The Fabricant: fashion for digital style hunters

Buying clothes that don’t exist seems like a scene from The Emperor’s New Clothes, but people are getting into digital design. As sustainable concerns peak, shoppers want novel ways to embrace their style and identity. Digital fashion house The Fabricant helps us dress up online, without the excess.

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“Upload humans to the next level of existence,” proclaims The Fabricant, an Amsterdam-based fashion collective that has created the world’s first digital couture dress. The garment, while it doesn’t actually exist in physical form, sold at a blockchain summit in New York in the summer of 2019 for $9,500. [1] While paying for something so intangible may seem absurd, the sale is symbolic of the way people are looking to express themselves online, reflecting a creative approach to countering the sustainability crisis at the heart of fashion.