Luxury

A new collection curates Pringle flavors with different caviars, attempting to ride the wave of highbrow snacking popularized across social media. Snack sets like these lean into the ways people are looking for more cost-effective ways to eat luxuriously and blur the borders around tastemaking.

In a world-first, K9 Jets is launching a dog-friendly private jet service from Dubai to London. It speaks to how experiential luxury is no longer solely reserved for humans, and there’s an opportunity to meet HNWIs’ desire for all-inclusive wellness and leisure experiences for their furkids.

Despite the cost of living crisis, some people remain loyal to the quality and the sense of exclusivity and chic that luxury items afford. With this in mind, Reiss has debuted its first line designed to woo existing and new customers with unique high-end fabrics and bespoke designs.

Lancôme x Louvre's collection leans into artistic heritage to celebrate the ever-evolving representations of beauty. As people increasingly perceive beauty beyond aesthetics, brands have the opportunity to frame products in ways that mirror evolving narratives of self-expression and inclusivity.

Chanel is set to open a pop-up fragrance-centered diner in Brooklyn to inspire sensory-seeking customers. Recognizing the maintained interest in perfumes and fragrances amid inflation, the brand is offering an immersive experience that speaks to exclusivity and aromatic discovery.

The Japanese luxury hotel chain is launching a package that allows guests to sing karaoke while floating in a private tub in the open sea. As one-of-a-kind experiences become currency in luxury travel, brands are dialling up both novelty and seclusion to win over HNW tourists.

Luxury hospitality group Belmond has launched a campaign centred around slow food practices and the Mediterranean diet. With reports that showcase slow living increasingly popular, brands that facilitate the Mediterranean lifestyle will resonate with those seeking sensorial escapism.

Because of inflation, middle-class luxury shoppers are cutting back spending, pushing brands to target the wealthy. But many people still want indulgent experiences and affordable luxuries, so some companies are recalibrating to balance exclusivity with accessible indulgence in the shifting market.

A survey has shown that an increasing amount of Chinese HNWIs are planning trips to the Middle East, suggesting that Europe may be usurped as the ultimate luxury destination. The shift provides opportunities to cater to these new travel mindsets by tapping into wider trends among Chinese HNWIs.

Fendi and Hey Tea have transformed a Beijing temple to host a luxurious collaboration where Chinese HNWIs can sip limited-edition tea while escaping the hustle and bustle of the city. Post-pandemic, there's a hunger for IRL experiences while also elevating slow rituals that provide an escape.

Luxury fitness club Equinox is partnering with eight brands to launch a program of curated and unique offerings. Covering a wide range of categories, leveraging health, wellness, and high-end shopping, the program creates an exclusive experience for members – offering value in a turbulent climate.

American cruise operator Royal Caribbean International has announced the return of its ultra-large luxury cruise ship, Spectrum of the Seas, to Shanghai in April 2024. As China opens up after easing its COVID-19 policies, ‘revenge travellers’ are seeking elevated luxury experiences.

Air France and KLM have introduced a discounted business-class ticket that gives passengers access to seats but no other associated perks. With budgets being squeezed but people still wanting to treat themselves, customers are finding ways to access luxury at a discount across various sectors.

Demand for luxury housing is booming in India thanks to the rise of an upper-middle class who are drawn to homes that help them achieve aspirational lifestyles. Emphasising bespoke and values-driven wellness, these premium living spaces reflect evolving notions of luxury among Indian HNWIs.

The Four Seasons in the Maldives has become a central hub for marine research on coral spawning. With the imminent threat of climate crisis, luxury brands are increasingly embracing opportunities to find positive solutions that tackle environmental issues while staying relevant amid rising prices.

Mugler’s collaboration with H&M draws on dupes and brings luxury fashion to high-street shoppers. With dupe culture picking up steam, high-end brands are increasingly partnering with more accessible and affordable labels, providing an opportunity to build broader brand communities.

Gen Zers are emerging as a significant consumer group for luxury brands, with their high-end spending growing rapidly. Viewing premium items as investments and making sure they do their research, this cohort is spending on small luxuries, exclusivity, and brand values amid the cost of living crisis.

Anti-influencing represents a shift in the performance of aspirational culture. However, as Gen Zers are still motivated by status-driven purchasing, they're seeking authentic recommendations, and the de-influencing trend is challenging brands to prioritise trust through credible partnerships.

Dior's FW show in Mumbai spotlighted and empowered local artisans while paying respect to the culture that inspired the brand. As luxury fashion goes global – both in its consumer reach and its creation – people are more sensitive than ever to meaningful representation and inclusivity.

Saudi Arabia is joining hands with Italy’s Arsenale Group to launch a five-star luxury train that’s inspired by the Orient Express. As travel becomes a form of self-care and indulgence, people are seeking refuge in otherworldly opulence and flexible getaways that cater to their needs.

Azloft is bringing the permanent jewellery craze to Malaysia with accessories that are welded to fit users perfectly. With the cost of living and climate crises driving up interest in durable purchases, it’s appealing to Gen Zers who are seeking out low-key luxury that can last a lifetime.

Luxury brand Telfar, well-loved for its handbags, has implemented a pricing system in a move to increase transparency and democratize the luxury market. It comes as many young consumers look for ways to gain entry to the market, finding creative solutions or turning to resale platforms.

Dior has launched a Ramadan collection that's exclusively available in the Middle East, offering reimagined classic pieces that cater to regional tastes. Many brands are looking to establish authentic connections with consumers through localisation, incorporating cultural traditions into products.

Historically reserved for exclusive fashion insiders, luxury sample sales are finding fresh audiences. Thanks to exposure on TikTok, Gen Zers are gaining access to the once-exclusive events, with many using them as a more affordable and low-stakes entry point into the world of luxury.

Swedish label AVAVAV turned heads at Milan Fashion Week with its Fall/Winter collection showcasing garments that were torn on purpose. Intended as a satirical take on the seriousness of haute couture, the designs speak to Gen Zers who are redefining luxury through the lens of ironic authenticity.

Gucci is launching what it calls a 'circular hub' in Italy, which aims to promote circularity in the luxury fashion sector. As people become increasingly weary of greenwashing and demand greater transparency, they're pushing brands to walk the talk and demonstrate tangible impact.

Luxury fashion label Chloé has partnered with Vestiaire Collective in a bid to boost the eco-credentials of luxury fashion. As scrutiny around supply-chain ethicality grows, consumers are keen to engage with brands that provide transparency and traceability, facilitating circular models of fashion.

A survey has revealed that Chinese travellers are prioritising luxury accommodation on holiday and are willing to splurge on hotels over other experiences. Following the end of China's zero-COVID policy, travel habits in the country are shifting to prioritise experiences over shopping.

Amid an aesthetic rebrand, luxury fashion house Burberry has championed 'Britishness' in a campaign that stars local talent. As new icons proliferate in the fashion world fuelled by dedicated fandoms, brands are increasingly honing into cultural heritage to reestablish their personality.

Members of the K-POP group BTS are exploring relationships with luxury fashion houses, with Dior signing Jimin and Suga signing with Valentino. The collaborations come as the brands further expand their relationships with South Korea, where luxury spending with Dior is among the highest worldwide.

Singaporean fashion label Charles & Keith was thrust into the spotlight after a local TikToker was mocked online for calling their $60 handbags 'luxury'. While the saga revealed divided definitions of luxury in the country, the brand savvily leveraged the incident to elevate its brand image.

Brands are looking for authentic ways to commercialise the upcoming Lunar New Year. Luxury brands are turning to collaborations with Chinese creatives, global ambassadorships, or activation outside of mainland China – appealing to a new movement of neo-Chineseness among young luxury shoppers.

Ourside is a Black-owned luxury fragrance brand working to redress the diversity imbalance in the perfume industry. With self-love, sustainability, and community among its core tenets, it’s certain to appeal to people who want to see themselves in their luxe items of choice.

Bacardi India’s luxury-first platform is aiming to bring together local brands under one roof to uplift local businesses. With some people still willing to splurge, there's an increasing group of those prioritising purpose – highlighting the tension between mainstreaming luxury and careful spending.

Ferragamo is finding new footing in China with its Lunar New Year collection. The apparel line blends traditional Chinese imagery with heritage Italian design to meet the growing market of younger spenders in China, especially those looking for more contemporary cultural connections.

Chanel has launched an experiential retail experience in Paris, exploring the brand's heritage and luxury status. The exhibition facilitates sensorial experiences that help to cement and legitimise the brand's position as luxurious, especially important during the cost of living crisis.