From the pressures of picture perfection to concerns about trolling, social media is proving to be a double-edged sword for new mums. Canvas8 spoke to Dr. Alexa Fox, assistant professor of marketing at The University of Akron, to understand what drives new mums to post about their kids online.
Dr. Alexa K. Fox is an assistant professor of marketing at the University of Akron. Her research interests include digital marketing, user-generated content, online privacy, sharenting, and the physiological measurement of cognition and emotion. Dr. Fox's work has appeared in various journals, including Computers in Human Behavior, Journal of Business Research, and European Journal of Marketing, to name a few.
User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.
With more than 90% of US mums using Instagram at least once a week, parents are certainly active on Insta. But what emotional impact is it having? We reached out to four experts to understand how scrolling through squares and Stories can be a positive (and negative) experience for new mums.
Smart speakers are fast-becoming a part of everyday life, but while adults may appreciate the convenience they offer, there are concerns about how kids use these AI assistants. Aiming to ease such worries, Amazon’s Echo Dot Kids Edition is a child-friendly version of its Alexa-powered device.
Raising a child as a single parent isn’t easy – carers are doing twice the work with half the resources. Enter Frolo: an app for solo mums and dads. It’s providing a safe space for like-minded parents to share experiences, swap tips, make friends, and meet up in real life.