How do Boomers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the behaviours of this influential generation.
Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?
Many older adults in Japan are being deceived by 'dark patterns' online, which trick them into unknowingly parting with their money or providing false information on purchases. Educating less digitally fluent shoppers on these techniques could empower them to make more informed financial choices.
Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?
Ōmcare is a remote care platform that assists seniors with medication intake with delivery and dosage confirmation. Post-pandemic, people are increasingly accepting of remote health options, and as populations age across the world, there is a need to ease the strain on providers.
A survey has shown that despite being tech-savvy, Gen Z and Gen Y have poorer cybersecurity habits than Boomers – but Boomers feel less confident whilst browsing online. Complacent online behaviour amongst Gen Z and Y needs addressing, whilst building trust and confidence for Boomers is key.
The yearly event became the catalyst for a conversation around ageing as some celebrities ditched hair dye and make up and chose to define what looks good away from societal expectations. As attitudes towards ageing continues to evolve, women are looking to take a less invasive approach to beauty.
Breast Cancer Now has released a heartbreaking short film, If I Had More Time, depicting the realities of facing secondary breast cancer. Leveraging empathy and emotion through these stories, the charity aims to underscore the need for more research to extend people’s lives.
An aging wave of Boomers is adopting the use of smart home devices at a faster rate than Gen Yers, but also remain highly protective of their personal data. How can brands balance Boomers’ interest in new consumer technology with their concerns about its security risks?
A survey of women’s health in England has faced backlash for excluding women over 55 among the respondents. The lack of representation demonstrates the continued need for inclusivity across all age groups to avoid ageist policies and ensure everyone's voices and experiences are heard.
Apple has launched a campaign to promote its Apple Pay service which seeks to dispel myths about the safety and availability of the payment method. With many still hesitant to rely on contactless payments, focusing on security is a key opportunity to alleviate concerns of consumers worldwide.