While in-app ‘streaks’ can help motivate people to keep learning a new skill, users’ relationships with this habit-forming feature are much more complicated. Canvas8 spoke to Jackie Silverman to understand how brands can use streaks to boost engagement and promote behavioural change.
While it’s hard to change consumer behaviour, studies have shown that simply giving an action a name can help spur adoption by creating a sense of familiarity and in-group signalling. Canvas8 spoke to Professor Valentyna Melnyk to find out how brands can use behavioural labelling to inspire action.
The 2024 Generational Snapshot of Boomers explores why this generation is looking for new experiences, how they’re finding meaning after retirement, and how they’re leveraging technology to take more active care of their health – all in the shadow of the cost of living crisis.
Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.
While BNPL options have become widely available, there's a gap in understanding how consumers view them and why they use them. Canvas8 spoke to Dr. Philippa Ward, Dr. Anita Zhao, and Dr. Ruffin Relja to unveil the world of BNPL customers – their perceptions, usage, and brand recommendations.
Fandom is firmly in the zeitgeist, from sports to politics and entertainment. However, less attention is paid to those who don’t consider themselves fans. Canvas8 spoke to Heath McDonald, a professor of marketing at RMIT, to find out how brands can better engage their least faithful customers.
