Body jewellery is witnessing a renaissance driven by self-expression, nostalgia, and social media influence. Brands are tapping into cultural heritage and personalisation to meet these desires, reflecting changing attitudes towards body adornment and a quest for authenticity in a digital age.
Luxury spending in China is on a post-pandemic rebound, but shoppers may not be where you think. Instead of travelling overseas, citizens are choosing to fly domestically. What does this mean for the future of luxury shopping in the country, and what can brands learn from this post-pandemic shift?
A new era of Chinese singles is shaping the economy
report·
4 Jul 2024
Many young Chinese singles are focusing on themselves rather than getting married and starting a family. Although a rising singles economy leads to lower birth rates and an ageing population, changing social norms have allowed Chinese youth to explore who they are and their adult life priorities.
Luxury tourists cause a flood in the Japanese bargain market
report·
3 Jul 2024
As luxury giants like LVMH and Kerring report stalled or negative sales elsewhere in the world, they’re experiencing up to double-digit growth in Japan. With this continuing boost in tourism, the Japanese government is seeking different ways to spread spending from inbound travellers.
India's PM Narendra Modi won a third term, but his party lost an outright majority. Luxury spending rises, but the class divide grows. Tech innovations loom but also spread misinformation. Why? This Cultural Snapshot uses local stats to explore behavioural norms shared by people in India in 2024.
How Japan's different generations are changing luxury consumption
report·
24 Jun 2024
An ageing population and declining birth rates are poised to significantly impact shopping trends in Japan’s booming luxury market. Luxury brands seem to be expanding their reach to include older generations with disposable income and wealth and younger generations who prioritise mindful spending.