How do Gen Xers think and act as citizens and consumers? Canvas8’s expert insights offer a view into the world of this significant generation.
Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?
Gen X women make up a growing and influential demographic in the beauty industry. Boasting high spending power and busy lifestyles, what kinds of products are they interested in? And given the sector’s traditional focus on youth, what can brands do to meet demands for ‘pro-ageing’ representation?
Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?
Colibri Jimenez is redefining Mexican food by upending stereotypes that Mexican food is always cheap, fast, or just about Tex-Mex tacos. Provenance has become a driving force in shaping how people consume food, underscoring the need to platform the richness and diversity of global cuisines.
Brands are largely ignoring Gen X – to their own detriment – according to data that paints a picture of the overlooked cohort as more loyal than their younger counterparts. Gen Xers are largely ignored in marketing, and brands have an opportunity to engage this underrepresented age group.
Norwich City FC’s latest campaign for World Mental Health Day has gone viral for its poignant take on men’s mental health. The campaign is leveraging the power of fandom to spark much-needed conversations, and it speaks to the shift towards a more socially conscious football culture in the UK.
The yearly event became the catalyst for a conversation around ageing as some celebrities ditched hair dye and make up and chose to define what looks good away from societal expectations. As attitudes towards ageing continues to evolve, women are looking to take a less invasive approach to beauty.
Breast Cancer Now has released a heartbreaking short film, If I Had More Time, depicting the realities of facing secondary breast cancer. Leveraging empathy and emotion through these stories, the charity aims to underscore the need for more research to extend people’s lives.
Menopause retreats are becoming an increasingly common practice as women look for spaces that support them at all their life stages. Their growing popularity could signal a need for employers and brands to provide better support that helps ease symptoms, improve representation, and tackle stigmas.
Gen Xers face the financial pressures of caring for their children and parents but remain prolific fashion shoppers. They value self-expression above all – but how are their priorities changing? Canvas8 spoke to nine Gen Xers across the UK to understand their evolving approach to fashion.