Ahead of the 2024 US Presidential Election, there’s an increasing tendency for older voters to lean towards the right. While there are also exceptions to the rule when it comes to Biden versus Trump and the social and economic landscape of the US today, what’s driving this Conservative shift?
Ever noticed your favourite products get smaller but stay the same price? ‘Shrinkflation’ is having a moment. Canvas8 spoke to marketing professor Ioannis Evangelidis to understand how people are responding to it and what brands can do to communicate these changes fairly.
Headlined by the Paris Olympics, 2024 is set to be a big year for sports. With fandom now associated with digital engagement just as much as physical attendance, Canvas8 spoke to Nataliya Bredikhina, an assistant professor of sport management, to unpack the opportunities for brands and marketers.
Nostalgia is often considered reactionary escapism during difficult times, allowing people to forget about the current state of play. However, psychologist Clay Routledge believes it's a powerful tool that can bolster mental fortitude and emotional connections. Canvas8 spoke to him to find out more.
The 2024 Generational Snapshot of Gen X explores how menopause has become an issue central to culture and wellbeing, how this cohort is prioritising age-specific needs in the workplace, the increased visibility of men’s mental health, and their quest to find relatable and inspiring role models.
Consumers expect brands to be activists, yet many attempts fall short or are perceived as opportunistic ‘woke washing’. How can brands participate in activism while maintaining authenticity? Canvas8 spoke to Dr. Abas Mirzaei about the key dimensions of brand activism authenticity.