Barclays Digital Eagles: getting grandma online

Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?

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Scope

Consider the amount of people that interact with digital services in their day to day lives. From Google Maps to WhatsApp to Skyscanner, digital technologies guide us, keep us connected, and often save us substantial amounts of money.