Qvin’s femtech innovation introduces the Q-Pad, a self-collection test that transforms menstrual blood into diagnostic tools. This offers an accessible, needle-free health screening, enhancing healthcare inclusivity for menstruating people who have long been overlooked by clinical trials.

How Qvin’s femtech improves at-home diagnosis

Kraft Heinz has launched a rebrand for Mio, a liquid concentrate additive to water, to focus on Gen Z-centric wellness behaviors. Young people are looking for customization in their snacks and drinks, and brands are responding by creating products to help hack their hydration.

Mio drops rebrand for wellness-focused Gen Zers

HMD and Heineken have launched a limited-edition Boring Phone, encouraging a break from the immersive world of smartphones and a return to minimalist retro technology. As people look for a reprieve from fast-paced digital environments, they're turning to nostalgic tech to find it.

Limited-edition Boring Phone promotes digital breaks

A supermarket chain in China has introduced ‘Sad Leave’ for its employees, allowing ten days of annual leave dedicated to days when they’re simply feeling a bit down. As attitudes to work and wellbeing shift away from hustle culture, companies will be expected to lead with empathy and flexibility.

'Sad leave' prioritises employee wellbeing in China

More people are living to super-old age (95 years+) than ever before. The eldest of the Silent Generation are hitting the three figures in greater numbers and are an inspiration for us all – especially longevity pioneers, who are pursuing the dream of active, healthy lives as long as possible.

Does life begin at 100? Centenarians are reshaping the UK

With Australian society having a hot-and-cold relationship with sexuality, The Hook Up podcast dares to discuss elements of modern romance and sex as it is truly experienced by Australian Gen Zers and the growing LGBTQ+ community in the country looking for a safe digital space.

Why The Hook Up unfilters sex talk for Aussie Gen Z

Poppi began as a small, Texan family-owned beverage brand known as Mother. Since rebranding in 2020, the prebiotic, apple cider vinegar-based soda has launched a massive 360-degree marketing campaign, found a large Gen Z market, and become a burgeoning competitor for the likes of Coca-Cola and Pepsi.

Why Poppi provides fun sodas for Gen Z health buffs

Young Koreans are leaving corporate jobs for professional certifications that offer greater security and higher salaries, eschewing corporate success for the certainty of safer fields. Reared in permacrisis, many Gen Zers are looking for security to safeguard against future catastrophes.

Young Koreans leave corporate life for stability

The tarot card app allows users to explore the medium and book their own readings with professionals. The platform is tapping into the growing interest in spirituality and faith among younger generations who are on the lookout for stability, community, and self-discovery.

Moonlight takes tarot digital for accessible spirituality

Inspired by the outlandish health regimes of tech CEOs, more wealthy Americans are thinking about ways to enhance their health. But they’re not just thinking about how they feel today – the goal of new treatments and supplements is to ensure healthy lives for as long as possible.

How HNWIs are health hacking their way to immortality

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

Simone Biles has launched a campaign with Powerade, announcing her return to gymnastics at the upcoming 2024 Summer Olympic Games in Paris. The ad challenges the 'win at all costs' mentality in sports culture and promotes the idea that taking deliberate pauses is beneficial.

Powerade film celebrates power in taking a break

Research suggests that Gen Zers are becoming less active during a critical, habit-forming period of their lives. While many Zers are more health-conscious than other generations were at their age, there remains an opportunity to support young people’s mental health by improving access to exercise.

Gen Z activity levels prompt mental health concerns

Conservative media and wellness personalities are calling for young men to turn to nicotine pouches, framing them as aspirational lifestyle products that amplify traditional masculinity. This highlights the febrile position of masculinity in culture and opportunities to support open dialogues.




Right-wing media touts nicotine pouches as 'manly' fix

Spotting a gap in the market for competitions for the average gym-goer, HYROX has created a new discipline within the world of exercise. Creating a clear goal for amateur gym-goers and more experienced athletes, HYROX offers accessibility and community for a wide range of exercise enthusiasts.

How HYROX brings out gym-goers' competitive edge

As abortion access continues to be uncertain in Arizona, Planned Parenthood Arizona has launched a campaign promoting vasectomies. As policy changes reignite the debate around family planning, and with a general election looming, the landscape around abortion rights is becoming increasingly charged.

Limits on abortion shift focus to male contraception 

Popular internet personalities like Andrew Tate are having an impact in Australian schools, as teachers report struggling with students who watch his videos. The government has launched a project that works to address misinformation online around gender-based stereotypes and violence.

Aussie teachers struggle with Andrew Tate’s influence 

Motion sickness medication Dramamine has produced a documentary on the history of the barf bag, a playful nod to a technology made less common by the medication. Playful, oddball content is growing in popularity – creating an opportunity for 'serious' products to tap into a new cultural milieu.

Dramamine releases playful barf bag documentary

Southeast Asia has emerged as the next hotspot for medical tourists seeking high-quality, affordable healthcare and luxury wellness experiences. The region's integration of traditional and modern medical practices attracts millions to its unique blend of treatment, recovery, and vacation.

How Southeast Asia became a medical tourism hotspot

Japanese fitness group Sogo Fitness has exploded in popularity, attracting a young clientele by blurring the lines between group workouts and social clubs. People are looking to make connections where they build healthy habits, and group fitness is becoming a go-to social activity for many.

Sogo Fitness offers socialisation for healthy Japanese

Despite shifting religious affiliations, the cultural stigma around sexuality and sexual health persists in many Latine households. Influencers and digital platforms are playing a pivotal role in destigmatizing conversations among younger Latines. How can brands adjust to these changing attitudes?

How has sexual health evolved in the Latine community?

Chiyo, a food delivery service inspired by traditional Chinese medicine, has received funding to expand its offerings. Personalized health services are on the rise as people continue to prioritize their wellbeing in more holistic ways that tap into traditional knowledge.

Postpartum nutrition start-up prioritizes holistic health

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

People are documenting their painful IUD experiences on social media, showcasing how women's pain is often overlooked and under-researched. It points to larger cultural challenges, including waning faith in institutions that have impacted younger generations' attitudes toward contraception.

People are documenting painful IUD experiences on TikTok

The hotel chain is leaning into sleep tourism, working with experts to design rest-oriented travel experiences. As people prioritize their wellbeing when making decisions, initiatives like the Sleep Retreat highlight how brands can make that even easier by embedding wellness into their offerings.

Hilton launches retreats for sleep-focused travellers

Comedy YouTubers Rhett and Link from Good Mythical Morning had colonoscopies, sharing their funny yet informative experience with their millions of fans. Their transparent approach promotes regular check-ups, urging early detection and awareness while reducing fear and anxiety around procedures.

YouTubers Rhett & Link boost cancer awareness

Outdated speculum designs make cervical cancer screenings uncomfortable, deterring many from getting tested by their doctors. Teal Health's at-home device offers a softer, more comfortable alternative, aiming to improve accessibility and encourage more regular screenings by reducing hurdles.

Teal Wand makes at-home cervical screening easy

'Sexy water' has flooded TikTok with content, as creators add functional ingredients to water to romanticize hydration rituals. People are looking for fun ways to build healthy habits, creating an opportunity for beverage brands to capitalize on rampant customization behaviors.

'Sexy water' offers customizable hydration

New York City's Sob Parlour pop-up offers SobSession's for purchase to let your feelings flow with the help of inspiring art, music, journaling tools, and a personal space to cry and embrace your emotions in private. The space welcomes you to enjoy an emotional detox by letting the tears flow. 

Sob Parlour is NYC’s first pop-up 'cry spa'

The US has in dropped its standing in the Global Happiness Rankings, citing unhappiness in Americans under 40. Young people are facing a variety of stressors, highlighting how people are looking for opportunities to tackle both individual and systemic issues with empathy and action.

US happiness ranking drops among younger generations

Despite three million Australian women affected by menopause, talking about it is still seen as taboo by many. Female-first wellness brand Phenxx set out to change that in its 'Australia's' Hottest Woman' campaign, calling attention to the hot flushes that many women suffer from.

Phenxx sparks conversations around menopause

Two decades after rolling out its first Forerunner, Garmin is innovating within the realm of wearable fitness tech by rolling out new personalized models for fitness experts and beginners alike. How has the brand continued to stay relevant as health-conscious mindsets evolve?

How Garmin caters to fitness-focused tech enthusiasts

Queen Margaret University is utilising VR headsets to replicate maternity emergencies in an attempt to build the confidence and competency of paramedic students. While this is being praised as innovative, it also raises ethical questions about the use of VR in educational settings.  

Scottish university uses VR to train paramedic students

Chinese personal care brand Hi!Papa has gained success by filling a vacuum in the market between all-in-one infant/baby products and teen/adult skincare and cosmetics. How did it tap into the broader kids’ skincare and cosmetics trend, and what can brands learn from this?

How Hi!Papa invites Chinese kids into playful skincare

High-net-worth Indians are bearing witness to a unique convergence of spirituality and luxury, as affluent individuals prioritise spiritual fulfilment over materialistic pursuits. This reflects a changing priority among the affluent class seeking a deeper connection to personal growth and wellbeing.

How is spirituality influencing luxury travel among high-net-worth Indians?

The South Korean government is deploying 7,000 AI companion dolls for senior citizens and patients with dementia. With the country having one of the fastest-ageing populations coupled with the lowest birth rate in the world, the health sector has to consider ways to improve care for aged citizens.

AI robot companions help South Koreans battle loneliness

Solar terms that mark seasonal shifts are often used in Chinese customs, but brands have recently been using them to revive tradition. With young Chinese citizens seeking a connection to nature amid modern pressures, promoting breaks in nature for wellbeing can also help strengthen ties to culture.

Solar campaigns in China resonate with exhausted Gen Zers

Period product brand Nana is using Dubai Fashion Week to tackle period taboos in the Middle East. Featuring transparent handbags, or ‘Taboo Totes’, with Nana products visible inside, the campaign draws attention to and aims to disrupt the harmful effects of persistent menstrual taboos.

Nana tackles period stigma with transparent bags

Zepbound, pharmaceutical company Eli Lilly’s prescription medicine for weight loss, is changing the landscape of weight management. Its effectiveness has triggered a surge in demand against the backdrop of a worldwide obesity epidemic and a significant cultural shift in weight-loss conversations.

Why Eli Lilly’s Zepbound entices the weight-loss market

Glucose monitors aren't just for diabetics anymore and have morphed into a must-have gadget for wellness enthusiasts. While offering personalised healthcare, continuous tracking blurs lines between medical needs and lifestyle choices and can exacerbate eating problems and body consciousness.

Glucose monitors have become status symbols in the UK

Renude is harnessing AI to make dermatology more accessible, accurate, and speedy. Appealing to people who lack access to skin care specialists, and those overwhelmed by too much – often contrasting – information found online, Renude is providing a simple skincare and skin health solution.


Renude makes expert skin care advice more accessible

Sexual wellness has entered the mainstream, making lovers refocus on self-care, health, and sensuality. With vibrators and lube being stocked in Boots, Sephora, and even John Lewis, the commercial success of this approach is clear – but how exactly did it happen, and how can brands capitalise?

Sexual healing: how wellness took over the bedroom

Mary Fowler helped to secure the Australia women’s national football team’s spot in the upcoming Olympics and has now been announced as L'Oréal’s new ANZ brand ambassador. As the profile of women's football grows, this partnership is one more link in a growing chain between sports and beauty.

L'Oréal partnership uplifts women through football

Globally, people are becoming bolder in demanding change, as demonstrated by the uptick in industrial action, especially in South Korea, where doctors are striking. For brands, this highlights the need to address societal challenges so people feel heard and in control of their lives. 

Medical reforms surface tensions among South Koreans 

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. Evereden is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.

Evereden offers kid-friendly skincare for Gen Alpha

A TikTok trend around exercising one’s jaw muscles to create more defined facial features has made its way into schools – troubling parents and teachers alike. Teens are finding dubious health information on the internet, and more guidance is needed to protect young people’s mental health.




'Mewing' signals need for online guidance

With loneliness on the rise in the US, Boomers are finding new friendships in local, community-driven gatherings. Embracing digital platforms to share their experiences and connect, they're redefining what it means to age, combating isolation and returning to urban areas for community ties.

Boomers redefine aging through community gatherings

With UK Gen Z workers struggling to maintain a work-life balance post-pandemic, the younger generation is turning to wellness to solve their problems and looking for travel experiences that provide rest and relaxation. How can the leisure industry capitalise on this growing interest?

How Gen Z is embracing wellness travel for rest

Dove has launched a campaign to address the trend of teen and tween girls adopting anti-aging measures prematurely. Beauty trends on social media have the opportunity to turn toxic quickly, and parents are looking for brands to help Gen Alphas develop healthy, age-appropriate skincare habits.

Dove tackles Gen Alpha skincare anxieties

People are increasingly recognising the importance of green spaces for their productivity and overall wellbeing, yet few places outside urban areas boast infrastructure suitable for work. Addressing this, Croatia has launched co-working initiatives in its hinterland park, brimming with wildlife.

Croatian national park launches nature-immersed workspace

Olivia Rodrigo has announced that a portion of all ticket sales from her Guts World Tour will be donated to support reproductive rights. With limited access to abortions across the US, brands and public figures are increasingly taking steps to raise awareness and funds.

Olivia Rodrigo launches fund to support abortion access

On Chinese New Year's Eve, Japanese monk Kanho Yakushiji played a sold-out EDM show. His fusion of Buddhist sutras, rock, and electronic music reflects a trend of Chinese youth blending modernism with ancient traditions in a quest for stability and escape from societal pressures.

EDM Monk appeals to Chinese netizens' desire for stability

Young people are struggling to sleep more than any other age group because of increased screen time and growing anxiety. Instead of turning to medical professionals, they’re visiting TikTok for at-home remedies and supplements. How can mainstream health brands tap into this experimental mood?

What’s driving the Gen Z sleep crisis?

Women’s football in Brazil has been steadily growing in recent years, with players like the sublime Marta acting as aspirational figures for the next generation of players – but race and gender discrimination continue to impact the development of the Brazilian game. Can brands do anything to help?

What’s next for women’s football in Brazil?

Fitness trackers aren’t new, but the level of detail they offer is changing. Take the WHOOP band 4.0; it can learn a user's body norms and routines and help them achieve fitness goals through tailored recommendations. What do personal tech innovations like this mean for the future of fitness?

How WHOOP’s approach transforms fitness tracking

Tesco's MTick labels identify menopause-friendly products, aiming to ease shopping for an often overlooked audience and remove taboos around menopause. The move aligns with changing menopause discourse, promoting support for continued self-care and shifting to pro-ageing sentiments.

Tesco MTick label supports menopausal shoppers

Research has found that the number of young people taking sick days has increased compared to older people, noting that Gen Z women are most affected. This emphasises how brands must go beyond conversation and lean into actionable, accessible support for a generation more open about mental health.

Gen Z is more likely to call in sick to work than Gen X

Amid a sea of generic health apps that crowd smartphones, Healthify positions itself as a mix of personalised wellness and tech wizardry. The app is about more than just counting steps or leafy greens. It's understanding the beat of every user's lifestyle, making health a goal and a way of life.

Why Healthify serves AI-planned diets to busy Indians

In India's thriving luxury beauty sector, Bollywood biggie Deepika Padukone's skincare venture, 82°E, aims to seize attention. Despite facing pricing and communication challenges, star power and a focus on sustainability have boosted visibility, but the question remains – is it enough for success?

How 82°E associates Indian skincare with celebrity status

Redfin has taken the step of providing air quality insights for most of its US property listings. This move underscores the rising importance of environmental factors in real estate decisions, driven by increased awareness of poor air quality – especially in the western US – due to wildfires.

Redfin includes air quality insights on home listings 

Gen Zers work out more than previous generations, and they’re also more invested in skincare. With #Gymskincareroutine receiving millions of views on TikTok and fitness influencers sharing their gym routines, how is this merger of skincare and fitness influencing Gen Zers’ self-care habits?

How are Gen Z fitness buffs upgrading their skincare?

Salomon and Hikeish's partnership aims to enhance outdoor access for BIPOC communities, leveraging Hikeish's extensive network for impactful outreach. This aligns with broader trends towards collective equity and consumer demand for brand authenticity in supporting diversity.

Salomon and Hikeish promote diversity in the outdoors

Punk rock water brand Liquid Death has expanded its product offering with electrolyte drink mixes called “Death Dust”. The product aims to appeal to a new wave of health-conscious consumers looking to enhance their water intake or simply those who want to make drinking water less 'boring'.

Liquid Death's 'Death Dust' targets functional drinkers

Eddie Abbew has built a large loyal social media following for his content exposing the unhealthy ingredients in many supermarket staples. While praised for his honesty, his promotion of extreme diets has drawn criticism amidst rising concerns about health misinformation on platforms like TikTok. 

Eddie Abbew's de-influencing content appeals to dieters

Xaia is offering personalized therapy via Apple Vision Pro. Though it's not intended as a substitute for human therapists, Xaia could open up realistic and effective routes to therapy for people otherwise blocked from treatment by physical, geographical, or monetary constraints.

Xaia brings VR therapy to the Apple Vision Pro

EmSphere offers an unparalleled futuristic experience by blending lifestyle, shopping, and a seamless online-offline experience under one roof. The mall caters to distressed locals and returning tourists in search of greener spaces to socialise and be entertained in the heart of the capital.

Why EmSphere blueprints the future of Thai shopping

The brand's ‘You Got This’ campaign aims to reshape perceptions around performance anxiety in sports. At a time when people are searching for alternative sources of authority in their daily lives, the brand is positioning itself as inclusive, solutions-driven, and universal.

Adidas launches campaign backed by neuroscience

Research has revealed that Gens Y and Z are more prone to aggressive driving accidents than older generations. Driven in part by elevated levels of anxiety among younger people, automakers and brands in this space have an opportunity to help limit stressful driving conditions.

Gens Y and Z are suffering from road rage in the US

Gymshark has released a new headband in response to people with textured hair postponing workouts to preserve their new hairstyles, such as braids or wigs. The company's move highlights how brands are understanding their consumers' diverse needs to develop inclusive products. 

Gymshark launches sweat headband for textured hair 

James Clear – author of Atomic Habits – has launched an app that acts as an accountability partner, helping people build better habits. The launch underscores a broader cultural emphasis on mindful technology usage and the demand for hyper-personalised tech solutions to optimise lifestyles.

Atomic Habits author launches habit-boosting app 

Megan Thee Stallion has collaborated with Nike to release Hot Girl Systems, a fitness apparel line catering to all bodies. Speaking to the rapper's brand of inclusivity and wellbeing first, the release responds to growing demand for body representation and softer approaches to wellbeing.




Megan Thee Stallion x Nike launch inclusive apparel line

A study has found that physical exercise apps are not meeting older people’s needs – exacerbating inequities in physical exercise. With more people worldwide living longer, and physical activity being crucial to prolonged health, the health sector must consider ways to adapt to an ageing population.

Study finds exercise apps are failing older people

Blue Tribe Foods wants to cater to Indian palates’ unique needs – pleasing cultural tastes and nutritional charts while ensuring what’s good for the planet. With meat lovers growing concerned about cruelty in food production, plant-based options are stepping up with filling yet gratifying flavours.

Why Blue Tribe Foods makes Indian meat lovers hungry for greens

Aya Care is changing the period game for Nigerian women through a multifaceted approach. By offering affordable menstrual products, capitalising on social media virality, and emphasising products made by women for women, it provides practical solutions towards menstrual equity.

How Aya Care centres women in the menstrual conversation

Fitness brands like FitOn and Equinox are adapting to the rise of weight loss drugs through specialised programs to address side effects. As health culture shifts, the trend aims to counter toxic dieting, promoting inclusive discussions around body positivity and wellness.

Fitness industry forced to adapt to weight loss drugs

Modibodi's updated Teen First Period Kit aims to destigmatise menstruation and push past the toxic positivity often plaguing period conversations. The kit includes a limited-edition box with ModiBodi undies and a comic strip that promotes the normalisation of menstrual changes and struggles.

ModiBodi promotes period positivity in kit revamp

Alo Yoga has debuted its shopping app for Apple's first Vision Pro headset, focusing on 3D shopping experiences and immersive mindfulness experiences. People are looking for captivating shopping experiences, and brands are betting on new technology innovations to provide them.

Alo Yoga unveils immersive AR shopping experience

82°E – a self-care brand created by Indian actress Deepika Padukone – has announced its foray into body care. As the boundaries between people’s health, wellness, and beauty routines continue to blur, the body care space offers untapped potential when it comes to courting wellness-savvy Indians.

82°E ritualises body care for wellness-minded Indians

From puberty to perimenopause, hormonal changes affect all aspects of life – particularly for women. Understanding personal cycles helps with all kinds of endocrine experiences, but information is scarce, with Gen Z and Y seeing misleading content on TikTok. How can brands and businesses help?

How hormonal health content is misleading women

Gusto Snacks is a sustainable snack company combating the excess waste of food by focusing on the social impact of climate change. Backed by £186 million funding, the company is expanding into the European market and encouraging consumers to lean into healthy alternatives to snacking.

Gusto's apple crisps make snacking sustainable

In Japan, the sauna industry is booming and influencing people’s approaches to health, wellness, and self-care. It has evolved from an activity for older men into a thriving, identity-shaping subculture that attracts people across demographics, including women and young people.

How sauna culture is shaping the Japanese wellness economy

Falabella has launched a summer campaign with the slogan 'My body doesn't need your opinion', urging women to reject unsolicited body comments. The initiative aims to foster self-respect, discouraging remarks about weight and appearance to promote positive body image and confidence.

Falabella challenges unsolicited summer body comments

Lil Jon has announced the release of a ten-track guided meditation album following his appearance with Usher during the Super Bowl. This points to a growing trend of music-assisted healing and an opportunity for brands to keep up with new consumer understandings of wellness.

Lil Jon blends music and wellness with meditation album

Saucony found that the average American swipes their phone screen for 78 miles a year. In response, the brand has launched the Marathumb Challenge to promote physical activity over screen time – addressing collective unease about screens and helping people to rebalance their relationship with tech.

Saucony pushes Americans to run further than they scroll

Sesame Street's Elmo offered a social media wellness check and was met with brutally honest responses from people sharing their mental health status. The vulnerable reactions emphasise how people are looking for connection and how brands can show up in small yet meaningful ways.

Elmo's social check-in reveals mental health struggles

In what seems to be an evolution of the 'girl dinner', the rat snacking trend sees TikTok users scavenging their pantries to create novel snack combinations. Amid the concerning resurgence of diet culture, it’s encouraging audiences to honour their body’s needs through intuitive eating.




‘Rat snacking’ trend encourages healthy decadence

Health-conscious Britons are increasingly tired of institutional health failures and are ready to take matters into their own hands, armed with wellness apps and wearable tech. Canvas8 spoke to nine people across the UK to see how devices help them to train, rest, and feel good.

Is fitness tech aligning with Britons’ wellness goals?

With many Americans prioritizing the improvement of their physical health, a new generation of gadgets, apps, and wearable tech has equipped people with more insights about their bodies than ever. Canvas8 spoke to eight Americans to find out how they put these insights to use.

Is fitness tech aligning with Americans’ wellness goals?

As part of its marketing strategy, non-alcoholic beer leader Athletic Brewing is focusing on the nutritional benefits of its beers, as opposed to focusing solely on abstinence. Brands are looking to insert themselves into the healthy habits formed by Dry January participants.

Athletic Brewing encourages year-round moderation

TikTok's 'legging legs' trend has fuelled the spread of toxic beauty standards as young girls discuss the 'perfect' body shape. With signs that harmful body image tropes are returning via social media, platforms have a responsibility to protect users from potentially detrimental content.

'Legging Legs' trend signals toxic beauty standards

Consumers are craving control over their health, leading to a push for personalisation over one-size-fits-all wellness solutions. In this landscape, personalised nutrition app Zoe lets users take their health into their own hands, reflecting a broader cultural shift towards bespoke wellbeing.

How Zoe personalises wellness for health enthusiasts

How are people shunning soft approaches for firm control in their routines? What’s the value of togetherness in health and wellness spaces? Who are the people keen to work smarter, not harder, for their gains? Why are people demanding progressive and joyful stories about sexual health?

Health and Fitness Sector Snapshot: February 2024

Motor Neurone Disease Association has collaborated with ITV soap Coronation Street to raise awareness about the illness. Allowing personal insight into the impacts of MND, the campaign caters to both desires for increased representation and more empathetic approaches from companies.

ITV raises awareness for Motor Neurone Disease

Lucy & Yak has responded to the ban on FKA twigs' Calvin Klein campaign with its 'Baring All' clothing range – which celebrates body diversity, specifically breasts. People want to shop with brands that align with and understand their values and ethics and actively support and amplify them.

Lucy & Yak encourages Britons to bare their breasts

In India, an app lets unborn babies take care of their moms by blending Ayurveda and new-gen tech. Garbh Sanskar Guru pioneers the pre-parenting domain by serving expectant moms across India with the help of Ayurvedic doctors, yoga coaches, psychologists, and an AI baby voice that gives reminders.

Why Garbh Sanskar Guru guides moms using Ayurvedic AI

Focusing primarily on health issues commonly considered taboo or sensitive, The Cloud Clinic uses telemedicine to provide solutions discreetly and without shame. As people look for more personalised wellness options, platforms like these stand out for their nuanced care and patient-first approach.

The Cloud Clinic provides discreet telehealth solutions

NGO Sidaction has launched a campaign attempting to combat the spread of misinformation online surrounding HIV/AIDS with the use of fake clickbait ads. As people seek transparency in a post-truth era, this campaign makes the facts accessible and digestible in a lighthearted yet impactful way.

NGO Sidaction combats HIV/AIDS misinformation with fake clickbait

Pet ownership in China is changing, with young people opting for low-maintenance fish over demanding cats and dogs. With stress levels at an all-time high, and a desire to buck tradition, Chinese youth are looking for ways to disconnect, feel relaxed, and avoid high-pressure situations.

Chinese youths opt for fish as easy pet alternatives

Nike has inaugurated its largest outlet in Asia outside of China in the heart of Singapore’s premier shopping district, Orchard Road. Emphasising experiential retail, it’s offering a breath of fresh air in a sea of monotonous shopping malls that have come to define the local retail landscape.

Nike’s sports hub elevates local retail in Singapore

Gen Zers are abandoning hormonal contraception and instead prioritising mental and physical health. As young people focus on holistic wellbeing, this shift underscores the need for open discourse and individualised approaches to contraception and the role of brands in supporting these desires.

Gen Z are shifting away from hormonal contraception

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