United Kingdom

Sports bra company Boobydoo has partnered with Bristol Sports as its official bra supplier. The partnership aims to support access to sports through a kit that promotes performance, comfort, and confidence for all as female athletes voice dissatisfaction with traditionally male-centric approaches.

A campaign from ITV’s Britain Get Talking reveals that mental health is often the hardest for kids to discuss and understand out of all the school subjects. The spot highlights the need for adults to encourage children to open up freely regarding their mental wellbeing.

Back-to-office incentives are frequently misaligned with the actual perks employees value. Getting aligned on priorities and pain points can help employers show understanding and empathy in a changing work landscape and actively encourage the uptake of office days through trust and flexibility.

Britons have their reservations when it comes to AI, but they do appreciate the practicality the tech offers when it comes to speed and convenience. In that vein, Uber Eats has announced an AI chatbot feature will be added to its app in 2024 to make shopping for favourites on a budget easier.

Motivations for exercise are changing for Britons, with more people likely to cite mental health benefits as a key driver to working out rather than getting in shape. The findings arrive amid an increasing lean towards soft, cosy exercise, demonstrating opportunities for brands to cater to this.

Research has shown that Britons are becoming less accepting and more prejudiced towards trans people – despite becoming more liberal towards other issues. The results show how contentious people find specific topics and demonstrate the need to do better to stamp out discrimination.

A survey has revealed that Britons waste £6 billion per year on fast fashion purchases that they ultimately regret, pointing to a growing dissatisfaction with the industry. As economic woes make each purchase more important, shoppers’ standards are rising, and fast fashion can't seem to keep up.

Despite people spending more critically due to inflation, data shows that Britons, especially Gen Yers, consider drinking and dining out part of essential spending habits. People place significant importance on going out to have a good time and cope with the dire financial situation.