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  • Parents are joining Facebook – but their kids aren’t so enthusiastic
  • Parents are joining Facebook – but their kids aren’t so enthusiastic
    Re:publica (2016) ©
REPORT

Why are mum and dad on Facebook?

When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?

Location United States

Scope
For those who were the early adopters of Facebook – part of, or invited by a member of a select group of US colleges – its scope seemed limited to sarcastic status updates and tagging your friends in embarrassing pictures. As the site grew, more friends appeared, along with a forgotten classmate or two, a gap-year acquaintance, and the occasional neighbour. It was fun. A cool time-wasting device. Enjoyably voyeuristic. Fleeting, too, many felt; MySpace had come and gone, why was this any different?

But most of all, it felt defiantly ‘young’. To stumble upon someone in their ...

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