The pandemic has altered various aspects of life, including how we travel. As international tourism in Australia is gradually returning to its peak, overseas visitors are emboldened by their desire to reconnect with loved ones and nature, signalling a shift towards travel that emphasises wellbeing.
From the East to West Coast, Americans are falling in love with the sport of pickleball – a pastime that has seen a drastic growth in popularity post-pandemic. What’s driving so many in the US to embrace the sport and how can brands tap into consumers’ desire for engaging, communal activities?
As digital saturation peaks, Gen Zers and Yers are gravitating towards listening bars, embracing the tactile richness of vinyl in communal spaces and engaging with music and the wider community. What’s sparking this analogue resurgence and how can brands tap into people’s desire for IRL experiences?
The LGBTQ+ travel market demands authentic allyship but creating an inclusive environment means going beyond stereotypes and embracing the diversity of queer identities to understand the intersectional needs of the LGBTQ+ community. How can brands put meaningful action behind their Pride flags?
Post-pandemic Southeast Asians are enjoying nightlife again. This new era is defined by inclusivity in bars with a preference for no and low-alcoholic options and a push for more inventive drinks. These patterns signal a refinement in local expectations, driving toward ‘better drinking’ overall.
With a united desire for more experiential travel, tourists from these three key target markets are all looking for deeper cultural connections when abroad. In the KSA, a future mall houses a unique opportunity to deliver this through meaningful retail, entertainment, and dining options.
What is the future of the European traveller? While current cost of living concerns are impacting immediate travel plans, European travellers are nevertheless excited by opportunities to explore culture authentically and to build travel moments around entertainment events.
With the last travel restrictions finally lifted, what does the future hold for the Chinese traveller? Having been cooped up but also so well catered for domestically over the last few years, they’re in search of deeper cultural understanding and they’re taking their high expectations with them.
What does the future look like for the Indian traveller? With a post-pandemic interest in nature and experiences, aspirational Indian travellers will respond best to tourism destinations that help them tap into the excitement of adventure and offer holistic forms of rest and release.
In the aftermath of a pandemic amid a digitally charged Singapore, physical queues are still prevalent and thriving in the city-state. With younger Asians making up a larger chunk of the spending demographic, will physical queues continue being a mainstay in the future?