With her flawlessly rendered appearance and dramatic digital narratives, virtual influencer Lil’ Miquela has been challenging ideas of authenticity on Instagram since 2016. Why are brands and social media users embracing these CGI celebrities and could they ever replace their human counterparts?
As the dogs and cats of Instagram gain sizeable followings, brands are clamoring to tap these furry influencers’ audiences. Recognizing that most pet owners are unsure about contracts and legal requirements, The Dog Agency is helping to manage the fine print.
Special effects animators estimate that we’re less than ten years away from creating computer-generated characters that are almost indistinguishable from their human counterparts. As CGI and AI edge closer to replicating human likeness and behaviour, will being ‘real’ matter to future audiences?
CG influencer Lil Miquela – created by real-life start-up Brud – has been hacked by an alt-right troll and come out as a robot. Brud has received millions in investment off the back of this digital soap opera – a PR stunt that’s emblematic of a media landscape entwined with social platforms.
Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?