What does a modern birthday party look like?
REPORT
16 Jan 2020
What does a modern birthday party look like?

Children’s birthdays are already a costly affair, and social media is putting extra pressure on parents to create the perfect event. From crafting a unique party experience to reducing the cost and eco impact of these fetes, how are parents thinking outside the box when it comes to parties?

George Whitefield

George Whitefield is owner and director of party planning company Sharky and George, a creative events company that specialises in immersive experiences and parties for children.

Isabel Thomas

Isabel Thomas is a science writer and the author of some 200 books for young audiences. She was the winner of the AAAS/Subaru Prize for Excellence in Science Books 2020. She also writes for leading science magazines and works with organisations to create STEM outreach resources and events. She is a passionate and engaging speaker on science and access to STEM education. Recent festival and media appearances include BBC Women’s Hour, Cheltenham Literature Festival, Cheltenham Science Festival, and the Emirates Literature Festival. Thomas studied human sciences at the University of Oxford and has an MPhil in education research from the University of Cambridge.

Sheena Patel

Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.