Visual teens: will Facebook Stickers stick?

As young people flock to WhatsApp, LINE and other chat apps, Facebook struggles to stay relevant. In response, it's created better emoticons – called Stickers – that are part of a deeper shift towards pictures as a primary way to communicate.

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Scope

Teens have always sought to build their own social spaces away from the prying eyes of parents – and social media is no different. And as more mums and dads join Facebook, the platform is struggling to remain relevant for the next generation. Whether Snapchat or WhatsApp, young people are turning to new, more personally relevant apps – and where better to build such spaces than on their own handheld devices?