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United Kingdom

Examining what it’s like to live, work, and play in the UK, our experts guide you through the nuances that define its culture.

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Latest United Kingdom articles

Could the Ozempic era change the way we travel?

  • report·
  • 7 Feb 2025

The availability of weight-loss drugs like Ozempic and Wegovy is driving a cultural shift, impacting everything from fashion and fitness to people’s relationship with food. So, how might this shift affect travel behaviours, and what adaptations should the travel industry consider?

Lidl's instore pub licence win leans into brand empathy

  • signal·
  • 7 Feb 2025

Lidl has won a long-running licensing dispute over its plans to open a bar inside one of its Northern Ireland stores. The move follows an unfortunate event that left the store’s community one pub short, and it embodies how brands are recognising the need to balance profitability with empathy.

UK industry-wide action aims to tackle beauty waste

  • signal·
  • 7 Feb 2025

The British Beauty Council has teamed up with beauty brands to launch the Great British Clean Up, an initiative to reduce beauty waste. The move encourages both individuals and businesses to take collective action, offering incentives and emphasising their role in a more sustainable future.

Knorr x Tinder V-Day collab explores intentional dating

  • signal·
  • 7 Feb 2025

Flavour giant Knorr and Tinder have collaborated for their new #UnlockYourGreenFlag campaign, encouraging singles to add cooking to their Tinder profiles to find better connections. This taps into the trend of intentional connections, with cooking as a symbol of emotional maturity and self-care.

How is #TravelTok reshaping Gen Zers’ holiday habits?

  • report·
  • 6 Feb 2025

Gen Zers are turning to AI-assisted travel planners and making last-minute bookings – in line with their values of spontaneity, flexibility and personalisation. What do brands need to know about these emerging holiday habits, and how can they tap into Gen Zers’ travel plans?

Jaguar Land Rover leans into bespoke shoppers

  • signal·
  • 6 Feb 2025

Jaguar Land Rover is funnelling significant investment into expanding its bespoke paint services, catering to a growing demand for customisation. With personalisation now a key marker of exclusivity, HNWIs expect brands to provide more unique offerings rather than relying on mere prestige.

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