As inflation keeps people mindful of their budgets, parents are struggling to take kids on holidays during summer vacation. To help kids have a memorable school break, Cadbury Flake – forever associated with summer fun – has launched an initiative to take families to the seaside for free.

Cadbury Flake helps kids make the most of summer break

Monzo is launching a new account for children aged under 16, which will let them set savings goals and organise money. With British parents increasingly looking for ways to safeguard their children's financial futures, the move looks to help Gen Alphas find their financial footing.

Monzo announces new bank accounts for Gen Alphas

Vans has launched Vans World 2.0, a new iteration of its successful Roblox game, which includes a digital-first launch of the Mixxa sneakers. In addition to a sense of exclusivity, the move caters to younger generations' desire for immersive and interactive experiences.

Vans World 2.0 brings sneaker exclusivity to Roblox

Ongoing inflationary pressures are set to dampen back-to-school spending in the US as parents take a restrained approach to consumption ahead of the new school year. Families are prioritizing value, and they look to brands that can help ease the pressure of back-to-school spending.

Financial strain squeezes US back-to-school spending

While Sephora teens – predominantly young girls – have been taking over online conversations around skincare and beauty, teenage boys are increasingly developing their own regimens. This new interest is part of broader shifts in notions of masculinity that are set to transform the beauty market.

Teen boys are making investments into beauty regimes 

Eton has joined a growing number of UK schools in banning smartphones for incoming students. The move aims to mitigate the negative impacts of smartphones, such as sleep deprivation, cyberbullying, low self-esteem, and anxiety, while also safeguarding adolescents and supporting focus in class.

Eton bans smartphones in a bid to protect students

Educational inclusivity is struggling to keep up with language shifts in a globalized world. Targeting language barriers, Timekettle rolled out AI-powered earbuds that translate taught content live for Texan school children whose levels of English proficiency prevent them from understanding it.

Timekettle leverages AI to push for school inclusivity 

Ahead of the Paris 2024 Olympics, NBC is partnering with social media platforms to enhance coverage through creators and influencers. Recognizing the shift towards unfiltered, relatable content, NBC seeks to engage younger audiences with intimate, behind-the-scenes access to athletes.

NBC taps creators to improve Olympics coverage

Gen Alphas were born into an already-digitized world and are expected to spend more time online than any generation before them. As they gear up to go back to school amid ongoing cost of living pressures, what factors are likely to influence the types of stationery they buy?

What do Gen Alphas want from the stationery they buy?

Research from Coop and the University of York offers a glimpse at what might be on British dinner tables by 2054 – lab-grown burgers and cricket salads. As the world grapples with the challenges of sustainable food production, the research offers a glimpse into the future of our diets.

Insects and lab-grown are the future of British cuisine

The British Heart Foundation has launched a campaign to commemorate 12 young football fans who died from heart disease. The work marks a broader initiative to emphasise the need for heart research funding by spotlighting the unfulfilled dreams and aspirations of those affected.

BHF mural campaign commemorates young football fans

UN Women’s Child Wedding Cards campaign has won the Health Grand Prix for Good at Cannes Lions. Aiming to inspire lawmakers in Pakistan to move the minimum age of marriage to 18, the organisation leans into radical transparency and emotive imagery to demand change from policymakers.

UN Child Wedding Cards make waves at Cannes Lions

Dutch telecoms company KPN – in partnership with Dentsu Creative Amsterdam – has won the Creative Strategy Grand Prix at Cannes Lions. The company has achieved widespread success in educating young people on the harm that the online sharing of intimate photos can enact on people’s lives.

KPN wins at Cannes Lions with 'A Piece of Me' campaign

Le Creuset and Pokémon have collaborated on a limited-edition crockery set that appeals to growing nostalgia and kidulting behaviours. The raft of nostalgia-tinted collaborations seeks to intensify niche fandoms and build deeper relationships with brands beyond the products.

Le Creuset x Pokémon crockery appeals to kidulting ideals

In Africa, there’s a desire to adopt digital literacy and improve technical skills to keep up with the rising demand for tech jobs. By offering innovative educational solutions, platforms such as AltSchool Africa are closing the digital skills gap and equipping Africa’s workforce for the future.

How AltSchool impacts digital education in Africa

Crayola’s campaign invites older adults and parents to harness the power of creativity. At a time when people expect care and emotional intelligence from brands, there's an opportunity to appeal to consumers by encouraging empathy and joyfulness in communications strategies.

Crayola celebrates artistic expression for all ages

Pharrell Williams’ upcoming biopic is a LEGO animation that highlights his career trajectory – from a young child to a legendary music star. By blending the playfulness of animation with powerful storytelling, the film appeals to people’s desire for authentic, innovative media experiences.

Pharrell Williams’ LEGO biopic taps nostalgic fans

For its 65th anniversary, Barbie is celebrating the hard work and dedication of female athletes who have forged dynamic careers. With sports fandom burgeoning among women, brands can spotlight disparity in access by tapping into representative storytelling to resonate with their audiences.

Barbie’s latest campaign honors female athletes 

Lenovo has powered a thought-provoking social experiment seeking to bridge the gap between Gen Z’s digital and physical identities. Amid deepening concerns around youth mental health, the project outlines the value of exploring smart technologies as tools for advancing emotional wellbeing.

Lenovo uses AI to connect Gen Z to their digital selves

The popular manga Haikyu! has been transformed into an anime and now a feature film. But this series doesn't exist in isolation among otakus and weebs – it's fostering new volleyball fans and players who are inspired by the show's emphasis on friendship and overcoming obstacles.

Manga inspires young fans to become involved in sports

A group of kids from Ireland have gone viral thanks to their energetic rap video. The reactions to the song have overwhelmingly mentioned the joyfulness it brings, highlighting a growing need for small moments of happiness as people try to traverse today’s challenging climate.

Young Irish rappers’ music video brings joy to many

Chanel has partnered with Martin Scorsese on an ad campaign for Bleu de Chanel, launching Timothée Chalamet as a spokesperson for the iconic scent. As Gen Z pivots towards small luxuries as a way to express status and identity, fragrance is seeing a surge in popularity among young shoppers. 

Chanel collab targets a new wave of fragrance fanatics

The 2024 Generational Snapshot of Gen Alpha in the APAC region looks into how the youngest generation values accelerated satisfaction, the role of representation and corporate responsibility in technological innovations, and finding solace in virtual worlds through gaming.

2024 APAC Gen Alpha Snapshot

A California bill aiming to place age restrictions on anti-aging products has failed to move forward. As Gen Alphas delve into the world of skincare, they're being exposed to damaging products that should be reserved for adults – making protective action urgent and imperative for beauty brands.

California fails to implement skincare age restrictions 

Male nannies are gaining popularity, marking a positive shift in caregiving dynamics and providing valuable role models for children. However, they often confront harmful stereotypes perpetuated by both toxic influencers and traditional societal norms about masculinity.

Male nannies are being hired as positive role models

Gen Alphas have high levels of eco knowledge, and over half are at least somewhat hopeful for what the future holds. To equip future generations with green skills, Dutch coffee company De Koffiejongens has invited kids to its Board of Little Directors to get them involved in eco workshops.

Coffee company hires kids for Board of Little Directors

Research has found that teenagers in the US say that video games have helped them develop important life skills like making friends and problem-solving. The findings highlight how gaming culture has become more mainstream and the impact it has on younger generations' social skills and mental health.

American teens cite video games as important social tool

Boy Scouts of America is changing its name to Scouting America as part of efforts to make the longstanding community more accessible to LGBTQ+ and female Scouts. People are challenging institutions to open up to new members and give excluded and marginalized communities a chance to get involved.

Boy Scouts of America rebrands to be more inclusive

McDonald’s removed the smile on its Happy Meal packaging as a sign of support for Mental Health Week. This comes at a time when one in five children in the UK have reported probable mental health disorders. Brands have the opportunity to lend a voice to destigmatising the ongoing conversation.

McDonald’s updates Happy Meals for Mental Health Week

As Gen Alphas enter their own self-care era, they are turning to beauty care as a source of social capital, self-acceptance, and confidence. For the emerging generation in Australia, skincare that offers a playful and tactile experience reigns supreme, and Allkinds does just that.

How Allkinds formulates playful beauty for Aussie tweens

In anticipation of the release of Inside Out 2, Disney has partnered with tween skincare brand Bubble. The movie-inspired collection features bright, bold colors inspired by different characters in the film and emphasizes the importance of healthy, age-appropriate skincare habits.

Disney x Bubble collab entices tween skincare buffs 

YouTube is updating its parental control options to let children read but not write comments on the platform, to make the site safer. As parents seek safer online experiences for their kids, the update looks to offer parents a flexible means of moderating their children’s online interactions.

YouTube rolls out read-only comments for kids

Spanish eyewear brand Multiópticas raised awareness about childhood myopia by offering a walking service for kids. The campaign highlights the need for time spent outdoors to prevent eye problems in kids, such as nearsightedness, with myopia rates expected to rise globally.

Kid-walking service raises childhood myopia awareness

In the UK, teenage girls can feel unwelcome and unsafe in parks largely designed for boys. Make Space For Girls is a charity campaigning for parks and public spaces to be designed gender-inclusively, raising awareness of issues while ensuring the voices of girls and young women are heard.

How Make Space For Girls prioritises teen girls’ safety

With their formative years hindered by pandemic lockdowns, it’s no wonder why Gen Alphas found comfort in online communities. On the gaming platform Roblox, Southeast Asian Gen Alphas advocate for their beliefs – from politics to religion – in a way no other generation has before.

Why Roblox became Southeast Asian Gen Alphas’ social podium

Dove Men+Care has launched a new product to tap into skyrocketing interest from male consumers in whole-body deodorant. Research shows that men feel uncomfortable talking about their personal hygiene, and the release supports personal care with an understated and pragmatic offer.



Dove launches whole body deodorant as hygiene norms shift

Generations in Poland are divided over a proposed homework ban, as studies show that homework doesn’t always correlate to learning outcomes. The anti-homework stance from younger generations showcases a desire for more emotionally intelligent, unconventional, and inclusive learning pathways.

Polish homework ban showcases generational divide

McDonald’s Australia is looking to affirm its place in culture and cross-generational relevancy with a new Big Mac ad reviving the famous Big Mac chant. The ad tracks Australians trying to remember the chant throughout the decades, leveraging humour and nostalgia to land with 2024 audiences.

McDonald’s uses nostalgia to bridge generational divide

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

Why are so many South Korean Gen Alphas wearing luxury clothes?

Popular internet personalities like Andrew Tate are having an impact in Australian schools, as teachers report struggling with students who watch his videos. The government has launched a project that works to address misinformation online around gender-based stereotypes and violence.

Aussie teachers struggle with Andrew Tate’s influence 

Swedish pharmacies have introduced a new age restriction, prohibiting young children and teens from purchasing anti-ageing products without parental guidance. The measure aims to prevent kids from experimenting with harmful products while promoting age-appropriate skincare habits.

Swedish pharmacies introduce age restriction on skincare 

As AI becomes increasingly integrated into mainstream culture, parents and educators are struggling to adapt curricula for Gen Alphas to this reality. Canvas8 spoke to Heidi Campbell, a professor of communication at Texas A&M University, about how we can use AI to educate the next generation.

Heidi Campbell on the future of AI education

Baby registry site Babylist has launched a wish list function for children’s birthdays and holidays that parents can send to friends and family. By helping parents simplify their kid’s presents and their shopping lists, the brand offers a clever way of keeping people in its ecosystem for longer.

How Babylist’s Wishlist helps parents get organized

Chinese personal care brand Hi!Papa has gained success by filling a vacuum in the market between all-in-one infant/baby products and teen/adult skincare and cosmetics. How did it tap into the broader kids’ skincare and cosmetics trend, and what can brands learn from this?

How Hi!Papa invites Chinese kids into playful skincare

PUMA and plush toy brand Squishmallow have launched a line of ultra-soft footwear and apparel appealing to adults and kids alike. Brand collaborations like these highlight how people are finding comfort in subcultures that tap into their need for connection amidst turbulent times.

PUMA x Squishmallow collab encourages comfy subcultures

Skibidi Toilet disregards conventional storytelling. The eccentric animated cartoon about toilet wars has taken off on YouTube and is dominating Gen Alpha’s digital realities through fun, short-form content, blending nostalgia with innovation to capture audiences’ attention.

How Skibidi Toilet leverages nostalgia for Gen Alpha

Knorr’s ModTheVeg campaign completely reimagines the powers of vegetables through virtual platforms. Users can download vegetable ‘modpacks’ for their favourite online games—including Fortnite, Minecraft, and GTA V—to meet kids where they are and instil healthy eating habits.

Vegetables gain new life in Knorr’s virtual campaign

The discourse around screen time use and Gen Alpha children is increasing in volume as Gen Y parents look to find balance and Gen Z critics promise not to raise 'iPad kids’. How is Gen Alpha’s screen time affecting their development? And how can brands help bring the balance parents crave?

Is it too late to reboot a generation of iPad kids?

As the first generation of true digital natives, it’s no surprise that Gen Alphas are already engaged in the news. Australian youth stay in the loop through video explainers and short-form updates – but these kids are still in need of more robust digital literacy skills and forums for discussion.

How are Australian Gen Alphas getting their news?

Riding a wave of Gen Alpha popularity, the free-to-play VR game Gorilla Tag has surpassed 100,000 ratings on the Quest Store. Gen Alphas are turning to VR games en masse to hang out with friends online, pointing to the strength of niche subcultures and changing socialisation patterns.

Gorilla Tag becomes Gen Alpha virtual hangout spot

Utah’s first-of-its-kind social media regulation – slated for March 2024 – has been pushed back by legal challenges by the Foundation for Individual Rights and Expression (FIRE). The nonprofit claims that the Social Media Regulation Act will limit protected expression for at-risk youth in the state.

Lawsuit delays Utah’s social media crackdown

In a world where everyone’s talking about AI, Kraft Heinz brand Lunchables Dunkables has harnessed the creative power of kids to show that it’s not all doom and gloom. In its latest campaign, Snacking has a whole new look, with kids being able to dream more outside the box than AI could.

Lunchables Dunkables proves power of kids' creativity

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. Evereden is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.

Evereden offers kid-friendly skincare for Gen Alpha

Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?

What’s driving the rise in Gen Alpha influencers?

More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.

Why games are the new social media for Southeast Asian Gen Alpha

Dove has launched a campaign to address the trend of teen and tween girls adopting anti-aging measures prematurely. Beauty trends on social media have the opportunity to turn toxic quickly, and parents are looking for brands to help Gen Alphas develop healthy, age-appropriate skincare habits.

Dove tackles Gen Alpha skincare anxieties

A report has found that teachers across the US are staying away from political and social topics because they fear parental reprisals. As more restrictive legislation begins to affect classrooms across the country, teachers are trying to avoid conscription to the culture war. 

US teachers self-censor in response to political issues

School Strike 4 Climate has created a sick note signed by climate PhDs encouraging kids to skip class to take part in a national climate protest without worrying about being punished. The campaign recognises the urgency of the climate crisis and the need for community action to tackle it.

Climate sick note gives kids permission to strike

The Smartphone Free Childhood campaign advocates for a ban on smartphones for children under 14. The movement achieved overwhelming support, showing parents concerns about phones on their kids' development. Balancing online and offline activities is crucial amid growing tech reliance.

UK campaign to keep childhood phone-free goes viral

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

A report from the Grattan Institute reveals that Western Australia is facing a reading crisis, which can lead to long-term social, economic, and physical challenges. With structural changes slow and funding for public education lacking, brands can step in to provide educational support.

Aussie literacy skills signal need for reading support

So-called 'third culture kids' are sharing fusion recipes that are near to their hearts online and finding global fandom for their creations – even if they don’t fit in a neat cultural box. Notions of culinary authenticity are changing, and people are hungry for food content that reflects this.

'Third culture kids' push culinary boundaries on TikTok

Modibodi's updated Teen First Period Kit aims to destigmatise menstruation and push past the toxic positivity often plaguing period conversations. The kit includes a limited-edition box with ModiBodi undies and a comic strip that promotes the normalisation of menstrual changes and struggles.

ModiBodi promotes period positivity in kit revamp

In a bid to build connections with younger consumers, Claire’s is investing in a year-long initiative with Gen Alpha and Gen Z influencers. As Gens Alpha and Z grow in influence, brands are looking to better reflect the voice of the youth and encourage them to advise on products and marketing.




Claire’s utilises Gen Alpha influencers in new strategy 

TikTok's 'legging legs' trend has fuelled the spread of toxic beauty standards as young girls discuss the 'perfect' body shape. With signs that harmful body image tropes are returning via social media, platforms have a responsibility to protect users from potentially detrimental content.

'Legging Legs' trend signals toxic beauty standards

The NFL has partnered with Roblox for a SpongeBob Squarepants-themed activation on the platform, available for play throughout February 2024. As Gen Alphas come of age, brands are looking to engage them in the virtual spaces that they use to play, learn, and communicate with each other.

NFL x SpongeBob targets Roblox-obsessed Alphas

According to research from the Center for Countering Digital Hate (CCDH) a third of teenagers in the UK believe climate change is exaggerated. With experts identifying climate denial content on social media as a primary cause, people are calling for tech giants to ramp up misinformation moderation.

CCDH report sheds light on evolution of climate denial

A TikTok trend chronicling the behavior of ‘Sephora Kids’ is stoking conversation about the pressure felt by teens and preteens to adhere to conventional beauty standards. People are increasingly calling out beauty brands for their role in perpetuating negative body image.

#Sephorakids highlights unhealthy beauty standards

Instagram's 'nighttime nudges' help kids cut down on screen time and get better sleep. Amid concerns about social media on young people's mental health, brands that enhance teen's online safety with clear and robust guardrails will build trust and foster secure digital worlds for younger generations.

Instagram nudges help reduce app-time for teens

Snapchat is enhancing child safety controls enabling parents to manage settings, letting them easily turn off features that may lead to harmful exposure in the app. The update is in response to growing concerns that Snapchat lacks a user-friendly interface, which can be a challenge for parents.

Snapchat elevates parental controls amid safety concerns

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

Bratz Digital Dolls encourage seamless phygital play

Research suggests AI can improve math learning by creating accessible, efficient lesson plans. Diverse teaching methods like graphic novels, poetry, and game-based learning are being given to Gen Alpha, exemplifying how positive screen time can enhance learning and ease parental concerns.

Study shows AI can boost math literacy among Gen Alphas

As Gen Alphas spend more time across YouTube for entertainment, streaming platforms are struggling to compete due to the volume of new content being produced regularly. Despite the huge demand for kid-friendly programming, people are looking for less fragmented spaces to consume this content.

YouTube beats out Netflix for the attention of Gen Alpha

The musician Grimes is developing interactive AI plush toys for children that can converse with and ‘learn’ the personalities of their owners. As people of all ages forge new relationships with AI, the impact of AI toys on children's development will be a key area to watch.

Grimes' interactive AI toy aims to reduce screentime

Despite efforts, activity levels of young people in Britain have remained stagnant – and despite some positive developments, inequalities persist. With the cost of living crisis accentuating these divides, more is being demanded to ensure all young people can participate in an active lifestyle.

Inequality affects young Britons' activity levels

Gen Alphas are learning practical skills in ways never seen before; screen time and nature immersion are both looked upon by parents as valuable guides. Through innovative programs and campaigns, brands can equip this influential generation with the skills they need to build a brighter future.

How can parents equip Gen Alpha with practical skills?

The emergence of slang overload on social media can be overwhelming for some older onlookers – only this time, some of those older netizens might be Gen Zers. As Gen Alpha begins exerting more influence, there's an opportunity for brands to better understand the next stewards of pop culture.

'Slang overload' signals passing of pop culture baton

Clayful tackles the mental health support shortage by reaching teens in school with an instant messaging app that equips them with self-coaching tools. This openness about mental health resonates with Gens Z and Alpha while also lessening the demand for support that overwhelms psychologists.

Clayful offers rapid mental health support for students

Plush toy brand Squishmallows has teamed up with H&M Kids for an apparel and accessories collection inspired by the toys. Brands are increasingly expanding across sectors to create a more immersive and integrated experience for fans looking to express their fandom and identity.

Squishmallows x H&M brings squish culture to kids clothes

Armchair Adventures is growing in popularity among kids and their parents by providing an off-screen entertainment alternative via podcasting – addressing’ concerns about screen time while educating children about real-world issues. What can educational brands learn when reaching Gen Alpha early on?

Why ‘Armchair Adventures’ teaches Gen Alphas life lessons

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?

Why are teen girls struggling with their mental health?

Lego has debuted a transatlantic snowball fight in its flagship locations in London and New York, inviting children in both locations to throw digitized snowballs at each other. Brands are looking to leverage emerging technologies in their holiday campaigns, serving experiential fun.

Lego uses AR to create intercontinental snowball fight

Based on research that showed flies hate the colour yellow, Dulux Indonesia is upgrading school canteens to make them fly-free for hygienic mealtimes. This easy solution indicates the collective embrace of communal health and preventative care spotlighted by the COVID-19 pandemic.

Dulux uses yellow paint in schools to boost kids health

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

e.l.f. encourages youth entrepreneurship with Roblox

Doritos is offering consumers AI-powered software that cancels out annoying crunching sounds to provide a better gaming experience. The move recognizes the role of snacking in gaming and signals how brands are finding creative opportunities to integrate food into gamers' lifestyles.

Doritos offers gamers crunch-cancelling software

A survey has found that younger Gen Zers and Gen Alphas in Korea increasingly use their personal credit or debit cards for everyday purchases. There’s a need to teach smart spending habits and encourage children to take ownership of their money from a younger age so they build financial resilience.

More Korean teens experiment with credit cards

Dior has expanded its beauty lineup with a fragrance and skincare range for infants under its Baby Dior line. The baby care industry is witnessing a shift towards premium products, presenting an opportunity for brands to tap into the growing market of luxury baby fragrances and skincare.

Dior launches luxury fragrance line for babies

A report has found #StandwithPalestine has gained significant online traction on TikTok, as people take to social media to protest the humanitarian crisis in Gaza. As people advocate for social justice in digital spaces, these findings highlight how young people can change how platforms are used.

#StandwithPalestine draws significant online attention

Dove has partnered with Nike and Venus Williams to launch a coaching program to help young female athletes build body confidence. With low body confidence listed as the number one reason why teenage girls in the US quit sports, the initiative looks to combat these dropout rates.

Dove x Nike program looks to keep young girls in sports

As the number of Gen Alpha skincare aficionados grows, many are engaging online first, learning about brands from friends but also influencers. For these consumers, skincare has become a source of cultural capital, meaning there’s a demand for popular brands to cater to younger audiences.

Gen Alphas are becoming skincare buffs thanks to TikTok

Penguin Random House is launching a nationwide tour with the 'Banned Wagon,' a vehicle making stops around the US handing out free copies of outlawed books. As culture war issues persist, parents are looking for brands to support their children’s intellectual curiosity.

The 'Banned Wagon' champions outlawed books in America

Dominant fears around the vulnerability of young girls online are perpetuating the gender divide in access to digital devices and shaping negative self-perceptions for women. Brands wanting to lend a hand to bridge the access gap could affect positive change by promoting safer spaces.

Fears of online vulnerability fuel digital gender gap

A campaign from ITV’s Britain Get Talking reveals that mental health is often the hardest for kids to discuss and understand out of all the school subjects. The spot highlights the need for adults to encourage children to open up freely regarding their mental wellbeing.

ITV encourages kids to open up about their mental health

A survey has shown that Britons place a lower value on teaching obedience to children, compared to other countries, prioritising independence and creativity instead. Parents are looking for children’s products and programming that help foster creativity, reflecting a change in priorities.

British Parents prioritise creativity for Gen Alpha

Lunchables is launching its Grilled Cheesies line, a microwave-ready sandwich with the crispiness of one cooked on the stovetop. While it was popularized as a school-ready lunch item, its marketing showcases the growing cohort of adults who are hungry for a bite of nostalgia.

Lunchables Grilled Cheesies targets kids and 'kidults'

Young girls use the website Girlhood, which has gone viral on TikTok, to seek advice as they navigate daily life. The blog is run by teenagers in the US, showcasing how younger generations find alternative forms of community online outside of traditional social media platforms.

Girlhood blog serves as safe online space for teenagers

Lady Gaga has partnered with Cotton On to raise mental health awareness, donating proceeds to free online support for young people. Recognising a growing mental health crisis, this campaign demonstrates how celebrities can earn back fading trust while supporting valuable causes.

Lady Gaga and Cotton On raise mental health awareness

The Indian neobank Niyo's latest campaign targets the increasing number of young Indians who are heading overseas for tertiary education. It’s signalling the growing marriage between fintech and education as people seek out stress-free payment solutions for their schooling expenses.

Niyo makes study abroad hassle-free for Indian students

K-pop fans are calling on their idols to leverage their influence on luxury fashion brands to fight against climate change. Concerned for the future of the planet, Gen Zers and Alphas are demanding concrete action and using the unified power of global fandom to instigate change.

K-pop fans push luxury brands to fight climate change

Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?

Why early-years learning is going wild

How do Gen Alphas think and act as citizens and consumers? Canvas8’s expert insights offer a view into the behaviours of this influential generation.

Gen Alpha (born 2011-present)