
The pandemic has altered various aspects of life, including how we travel. As international tourism in Australia is gradually returning to its peak, overseas visitors are emboldened by their desire to reconnect with loved ones and nature, signalling a shift towards travel that emphasises wellbeing.
From the East to West Coast, Americans are falling in love with the sport of pickleball – a pastime that has seen a drastic growth in popularity post-pandemic. What’s driving so many in the US to embrace the sport and how can brands tap into consumers’ desire for engaging, communal activities?