Closeup has revolutionised the oral care market in Southeast Asia by leveraging innovative products and emotionally resonant campaigns that boost customer confidence. Discover how the brand’s bold and daring approach to soul-stirring marketing and technology changed how people smile.

How Closeup brightens Southeast Asians' smiles and confidence

Athleisure brand Asics is looking to challenge weight loss trends on social media with a new campaign. Centring on body positivity, the campaign emphasises real people’s stories. In doing so, the brand hopes to highlight the positive impact of fitness in a non-toxic way.

ASICS campaign highlights shift in attitudes to fitness

The acceleration of trend cycles has caused the demand for fast fashion (and the synthetic textiles used throughout the industry) to skyrocket. How might concerns about the effects of microplastics on health finally shift younger generations' conflicting attitudes towards the sector?

The planet versus Gen Z’s fast fashion microplastics

Telehealth provider Wisp has unveiled a provocative OOH campaign in New York that playfully draws attention to the censorship of women's bodies in US advertising. Featuring pixelated images of vaginas, the campaign seeks to normalize vaginal health rather than treat it as a taboo topic.

OOH campaign challenges the censorship of female bodies

Endometriosis Australia’s first television commercial brings attention to common endometriosis symptoms, encouraging people to take symptoms seriously. The campaign aims to reduce the six-and-a-half-year average journey toward a diagnosis for people living with endometriosis in Australia.

Australian campaign spotlights on endometriosis symptoms

Podiatry hasn't historically packed a cultural punch, but as Vivobarefoot is finding, it has the potential to cut through a crowded sneaker market. With more people interrogating the value of their purchases, tailored and optimised design has taken on new credibility. 

Vivobarefoot champions power of barefoot running 

SPF awareness is generally higher than before, but there are still areas where sun care isn't prioritised. The Melanoma Fund's new campaign targets sports enthusiasts. Using striking imagery, it shakes up health messaging while showing the importance of sun protection during outdoor activities.

Campaign on sun exposure focuses on safe sports play

Swedish research offers guidance for plant-based fermented foods that meet consumer preferences. As audiences try to incorporate flexi diets into their daily lives, this research is paving the way for more appealing and healthier alternatives in the growing flexitarian market.

Swedish researchers develop plant-based fermented foods

Georganics is offering eco-minded Britons options for updating their oral care and dental hygiene routines. With its painstaking natural production process, diverse food-grade oral hygiene products, and plastic-free packaging, Georganics stands out as a wholesome and sustainable alternative.

How Georganics elevates eco-conscious oral care

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.

How Aesop sustains beauty and quiet luxury for Aussie men

The AAMWA and WeRun313 have partnered to launch health programs explicitly designed to promote Black men's wellness. By combining physical activity with community support and health education, initiatives like these address multiple facets of wellness in particularly vulnerable groups.

AAMWA and WeRun313 boost Black men's health in Detroit

Etsy is banning the sale of sex toys and other adult materials, causing sellers to express their frustration with what has long been a safe place for artisanal, handmade products and free expression. The reaction to the ban showcases people's shifting attitudes towards sexuality and self-expression.

Etsy bans the sale of sex toys sparking seller outrage

Run clubs are gaining popularity in Australia as a milder way to socialise, fostering connections and friendships better than conventional events. This trend reflects a cultural shift, blending fitness enthusiasm with a solution to digital isolation and fulfilling the need for genuine social bonds.

Run clubs are the new dating apps for Australians

Othership Spa spotlights emotional wellbeing and community-centered spiritual rejuvenation. As the public sense of belonging declines, Othership aims to redefine communal wellness experiences, bringing people together in innovative ways to foster connection and holistic health. 

Othership Spa spotlights communal wellbeing

Gen Zers are increasingly swapping weekends of hedonism for calmer (and cheaper) alternatives. As anxiety levels rise among young Britons and the lingering effects of the cost of living crisis tighten budgets, how can brands across food, drink, and leisure connect with this quiet cohort?

Why are Gen Zers staying in?

Cottage cheese sales are surging as people share recipes online, driven by a desire for an easy, cheap way to get more protein into one’s diet. As people become more health conscious, they’re turning to affordable, nutritious, and versatile staples they may have previously overlooked.

Protein-conscious eaters drive cottage cheese popularity

TikTok users are divided over 'coffee badging' – an office trend where workers show up, get a coffee, and go home to finish the day. The trend points to a desire for greater career autonomy and is part of how younger generations question traditional work structures and office norms.

‘Coffee badging’ showcases desires for flexible work

Zyn nicotine pouches have become a phenomenon in US youth culture as a symbol of masculinity and conservative values. The brand’s virality has sparked significant debate around ethical marketing and nicotine regulation, revealing a new culture war arena that has launched it into the mainstream.

How Zyn became a status symbol among Gen Z conservatives

The nutraceutical start-up Wellbeing Nutrition has launched a campaign that uses humour to promote its dissolvable oral nutrient strips. As more Indians adopt a ritualised approach to health and wellness, brands can be assistive by showing how customers can build new routines around their products.

Wellbeing Nutrition makes health rituals fun for Indians

First bubblegum, then Oreos, now… sunscreen? Influencer Nara Smith has gone viral again for making sunscreen from scratch on TikTok. The video reflects the ongoing issue of health misinformation on the platform, which is putting younger people at risk.

TikTokers risk burn with homemade sunscreen

Polycystic ovary syndrome (PCOS) is a common chronic disorder that affects women, trans men and non-binary people – yet it’s underdiagnosed and under-researched, leaving many struggling in silence. Digital health platform Allara addresses the hormone health gap by cultivating a community of care.

Why Allara is advocating for women’s hormone health

‘Wild-eating’ is gaining popularity among China’s Gen Z population, allowing for a return to simplicity, freedom, and balance. Renowned for intensive work expectations, China’s youth is reassessing their priorities and leaning on nature and the outdoors as a means to improve wellbeing.

Chinese Gen Zers turn to 'wild-eating' for escapism

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

Headspace toolkit combats election-induced stress 

Women’s health is often mistreated and misunderstood, and this has led to millions of missed cervical screenings in the UK. In response, femtech companies are advocating for self-serving management through tools like Thyia’s at-home screening kits that make gynae-care affordable and accessible.

How Thyia empowers women’s at home gynaecological care

Offering much more than a regularly scheduled workout, many young people are lacing up their trainers and joining running clubs in an effort to make new friends and even find a romantic partner. What’s fuelled the evolution of these groups from spaces for enthusiasts to social hubs?

Why running clubs are the new social hotspots

A revolution in female-focused wellbeing is underway as women become more informed and connected to their menstrual cycle, with femtech helping to spearhead this change and transform women’s lives so they feel empowered. How can brands best deliver in this profitable space?

How menstrual health impacts women’s wellbeing routines

Waifafo Resort Hội An, a new technology-led wellness resort, will open in Vietnam with state-of-the-art wellness tools for health-focused holidaymakers. As wellness travel becomes more popular, people are looking to get tangible health results from their trips abroad.

Hội An offers tech-led retreat for wellness seekers

Stripes Beauty is back in business after being acquired by L Catterton. As conversations around menopause and its effects enter the mainstream, demand is surging for more specialized and supportive offerings for this stage of life, highlighting a growing market for emerging brands to enter.

Stripes Beauty acquisition spotlights menopause 

Long stigmatized in ‘polite society’, women are finally embracing conversations about menopause. The market for menopause-related wellness and medical care is subsequently poised to make significant gains, but how can brands harness advances in technology and acknowledge new attitudes to aging?

Embracing the change: menopause for modern women

The Sleep Company, India’s first SmartGRID-based mattress maker, disrupts the comfort sector by championing the transformative power of a good night’s sleep. Amid rising stress and hustle culture, how is this brand leading with innovation and catering to Indians’ newly formed wellness priorities?

How The Sleep Company cradles Indians and their need for rest

Japan faces one of its most pressing concerns yet – a sinking birth rate. To address this nationwide problem, the country’s government wants to play a more significant role in people’s dating lives and marriage, with children (hopefully) being the ultimate outcome of its efforts.

Japan’s grappling with a sinking fertility rate – who’s winning?

Americans are consuming more yogurt due to the popularity of GLP-1 appetite suppressants, signaling possible changes in American diets. As the number of GLP-1 patients grows, brands are looking to offer high-protein, nutrient-dense foods that meet these new dietary needs.




GLP-1 drugs are changing American diets

An interest in outdoor recreation that emerged among Chinese people during the pandemic has transformed from a trend to a long-term lifestyle. Why are citizens, especially Gen Y and Z youth, heading outdoors, and how can brands tap into this booming market that is even changing how people dress?

Chinese youth are embracing the great outdoors

Decaffeinated coffee is seeing increased interest, with one winning the Brewers Cup – typically won by conventional caffeinated options. As demand for better-for-you and functional drinks grows there is an opportunity for brands to support shoppers dialling in their health and wellbeing.

Decaf coffee prestige signals ‘better for you’ demand

Once a symbol of women’s sexual freedom,  young people are now turning away from the contraceptive pill. Amid increasing concerns about the side effects of hormonal contraceptives, many young women are opting for methods that align more closely with their health and wellness values.

Gen Zers ditch the pill to explore natural contraception

Online meat marketplace Licious is making Indians ‘born to eat meat’ – to some extent. The brand attempts to organise a heavily unorganised meat sector, eat up the premium meat market, and fight social stigma. Already on the IPO route, how did Licious become a success in a not-so-vegetarian society?

How Licious repackages India’s meat-loving culture

French food company Danone is leaning into offerings for ageing populations – an ever-increasing demographic. Demand for products and services that cater to older people will continue to grow, creating an opportunity for brands to meet a new set of needs, from healthcare to beauty and cosmetics.

Danone meets needs of ageing global population

For nearly a century, Yakult probiotic milk has captured ‘childhood in a bottle’. Health-conscious shoppers are rediscovering it, driving the market boom for functional foods in Asia. As global wellness goals shift, the Japanese brand finds its way into more refrigerators and formative years.

Why Yakult became a symbol of Asian care and childhood

The British Heart Foundation has launched a campaign to commemorate 12 young football fans who died from heart disease. The work marks a broader initiative to emphasise the need for heart research funding by spotlighting the unfulfilled dreams and aspirations of those affected.

BHF mural campaign commemorates young football fans

Specsavers 'Rickrolled' the UK with a revamped version of 'Never Gonna Give You Up' that featured intentionally incorrect lyrics. This radio spot aimed to humorously nudge listeners to get their hearing checked, removing the fear of getting checked up and instead boosting awareness.

Rick Astley remix prompts Britons to test their hearing

Travis Barker of Blink-182 has invited fans to join him on a run before the band’s show in Los Angeles in July 2024. As young people grow more health-conscious, events that were once a call for debauchery have become marked by occasions for exercise and social connection.

Fans are pregaming a Blink-182 concert by running

Endurance athlete Russ Cook, better known as the Hardest Geezer, showcases the boundary-breaking limits of the human body by running extensive marathons. His presence demystifies the sport of running while shifting away from the polished, unrealistic portrayal of the wellness and fitness industry.

How Hardest Geezer inspires everyday runners to get active

Australia's surf scene is evolving, with older Gen Yers and Gen Xers riding the waves at higher rates than young people. From surf parks to mental health initiatives, the sport is becoming more accessible and diverse, reflecting broader societal trends in fitness and lifestyle.

Why there’s a swell of middle-aged surfers in Australia

South Korea's Gen MZ (Gen Y and Z) is driving a significant surge in functional foods and transforming gift-giving into acts of self-care. Leading wellness brand Jung Kwan Jang captures this dynamic market by turning traditional products into innovative, trend-savvy offerings.

How Jung Kwan Jang reroots functional foods for Gen MZ

In response to data that shows low condom usage and rising STI rates amongst Gen Zers, Brook and Pasante have released a Regency-themed film. Drawing on the moment of the Bridgerton craze, the ad uses humour and honesty to address the critical failings of sexual health education and services.

Regency-themed contraception ad targets Gen Z

A report of global workers revealed that wellbeing among younger workers dropped in 2023. It comes as younger generations are rethinking the way they approach their careers. To boost engagement, companies need to not only understand wellbeing but also a larger desire for progression.

Survey finds drop in wellbeing in younger employees

Despite being known for their strong work ethic, Japanese employees are becoming frustrated with outdated workplace values and expectations, leading to more quiet quitting than anywhere else in the world. As younger generations shake up norms, the meaning of work is changing in Japan. 

Japanese employees rank highest on quiet-quitting scale

Despite half the nation needing corrective eyewear, the US is experiencing an acute shortage of eye-care professionals, causing long waiting times for eye tests for thousands of Americans. To meet this need, Eyebot has rolled out self-service vision-testing kiosks across the country. 

Eyebot streamlines vision tests for time-poor Americans

Self Space has launched a Walk Club in London, helping people get movement into their lives and have therapist-led chats in a group setting. This enables Britons to boost their physical and mental health with like-minded people in a safe, accessible, and affordable space.

Walk Club offers accessible therapy through socialisation

Japanese nationals living abroad are feeling more lonely than their counterparts at home due to language barriers and culture shock as they adjust to new countries. Amid an epidemic of loneliness, people are looking for support in finding community and forming connections with others. 

Japanese nationals abroad feel particularly lonely

Run clubs have quickly gained momentum across Australia, but many women are put off joining because they're intimidated or afraid of being too slow. Instead of merely creating run clubs that are rhetorically 'open to all', New Balance has created safe spaces for those being left out.

New Balance x Kic boosts inclusivity of Aussie run clubs

Birdwatching, once labelled as boring, is being adopted by many young people across the world as a way to reconnect with nature. Luckily for these hobbyists, a recent study revealed that birdwatching boosts mental health and physical wellbeing, but not everyone is aware of these benefits.

Birdwatching boosts mental and physical wellbeing

Lenovo has powered a thought-provoking social experiment seeking to bridge the gap between Gen Z’s digital and physical identities. Amid deepening concerns around youth mental health, the project outlines the value of exploring smart technologies as tools for advancing emotional wellbeing.

Lenovo uses AI to connect Gen Z to their digital selves

In a saturated dental market, Colgate is adopting an array of unexpected marketing strategies to ensure it stays one step ahead of the curve. With innovations ranging from customised dental care to functional snacking, what can other brands in the sector learn from its approach to oral hygiene?

How Colgate is evolving to meet Americas dental needs

Gatorade is reviving its 'Is It In You?' tagline to inspire athletes to focus on their inner drive amid external pressures. Alongside brands like Dove and Athleta, Gatorade promotes a holistic, inclusive approach to sports, emphasizing personal growth and wellbeing over performance.

Gatorade pushes the importance of athletes' wellbeing

Research has indicated that Gen Zers are more likely to absorb myths about suncare than older generations, and experts point to online misinformation as the cause. With young audiences valuing peer-to-peer knowledge, the data highlights a need for greater caution around wellness rhetoric.

Gen Z prove susceptible to online sun safety myths

A viral social media trend – ‘Twenty Minutes in the Park’ – is sending droves of young people in China to local parks to slow down and regain mental balance. In response, brands are setting up events in parks to resonate with their audiences through a variety of green activities.




Stressed urbanites are flocking to parks in China

Telehealth start-ups are emerging to offer Ozempic and similar GLP-1 weight-loss drugs to men, who are often left out of these appeals. While this represents an underserved market for these products, education, and sensitivity are needed when talking to men about weight-loss drugs.

Start-ups attempt to address male Ozempic gap

Coffee consumption in the US has halved since 1946, with new working schedules and beverage options shifting how Americans caffeinate themselves. With people less dependent on coffee, they're looking for novel ways to get an energy fix, including through new and different drinks. 

Americans are drinking less coffee

Longevity has become a buzzword within the fitness industry, with people spending increasing amounts on maintaining optimum wellness. While ‘health-hacking’ has previously been reserved for an elite clientele, how can brands capitalise on this interest and bring longevity to the masses?

What does longevity look like in 2024?

The 2024-2025 Generational Snapshot of Older Adults explores this cohort's growing need for innovative healthcare solutions, their refusal to succumb to age, their desire to connect socially and romantically, and how they’re defeating age assumptions by being online more than you might think.

2024-2025 Generational Snapshot of Older Adults

The rising popularity of weight-loss and appetite-suppressant drugs has the potential to drastically change people's relationships with food. 
Nestlé is taking it as an opportunity by preparing to launch a range adjusted specifically to the dietary needs of consumers taking these medicines.




Nestlé range supports dieters on weight-loss drugs

ADHD is in the spotlight globally, with a particular increase in adult diagnoses, which has sparked literature and a social media movement around the condition. What does InFlow’s highly personal approach to ADHD say about the state of the mental health market in the UK?

Why InFlow gives attention to alt ADHD treatment

In an era when young adults are keen on reclaiming their childhood, Ocean Teabags captivates its patrons with playful animal-themed products, riding the booming ‘kidult’ phenomenon and redefining the traditional tea experience. What can brands do to help people reconnect with their inner child?

How Ocean Teabag steeps childhood warmth into Japan’s kidults

Female representation and participation in combat sports is increasing, but amid ongoing gender-based discrimination within these environments, how can brands and organisations push towards equality? And how are women and girls engaging with physical sports for empowerment?

Mapping gender-based shifts in combat sports

Sports retailer Decathlon’s success in Asia is driven by localisation, inclusive messaging, competitive pricing, sustainability, and high-quality products. As a renewed love for fitness and outdoor activities sweeps Asian sensibilities, sports communities offer a burgeoning opportunity for brands.

How Decathlon tracks down Asians’ budding love for sports

Though not a mainstream sport, pickleball is making a racket among Gen Y and Z Chinese youth due to its Xiaohongshu-friendly urban core outfits and low-commitment, low-impact nature. However, it could explode in popularity and even become an Olympic sport, creating plenty of growth opportunities.

Why pickleball is making a racket among Chinese sports fans

A global survey found that the internet boosts wellbeing, with users reporting more life satisfaction, positive experiences, and social gratification. However, young women felt less satisfied than their counterparts, indicating that certain demographics need support in digital spaces. 

Study reveals internet boosts wellbeing, but not for all

Ingredient prepping offers the efficiency of meal prepping without the monotony, providing versatile and balanced meals. Unlike rigid meal plans, it supports spontaneity, which is celebrated in eating trends like 'rat snacking' and 'girl dinner', promoting flexible and time-saving nutrition.

Ingredient prepping supports spontaneous mealtimes

Mental health disorders in young Australians have soared in the last 15 years, and the local health system is struggling to cope with the growing demand. Mello steps in offering real-time assistance and a user-friendly approach to a social app that makes Australian youths feel seen and heard.

How Mello reworks social media for anxious young Aussies

The rise of Ozempic in the USA has become a controversial topic as weight loss drugs resurface harmful behaviours and age-old diet culture narratives. Gopuff's attempt to playfully lean into Ozempic conversations highlights how critical people are towards brands referencing sensitive topics.

Gopuff’s Ozempic ad promotes toxic diet culture

Research shows that Europeans have less trust in their food systems than ever before, demonstrating that low confidence is impacting the way many choose to improve their diets. As confidence in food manufacturing remains low, there’s an opportunity for brands to educate consumers to build trust.

Europeans lack trust in food production

Research has found that teenagers in the US say that video games have helped them develop important life skills like making friends and problem-solving. The findings highlight how gaming culture has become more mainstream and the impact it has on younger generations' social skills and mental health.

American teens cite video games as important social tool

With growing stress and a fresh focus on best practices for healthy living, Japanese people are moving away from supplements and towards functional foods instead. With the shift comes new possibilities for brands to cater to health-seeking snackers – so what opportunities are on the horizon?

Stressed Japanese workers are hungry for healthy, functional food

Eddie Abbew is a health and fitness content creator who uses foul language and exaggerated rants to highlight the importance of nutrition. Abbew’s content has amassed millions of followers, highlighting the move towards deinfluencing and audiences seeking more authentic content.

Why Eddie Abbew is shocking Britons out of diet fads

The vital role of PPE was forced into the public consciousness during the pandemic, but its environmental impact and slow decomposition pose challenges in the healthcare industry. AmorSui provides eco-friendly PPE solutions that offer an easy switch for sustainably minded people in STEM.

AmorSui offers sustainable alternative to single-use PPE

A partnership between Japanese-inspired hotel Nobu Ryokan Malibu and HigherDOSE will introduce wellness tech into its suites. As the wellness tourism industry continues to boom, brands can appeal to value-driven travelers by integrating holistic practices from arrival to departure.

Nobu Ryokan Malibu entices holistic travelers

Young Australians are facing difficulties finding professional help for their mental health, so many are turning to online platforms and AI. But the youth mental health app Momentum is doing the opposite, limiting the use of AI to balance the efficiency of tech with the need for human touch.

Australian mental health app Momentum limits AI use

McDonald’s removed the smile on its Happy Meal packaging as a sign of support for Mental Health Week. This comes at a time when one in five children in the UK have reported probable mental health disorders. Brands have the opportunity to lend a voice to destigmatising the ongoing conversation.

McDonald’s updates Happy Meals for Mental Health Week

The startup focuses on creating a platform for private social networking driven by more personal reflections and wellness. As people's trust in social media platforms splinters, apps like this highlight how brands can engage with audiences on a more emotionally aware and personal level.

Gratitude Plus aims for wellness-driven social networking

High-end fitness chain Equinox is launching a holistic program aimed at high earners looking to improve their overall health and longevity. People are taking long-term approaches to their health and looking for guidance to assure them that they’re making the best decisions.

Equinox program caters to longevity-focused HNWIs

Chāmpo has developed a range of hair care products that merge ancient Ayurvedic ingredients with contemporary trichology and formulation science. This unique blend has seen the brand take off among online beauty buffs, many of whom have taken to TikTok to demonstrate the efficacy of its products.

Why are Chāmpo’s hair care serums sparking virality? 

Social media is shaping teen identity through personalized algorithms and content, and teens (often mistakenly) think these online personas are accurate. Possible solutions include using AI to detect harmful content and encouraging users to critically reflect on their online identities.

Teens believe 'for you' algorithms reflect them accurately 

With Gen Zers fully ready to embrace discourse and products for their gut, brands are working to keep up with scientific and social advancements around IBS and other digestive disorders in line with this shift. As the poo taboo comes to a close, what exactly do Gen Zers want and need?

How Gen Zers are changing the discourse around IBS

Research has found that more workplaces are offering extended time off, and workers are taking them up on it. With younger generations rejecting hustle culture and seeking out careers that don't define their lives, norms around holidays and time off will continue to shift for most workers.

Gen Zers take more sabbaticals for better work-life balance

While telehealth is a great supplement to traditional healthcare, it’s rarely effective in helping people struggling with severe forms of mental illness. Addressing this, Amae Health offers people in-person treatment that focuses on the importance of human touch in the digital-first market.

Amae Health champions in-person mental healthcare

Several prominent lifestyle-focused gyms are embracing new weight-loss drugs, releasing products and regimes in 2024 that offer support to GLP-1 users. As drugs like Ozempic become normalized, people are looking for brands to offer companion products to aid in their fitness journeys.

Gyms are responding to the rise of Ozempic

A renewed interest in theatres post-pandemic, Japanese box office dominance, cultural sentimentalities, and innovative storytelling marked Godzilla’s 70th anniversary. How did Godzilla Minus One comfort audiences globally during a time of permacrisis, and what does this say about moviegoers today?

Why Godzilla Minus One helps people cope with permacrisis

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

Athletics has created a bold brand for Alba Hurup Larsen, highlighting her individuality in motorsport racing and her connection to the sport’s history. Alba’s branding reflects a broader trend of women embracing their endurance and extreme sports and redefining what ‘girls' workouts’ look like.




Alba's branding by Athletics celebrates women in sports

A US bar devoted to showcasing and celebrating women's sports has revealed its intentions to expand and franchise the establishment. While sports bars play a vital role in connecting fans, they frequently cater to men's sports, presenting an opportunity to explore avenues for inclusive sports viewing.

Oregon women's sports bar plans expansion

The ancient meditation technique of jhanas is being rediscovered by the Bay Area tech community, promising blissful states and self-awareness. Jhourney leads the movement, reflecting a broader cultural shift towards wellness and self-optimisation as people seek mindfulness in the digital age.

Bay Area rediscovers ancient meditation technique

Nightlife in the UK is suffering as young people across the country are spending more time on healthy and sober hobbies than they do going out. While young people are looking for alternative venues for socialisation, bars are turning to novel ways to attract young patrons.

UK nightlife suffers as Gen Zers socialise sober

Skincare enthusiasts are taking an interest in preventative care to avoid the appearance of aging, even starting as young as their teens, in some extreme cases. Canvas8 spoke to nine Americans to find out how and why they’re incorporating anti-aging products into their skincare regimens.

How are Americans using anti-aging products?

Ever inventive and enterprising, Chinese Gen Zers have concocted low-maintenance, low-effort ways to look after their health. But when tried-and-tested solutions get lumped together in the same category as experimental nutritional plans, how can the youth actually stay holistically healthy?

Understanding the effects of ‘lazy health’ on Chinese Gen Zers

Despite the gender pay gap narrowing, gender inequalities in workplace culture persist. A study has revealed that many women work through severe menstrual and menopausal symptoms for fear of career implications, pointing to a need for workplace policies to address these experiences.




Women are working through menstrual pain without relief

The cost of living crisis is putting a huge strain on Australian pet owners, who are increasingly having to decide between buying food for themselves, their children, and their pets. What are Aussie pet owners spending on, and what concerns and needs do they factor in for their furbabies?

Exploring the rising cost of living impact on Aussie pet parents

Spanish eyewear brand Multiópticas raised awareness about childhood myopia by offering a walking service for kids. The campaign highlights the need for time spent outdoors to prevent eye problems in kids, such as nearsightedness, with myopia rates expected to rise globally.

Kid-walking service raises childhood myopia awareness

As young people contend with increasing dissatisfaction due to rising costs and life challenges, they're seeking avenues to regain control. This shift is motivating them to turn to activities like marathon running, and they're challenging the sport's fixation on health benefits alone.

Young people are running marathons to cope with pressure

The screen adaptation of John Green's Turtles All the Way Down explores the struggles associated with anxiety and OCD while navigating the complexities of teenage romance. It aims to connect with a broad audience facing similar challenges, aligning with the push for diverse representation in media.

Turtles All the Way Down resonates with neurodivergent fans

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