From coffee shops to self-service kiosks, people are seeing tipping screens everywhere in the US. But what began as pandemic-driven generosity towards frontline workers has morphed into tipping fatigue. What do brands need to know regarding the evolving landscape of tipping in America?
How is global popularity impacting Korean pop culture? What’s the future of mixed realities? How can true diversity in gaming be achieved? In this part of the 2024 Expert Outlook, we speak to three experts about the future of media and how tech, globalisation, and representation affect entertainment.
Fans are taking creation into their own hands, putting unique spins on their favorite movie characters and songs to create experimental, humorous, and cross-genre content. How will this impact the future of fandom culture from building communities to fostering parasocial relationships?
Thai Boys’ Love (BL) drama is a relatively new TV genre attracting droves of local and international fans. Though these shows are love stories between two men, they’re especially popular with women, a surprising driving force for the trend and the longevity of the genre.
People are travelling differently post-pandemic – seeking out events and experiences – and the live music tourist is one type of traveller we’re beginning to see emerge. What is fuelling fans’ desire to cross states and continents to see their favourite music acts and how can brands get involved?
Following Afrobeats’ rise to the global stage and the rise of digital streaming giants, the African entertainment scene now has the world’s attention. With African entertainment now a lucrative sector, how can brands successfully capitalise on the need for local stories with a global appeal?
The highly anticipated Barbie movie showcases how the iconic doll is permeating popular culture once again, capturing the hearts of Gen Z and Y. What’s behind the growing acceptance and celebration of these ‘kidults’ and how is Barbie helping them stay young at heart?
TV talk shows are shifting from late nights with male hosts to daytime with female celebrities like Drew Barrymore, Kelly Clarkson, and Jennifer Hudson. How does this trend change reality entertainment? And how can brands tap into this growing viewership of female-led shows?
Pulsating beats, booming basslines, and immersive sound experiences, Africa has taken centre stage as it is currently witnessing a surge in the emergence of sound system culture. But what’s behind the rise of this cultural phenomenon, and how is it shaping the vibrant music scene in Africa?
Tennis fandom is going through a transitional phase as the sport sees the retirement of some of its biggest stars like Roger Federer, Serena Williams, and Rafael Nadal. What will these changes mean for an increasingly fierce fan space? And how can brands engage with calls to diversify the sport?