In a digital world where visible and covert influences are omnipresent, are our choices really ours? How do various factors sway our decisions? Canvas8 spoke to Dr. Crystal Reeck to find out how brands leverage choice architecture interventions to impact app adoption and people’s online behaviours.
How do brands prove their value amid a cost of living crisis? Has the pandemic altered the future of education for good? What economic policies are set to change after election season? In this part of the 2024 Expert Outlook, we speak to Joe Nellis about the future economic landscape.
A growing number of fintech firms are harnessing gamification to engage users and help them take an active role in their investments – but what are the risks of using this strategy? Canvas8 spoke to Christoph Hüller to understand the implications of financial gamification on consumers.
How are partisan identities resulting in social sorting? Why have Republicans acquired a growing skepticism toward big business? And what are conservative parents doing to maintain family values? Our snapshot of Republican voters unpacks key behaviors shaping this American audience in 2023.
How are polarized attitudes towards LGBTQ+ rights driving a united front among Democrats? How is student debt impacting Democrat's finances? And why has travel become a point of conflict post-pandemic? Our snapshot of Democrat voters unpacks key behaviors shaping this American audience in 2023.
Cringe-inducing content is so prevalent on social media and TV that it has almost become a cornerstone of the contemporary entertainment landscape. Canvas8 spoke to Dr. Anuja Pradhan about the psychological underpinnings of ‘cringe culture’, uncovering biases and the factors driving its popularity.
Debate has raged on about whether consumers need more options when they’re shopping or if a wide variety of products overwhelms them instead. Canvas8 spoke to Dr. Nathan Cheek about how consumers respond to differing levels of choice when they shop – how much is too much, too little, or just right?
The 2023 Generational Snapshot of Gen Alpha explores the possibilities of tech-powered financial education, the rise of homeschooling, the generation’s emerging perspective on diversity and equity, and the love for experiences over goods which they've inherited from their Millennial parents.
Originally from South Korea, webtoons have exploded in popularity across the globe, primarily as a result of the fan participation that makes them accessible to all. Canvas8 spoke to PhD Candidate Jinyoung Nam to understand the role of transcreation within these digital media moments.
Huns are sweeping the internet with goofy spellings and light-hearted memes. Canvas8 spoke to Dr. Christian Ilbury at the University of Edinburgh to understand how hun culture highlights the rapid growth of internet communities and how brands may intentionally tap into those subcultures.