Examining what it’s like to live, work, and play in the UK, our experts guide you through the nuances that define its culture.

Amid looksmaxxing trends, young men are grappling both with the online narratives of toxic masculinity and the gendered cultural and economic expectations projected by society. Canvas8 spoke to British Gen Z men to find out what masculinity means to them and how they like to express it

How are young British men redefining masculinity? 

Sweaty Betty has refreshed its brand identity to resonate deeply with the ethos of athleisure wear and active brands centred on female empowerment and fitness. Through a new-age feel and focus on realistic marketing campaigns, it’s encouraging women to get comfortable getting active.

Why Sweaty Betty is using creativity to empower fitness

Dyson’s On Trac headphones are the brand’s first audio-only product with premium sound and a personalised outlook. People are increasingly drawn to audio-based content, allowing brands to leverage their growing desires for new modes of storytelling with innovative solutions.

Dyson extends audio range with personalised headphones

The UK criminal justice system is in crisis. In response to prison system challenges, a craft brewery in Oxford is offering training in ale brewing to previously incarcerated Britons, supporting new starts while addressing labour shortage challenges plaguing the country.

Tap brewery's training targets reoffending rates in UK

The White Company has become one of Britain's go-to concept stores thanks to its curated minimalist aesthetic and clear messaging. By harnessing the power of off- and online marketing, it’s become the brand of choice for lifestyle shoppers who favour simplicity and a strong brand identity.

How The White Company is building on lifestyle branding

As inflation keeps people mindful of their budgets, parents are struggling to take kids on holidays during summer vacation. To help kids have a memorable school break, Cadbury Flake – forever associated with summer fun – has launched an initiative to take families to the seaside for free.

Cadbury Flake helps kids make the most of summer break

Monzo is launching a new account for children aged under 16, which will let them set savings goals and organise money. With British parents increasingly looking for ways to safeguard their children's financial futures, the move looks to help Gen Alphas find their financial footing.

Monzo announces new bank accounts for Gen Alphas

Sales of physical music have increased for the first time in 20 years, driven by big releases from popular worldwide artists such as Taylor Swift and Billie Eilish. As digital-first consumption becomes the norm, collecting physical copies of media is growing in its importance for fans.

Physical music sales increase for first time in 20 years

Olaolu Slawn is a Nigerian-born, London-based artist forging his own path to global success via third-culture inclusion, co-creation, and an unapologetic approach to controversy. So what can brands learn from his organic approach to cultural relevancy and newfound attitudes to art?

How Olaolu Slawn uses cultural clout to draw in art fans

Podiatry hasn't historically packed a cultural punch, but as Vivobarefoot is finding, it has the potential to cut through a crowded sneaker market. With more people interrogating the value of their purchases, tailored and optimised design has taken on new credibility. 

Vivobarefoot champions power of barefoot running 

Eton has joined a growing number of UK schools in banning smartphones for incoming students. The move aims to mitigate the negative impacts of smartphones, such as sleep deprivation, cyberbullying, low self-esteem, and anxiety, while also safeguarding adolescents and supporting focus in class.

Eton bans smartphones in a bid to protect students

SPF awareness is generally higher than before, but there are still areas where sun care isn't prioritised. The Melanoma Fund's new campaign targets sports enthusiasts. Using striking imagery, it shakes up health messaging while showing the importance of sun protection during outdoor activities.

Campaign on sun exposure focuses on safe sports play

High-profile elections around the world in 2024 are stoking fears about misinformation, making many people wary and distrustful. Canvas8 spoke to political scientist Dr. Emma Hoes to understand how a positive outlook can help navigate uncertainty and how brands can play their part in easing minds.

Trust in positivity! The science of tackling misinformation

Georganics is offering eco-minded Britons options for updating their oral care and dental hygiene routines. With its painstaking natural production process, diverse food-grade oral hygiene products, and plastic-free packaging, Georganics stands out as a wholesome and sustainable alternative.

How Georganics elevates eco-conscious oral care

First came K-pop, then came K-beauty. Now, the latest instalment of the K-wave has arrived in the UK in the form of cooking. Korean cuisine is taking off among UK foodies, with dishes such as kimchi, tteokbokki, and Korean fried chicken all appealing to British taste buds.

K-wave hits British menus as Korean food surges

Co-op has become the first UK retailer to publish a report on its socioeconomic pay gap. The company’s decision to go public with its pay gap reporting is likely to resonate well with customers who are increasingly expecting brands to provide transparency on DE&I.

Co-op report spotlights socioeconomic pay gap

Deliveroo may be known as a brand of choice for Britons who want to get their food fixes quickly, but the delivery giant is entering the hardware arena with a Screwfix partnership. As local on-demand services win over consumers, brands are stepping up their game to give them what they’re after.

Why Deliveroo and Screwfix provide on-demand hardware

Netflix’s Supacell follows the lives of a group of Black people from South London who inherit superpowers from their sickle-celled parents. The show brings nuance and depth to an often ignored medical issue that disproportionately affects people from ethnic minority backgrounds.

Netflix’s ‘Supacell’ spotlights the Black health crisis

Fangirls are redefining femininity and emerging as a powerful economic force. From Taylor Swift’s Eras Tour to Barbiecore, they’re driving significant spending, shaping cultural trends, and fostering vibrant communities. How can brands authentically engage with this influential audience?

How fangirls became an economic force

Charli XCX's sixth album, BRAT, has transcended music to become a cultural phenomenon. Its distinctive lo-fi, lime green branding, and strategic marketing have tapped into Gen Z's desire for authenticity, insider communities, and nostalgic tendencies – blending digital savvy with real-world impact.

How Charli XCX’s BRAT captured the cultural zeitgeist

Asda is the latest UK supermarket to scrap plans to install refill stations in its aisles. Citing a lack of consumer uptake, the decision is a significant step back in the industry’s war against plastic and highlights how efforts need to be backed by consumer behaviour change.

Asda scraps refill stations as shoppers stick to plastic

Belong is a new savings app targeting UK Gen Yers who feel priced out of the housing market. It wants to help them find new approaches to building their personal wealth, but how can their strategies help to boost people’s financial outlook in the long term?

How Belong helps Gen Y Brits build long-term wealth

Gen Zers are increasingly swapping weekends of hedonism for calmer (and cheaper) alternatives. As anxiety levels rise among young Britons and the lingering effects of the cost of living crisis tighten budgets, how can brands across food, drink, and leisure connect with this quiet cohort?

Why are Gen Zers staying in?

The sustainable travel platform Byway is using AI software to streamline flight-free journeys. Heightened eco-awareness has piqued interest in slow travel, and as people seek to remove the friction from sustainable options, brands can help support these values through solutions-based tech.

Byway is leveraging AI to help travellers go green

In partnership with Sojo, M&S has announced its plans to launch a digital clothing repair service for consumers. As shoppers increasingly seek longevity and durability in their purchase decisions, the brand is imbuing circular practices and value for money into its business model.

M&S extends garment life cycle with repair service

In partnership with Snapchat, Selfridges has launched an augmented reality locker room in its Oxford Street store. As consumers' expectations around experiential shopping continue to grow, brands have the opportunity to merge fandom and technology to enhance storytelling and community engagement.

Selfridges x Snapchat entices experiential shoppers

Time-poor, wallet-conscious Britons are looking for ways to speed up their home cooking and eating routines so they can free up precious leisure time. From AI solutions to meal prep, Canvas8 spoke to seven people across the UK about their favourite food and nutrition hacks.

How are Britons optimising their nutrition?

Despite a broader decline in UK nightlife, country-influenced nighttime events are gaining momentum among young Britons. The trend speaks to a burgeoning global interest in country music and Western aesthetics, reflecting younger audiences' borderless approach to music consumption.

British youth swap nightclubs for country music events

Luxury beachwear label LOVE BRAND & Co. joins travel specialist Explorations Company to launch a collection spotlighting marine conservation projects in the Seychelles. By supporting value-based projects, brands can appeal to those who want to make a meaningful difference with their purchases.

LOVE BRAND & Co. spotlights marine conservation 

Scotland Food & Drink has launched a training programme to enhance food tourism in the country. As people increasingly look for immersive culinary experiences that bring them closer to the culture they're visiting, initiatives like this help brands and businesses establish their appeal. 

Scotland Food & Drink helps boost food tourism offerings

Body jewellery is witnessing a renaissance driven by self-expression, nostalgia, and social media influence. Brands are tapping into cultural heritage and personalisation to meet these desires, reflecting changing attitudes towards body adornment and a quest for authenticity in a digital age.

What’s behind the body bling renaissance?

Matugga Rum is the brainchild of Jacine and Paul Rutasikwa, who blend Jamaican heritage and African ingredients with the richness of Scotland’s distillery scene to broaden rum's international appeal. What does this hyper-local approach with international influences say about shifting drink habits?

How Matugga Rum blends Jamaican and Scottish heritage

Despite typical associations with an older generation of stout fans, Guinness has achieved cult status for young drinkers in the UK. As drinking habits shift within this group, people are looking to express their identity through their choice of beverage, and a new culture is forming around the brand.

Guinness popularity is soaring among young drinkers

The cinema industry is transforming with multiplex closures and the rise of gaming among younger generations. Despite these challenges, diverse storytelling by studios like A24, movie-loving influencers, and theatres evolving into experience hubs are revitalising interest among Gen Zers and Yers.

What’s drawing young people to the cinema?

Research has unveiled that an alarming 66% of young, ethnic minority Britons have considered leaving the UK. This potential exodus signals an urgent need for both public and private sectors to address the underlying causes of disillusionment among young ethnic minority Britons.

Young ethnic minority Britons are leaving the UK

Fashion has famously been an industry that favours the young, however, we’re seeing a rising trend of older models and celebrities starring in campaigns, from Maggie Smith for Loewe and Charlotte Rampling for Massimo Dutti. As brands embrace older stars, is age inclusion finally in vogue?

Is fashion finally tackling its ageism problem?

In the UK, the sparkling wine category has largely been dominated by two categories: champagne and prosecco. Yet this status quo appears to be diminishing, with people increasingly embracing alternatives that provide comparable quality. So, how can brands adapt to Britons’ shifting tastes?

Why Britons are looking beyond champagne for sparkling wine

M.I.A. has released a streetwear line that claims to protect against electromagnetic waves. With faith in traditional authority declining, people are looking to decentralised sources of information and deeply felt uncertainty about the future has allowed fringe beliefs to merge with the mainstream.

Rapper M.I.A. launches conspiracy-laced fashion line

Monzo has introduced innovative app-based security features to protect their customers' savings from thieves and fraudsters. With increased phone theft and fraud rates among Britons, people are seeking reassurance, and banks are working to protect their best interests.

Monzo launches tools to protect customers from fraud

From a record-setting Caitlin Clark to the first Olympics in history with gender parity women’s sport is dominating pop cultural headlines. Canvas8 spoke to Dr Lauren Burch, a senior lecturer in sport business, to find out whether fans of women’s and men’s sports differ.

It’s about performance! The science of women’s sports fandom

Heinz has launched a limited edition ‘holy grail’ product for superfans, combining 14 sauces. Interest in bold flavours is growing among experimental Gen Zers, and now brands are leaning into novel ways to encourage exploration and personalisation within existing offerings.

Heinz taps into Gen Z's customisation desires 

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

Headspace toolkit combats election-induced stress 

Women’s health is often mistreated and misunderstood, and this has led to millions of missed cervical screenings in the UK. In response, femtech companies are advocating for self-serving management through tools like Thyia’s at-home screening kits that make gynae-care affordable and accessible.

How Thyia empowers women’s at home gynaecological care

Offering much more than a regularly scheduled workout, many young people are lacing up their trainers and joining running clubs in an effort to make new friends and even find a romantic partner. What’s fuelled the evolution of these groups from spaces for enthusiasts to social hubs?

Why running clubs are the new social hotspots

The high cost of childcare in the UK is having a calamitous effect on parents, causing some to leave jobs, develop poor mental health, or seek ways to move abroad. It’s hard to see how things will improve in the short term, but how can companies help provide a better quality of life for families?

How are rising childcare costs affecting British families?

A revolution in female-focused wellbeing is underway as women become more informed and connected to their menstrual cycle, with femtech helping to spearhead this change and transform women’s lives so they feel empowered. How can brands best deliver in this profitable space?

How menstrual health impacts women’s wellbeing routines

British retailer John Lewis has launched a circularity initiative for homeware and fashion offerings. As shoppers increasingly seek longevity and durability, brands are taking steps to promote longer-lasting and affordable options, helping their audiences make conscious choices.

John Lewis centres circularity in new collections

Architecture has historically been a male-led discipline, and even though the industry is transforming to become more inclusive, there are still barriers relating to pay, access, and exposure. So, how can the sector uplift women’s contributions and cultivate more equitable environments?

How can the architecture sector support female talent?

Gay and lesbian parents are facing discrimination at their children’s schools, according to a recent survey, pointing to a stubborn rift in British society. While young people are more tolerant than older generations, young parents are looking for help in normalising parenthood for queer couples.

LGBTQ+ parents face discrimination in schools 

The Dusty Knuckle is a London-based bakery with a social purpose at its core, offering training and mentorship to at-risk young people. This mission has been instrumental to its success, resonating with conscientious consumers and distinguishing itself from other top-tier bakeries.

How The Dusty Knuckle builds community through baking

The National Trust has launched a series of events celebrating locally sourced produce. As people increasingly lose trust in large-scale food production systems, brands spotlighting local businesses and homegrown produce will stand out to conscious consumers – and help build stronger connections.



Love it Local events spotlights local British produce

Though people have grown increasingly comfortable with AI's presence in their lives, they remain uneasy about outsourcing their creative pursuits. With generative art seeping into the mainstream, Canvas8 spoke to nine Britons to find out what they really think about the creative use of AI.

Are Britons ready for AI creativity?

Once a symbol of women’s sexual freedom,  young people are now turning away from the contraceptive pill. Amid increasing concerns about the side effects of hormonal contraceptives, many young women are opting for methods that align more closely with their health and wellness values.

Gen Zers ditch the pill to explore natural contraception

Research from Coop and the University of York offers a glimpse at what might be on British dinner tables by 2054 – lab-grown burgers and cricket salads. As the world grapples with the challenges of sustainable food production, the research offers a glimpse into the future of our diets.

Insects and lab-grown are the future of British cuisine

As pets get VIP treatment inside UK homes, pet-friendly boutique hotel The Egerton House Hotel is taking this to another level by designing a full-on luxury experience for furbabies and their fur parents. This comes at a time when pets are earning a new status among family units in British society.

How The Egerton uses luxury to indulge Britons pet parents

Data has revealed that people see generative AI as a huge value-add for their online shopping experiences. In a competitive online retail marketplace, they're increasingly looking for AI to provide guidance in the discovery phase of shopping to better brick-and-mortar experiences.

Online shoppers are looking for more gen AI

In London’s Islington borough, Loom Club is encouraging people to reconnect with their neighbours in shared social, wellness, and co-working spaces under one roof. Tapping into people’s desire for closer connections, the club aims to combat social isolation felt in urban environments.

Loom Club taps Londoners’ desire for close community

Fashion retailer giant ASOS has warned its creative, marketing, and production teams that they may face disciplinary action if they don’t attend the majority of meetings in person. This act signals the growing tension between innovation and remote working seen across many industries.

ASOS discourages staff from remote working

Heineken and Publicis London have launched 'HeineCare,' an insurance policy for football fans who spill their pints during the Euros. Leaning into the communal chaos of sports matches, the campaign looks to turn beer spills into a cause for celebration for football fans.

HeineCare insurance offers fans free refills during games

The ‘90s were peak alcohol. For Gen X growing up at the time, lads and ladettes reigned supreme, and drinking was synonymous with having a good time. But nearly 25 years later, this booze-loving generation has started to shift not only their perception of alcohol, but their drinking habits too.

What's the future of Gen X drinking?

The British Heart Foundation has launched a campaign to commemorate 12 young football fans who died from heart disease. The work marks a broader initiative to emphasise the need for heart research funding by spotlighting the unfulfilled dreams and aspirations of those affected.

BHF mural campaign commemorates young football fans

Specsavers 'Rickrolled' the UK with a revamped version of 'Never Gonna Give You Up' that featured intentionally incorrect lyrics. This radio spot aimed to humorously nudge listeners to get their hearing checked, removing the fear of getting checked up and instead boosting awareness.

Rick Astley remix prompts Britons to test their hearing

From death cafés and podcasts to end-of-life training and bereavement communities, the late 2010s and early 2020s have seen a surge in online and offline platforms, tools, and outlets for addressing our mortality. How does this reflect the changing practices around collective and individual grief?

Why outlets for grief are on the rise

KFC’s irreverent campaign highlights the difficulty of knowing what to believe in and calls on people to ‘believe in chicken’ in these uncertain times. As modern anxieties fuel mass distrust and disconcertion, the campaign hopes to lighten the mood in a playful and simple way.

KFC campaign calls on people to believe in chicken

XBox and McCann London have won a Direct Grand Prix at Cannes Lions for their campaign 'Everyday Tactician', which saw them recruit a gamer as a tactician for Bromley FC. As people cash in on their pastimes, there's a wider appreciation for underdogs and unexpected icons from all walks of life.

Xbox’s ‘Everyday Tactician’ triumphs at Cannes Lions

Endurance athlete Russ Cook, better known as the Hardest Geezer, showcases the boundary-breaking limits of the human body by running extensive marathons. His presence demystifies the sport of running while shifting away from the polished, unrealistic portrayal of the wellness and fitness industry.

How Hardest Geezer inspires everyday runners to get active

Queenie is an eight-part miniseries created by Candice Carty-Williams, which takes a closer look at the life and experiences of a British Jamaican protagonist. This comes when people increasingly want to see diverse and authentic perspectives represented in mainstream media.

‘Queenie’ reflects demand for inclusive stories

Zendaya’s Challengers and its press tour have inspired a ‘tenniscore’ movement in the fashion world. Tenniscore is one of the biggest fashion trends of the year, but how does it mark a shift in how fashion trends are made? And what does this trend signify about the future of sartorial choices?

Why 'tenniscore' is fashion's next Grand Slam

In response to data that shows low condom usage and rising STI rates amongst Gen Zers, Brook and Pasante have released a Regency-themed film. Drawing on the moment of the Bridgerton craze, the ad uses humour and honesty to address the critical failings of sexual health education and services.

Regency-themed contraception ad targets Gen Z

A report of global workers revealed that wellbeing among younger workers dropped in 2023. It comes as younger generations are rethinking the way they approach their careers. To boost engagement, companies need to not only understand wellbeing but also a larger desire for progression.

Survey finds drop in wellbeing in younger employees

When it comes to make-up, Uche Natori is in a lane of her own. Known for her flawless foundation routine, she teaches her audience how to achieve the perfect make-up look. What can brands learn from this veteran creator’s step-by-step make-up routines and focus on inclusive community building?

How Uche Natori builds Black beauty community

An omnichannel ad campaign from Spotify centres around the app’s data-driven personalisation features. Despite a growing sense of unease around data privacy, people remain drawn to hyper-personalised digital services, revealing a tension between caution and convenience.

Spotify’s campaign taps desires for personalised UX

Lush has given independent bookshop The Poetry Pharmacy a permanent home at its Oxford Street store. Tapping a boom in literary interest, the move reinvents Lush’s flagship store as a cultural sanctuary centred around personal wellbeing, meeting fresh expectations for experiential retail.

Lush brings poetic remedies to London’s Oxford Street

British Airways has partnered with Uber Boat to provide passengers with direct transit routes to London City Airport. As people prioritise value for money from their travel, partnerships are crucial to creating meaningful journeys for travellers who focus on experience.

British Airways targets slow travellers with Uber collab

Saatchi & Saatchi is showing young Britons that voting isn't boring – it's sexy. Based on research showing that young British people think voters are more attractive and intelligent than non-voters, the campaign makes a compelling case for involvement in the upcoming general election.

Voting is 'hot af' in Saatchi ad aimed at Gen Z Britons

In summer 2024, Glastonbury will introduce a new stage, Terminal 1, to celebrate migration and freedom of movement for everyone. As populations become increasingly polarised, there's an opportunity for brands to use their platforms as a springboard for action against collective injustices.

Glastonbury's Terminal 1 aims to celebrate migration

As people hold onto travel despite financial pressures, they expect on-the-ground comforts while they're in flight. To tap into this, EasyJet has teamed up with Costa Coffee to offer passengers an airline-friendly range of cappuccinos, lattes, and other customer favourites.




EasyJet boosts in-flight experience with Costa Coffee

Fulfilling, calming, and creative hobbies are helping Britons to navigate the ongoing polycrisis. But how much time and money are they willing to spend on their newfound passions for crocheting, photography, or hiking? Canvas8 spoke to eight people from across the UK to find out.

How are Britons finding solace in hobbies?

In an effort to cut back on waste and reduce costs, Pretty Little Thing is charging customers for returns. While there is a need to cut down waste and make the fashion industry more sustainable, charging for returns may further alienate customers, and especially those dealing with sizing issues.

Pretty Little Thing charges customers to make returns 

As people begin to rethink their use of subscription services, streaming platform Mubi is diversifying its offering by launching Mubi Fest in the UK this summer. The move taps into a growing desire among young people to form communities around shared interests and find connection IRL.

Mubi launches film festival to connect UK cinephiles

Research into television habits has found that people prefer to watch live events when they share viewing experiences with friends and family, using them as a vehicle for community. This shift comes as younger generations search for belonging and rethink their relationship to technology.

Live TV events spur community-building 

HUE is a British brand that centres on inclusivity as its core purpose by formulating products designed specifically for darker complexions and their unique needs. Prioritising purpose over trend churn and committing to a collaborative community, the brand aims to fill a gap in the skincare industry.

HUE tackles inclusivity in the skincare industry

The beauty market is growing more diverse with the rise of gender-neutral products, subsequently changing how Gen Z and Y men perceive and purchase a range of cosmetics. How is this shift impacting the ways they collect and use fragrances specifically? And what kinds of scents attract them?

How Gen Z and Y men are approaching scent in 2024

Daytime TV found new life during the pandemic as remote working boosted viewership and online subcultures spawned countless related memes. Will this resurgence last as Britons seek comfort in entertainment? Or will increasingly right-leaning politics turn daytime TV into a new beast altogether?

What's driving Britons' daytime comfort TV habits?

Self Space has launched a Walk Club in London, helping people get movement into their lives and have therapist-led chats in a group setting. This enables Britons to boost their physical and mental health with like-minded people in a safe, accessible, and affordable space.

Walk Club offers accessible therapy through socialisation

Pressed for time, people are prioritising convenience when it comes to shopping, favouring one-stop shops for everything they need. Tapping into this, Tesco is rolling out an online marketplace selling a range of third-party items – from garden and homeware to toys – alongside its groceries.

Tesco’s one-stop shop woos convenience seekers

E45's campaign celebrates the unique skin changes that trans individuals experience. The ad features trans women's skincare routines, emphasises the bathroom as a safe space, promotes skin comfort and acceptance, and highlights the need for supportive products for transgender people.

E45 helps transgender women feel comfortable in their skin

Pride events are multiplying in numbers across the UK, with more specific events and gatherings catering to subsections of the LGBTQIA+ community. What’s behind the rise of these decentralised events? And how can brands connect with hyper-local queer communities authentically?

Why are people seeking decentralised LGBTQ+ events?

The nature tech industry, dedicated to addressing the challenges of climate change and nature loss, has seen exponential growth in recent years. As confidence in these technologies to drive meaningful environmental change increases, what does the future of this growing sector hold?

What does the future of nature tech look like?

Tesco is looking to 'tattoo' avocados by using lasers to etch information onto the skin, avoiding the wasteful plastic stickers usually used to label the fruit. As people look to cut down on waste, brands are implementing radical solutions to imagine more ecological packaging methods.

Tesco tattoos avocados to cut down on plastic waste

The England squad for Euro 2024 has been announced via a video that features fans from across the country. As people turn to sport for community and involvement in a fandom that feels immersive and inclusive, showcasing the fans in the video works to meet both of those needs.

England's Euro 2024 squad announcement highlights fans 

The magazine industry has gone through many transformations, from Gen Yers flicking through photoshopped fashion spreads to the digitisation of these publications and a greater awareness of self-love and body positivity. With print readership on the decline, what do Gen Zers want from women’s mags?

What do Gen Zers want from women’s magazines?

Lenovo has powered a thought-provoking social experiment seeking to bridge the gap between Gen Z’s digital and physical identities. Amid deepening concerns around youth mental health, the project outlines the value of exploring smart technologies as tools for advancing emotional wellbeing.

Lenovo uses AI to connect Gen Z to their digital selves

Extreme weather events are becoming impossible to ignore, and as climate change puts pressure on brands and people alike, which initiatives can boost the future wellbeing of the Earth? Canvas8 spoke to social psychologist Kimberly Doell about her research on creating positive behavioural change.

To each their own! The science of climate action

‘Camden’ is a four-part Disney+ docu-series that explores the history of the local borough as told by artists and tastemakers. It comes at a time when people want to feel seen and represented in mainstream media and seek brands that authentically engage with local insiders.

'Camden' doc spotlights London’s thriving music culture

The dating landscape is evolving, with Gen Zers increasingly embracing dry dating – going on dates without alcohol – reflecting a shift towards authenticity and emotional intelligence. How does ditching alcohol play into this? And how can brands tap into Gen Zers’ new dating behaviours?

Why are Gen Z Britons embracing dry dating?

COVID-19 spurred on Gen Zers’ obsession with restaurant merchandise – a trend that has seen small businesses, and now some of the UK’s biggest high street chains, release their own clothing lines. What’s behind this loyalty and how can brands appeal to this generation’s desire for foodie merch?

Why are Gen Z Britons obsessed with restaurant merch?

Increasingly, young people are opting for convenience and efficiency in their transport, and the app Hiyacar provides the perfect solution. By enabling people to rent out private vehicles, the start-up leverages the sharing economy to offer personal transport for Britons with car commitment issues. 

How HiyaCar found new routes to car ownership in the UK

Pigeon-keeping is on the rise among young Brits as the hobby proves an affordable and accessible way to reconnect with nature and spend time outdoors. While people want to engage with nature and the world at large, financial and time constraints can make it difficult for many to get outside.

Brits are becoming pigeoneers to connect with nature

In the run-up to the UK general election, party leaders on both sides of the political spectrum have begun campaigning via TikTok. As Gen Z’s trust in traditional media wanes, understanding the way young people engage with politics online is an increasingly important strategy for winning their vote.

United Kingdom