With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?
Why do healthcare teams and patients need better ways to communicate? How is exercise entering the home? And what’s the impact of open discussions around menstrual health? In this part of the 2020 Expert Outlook, we speak to three experts about the ways people are taking care of themselves.
With energetic instructors broadcasting live workouts and a social community that motivates users to exercise often, Peloton bridges the gap between boutique studios and the growing home fitness market. But why are people opting for virtual, on-demand spin classes over a visit to their local gym?
From ‘drunk yoga’ to ‘no-shower happy hour’, fitness and indulgence no longer have to be separate entities. Exercising is not enough – people want to create a social event out of their workouts. With more choice than ever when it comes to fitness, what are the factors driving this Gen Y-led trend?
At-home fitness brand iFit has raised $200 million in funding to expand its interactive workout services. Riding on the success of competitors like Peloton, the brand is meeting demands for high-energy workouts with all the benefits of a gym class without the hassle of having to leave the home.