From coffee shops to self-service kiosks, people are seeing tipping screens everywhere in the US. But what began as pandemic-driven generosity towards frontline workers has morphed into tipping fatigue. What do brands need to know regarding the evolving landscape of tipping in America?
How is resource nationalism changing snacking? Why is cross-cultural recipe storytelling resonating with foodies? How are ‘damp’ drinkers driving the premiumisation of spirits? In this chapter of the 2024 Expert Outlook, we speak to three experts about how eating and drinking habits are changing.
Post-pandemic, locally made spirits and RTDs are capturing the hearts of Australians who are better educated, more willing to spend, and seeking experiences to add value to their choices. How can brands tap into consumer enthusiasm in this sector and capitalise on key trends?
‘Girl dinner’ has emerged as one of the most impactful TikTok eating trends, as people seek authenticity online and ditch rigid expectations of what mealtime should be. What does the success of ‘girl dinner’ say about our eating and social media habits and how can brands tap into this consumer base?
Gen Zers are doing away with perfection and embracing the messy realism of their lives. What is it about this meeting of luxe and junk that appeals to this demographic? Is there more to it than just veering away from squeaky-clean aesthetics, and how can brands help them remix old favourites?
Black craft beer entrepreneurs are blending their cultural identity in their product branding, creating a vehicle for community gathering and equity exploration. How will the politics of entrepreneurship develop as founders break away from a culture of competition to focus on community?
American barbecue is a tradition that has evolved over centuries, resulting in a diverse tapestry of styles, flavors, and ingredients. In recent years, its popularity has exploded as new grilling enthusiasts, social media influencers, and even ardent vegans vye to hone the ‘craft’ of barbecue.
From product labelling debates to brazen ads that shame the other side, the dairy and plant-based industries are at loggerheads – causing conflict among consumers. So what are the pros and cons of both? And how can brands rise above the feuds and innovate in an increasingly saturated market?
Food and fashion collaborations are becoming popular across various sectors, offering a platform for creative expression and cultural exploration and allowing brands to create innovative experiences that resonate with consumers. But how can brands jump into this creative synergy of food and fashion?
While clear spirits have long enjoyed prominence in the British market, the category has recently benefited from an extended upswing in consumer interest. But what is driving the growing appeal of characterful white spirits among British consumers, and can we expect these trends to continue?