Online fashion marketplace vveave connects independent designers with consumers to upcycle and re-invent garments. With some Gen Zers struggling to let go of fast fashion, how can community building and circular practices intertwine to encourage sustainable fashion habits?

vveave: constructing community around circular fashion

As the tide continues to turn against fast fashion, re-sale platform Vestiaire is banning fast fashion brands from its site. Unwilling to participate even in a resale capacity, the move signals how the sentiment against fast fashion is deepening – with any platforming perceived as a faux pas.

Vestiaire removes fast fashion titans from its platform

Banksy has called upon shoplifters to target a Guess store in London after the brand used his artwork allegedly without his consent. The artist has exacerbated tensions as people consistently hear narratives of brands taking advantage of artists' work, despite calls for more honesty.

Guess draws criticism for appropriating Banksy’s artwork

Chunky sneakers, dubbed ‘dad shoes,’ are increasingly popular with younger generations, offering both comfort and nostalgia. Prized for their practicality over their appearance and commonly donned by lawn-mowing fathers, the shoes are fueling resale markets online and inspiring contemporary designs.

Gen Z turns to ‘Dad sneakers’ for comfort and nostalgia

As shoppers continue to demand more tailored products and retail experiences, Swiss watchmaker De Bethune has released the first watch tailored to the lifestyle of the wearer. The timepiece will be customized based on information recorded from the user after wearing a test watch for two weeks.

De Bethune offers hyper-personalized luxury watch

As consumers shift towards values-led purchasing, Sabyasachi’s careful blend of Indian craft and cultural heritage is helping it stand out among conscious consumers by offering them an undiluted luxury experience. Can new and innovative luxury offerings extend a brand's global appeal?

Sabyasachi: luxury Indian fashion steeped in tradition

Kraft Mayo has launched a fashion-based collab with '00s staple Juicy Couture, attempting to court the attention of Gen Yers and Zers with a dose of rhinestone nostalgia. The partnership taps into the favorability of luxury goods among younger people and their sustained interest in Y2K aesthetics.

Kraft Mayo x Juicy Couture feeds the nostalgia-hungry

Fashion app Lyst released its quarterly rankings, finding that half of the most popular products were luxury flat-soled shoes. High heels and other sartorial staples are being pushed aside, highlighting the growing desire for the convergence of comfort, indulgence, and luxury.

Fashionistas increasingly drawn to comfortable luxury

M&S's launch of virtual influencer Mira has been met with a more than mixed response, with many disappointed at the decision to feature a CGI model. With people increasingly demanding authenticity from brands, online spaces, and influencers, misjudged campaigns can often result in backlash.

M&S CGI fashion influencer is met with scrutiny

From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.

Dion Lee: inclusive and feel-good luxury fashion

Resale marketplace What Goes Around Comes Around (WGACA) is aiming to capitalize on the growth of the second-hand luxury market with the launch of an Amazon storefront. People are still looking for luxuries amid the cost of living crisis, but they want bargains and lower price points.

WGACA x Amazon storefront mainstreams luxury resale

Balenciaga has released a coat made with Ephea – a bio-based leather alternative, making it the first commercially available garment in the world of its kind. Luxury buyers are increasingly sustainability-conscious and are looking to buy products that are as ethical as they are exclusive.

Balenciaga's bio-leather caters to sustainable hedonism

European fashion and lifestyle platform Zalando has launched its first adaptive collection, featuring more than 140 styles across its private labels in 25 markets. The collection aims to make fashion accessible and inclusive for all as people call on brands to meet the needs of diverse customers. 

Zalando’s adaptive collection offers inclusive fashion

Sales of men’s suits plummeted during the pandemic as working from home became the norm. With the return of formal social occasions – most notably weddings – and people tiring of dress-down loungewear, how is this traditional pillar of menswear being reimagined for shifting tastes and expectations?

Why are suits back on the agenda?

In celebration of International Day of the Girl, American Eagle Outfitters is launching its own Aerie Real Foundation that will support grassroots organizations and communities. The move builds on the brand's strong history of supporting social causes, showing genuine commitment to its values.

Aerie's foundation will support grassroots communities

Upcycling has become a cornerstone of circularity within fashion sustainability initiatives. As designers learn to apply their own brand codes to differentiate within this aesthetic, how is increasing youth consumer interest in upcycled products driving change in the fashion industry?

What’s up with people’s upcycling obsession?

Streetwear brand Cactus Plant Flea Market has partnered with McDonald's on a Happy Meal for adults, which includes a limited edition toy. With adults looking for nostalgic choices, brands are responding by fusing their contemporary tastes with products or experiences they enjoyed in childhood.

McDonald's collaboration taps 'kidulting' behaviors

Praying has gained a cult following owing to the brand’s ironic digital aesthetic and use of humourous and subversive iconography. With its popularity stemming from sartorial provocation, niche internet culture, and religious decontextualization, what does this say about modern consumer tastes?

Praying: pop-culture fashion with meme-worthy aesthetics

As young people seek ways to process their eco-anxiety, they’re creating a new visual language rooted in mythology, rituals, and nature. How do goblincore, fairycore, and cottagecore help them process an uncertain future? And what do these ‘core’ cultures reveal about attitudes to style?

What’s behind the rise of ‘mythical fashion’?

With the conversation around technology and energy intensity having been exposed, Valentino is partnering with Karma Metrix in a bid to reduce website emissions. Quantifying energy efficiency brings a new sustainability metric into view and recognises the importance of digital sustainability.

Valentino partnership boosts digital sustainability

Ganni is testing a new tracksuit made from banana waste as an alternative to synthetic fibres usually found in many athleisure clothes. The pieces join a long line of sustainable next-gen materials hoping to evolve fashion production processes and keep up with consumer values.

Ganni's banana fabric courts eco-minded fashionistas

Under Armour is hoping to encourage Gen Z athletes by mitigating mentally-damaging comparisons to others by instead instilling a sense of self-confidence. Mental health is a particularly prevalent issue for Gen Z and is magnified within sporting spheres where comparisons with legends are widespread.

Under Armour asks Gen Z to avoid toxic comparisons

Primark has released a collection of underwear garments designed for women experiencing menopause. Tackling taboos around a life stage that impacts millions of people around the world, the retailer has responded to an often overlooked generation of women whose needs are evolving.

Primark tackles menopause with affordable fashion range

Rising prices across sectors are leading many people to focus on cutting costs above all else. But in the luxury market, the continued demand for quality and authenticity is seeing some call out products that fall short. So, how can brands appeal to savvy shoppers who crave both value and status?

Why are luxury shopper standards rising? 

Amid a global uptick in digital-first subcultures that channel Y2K aesthetics, Chinese youth are embracing the ‘bad’ taste associated with older, rural, and working-class people in the country. Beyond simply serving as a form of self-expression, what’s behind this tacky nostalgia trip?

Why are Chinese youth embracing tastelessness?

Red Wing Shoes decided against running a Labor Day sale, instead donating 100% of its holiday profits to skilled worker organizations across the US. The move demonstrated the company’s commitment to skilled workers while catering to people’s expectations for accountable CSR initiatives.

Red Wing ditches Labor Day sales to honor workers

Hugo Boss’s Oxford Street store is adopting avatar-based virtual try-on technology that makes in-store shopping more efficient and experiential. The personalised avatars can also be used when shopping online, aiming to make buying the wrong size or fit a thing of the past.

Hugo Boss VR try-on service drives personalisation

Skin Series develops garments that provide health benefits to the skin and have less impact on the environment. The brainchild of UK fashion designer and researcher Rosie Broadhead, it offers a window into skin-boosting product ranges and why they could be a hit with ethical consumers.

Skin Series: microbiome fashion for healthier skin

How is fashion fandom evolving and shifting the ideas around style hype? Why are shoppers opting for innovative eco materials and durability? Who are the fashionistas using their heritage to drive style shifts? What’s preventing people from ditching their fast fashion habits?

Fashion and Style Sector Snapshot: August 2022

ThredUP has launched a new hotline offering Gen Zers the space and support to make their fast-fashion confessions. With a cognitive dissonance in Gen Z’s eco-values and their shopping habits, brands have an opportunity to provide ways to encourage more sustainable purchases.

ThredUP hotline treats Gen Z's fast fashion problems

How is Leak NYC disrupting the lingerie industry and pushing for inclusivity?

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Leak NYC: fluid lingerie for expansive masculinity

For its Fall 2022 collection, Prada democratised access to its runway show by opening the doors, virtually – streaming the show via Baidu's metaverse app XiRang. Despite volatility in blockchain technology, metaverse technology continues gaining traction and popularity across China.

Prada runway show courts Chinese metaverse fans

In China, Gen Z are giving 'ugly cute' gifts during Valentine's Day, also known as Qixi Festival. With aesthetic fatigue growing and many looking to reject unrealistic social expectations, there are opportunities to offer quirky and unique products to connect with rule-defying gifters.

'Ugly cute' gifts offer Gen Z escape from beauty ideals

How has Chanel maintained its place at the top of the luxury fashion market?

Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?

Chanel: timeless luxury for exclusivity seekers

Andie Swim has launched a new campaign starring a diverse and inclusive cast of everyday women from its own customer base. As people demand more varied representation, they will turn to brands that fulfil their expectations of realistic advertising.

Andie Swim campaign boosts inclusive body representation

Despite their beauty, mined natural diamonds are often still morally questionable in their origins. Challenger brand Aether offers ethically sound lab-grown diamonds, aimed at people wanting to purchase luxury goods that celebrate sustainability and innovation rather than heritage and rarity.

Lab-grown diamonds court eco-minded luxury shoppers 

Layered jewellery and timepiece looks are becoming more popular in luxury men's fashion, with Mr. Porter launching a new campaign that highlights this trend and encourages self-expression. As gender norms shift, feminine codes are being incorporated into mainstream luxury menswear.

Mens fine jewellery renaissance relaxes gender norms

Saks Off 5th has partnered with Rent the Runway, a designer clothing rental platform, to tap into Saks shoppers' interest in pre-owned designer items. While the collab focuses on honing in on shopper interests, RTR’s multi-platform approach also shows how collabs can broaden a brand’s reach.

Saks Off 5th x RTR collab targets luxury thrifters

How is Charles Gross helping to improve access to luxury fashion for Gen Zers?

Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Charles Gross: unveiling luxury fashion for Gen Zers

Why are US luxury fashion consumers prioritizing ‘quiet’ luxury?

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

Why are US consumers downplaying luxury fashion?

How is SHEIN growing in popularity despite its label as a fast-fashion brand?

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?

SHEIN: trend-led fast fashion for Gen Zers

Footwear brand Kickers has launched its first vegan school shoe range. The Back to School collection is made from 100% plant-based materials and demonstrates the opportunities for brands to win over Gen Yer parents with high-quality, values-led products aimed at all the family.

Kickers vegan range promises durability for eco-minded

How is American Eagle hoping to reach Gen Z gamers in an authentic way?

With gaming the primary entertainment space for Gen Zers, brands are attempting to get in on the action – but authentic participation remains a challenge. Garment brand American Eagle is hoping to be a hit among gamers by launching a collaboration with Twitch and a docuseries about streaming culture.

American Eagle: courting Gen Zers through gaming

How is streetwear key to the identity of Gen Yers?

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?

What does streetwear mean to Gen Z fashion fans?

Fabletics has opened its first shop-in-shop for Yitty by Lizzo, a shapewear brand made for all body types. People are demanding more diverse body representation and are increasingly opting for brands that embody redefined ideals of inclusivity that don't make them feel marginalised.

Yitty shop-in-shop offers in-store body-positive comfort

Diet Coke has named Kate Moss as its new creative director, with a campaign emphasising positivity and confidence as key to success. Conversations around the previous association with the brand and 'model diets' have been reignited through Moss’s connection, with Diet Coke hoping to tap nostalgia.

Kate Moss for Diet Coke uses nostalgia as new narrative

Lingerie brand Bananain is celebrating sustainable changes to its production by providing customers with redeemable flower seeds with their purchases. As consumers grow more savvy to greenwashing, engaging and convincing customers of sustainability efforts requires increasingly inventive thinking.

Chinese lingerie brand courts eco-shoppers with flowers

Sapporo has launched a line of jeans manufactured using waste from the brewing process, upcycling waste into a wearable connection with the brand. People are looking to signal their values with sustainable purchasing habits by buying upcycled items from their favourite brands.

Sapporo Breweries attracts eco-conscious with denim line

In India, clothing sizes aren’t as inclusive as they should be and the personalised fashion experience can be unreliable and inconvenient. Disrupting this space is CloudTailor, which is using tech and an omnichannel approach to make tailored clothes a more readily accessible service.

CloudTailor tech makes tailored clothing accessible

Aiming to catch up with rivals like Nike and Adidas, Puma is going all-in to the metaverse with phygital, tailored products. With people showing more interest in digital identities and avatar customisation, it's harnessing the potential of Web3 to co-create products for the real and virtual worlds.

Puma facilitates co-creation via NFT collaboration

Recognising that sustainability is becoming non-negotiable for a growing number of music fans, Reformation is partnering with artists to create eco-friendly tour merch. It's helping to make the entire live music experience greener, alleviating some climate concerns among gig-goers.

Reformation brings music fans sustainable tour merch

High-profile 'goth weddings' have shone a light on the wider post-pandemic rejection of nuptial traditions. Rather than opting for classic white dresses and flowery aesthetics, many Gen Yers and Zers are exploring darker palettes as they celebrate alternative commitment rituals.




Dark weddings are challenging nuptial norms 

Inversa is looking to preserve coastal ecosystems by using lionfish, an invasive species destroying coral reefs, to craft leather. As one of a growing number of 'next generation' materials, it provides the fashion industry with a way to evolve production processes and keep up with consumers' values.

Inversa lures eco-fashionistas with fish leather

The luxury market is one of the few sectors that remains unaffected during a recession. While some statistics suggest that stock prices in luxury companies fall across the board, others show rising sales figures in times of financial downturn. Unlike so many other sectors, is luxury recession-proof?

How do recessions impact HNWI spending?

Designers are breathing new life into vintage Japanese kimonos, turning them into contemporary outfits that cater to modern tastes. With demand rising for more circular fashion systems, upcycling deadstock and vintage pieces offers shoppers a regenerative approach to style and thrifting.

Upcycled kimonos court eco-minded fashionistas

A growing interest in sports such as pickleball, padel, rugby, and skiing is fueling demand for niche activewear. The popularity of these activities is driven by different characteristics compared to major league sports, challenging brands to identify what makes these communities tick.

Growth of niche sport piques interest in new activewear

Mulberry is partnering with rental platform Hurr to allow people in the UK to experience its bags without making an expensive, permanent commitment. The move marks a continuation of sustainability commitments from luxury brands and hints at the potential revival of the rental economy post-pandemic.


Mulberry courts eco fashionistas with bag rentals

Amazon is set to launch an online luxury store in Europe featuring collections from several high-end designer brands. Time is money for many HNWIs, and the demand for faster and more convenient ways of shopping is making e-commerce a more attractive option than heading in-store.

Amazon’s luxury stores cater to time-poor HNWIs

Melbourne-based fashion brand SÜK Workwear has expanded its range to include up to a size 30. Based on an ethos of inclusivity, SÜK's choice to invest time, money, and research into this move chimes with consumers' growing desire to see fashion become something everyone can enjoy.

SÜK Workwear boosts inclusivity with expanded size range

Trunk Club, Nordstrom’s subscription service for clothes, has been shelved following years of declining sales even through the contact-free boom spurred by the pandemic. While Americans appreciate tailored shopping experiences, they crave a more personal touch than a box-based model can deliver.

Trunk Club closure shows the limits of personalization

Victoria’s Secret has launched a curated collection of women-owned brands on its website as part of a strategic shake-up. With many shoppers looking to support brands that match their values, some bigger labels are realigning their reputations by spotlighting and working with diverse designers.

VS&Co-Lab marketplace showcases women-owned brands

Dr. Martens is moving into the resale market with ReSouled, a programme that will see old boots refurbished before being sold online via Depop. It taps into the burgeoning demand for pre-loved apparel amid environmental concerns and a sense of fatigue with the quality of fast fashion.

Dr. Martens resale scheme highlights value of durability

Virgin Atlantic has taken a significant step for the airline industry by allowing cabin crew to display tattoos. Strict workplace dress codes were on the decline pre-pandemic, and as people contest a full-time return to the office, some employers are adapting policies to accommodate new mindsets.

Virgin responds to demand for relaxed work dress codes

The Future From Waste Lab is teaching Aussies about the life cycle of clothing in the hope that it will minimise textile waste. The initiative demonstrates how fashion brands can better connect people with the impact of their consumption and nudge them towards more sustainable habits.

Brick-and-mortar store educates Aussies on textile waste

French fashion house Chanel is looking to reinforce its position at the top of the luxury market with plans to impose purchase limits on specific goods. As high-end shoppers look for more value from their purchases, some brands are emphasising exclusivity, quality, and a timeless appeal.

Chanel restricts purchases to elevate exclusivity

Fast fashion has gained somewhat of a negative reputation due to the industry's damaging environmental impact, but research suggests that it's not on its way out. Amid an economic downturn and rising inflation, people are finding it hard to turn away from brands offering cheap and stylish clothing.

Shoppers guilt-buy fast fashion amid climate concerns

How are Carne Bollente designs representative of queer communities?

Paris-based Carne Bollente produces clothes that are more than just a fashion statement – the playful illustrations of intimate body parts, sperm, and lovers exploring sex positions speak to the values of queer and sex-positive communities. Is this a nuanced way to widen inclusivity in fashion?

Carne Bollente: sex-positive style for queer communities

eBay is set to sponsor Love Island 2022 as the reality TV show pivots towards more environmentally responsible partnerships. The move also recognises that Britons are more in love with second-hand shopping than ever, viewing resale as a convenient way to buy fashion sustainably and affordably.

Love Island goes green in fast fashion divorce

As luxury consumers seek personalised fashion reflective of their style, HAROLD is a new luxury menswear brand bringing customisable fashion to Canadians. Their debut campaign puts the customer in the creative director’s seat, with HAROLD x You tapping into wider disruptive collaboration trends.

HAROLD x You brings ultra-customisation to menswear

Why are Gen Zers being drawn to charity shops?

Charity shops are having a renaissance with sustainably-minded and fast fashion-fatigued young consumers seeking an alternative shopping experience. So, what’s fuelling the charity shop boom? And what can retail brands learn from this decades-old practice of prosocial consumerism?

How are Gen Zers fuelling the charity shop boom?

Fast fashion giant Inditex has invested €100 million in Infinited Fiber, a Finnish start-up that turns textile waste into a fabric resembling cotton. However, in the context of low garment recycling rates, eco-minded shoppers may see the move as less green than simply thrifting or repairing clothes.

Recycled fabric deal aims to tap green fashionistas

A Balenciaga campaign featuring severely damaged footwear has created waves online among people shocked at the idea of paying $1,850 for virtually unwearable sneakers. Yet the stunt may appeal to wealthy individuals looking to signal their insider knowledge of fashion trends with subtler choices.

Trashed Balenciaga shoes provide low-key status symbol

Challenging gendered expectations, Chinese male celebrities are opting for womenswear and driving a new genderless-chic movement. Despite the government's push for conservative values, gender norms are being challenged in China, and brands have the opportunity to be savvy allies in a new ecosystem.

Genderless-chic Chinese men defy conservative rules

Gen Z-led fashion trend ‘blokecore’ is going viral on both sides of the Atlantic Ocean. By touching on unique aspects of football's cultural ties, the look – short-lived though it may be – has the potential to reimagine aspects of the sport's fandom with a more inclusive feel.

Gen-Z-driven ‘blokecore’ reimagines football fandom

Why are Americans looking for durability and performance from their clothing?

The pandemic and climate change have shone a light on Americans’ fashion habits. Sustainability remains a key priority for consumers as they expect their clothes to last longer, be kind to the environment, and work harder for them. How are fashion brands evolving to cater to this new utility?

Why are Americans prioritizing utility in fashion?

Australian company Boody has worked with environmental figurehead Jane Goodall on a campaign promoting its organic bamboo underwear. Preaching sustainability and ethical consumption, the ad makes the point that small tweaks (like opting for greener pants) can make a difference to the planet.

Boody offers Aussies ethically-aligned underwear

Why do Phoebe Philo’s designs appeal to modern luxury consumers?

In the world of fashion, Phoebe Philo is an icon who ushered in an era of ‘quiet luxury’ during her tenures at Chloé and Céline. As the designer looks to make a return with her own namesake label, are people now investing in high-quality clothing that can stand the test of time?

Phoebe Philo: ‘quiet luxury’ for sustainable fashionistas

Buying eco-friendly fashion can be tricky, especially for kids as they grow out of clothes so fast. Cult Gaia's first kidswear collection delivers high-quality clothing designed to be passed down from generation to generation, prioritising style and sustainability for conscious consumers.

Cross-generational kidswear makes for sustainable style

From carbon labels to recycled materials, fashion brands are upping their climate-related messaging to appeal to eco-minded shoppers. Amid growing claims of greenwashing, European policymakers are putting brands' claims to the test by establishing a standardised definition of sustainability.

Standardised sustainability claims fight greenwashing

With many brands looking to further age representation in advertising, Lacoste's new campaign showcases an intergenerational group of people wearing the same clothing. As people increasingly look for ageless style, brands are responding by making those underrepresented in fashion feel seen.

Lacoste speaks to representation with ageless campaign

How is Marc Jacobs’ Heaven collection appealing to nostalgic young consumers?

Marc Jacobs’ Heaven collection taps into nostalgic sentiments and trend revivals to pull at the heartstrings of young consumers. As people long for simpler times and a sense of familiarity, can creative approaches that blend the old with the new appeal to modern fashion mindsets?

Heaven by Marc Jacobs: fashion for nostalgic Gen Zers

Shapewear brand SKIMS has launched a line of undergarments designed for customers with limited mobility, combining accessibility with style. It reflects how brands are facing up to calls for fashion-forward and comfortable options for everyone, not just those who fit conventional body shapes.

Specialty underwear courts people with disabilities

Dolce & Gabbana is courting audiences in Japan with a capsule collection based on manga series Jujutsu Kaisen. The line, available at pop-ups and boutique stores, taps into local luxury buying preferences, exemplifying how international brands can earn regional favour in an era of border reorder.

D&G's manga line appeals luxury habits in Japan

In partnership with The Dematerialised, London-based fintech firm Twig is taking clothing swaps to a new level by letting people exchange physical garments for digital fashion. It's a move that lets Gen Zers cultivate their online identities while providing a break from fast fashion consumerism.

Twig's clothing swap helps Gen Z build online identities

Most young people in Japan continue to hide their tattoos due to ongoing stigma, but some are beginning to discreetly break down outdated taboos against body ink. As they push for more freedom of self-expression, Gen Zers in the country are redrawing cultural and societal norms. 

Young people in Japan are quietly tackling tattoo taboos

With emerging conversations on the need for a more size-inclusive industry, Nigerian fashion designers and retailers are working to normalise plus-size clothing. Women are increasingly growing tired of unrealistic beauty standards and turning to brands that provide more varied offerings.

Nigerian designers hero inclusivity in women's fashion

How is Doodlage tapping the growing demand for secondhand clothing in India?

The pandemic highlighted the unsustainability and unethical practices of the fashion industry in India, leading many consumers to seek homegrown eco brands. Doodlage places zero-waste and upcycling at the core of its model, catering to a growing demand for secondhand clothing and one-of-a-kind style.

Doodlage: zero-waste fashion for eco-conscious Indians

With the declaration to do better in its treatment of people and the planet, fashion retailer Asos is responding to calls for a more eco-friendly industry and demand for responsible fashion, highlighting an opportunity for brands to bridge the gap between the appeal of being green and affordability.

Asos declares ‘integrity’ to meet eco-conscious Gen Zers

Victoria’s Secret has hired its first male model as the face of its gender-free athleisure line in an effort to drive brand inclusivity. Amid shifting perceptions of beauty ideals, legacy lingerie brands are being challenged to become more diverse and inclusive in their offerings.

Victoria's Secret courts inclusivity with male model

Furry and foamy, the Crocs ‘Cozzzy’ line is designed to deliver next-level cosiness. Facing uncertainty amid multiple crises, people are deriving pleasure from their immediate surroundings, which is subsequently fuelling the 'comfort economy' in the form of relaxed apparel and homewares.

Crocs’ fluffy footwear nods to peak cosiness

The lack of nuanced representation of pregnant women in the media, and limited style options, mean many women have felt restricted in how they can dress when pregnant. But with new narratives emerging courtesy of icons like Rihanna, there's a shift towards more diversity in pregnancy style. 

Pregnant women celebrate de-standardised maternity wear

Car manufacturers are looking to tap younger HNWIs and they're doing so by partnering with fashion brands and creating aspirational style markers. As Formula 1 courts a wider audience, auto brands are entering young people’s wardrobes, with savvy partnerships helping to signal insider status.

Gen Zers signal fandom with playful high-fashion collabs

As the cost of living shoots up, people are trying to find ways to optimize their spending and make their paycheck stretch further. Yet in the US, despite reporting worries about rising costs, teens aren't feeling the pinch or holding back on spending – instead, they're splurging across categories.

Inflation isn't stopping US teens from splashing out

Lovingly dubbed ‘auntiecore’, fashion designers of colour are paying homage to the irreverent style of older generations. As decolonisation gains traction across sectors, there's an uptick in people moving away from Eurocentric design aesthetics by reclaiming their cultural heritage.

People are taking fashion inspo from cultural heritage

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