Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?
Natasha Tiwari is a psychologist with expertise in mental wellness and decision-making. She advises companies including JP Morgan, L’Oréal, and Google on consumer behavior.
Benjamin D. Rosenberg is an assistant professor of psychology at Dominican University of California, where he specialises in social psychology, health behaviour, motivation, and social science research methods. Dr Rosenberg has published numerous peer-reviewed papers in high-impact journals such as Motivation Science, Social and Personality Psychology Compass, and Social Science & Medicine. His work applying social psychology to real-world issues has appeared in several popular press outlets, including Psychology Today and the San Francisco Chronicle. In addition, he has been interviewed as an expert for pieces on ABC7 News, Parade magazine, and Medium, among others.
Karthik Bettadapura is the CEO and co-founder of DataWeave, an intelligence and data platform for e-commerce brands.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Between the build-up of ‘digital clutter’ and constant distraction of apps, smartphones, and tablets, tech advancements have enveloped us in a binary fog at almost all times. How can minimalism and more mindful usage help preserve mental wellbeing and boost productivity?
With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?
The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.
With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.