
From coffee shops to self-service kiosks, people are seeing tipping screens everywhere in the US. But what began as pandemic-driven generosity towards frontline workers has morphed into tipping fatigue. What do brands need to know regarding the evolving landscape of tipping in America?
How is resource nationalism changing snacking? Why is cross-cultural recipe storytelling resonating with foodies? How are ‘damp’ drinkers driving the premiumisation of spirits? In this chapter of the 2024 Expert Outlook, we speak to three experts about how eating and drinking habits are changing.