic.

Gap draws Gen Zers in with modern take on nostalgia

Modelled after a toolbox, Balenciaga's sturdy iPhone 12 case is keeping people’s phones damage-free. As environmental pressures mount, people are looking for accessories that last in a bid to overcome throwaway culture. Balenciaga’s case caters to this and lets luxe consumers signal eco values.

Toolbox iPhone case is an eco-exhibition for luxe fans

Women’s Aid explores the issue of coercive control in relationships through a spoof fashion-like campaign in women's magazines. The approach, which is innocuous as well as thought-provoking, is a way to highlight an important issue whilst meeting women where they are.

Women’s Aid campaign spotlights emotional abuse

As skateboarding experiences a resurgence across style and culture, fashion brands are cashing in on the interest. US skate and surf retailer PacSun is one of them. But given Gen Zers' penchant for reiterating past trends, it’s reimaging the subculture with these tastemakers and influencers in mind.

Nowstalgic Gen Zers create skate culture boom

Manolo Blahnik’s mending service offers customers the chance to extend the life of their investment pieces. Catering to the right to repair means circularity is going mainstream, as environmental pressures mount on businesses and individuals to produce and consume sustainably.

Manolo Blahnik aftercare supports right to repair

As people re-evaluated the world around them during the pandemic, their values relating to fashion changed in turn. Canvas8 spoke to eight Britons to understand the connection between fashion and identity and to explore the role that digital plays in pairing values with style.

How are UK minimalists wearing their values?

A pandemic-led upheaval of mainstream values and culture has had sharp repercussions on how people dress. Canvas8 spoke to eight individuals from across the US to understand the relationship between fashion and identity and to explore the role that digital plays in pairing values with style.

How are US maximalists wearing their values?

In the age of mass digitation, finding unique fashion is harder than ever. But unbranded jewellery is a popular way to retain individualism due to its cloudy provenance. While finding logoless pieces is indicative of desires for control, brands can creatively help people re-embrace the thrill of discovery.

Unbranded jewellery offers stylistic individuality

Scarcity and exclusivity were the pillars upon which the modern sneaker market was built, but with brands rushing to claim dominance through collaborations and countless drops, these factors are losing relevance for many buyers. So, how do sneakerheads now determine the value of footwear?

What’s next for American sneakerheads?

As people turn to sustainable lifestyles, they're also keen to buy alternative materials to leather. Enter Dole, the world’s biggest fruit and vegetable producer whose collaboration with Ananas Anam is turning pineapple leaves into vegan leather, tackling food waste issues in the process.

Pineapple leather helps tackle food waste

Frank Ocean has launched a store in New York City focusing on luxury accessories and fine jewelry. With more younger consumers interested in high-quality jewelry, they're connecting with brands that are leaning on relevant cultural references rather than heritage and prestige.

Homer updates heritage jewelry for young HNWIs

Sneaker brand Puma has launched a 'Down to Earth' capsule collection, with apparel and footwear made from recycled materials. As Gen Zers align eco credentials with cultural credibility, the quality of materials used in production is becoming a key space for trust quality.

Puma launches eco-friendly 'Down to Earth' collection

In the fashion world, NFT owners are looking for more utility from their investments. Dolce & Gabbana's augmented-reality NFTs enable owners to show off their digital style. As digital identity rivals real life for cultural clout, more people are investing in unique forms of self-expression online.

Dolce & Gabbana tap NFT fashion adopters via AR

Gen Zers' obsession with the Y2K era is sparking a second-hand clothes boom. Young people are embracing ‘nowstalgia’, which is to feel nostalgic simultaneously for both everything and nothing. In other words, they’re increasingly adopting unattached and YOLO mindsets, fuelling the deadstock surge.

Nowstalgic Gen Zers power digital thrifting

Urban Outfitters is improving its resale offering with Nuuly Thrift, which in conjunction with Nuuly Rent, allows customers to both rent and sell second-hand items. With Americans citing 'thrill of the find' moments as a reason for thrifting, finding one-of-a-kind items is proving to be a wise move.

Urban Outfitters launches resale platform Nuuly Thrift

US-based casual fashion brand Old Navy is reimagining its women’s apparel sizing to better represent women of all sizes. As the plus-size market continues to grow, brands are looking to get ahead of the curve, and address inconsistencies in past practices to move forward.

Old Navy democratizes apparel sizing for women

#BamaRush is sweeping across TikTok as millions tune in to follow potential sorority girls dress for recruitment week at the University of Alabama. The phenomenon demonstrates the power of TikTok’s mysterious algorithm to launch obscure trends, but is also stirring criticisms of the Greek houses.

TikTok's 'For You' hypes #BamaRush sorority for all

Daniel Essa, a French luxury footwear brand, has launched 'Nous', a customisable luxury sneaker. As young people look for longevity and durability in their products due to environmental concerns, the brand aims to offer trend-proof sneakers thanks to interchangeable designs.

Daniel Essa sneakers offer trend-proof fashion

Fashion brand Feyfey is trying to get women comfortable with the idea of taking up space through a satirical line of clothing that inflates to cartoonish sizes. The line comes as the working world grapples with restarting their commute to the office and diminished personal space.

Inflatable fashion empowers women to take up space

Just as the fashion industry is adapting to shifting definitions of femininity and self-expression, lingerie is undergoing its own revamp. How are new D2C underwear brands changing narratives around body positivity and womanhood? And how are comfort, functionality, and style blending together?

How new outlooks are reshaping women's lingerie

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