4 Oct 2019
Should I post? The science of sharenting

From the pressures of picture perfection to concerns about trolling, social media is proving to be a double-edged sword for new mums. Canvas8 spoke to Dr. Alexa Fox, assistant professor of marketing at The University of Akron, to understand what drives new mums to post about their kids online.

Dr. Alexa K. Fox is an assistant professor of marketing at the University of Akron. Her research interests include digital marketing, user-generated content, online privacy, sharenting, and the physiological measurement of cognition and emotion. Dr. Fox's work has appeared in various journals, including Computers in Human Behavior, Journal of Business Research, and European Journal of Marketing, to name a few.