Armed with an internet connection and a laundry list of jobs, home hackers are connecting globally to share cleaning tips. But what drives people to come up with DIY solutions when there are so many specialised products out there? And how can brands show their value to these individuals?
Jane Wilson is a mum and blogger from Melbourne. She represents the local branch of Fantastic Cleaners, a licensed cleaning company, which provides a wide range of services. She also runs the Modern Housewives blog, where she shares all kinds of home improvement and parenting tips.
Dana K. White is an author, podcaster, speaker, and decluttering expert. She shares realistic home management strategies and a message of hope for the hopelessly messy in her books, Decluttering at the Speed of Life and How to Manage Your Home Without Losing Your Mind, and through her blog ASlobComesClean.com.
Ivanka Siolkowsky is a decluttering expert and founder of organisation blog The Tidy Moose. She has created a children’s organisation programme, the Moose Method, for homes and classrooms. It is aimed at helping children declutter their minds to prepare them for proper learning and development.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.
