Why are French people opting for no- and low-alcohol options?

While France remains enamoured with wine, beer, and spirits, its consumers are increasingly reducing their alcohol intake in a bid to keep their health in check. What are the factors affecting this changing attitude towards booze? And how can brands capitalise on this shift?

Why are French people embracing low-alcohol options?

Pabst Blue Ribbon has turned a mum-and-pop hotel into a nostalgic 80s throwback motel. With pop culture references like Stranger Things broadening recognition of 80s aesthetics, nostalgia is being used as a tool to speak to multiple generations at a time, not just those there the first time around.


Pabst Blue Ribbon harnesses intergenerational nostalgia

With childcare costs rising due to inflation, parents are struggling to provide for their families and to afford essential baby products. Recognising the everyday challenges parents are facing, Aldi has pledged to donate 80,000 baby products to parents amid the cost of living crisis. 

Aldi donates baby products to parents feeling the pinch

Corona beer has launched an entirely sustainable island retreat, Corona Island, to continue its wider company values around maintaining a net-zero plastic footprint. The destination aims to converge escapism and indulgent needs with ethics and sustainability to attract eco-conscious travellers.

Corona beer island offers immersive eco escapism 

Harmonic Woman CBD has launched a new line of non-alcoholic CBD beverages targeted at helping women micro-dose and enjoy the moment. Tapping women’s desires for feel-good drinks that don’t compromise their everyday lives, Harmonic is offering an ABV and calorie-free option for a guilt-free time.

Harmonic no-ABV Rosé courts mindful American drinkers

Plant-based protein has been shown to prevent three times the carbon dioxide emissions per dollar spent than other climate mitigations, according to a new study. With the plant-based boom slowing down, these proven eco credentials could help spur renewed interest in alternative proteins. 

Proven eco cred renews interest in plant-based protein

Bundy Mixer, in partnership with the NRLW and NRL, is set to be the world’s first mixed-gender fantasy league as women's sport gains steam across Australia. But with salary inequality persisting, people are still expecting brands to challenge gender inequality in sport.

Bundy Mixer shakes up fantasy sport to welcome women

Monster Beverage has announced the launch of its first flavored malt alcoholic drink, as it makes its foray into the alcohol market. As the demand for ready-to-drink alcohol soars, and the market is becoming increasingly saturated, people may look to brands they know and trust for guidance.

Monster aims to energize RTD market with debut malt

Pink is a color making its way onto people's plates, with a mystery 'Pink Sauce' racking up views on TikTok. Sparking both backlash and intrigue in equal measure, the move signals a growing appetite for less aesthetically pleasing, predictable, and more daring offerings post-pandemic.

TikTok's Pink Sauce taps into rise in playful appetites 

In the US, sales of hard seltzers are in decline following diminishing year-on-year growth since their boom during lockdowns. A combination of fewer off-premises drinking occasions and the exodus of novelty-seeking consumers is shrinking consumption, but revealing the true lovers of the category.

Novelty-seeking drinkers leave behind hard seltzers

To highlight the problem of single-use packaging, Just Eat set up a 'Good While it Lasted' temporary tattoo parlour at the Euro 2022 final, showcasing its seaweed-based packaging. With packaging a pain point in the food delivery space for many, Just Eat is keen to promote its guilt-free alternative.

Just Eat's seaweed packaging offers guilt-free takeaways

As Australians rethink their relationship with alcohol in the wake of the pandemic, the image of considered, moderate drinkers is undergoing a rethink. Launching a new line of non-alcoholic spirits, the Drummerboy campaign claps back at critics of 'sober-curious' drinking culture.

Moderate drinkers want ads that reflect their values

By the time they're seven, kids in the UK are eating three times their recommended daily sugar intake. Brave, a cereal brand for kids, is addressing this over-consumption by making the simple switch from grains to pulses, elevating the nutrition in cereal to give kids a healthier start. 

Brave tackles kids' sugar intake with protein cereal

How have casual dining restaurants thrived during and after the pandemic?

Casual dining restaurants faced a grave threat during the pandemic, one that many people thought would spell the end for the whole industry. In 2022, though, casual dining restaurants are back. How did they survive the pandemic? And what can brands learn from their success?

How has casual dining survived the pandemic?

Many alternatives to single-use plastics only offer marginally better options, leaving people confused by the challenge of adopting climate-friendly habits. But new eco-brands are tackling this problem with edible cutlery that makes sustainable behaviors a culinary adventure rather than a chore.


Edible cutlery makes climate-friendly habits delectable

What’s driving the sales downturn of plant-based meat?

When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

Why is plant-based meat losing its sizzle?

A recent study found junk food brands are targeting young people on social media in a bid for free marketing content, with the ads putting kids at risk of increasing their unhealthy food consumption. As well as better ad policies, new food narratives can encourage kids toward healthier eating.

TikTok increases kids exposure to unhealthy foods

In an attempt to challenge meat-eating as the norm, Burger King has launched a campaign that makes plant-based burgers the standard, making customers in Austria explicitly ask for meat. Easy access to alt-meats is a step towards them being as socially acceptable as their conventional counterparts.

Burger King Austria makes meat-free meals the norm

How is KFC getting consumers excited about eating out again?

KFC’s First Bite campaign is a tribute to the anticipation and delight that people feel when indulging themselves with their favourite foods. With pandemic restrictions easing, and with people looking for indulgence and comfort from dining experiences, how can brands bring back the appeal of eating out?

KFC First Bite: celebrating how people savour food

Four Sigmatic has extended its functional coffee offerings with the launch of a new cold brew blend to support cognitive function and mental wellbeing. With growing demands for wellness-focused coffee alternatives, people are seeking products that offer the benefits of coffee without the downsides.

Four Sigmatic functional cold brew targets clean eaters

Britons are buying cheaper foods to cope with rising inflation, but trust in food is waning as more affordable food is perceived to be of a lower standard. Debunking myths around cost and quality will help to rebuild trust in the UK food system, as well as help people manage their budgets.

Britons trust brands that debunk food's cost and quality

Will the cost of a pint make us rethink stopping in for a swift one?

The average price of a pint has skyrocketed since the 2008 financial crash, exacerbated by Brexit, inflation, and the war in Ukraine. But what does the dawn of the £8 pint mean for the great British pub? And how will people socialise in the midst of a cost of living crisis?

What does the £8 pint mean for socialising in the UK?

As people think more about the sustainability of their eating habits, they're interested in sampling goods grown with efficient and regenerative farming techniques. Oishii strawberries, a Japanese fruit, are grown in vertical farms in the US and sold locally at $20 a box.

Vertically farmed strawberries offer sustainable luxury

Amazon Fresh is introducing a price-matching scheme against Tesco's Clubcard program. With people looking for satisfying ways of saving, taking on a low-cost supermarket's loyalty scheme and giving people the satisfaction of scooping low prices can build brand loyalty among bargain hunters.

Amazon Fresh tempts bargain hunters with price-match

A survey of US parents has found that the majority want their children to be eating more plant proteins, but many find it difficult to prepare nutritious and tasty meals. Brands that can boost knowledge and provide mealtime inspiration can support parents in their nutritional goals.  

US parents seek more knowledge around plant-based diets

Comfort food has become a go-to for Gen Zers who've had their hopes of post-pandemic liberation stifled by the cost of living crisis, turbulent global events, and a divisive political atmosphere. How can brands help young people embrace their indulgent streaks while also promoting wellbeing and health?

Why are Gen Zers rebelling against calorie-counting?

How is the Real English Drinks Distillery providing people with novel drinking experiences?

New flavours and experimental combinations are winning over people seeking new drinking experiences. As such, The Real English Drinks Distillery has released a line of dessert-flavoured vodkas, targeting adventurous drinkers and those looking for alternative end of meal moments.

Real English Drinks Distillery: redefining dessert time

Philadelphia cream cheese is partnering with famous chefs Jeremiah Stone and Fabián Von Hauske Valtierra to deliver a multi-sensorial and feelings-based dining concept. Brands are increasingly responding to post-pandemic consumption fatigue with innovative food experiences.

Philadelphia's dining concept courts sensorial foodies

Community access to quality food by retailers is increasing healthy eating habits

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?

Caboodle: connecting with communities to share food

Molecular coffee company Atomo has garnered significant investment to further roll out its 'beanless' coffee. As people seek to make more ethical and sustainable choices when it comes to food and drink, upcycled products are providing increasingly high-quality imitations of favoured beverages. 

Upcycled beanless coffee engages eco-conscious drinkers

Ecovado, an avocado alternative, has been created to help wean people off the resource-intensive imported fruit. With carbon footprints increasingly factoring into dietary decisions, it's showing how brands can innovate to provide shoppers with familiar flavours in eco-friendly ways.

Evocado serves up greener alternative to avocados

Plant-based foodies are being encouraged to grow peas at home and trade them for a variety of vegan sausages through the Peas of Heaven ‘The Converter’ campaign. Brands are aligning with people becoming increasingly interested in plant-based diets and growing their own vegetables.

Peas of Heaven taps into the need for homegrown produce

Diet Coke has named Kate Moss as its new creative director, with a campaign emphasising positivity and confidence as key to success. Conversations around the previous association with the brand and 'model diets' have been reignited through Moss’s connection, with Diet Coke hoping to tap nostalgia.

Kate Moss for Diet Coke uses nostalgia as new narrative

Amazon has partnered with Grubhub to offer Amazon Prime members a year's worth of free delivery on takeaway purchases. With inflation applying pressure to people's wallets and driving up worries, many are increasingly on the hunt  for discounts that allow them to still indulge. 

Amazon's free Grubhub membership eases financial woes

In an attempt to help customers streamline their order options, Subway is launching a new curated sandwich menu. With people facing an overwhelming number of options during their purchase journeys, they’re looking to brands to help mitigate the accompanying choice fatigue.

Subway's curated menu mitigates decision fatigue 

Kids' average sugar intake in the US remains above national guidelines, even as healthy snack alternatives become common on supermarket shelves. In response, Givaudan and Sweet Victory have used technology to create receptor blocking gum that curbs kids' desire for sweet treats.

Receptor blocking gum tackles kids' sugar cravings

Bubble tea has become a comfort staple to fans all over the world

Delicious and Instagram perfect, boba tea, also known as bubble tea, has won Gen Z hearts over the last decade. But before the now ubiquitous drink goes the way of fro-yo and other drink fads, how can brands add value to the boba tea experience to guarantee a loyal following?

Is boba tea the new coffee culture for Gen Z?

With inflation adding massively to the cost of July 4th parties, many Americans planned to scale back their celebrations - but not when it comes to the classic cookout favourites. With food so integral to traditions, people are looking for brands to help them afford their big rituals.

Americans cut other costs to keep July 4th cookouts 

Appellation hotels are launching a series of culinary-first fine dining hotels. Understanding that when people travel they want more than a place to stay, and recognizing the role that food plays in experiential discovery, Appellation's approach taps traveling foodies in the luxury space.

Appellation caters to holidaying foodies

How is Guinness tapping into increasing demands for functional drink offerings?

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?

Guinness Cold Brew Coffee: stout with functional appeal

The QSR market is predicted to grow, but traditional Indian street food is missing out due to bigger fast food establishments that deliver on product consistency and better hygiene. But disrupting within this space is Samosa Party, which is giving Indian snacks like samosas a QSR makeover.

Samosa Party gives classic Indian snacks a QSR revamp

Sapporo has launched a line of jeans manufactured using waste from the brewing process, upcycling waste into a wearable connection with the brand. People are looking to signal their values with sustainable purchasing habits by buying upcycled items from their favourite brands.

Sapporo Breweries attracts eco-conscious with denim line

Why are American craft beer drinkers engaging with traditional styles?

Unusual brews and rich IPAs are still crucial to stimulate consumer interest within the craft beer market, yet US consumers are increasingly attracted by lagers, classic West Coast IPAs, and balanced British-style ales. What’s driving them to revert back to these traditional beer styles?

Why are craft beer drinkers opting for trad styles?

Tamworth Distilling has come up with an innovative approach to combatting the invasion of green crabs to the New Hampshire coast, launching a new green crab-flavored whiskey. The sustainable spirit lets people signal their eco values through drinks, and also allows for new flavor testing.

Crab-flavored whiskey taps into eco identities 

A limited-edition broccoli wine is due to hit UK shelves in time for the summer of 2022. While the beverage is an unlikely pairing, it speaks to shoppers' growing underlying desire to explore local produce and is an example of how brands can get creative to resonate with these desires.

Broccoli wine sparks interest in local produce

HelloFresh has launched a show on Twitch in a bid to expand its audience and reach Gen Zers. Featuring esports commentators and popular streamers, it's tapping into the power of parasocial relationships to help young people get more engaged with cooking as they begin setting up their homes.

HelloFresh connects with Gen Zers via Twitch series

Aiming to revolutionise how we cultivate food, Italian start-up Nemo's Garden has developed carbon- and pesticide-free underwater biospheres. As people grow more conscious of their climate impact, alternatives to intensive agriculture will rise in appeal, though high prices may deter shoppers.

Nemo's Garden offers green solution to mass farming

Salt & Straw has released a line of edible perfumes meant to be spritzed on top of desserts to enhance the experience or simply be worn on the nape of the neck. It's feeding into an appetite for unorthodox culinary combinations as people use food as a form of creative release and self-care.

Salt & Straw's edible perfume caters to decadent tastes

A study has found that alcohol labelling standards are currently failing people who want brands to display information about ingredients, nutrition, and health risks. In response, Pernod Ricard has developed a digital system that seeks to improve transparency within the sector.

Pernod Ricard's digital labels boost transparency

Why are Gen Yers attracted to confectionery from their childhood?

Gen Yers are finding solace in chocolate and candy snacks from their childhood, especially when faced with the stressors of true ‘adulting’ and post-pandemic pressures. This has prompted brands to update nostalgic tastes with contemporary values of health, sustainability, and functionality.

How is nostalgia shaping Gen Y’s candy choices?

Americans are dining out in greater numbers, despite persistent worries over rising inflation. As concerns about money clash with the desire for revenge spending, people aren’t looking for value on the bottom line of a check, but in the experience of going out for a meal.

Inflation pushes Americans towards experience dining

In response to a chicken wing shortage in the US, Wingstop rebranded as 'Thighstop' for a campaign that won the Creative Commerce Grand Prix at the 2022 Cannes Lion. Having gained 6.5 billion media impressions, the campaign serves as a lesson in how to use humor to address a consumer pain point.  

'Thighstop' campaign uses humor to reassure chicken fans

Pod & Parcel teams with independent roasters to sell compostable pods

Australia’s specialty coffee standards have percolated around the world. Single origin and scientific methods are now an expectation among Aussie coffee drinkers. How has Australia turned a global drink into a hyperlocal experience and how can brands leverage this artisanal experience?

Why is Australian coffee culture booming?

Mars has partnered with Perfect Day to make a chocolate bar featuring animal-free dairy proteins. Positioned as an eco-friendly choice, it aims to address the concerns around flavor and texture that may sometimes prevent non-vegans from trying out alternatives to dairy products.

Mars makes chocolate for taste-conscious eco-eaters

Broadland Drinks is launching an alcoholic, semi-sparkling cold brew tea it hopes will resonate with a new generation of RTD consumers. As health concerns elevate interest in low- and no-alcohol beverages, people are seeking out novel ways to indulge in mindful drinking.

Broadland alcoholic teas target mindful British drinkers

Tic Tac’s 'Share a Little Kindness' campaign is encouraging Australians to incorporate altruism into their everyday lives. With even small acts of kindness having a potentially significant impact, brands may earn some goodwill by fostering a culture of empathy and collective wellbeing.

Tic Tac gets Aussies embracing small acts of kindness 

Will Sprite’s new global brand identity capture the eye of sustainability-savvy Gen Zers? 

As consumers become more aware of the impact that heat and climate change have on the planet, they are looking for ways to cool off both physically and mentally. Sprite’s Heat Happens campaign reinvents the brand through messaging and a design shake-up, placing an emphasis on sustainability.

Sprite Heat Happens: branding for conscious consumers

The 'Lil Sugar – Master of Disguise' campaign to teach kids about different types of sugar and their dangers has won the Health Grand Prix for Good at the 2022 Cannes Lions. With nutritional literacy lacking among many children, it's helping to forge connections between diet and health.

‘Lil Sugar’ campaign boosts kids' nutritional literacy

Little Cooks is launching a recipe kit concept for kids to help parents with meal planning and get their little ones involved in the kitchen. With research showing that children in the UK are confused about dietary advice, this initiative may help them learn through direct engagement with food.

Little Cooks teaches British children how to eat well

How is Lay’s appealing to local taste buds in India?

By catering to local palettes through hyper-specific flavours, Lay’s is appealing to a variety of taste buds all over the world. In India, flavours such as Masala Magic are helping Lay’s to win favour over rival brands, leveraging the brand’s popularity in a competitive marketplace.

Lay’s: winning international palettes with local flavours

Fellow has secured $30 million in funding to help coffee aficionados brew the perfect cup of joe. With interest in at-home coffee connoisseurship continuing despite lockdowns ending, there is an opportunity for brands to build products and services that help drinkers experiment and learn.


Fellow appeals to at-home coffee connoisseurs

How can chewing gum brands reach sustainably-minded, health-conscious consumers?

Once known as a symbol of rebellion and bravado, conventional chewing gum may be losing its cool as Gen Zers have other things to worry about – climate change, their mental health, and returning to IRL socializing. How can brands who sell gum make themselves relevant to these modern-day needs?

Are American Gen Zers still chewing gum?

Australian gin brand Four Pillars has launched a new alcohol-free range of its famous gins just in time for Dry July. With a growing appetite for cocktails in Australia, the move taps people's desires for healthier lifestyles while offering high-quality options for hangover-free drinks.

Four Pillars' no-alcohol range courts mindful Aussies

How is Delli connecting people with local food creators?

Addressing a growing demand for sustainability in the food industry, Delli is a new community-led platform that connects people to independent food creators. Its social media-style approach provides an engaging platform for people to engage with and support small local businesses.

DELLI: connecting people with independent food creators

Electrolux GRO has been launched as a concept to explore how smart kitchens can nudge people towards making more sustainable food choices in the home. It highlights how personalisation and tracking can motivate and drive behavioural change, rather than just highlighting environmental costs.

Electrolux GRO helps people make sustainable choices

In a series of ads for the French market, UberEats light-heartedly mocks the guilt people may experience when ordering takeaways rather than cooking themselves. As meal traditions in the country evolve alongside socio-cultural changes, the brand is tapping into the growing appeal of convenience.

UberEats ad speaks to changing food habits in France

Uber Eats is rolling out free nationwide delivery services to connect foodies with different cuisines from across the US. Food delivery solutions are continuing to evolve beyond just servicing urban dwellers with ultra-fast convenience, and are now catering to demand outside major cities too.

UberEats brings nationwide shipping to domestic foodies

Sour Patch Kids is looking to attract Gen Z's interest by partnering with Twitch streamers for a sponsored face-off on Rocket League. Its Fruit Fight campaign recognises the role of snacking in gaming and taps into parasocial relationships to build stronger connections with digital natives.

Sour Patch Kids harnesses Twitch to connect with Gen Z

As the rising cost of living is seeing people shop around, Gorillas is introducing its own private label goods to sit alongside its existing grocery selection. Learning from the preferences of its customers, the app is looking to compete with established brands on in-demand products.

Gorillas targets shoppers with range of own-brand goods

Launched in an effort to reduce waste, the ‘Dubai Can’ campaign has helped cut the usage of more than a million 500ml single-use plastic water bottles. The initiative’s success is a testament to the effectiveness of collective efforts in achieving societal sustainability goals.

Dubai Can shows value of collaborative eco efforts

Oatly has launched a Europe-wide campaign to introduce alternatives to dairy milk as part of school meals. Catering to a growing interest in sustainable and cruelty-free diets, the initiative aims to normalise plant-based consumption and cultivate healthy habits from a young age.

Oatly campaign promotes sustainable habits at schools

Whisky brand Glengoyne has created a box that cuts off all phone signals, encouraging people to enjoy the drink with loved ones free of digital distractions. With constant connectivity sometimes making it difficult to live in the moment, people may appreciate brand interventions to help switch off.

Glengoyne helps drinkers take a break from their phones

As rising inflation pummels people’s finances and forces some to cut back on food spending, brands are stepping up to remind them that shopping on a budget doesn’t have to mean settling for lower quality. Asda’s Steak Bay pop-up restaurant emphasises the quality of its low-cost yet premium meats.

Asda entices budget shoppers with premium steak pop-up

A News Corp Australia survey has found that while Aussies love food, they don’t feel as though domestic food brands properly represent their national heritage. It hints at an unmet appetite for locally produced ingredients and culturally significant products at supermarkets and restaurants.

Aussies want food brands to reflect cultural heritage

As local-first mindsets stick after the pandemic, people are choosing smaller neighborhood eateries rather than chain restaurants. Led by a desire to help small businesses survive, Americans are relishing the community atmosphere and quality food characteristic of mom-and-pop restaurants.

Community spirit sees people support local eateries

Whiskey brand Glenlivet is diversifying its online image in line with shifts in drinking habits. Its #breakthestereotype campaign aims to increase the brand's profile among younger cohorts while showing a commitment to breaking bias inherent in the internet ecosystem by gaming the algorithm.

Glenlivet campaign breaks stereotype of whiskey drinkers

Heineken is encouraging people to switch off after work with the help of a limited edition bottle opener that puts devices to sleep via Bluetooth. 'The Closer' campaign confronts the sense of imbalance fuelled by an always-on culture, hoping to solidify the lines between work and leisure.

Heineken helps people close apps to switch off from work

What’s driving the popularity of craft cider in the US?

The hunger for ‘craft’ is being expressed as a growing interest in cider among Americans, but craft ciders are still struggling to make inroads against craft beers. So, what can cider brands do to engage Americans in their post-pandemic desire to drink at home, shop online, and keep things local?

Is cider surpassing beer in the craft brewing world?

D2C plant-based brand Mosaic is opening an experiential pop-up in Brooklyn where visitors can sample some of its frozen meals in person. This brick-and-mortar venture aims to challenge the notion that anything other than freshly-cooked food is second-best for taste, quality, and nutrition.

Mosaic pop-up aims to change the image of frozen food

Why do many diners disagree with calorie-labelled menus?

In an effort to tackle the obesity crisis, the UK government has introduced legislation requiring all larger restaurants, cafes, and takeaways to display calorific content on their dishes. While many have criticised the law for its blunt approach, how will it affect people’s choices when eating out?

How will calorie-labelled menus impact dining out?

Taking cues from the fashion industry, Lionel Giraud has created a couture-like coffee brand named Momus. Offering personalised blends, special 'editions' curated by figures in creative fields, and online tutorials, it's energising French coffee culture with a dose of connoisseurship.

Momus brings craftsmanship to French coffee conoisseurs 

Many people returning to IRL workplaces post-lockdowns have been shocked to find that the cost of their lunch has skyrocketed while they were gone. This phenomenon, dubbed 'lunchflation', is leading to a change in daily habits as people reconsider the cost of eating away from home.

Inflation drives changes in Americans' lunch habits

Bored Cow, a lab-grown product line from Tomorrow Farms, offers an alternative for Americans who crave the taste and texture of dairy milk but don’t agree with the practices of the industry. It’s an example of how food and drink innovation is helping people consume ethically and without sacrifice.

Bored Cow brings cow-free alt milk to omnivores

Young Master’s canned craft cocktail line HIGHERTHAN puts an Asian spin on the classic highball. The brand’s use of unconventional flavors (at least in alcoholic beverages) comes as culinary palates diversify and people begin to look for ready-to-drink alternatives to beer.




HIGHERTHAN combats flavor fatigue with novel cocktails

Conscious consumers want more clarity on the environmental impact of their grocery shopping, and while dedicated labels have been touted as a solution, the existence of multiple grading systems is sowing confusion. In turn, UK supermarkets are exploring a standardised system for rating products.

Conscious consumers want more clarity around eco labels

Green credentials remain important for people in their eating and drinking habits, and with values-led behaviors rising, carbon capture processing is growing in nature. Tapping into this is Air Vodka, a spirit distilled using repurposed carbon dioxide that reaffirms people's eco identities.

Carbon captured vodka taps into eco identities 

With people looking to nostalgia for a sense of stability and familiarity, Edinburgh-based brewery Vault City has experimented with a British favourite: the Wagon Wheel. Balancing whimsy and sentimentality, the 'Vault Wagon' plays with flavour to send drinkers back to their childhoods.

Wagon Wheel beer provides taste of childhood comfort

What’s causing the rise in sommelier-curated wine clubs and online retailers?

Fueled by the growth of e-commerce, sommelier-curated wine clubs and online retailers have boomed over recent years, particularly during the pandemic. But what’s actually driving American wine consumers towards these personalized, sommelier-led online shopping experiences?

What’s drawing Americans to sommelier-curated shopping?

Vending machines play a significant role in Japan's food landscape, offering a broad range of fresh food, snacks, and drinks. Some restaurants are even using them to sell frozen versions of their signature dishes, creating a new customer touchpoint that fuels both sales and publicity.

Meal vending machines aim to tap on-the-go gourmands

A Pokemon toy offered for free alongside KFC meals has become a collectors' item in China, sparking a wave of social buying and second-hand selling. With fans willing to go to extreme lengths to secure viral products, brands are tapping into online trends to ensure they remain front-of-mind.

Viral KFC toy shows power of social buying in China

During pandemic-induced lockdowns, many Americans got accustomed to experimenting with recipes they found online. The Weee grocery app is tapping into this mode of culinary exploration, helping users discover and buy hard-to-find Asian and Hispanic ingredients via interactive videos.

Weee makes the discovery of new flavors more social

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Eating and Drinking