Beer has been a part of Japanese culture since the 1800s, becoming the country’s most popular bar drink. But alcohol consumption habits are changing. Young Japanese people do not feel inclined to drink as much as their predecessors did, signalling a need for brands to adapt to new preferences.
On social media platforms, meals are getting a little calorific. As women embrace the carnivore lifestyle and swap out vegetables for hunks of meat and butter, it’s fueling a shift in diet culture and giving rise to collectives with like-minded, non-mainstream foodie values.
The Japanese are rethinking their relationship with booze
report·
19 Jul 2024
Booze culture is shapeshifting in the home country of ‘kanpai!’ With drink experimentations, financial concerns, and changing work-life perceptions buzzing in the mix, does alcohol still have a special place in Japanese society, and where can opportunities be cultivated for brands?
Whiskeys that taste like cinnamon, apple, honey, tropical fruit, cold brew, cookie dough, and even peanut butter have proliferated in the 2020s, gaining serious popularity with consumers – particularly young ones. But what’s driving this flavorful trend, and how can brands tap into it?
Time-poor, wallet-conscious Britons are looking for ways to speed up their home cooking and eating routines so they can free up precious leisure time. From AI solutions to meal prep, Canvas8 spoke to seven people across the UK about their favourite food and nutrition hacks.
Americans are striving to find time-efficient, cost-effective, and healthy meals, but striking a balance is challenging. Canvas8 spoke to seven people from across the US about their favorite hacks, shortcuts, and quick-fix solutions for caring for their nutrition in an increasingly fast-paced life.