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Media and Entertainment

Expert Outlook 2024
Explore behavioural developments in Media and Entertainment
Tracking behaviours in Media and Entertainment
Latest Media and Entertainment articles
  • report·
  • 16 Sep 2024
2025 Expert Outlook on Media and Entertainment

2025 Expert Outlook on Media and Entertainment

  • report·
  • 16 Sep 2024

Are virtual idols the future of pop? Can AI benefit creative industries? Are established media titles regaining audience trust? What will streaming look like in the future? In this part of the 2025 Expert Outlook, we speak to three experts about how media and entertainment are changing worldwide.

  • report·
  • 30 Aug 2024
My lifeline! The science of influencer connectedness

My lifeline! The science of influencer connectedness

  • report·
  • 30 Aug 2024

Although influencer marketing is widely used by brands, its effectiveness and appeal to people at times of uncertainty are still poorly understood. Canvas8 spoke to Dr Natalya Saldanha and Dr Rajendra Mulye about their research on unique consumer-influencer dynamics during crises.

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  • 30 Aug 2024
Are Aussies still streaming entertainment?

Are Aussies still streaming entertainment?

  • report·
  • 30 Aug 2024

With the cost of living crisis worsening, Aussies are cutting back on discretionary spending and reviewing their streaming habits. As they seek value for money and reduce the number of services they subscribe to, how are they reevaluating which ones are worth keeping and which they don't need?

  • report·
  • 27 Aug 2024
How are phones transforming into personal assets for Indians?

How are phones transforming into personal assets for Indians?

  • report·
  • 27 Aug 2024

Indians are increasingly drawn to exclusivity, customisation, and status when it comes to their gadgets, opening doors for high-end phones and specialised services. Leading this shift in the country are brands like Apple and Samsung, which are considered luxury products.

  • report·
  • 20 Aug 2024
What's behind the rise of blockchain gaming?

What's behind the rise of blockchain gaming?

  • report·
  • 20 Aug 2024

The blockchain is changing gaming through non-fungible tokens, play-to-earn models, and decentralised development. As this new paradigm shifts control from developers to players, what’s behind the rise of blockchain gaming? And what opportunities lie in integrating games and Web3 transactions?

  • report·
  • 16 Aug 2024
Ruth Whippman on the challenge of impossible masculinity

Ruth Whippman on the challenge of impossible masculinity

  • report·
  • 16 Aug 2024

Young men and boys are feeling left behind in societal conversations while grappling with what it means ‘to be a man’ today. To understand the challenges they’re facing, Canvas8 spoke to journalist Ruth Whippman about what can be done to foster inclusive and supportive conversations for their development.

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