How does the multipurpose home impact nesting?
24 Nov 2020
How does the multipurpose home impact nesting?

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

Nicole Rodill

Nicole Rodill is the concept director at Merkury Innovation. She works closely with the industrial design team and brand directors across the Merkury portfolio of smart home brands to innovate and conceptualize new products. She has 20 years of expertise across interiors, luxury home goods, and textiles, spearheading product ideation across home and fashion.

Abbey Cook

Abbey Cook is a trend forecaster and co-founder of The Taste Curators. She has traveled to over 50 countries and presented globally to Fortune 500 firms, helping brands, retailers, and agencies gain a leading edge.

Angela Belt

Angela Belt is the founder of Angela Belt Art and Style and the host of The Mood Board podcast, which features conversations with tastemakers at the intersection of culture and interior design. Her work has appeared in multiple publications and she has served as an expert and panelist at High Point Market and the Brooklyn Design Expo.

Shabana Ebrahem

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.