As people look to shortcut their eating at home, Instacart is foregrounding its ready-meal offerings on the Ready Meal Hub. By making it easier than ever for people to get convenient cuisine, the delivery service is catering to busy Americans who want the night off cooking.

Instacart’s Ready Meal Hub offers hassle-free food

Cadbury’s campaign is flipping its iconic slogan on its head by daring people not to eat its rare Creme Eggs, if found – resisting the temptation could lead to a £10,000 win. With people seeking more joy and escapism post-pandemic, tapping playful nostalgia is a smart move.

Cadbury hidden Creme Eggs tap playful nostalgia

To meet the ever louder growing call for companies to adopt ethical practices for social and environmental issues, Starbucks has announced efforts to improve diverse relations with suppliers and media partners, aiming to serve customers who want to support companies that align with their values.

Starbucks courts conscious consumers with D&I pledge

Oumph! is celebrating Veganuary 2022 with its ‘Adopt a Carnivore’ campaign, challenging plant-based eaters to adopt a carnivore for the month of January. Not only does the move demonstrate the continuous growth of Veganuary but it also shows how brands are re-focusing New Year's resolutions as fun.

‘Adopt a Carnivore’ makes Veganuary more about food fun

Most British Gen Zers think there's such a thing as too much coffee. While older generations have flaunted coffee habits with pride, health-minded Gen Zers are much less likely to drink it excessively and more likely to never drink it at all, opting for alternative functional drinks instead.

Gen Zers see coffee as an occasional treat

Grammy-nominated rapper Fat Joe has launched a burger range with US fast-food chain White Castle as he seeks to “destroy New Year's Resolutions.” With the pressure of new-year expectations leading many to break their resolutions, happiness and self-compassion are trumping self-optimization.

Fat Joe destroys resolutions and encourages food joy

British supermarket Morrisons is scrapping use-by dates on the packing of its milk because the labels are thought to contribute to millions of pints of milk being needlessly wasted by shoppers. As customers grow more conscious of food waste, they want brands to help them be more sustainable.

Morrisons nudges consumer judgment to stop milk waste

The Department for Health and Social Care has launched a Food Scanner App that identifies healthy alternatives for ordinary household food. By reducing information overload and increasing awareness and education, the initiative aims to ease the transition to healthier eating.

Healthy alternatives info gets a UK government assist

The pandemic sparked emergency innovation among small food businesses, from new delivery options to meal kits to home cooks selling out of their kitchens. Delli, a London-based app, aims to bring those experiments together so foodies can purchase local food ‘drops’ and support makers.

Delli's sustainable platform targets indie foodies

Frito-Lay has teamed up with Rick Astley again to leverage his hit tune ‘Never Gonna Give You Up’ to stress that not everyone needs to make a New Year's resolution as we head into 2022. After a tumultuous 2021, some experts feel people would be better off without pressure inducing resolutions.

Frito-Lay invites snackers to shun New Year resolutions

With people cutting back their alcohol and seeking health benefits from their food and drink, Corona has launched the world’s first non-alcoholic beer with added vitamin D. The innovative product is a demonstration of the brand’s willingness to adapt to new audience desires.

Corona brings no-ABV sunshine to winter drinkers

From premium offerings to environmental commitments, people are looking for elevated drinking experiences that chime with their lifestyles. Mount Gay Rum’s creative offerings are a reminder of the sustainable and innovative ways brands can fuel intrigue and engage with consumers.

Mount Gay: premium whisky with historic origins

Taco Bell is launching a $10-per-month subscription service that allows fans to get one free taco per day. Previously trialed in Arizona, the initiative looks set to hook the fast-food chain’s already loyal consumer base with the promise of daily taco treats.

Subscription taco plan offers everyday indulgences

Plant-based alternatives to meat have become more widespread as part of a holistic approach to combating climate change and unsustainable consumption. With its US rollout of meatless fried chicken, KFC could catalyze change as a brand known for its focus on meat-centric offerings.

KFC pivots to plant-based for eco-conscious fast foodies

It's often said that losing weight is as simple as exercising, eating healthily, and using self-control. But research suggests that a person’s food environment – the food available to them and the advertising they are exposed to – can have a strong impact on their ability to maintain a healthy weight.

Food environment can undermine weight loss

Popularised early in the pandemic for helping users get free food via text, Bento has set its sights on future-proofing food planning. With millions of Americans at risk of being food-insecure, the text service is leading with dignity, while catering to specific cultural and religious tastes.

Bento text service delivers food security with dignity

As the no- to low-alcohol drinks category booms, Heineken's campaign uses history to show how conceptions of not drinking alcohol in social situations have changed. While showing societal progression, it also helps make soft-drinkers feel more at ease and accepted at social occasions.

Heineken shifts perception of sober socialising

No longer just for vegans or the lactose intolerant, alt milks have moved from the fringe to the everyday. As markups on plant-based products look increasingly out of touch with modern preferences, Starbucks UK is scrapping the extra charge to reflect the everyday appeal of plant-based products.

Starbucks ends surcharge to encourage alt-milk curiosity

Pandemic lockdowns and restrictions have had a devastating impact on the restaurant and fast food industries. However, Firehouse Subs has emerged as a success story, shifting its services to better suit a world in the midst of a pandemic without sacrificing the social values it has long upheld.

Firehouse Subs: sandwiches with a social conscience

Choosing a bargain over provenance, UK consumers are quickly making Aldi's own-brand champagne the bestselling bubby in Britain. Feeling the pinch and with scarcity amping up champagne costs, people are favouring accessible luxuries without the need for alluring labels.

Britons pick Aldi champagne over luxury options

The days when just eating a bowl of granola counted as good gut health are long gone. The global market for digestive health products is growing rapidly, but given that it’s a complex topic informed as much by pseudoscience as by rigorous research, how are people making sense of the category?

How are gut feelings changing digestive health?

Every year, millions of spoiled or expired loaves of bread go to waste in the US. SoFresh, Inc., a Wisconsin-based company, is committed to turning the tide on bread waste and mitigating food spoilage, creating innovative food packaging that extends the shelf life of loaves.

SoFresh, Inc. develops eco-conscious food packaging

With cell-cultured animal meat products ready to reach consumers, the USDA has sparked discussion over the terms used for alternative proteins. Public opinion calls for accuracy and empirically supported language, as confusion about lab-grown meat products remains prevalent.

Consumers demand labelling clarity for lab-grown meat

From baked feta pasta, to salmon rice bowls, TikTok has become a birthplace for viral food trends. With the launch of TikTok Kitchen, the platform is making it possible for users to get viral dishes delivered to their doors – satisfying a growing appetite for shoppable content experiences.

TikTok Kitchen feeds demand for viral food content

Supply shortages have caused a cream cheese crisis in the US, and it has hit brands like Junior’s Cheesecake hard. The company was set to help people indulge during the holiday season, but it has had to adapt to a dwindling supply of its key ingredient to keep festive consumers happy.

Cream cheese crisis threatens Christmas cheer

PlayStation is bringing the virtual into people’s reality with a campaign that targets Australian gamers. The ‘PlayStation to Plate’ campaign will allow fans to order food from select game titles in real life, responding to a desire for immersive out-of-the-ordinary experiences.

‘PlayStation to Plate’ feeds Aussie gamers’ imagination

Growing in popularity, British urban farms are yielding the same as conventional farms. As a potential contribution to tackling food insecurity, while making cities greener, urban farming may provide a platform for brands to create strong community bonds and uplift their eco credentials.

Urban farmers could help curb food insecurity

Research finds that offering more meat-free options impacts the likelihood of individuals making lower-carbon-emission food choices. Providing more environmentally sustainable options will appeal to the growing number of people who want to see greener offerings from brands.

More veggie options is the nudge eco eaters need

As climate change urgency becomes top-of-mind for many, people are seeking out everyday ways to reduce their carbon footprint and are prioritising brands that align with that aspiration. Catering to changing tastes, McDonald’s has opened its first-ever net-zero emissions branch in the UK.

McDonald’s taps eco-mindful with net-zero branch

The German food delivery market is tricky for companies in the sector to navigate, with strict laws and regulations. As more high-impact legislation is proposed by the European Commission in late 2021, brands are competing to win customers and loyalty through innovation and upscaling.

German demand sees delivery services get competitive

The Global Drug Survey reveals that Australians come out on top for the number of times people drank alcohol until the point of drunkenness. With people struggling to change their drinking habits, better information on consumption as well as other drinking alternatives could be ways forward.

Australians' drinking habits in need of a healthy refresh

Black communities in the US are turning to urban gardening to combat rising food injustice, especially after the pandemic. Pushing back against food insecurity, they’re becoming more self-sufficient but want to see brands stepping in to support them with better food access and options.

Black Americans curb food insecurity with urban ag

Americans' appetite for plant-based meat alternatives is finally starting to wane. Bored of plant-based meat that fails to rival the real thing, people want to see a change of direction from plant-based brands – more than meat mimicry, they want novel food experiences.

People are losing taste for plant-based meat mimicry

In the face of rising food shortages and food waste, 30 Minute Mowgli's flavourful recipes help the time-pressed ditch the takeaway. With people looking for convenience during the busy festive period, corner-cutting recipes that still deliver on flavour will win favour by giving people some time back.

Time-poor instant flavour seekers get cooking update

Normally light-hearted in its advertising, Walkers’ 2021 festive season campaign is raising funds for mental health programmes. And with people becoming more comfortable discussing this topic, they appreciate brands that make an effort to support everyone, especially around Christmas.

Walkers tackles festive anxiety with Christmas ad

With everyday influence growing in clout, A&W's 'Anti Celeb Meals' is moving the spotlight away from the stars and onto the everyday workers keeping the lights on. With the relatability of celebrity increasingly under review, brands are rethinking what aspiration and achievement look like.

‘Anti-Celeb Meals’ champion everyday workers over stars

With the pandemic adding stress to an already chaotic time of year, Gousto wants to make it easier than ever for people to put their feet up and relax on Christmas Day. The brand is offering a selection of home-delivered meals that can be cooked in an hour and cater for everyone around the table.

Gousto: removing holiday stress in a box

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.

2022 Expert Outlook on Eating and Drinking

With Gauthier Soho choosing to start serving cell-based foie gras, there are signs that fine-diners are warming up to the idea of lab-grown delicacies. As the appetite for vegan ‘loophole’ delicacies continues to grow, tech start-ups are churning out increasingly sophisticated lab-grown offerings.

Fine diners embrace lab-grown delicacies

Beavertown Brewery has rolled out a hard seltzer called Ghost that’s vegan, gluten-free, and low in calories. The brewer’s move demonstrates how brands are pivoting to respond to more health-conscious drinking behaviours and changing audience needs while continuing to diversify portfolios.

Beavertown seltzer taps into health-conscious drinkers

Morrisons is using insects, rather than soya, to feed its chickens in order to produce carbon-neutral eggs. As the supermarket looks to incorporate circularity into production lines, insects are becoming increasingly important in ensuring this happens, whether as food, or food for the supply chain.

Insect feed taps shopper desire for eco innovation

Keeping an eye on their alcohol consumption, a growing number of people are opting for low- or no-alcohol drinks – and the indulgence of holiday season festivities will boost this behaviour in January. Acknowledging these changing drinking habits, Heineken has developed a zero-alcohol draught beer.

Mindful drinkers rejoice over draught no-ABV beer

Stressed-out Gen Yers are finding new ways to relax – this time in cafes where they pay to do nothing. This move is popular among hardworking young adults, who are seizing every opportunity to find their sense of calm in a country notorious for its laborious work culture.

South Korean Gen Yers space out to reject workaholism

A 2021 survey has revealed that Americans are likely to indulge in at least one thing during the holiday season. With many people still feeling the pinch, however, combining this desire to splurge on experiences with a sense of permissible and responsible indulgence is likely to land.

Americans look to food and drink for 2021 holiday joy

The appetite for cookbooks surged during the pandemic as at-home cooking became the norm for many people confined to their homes. Ruby Tandoh, author of Cook As You Are, is among a new generation of writers stepping up to make food writing less elitist and more accessible for all.

Cook As You Are: inclusive food writing

Prioritising safety and seamless service, Japanese consumers are swapping the freshly baked aisle for frozen baked goods. Removing the worry of perishable best before dates and bringing the element of surprise and endless selection, subscription platforms are growing in popularity.

Best-before-conscious opt for frozen bread delivery

Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?

Why anime’s sensory escapism is perfect for Gen Z

More likely to indulge in heftier meat servings, research finds the diets of men in Britain produce more emissions than women. With rhetoric around meat consumption as well as restriction prone to reinforcing gender stereotypes, a neutral climate-centric approach could help shift eating behaviours.

Male Britons' eating impacts climate more than women

Deliveroo’s 2021 Christmas campaign seeks to rescue clueless gift givers by providing them with animated suggestions for great gifts. With worries around supply chains threatening access to traditional Christmas gifts and food, the campaign suggests fun alternatives to keep the festive spirit going.

Alternatives to traditional food quell Christmas stress

Kraft is pivoting its marketing strategy away from addressing a younger audience to speaking to older generations through its ‘Help Yourself’ campaign. The ad spot touches on feelings of nostalgia and self-care values, which will appeal to many in the wake of the pandemic.

Kraft ad targets self-care-minded comfort eaters

Meals on Wheels’ 2021 holiday campaign sheds light on the transformational power of its work on Older Adults. With many factors like malnutrition and isolation contributing to the increased risk of health problems among Older Adults, there's room for more holistic support programs.

Ad reminds people of the value of social connection

The pandemic halted festive gatherings, leaving people hungry for face-to-face celebrations. Instacart’s North American 2021 holiday campaign positions the grocery delivery service as key to rekindling family gatherings, leaning into the desire for reconnection at the dinner table.

Instacart reunites families over homecooked food

Home-bound working habits during the pandemic have switched up snacking moments, prompting people to seek small treats throughout their varied days. But how are mounting health concerns influencing their choices? What can brands offer Americans to satisfy their evolving cravings?

Why are Americans feeling salty?

Morrisons has acquired stakes in a recycling plant, with the aim of improving the journey of hard-to-recycle soft plastics. The move signals an opportunity to innovate the food retail process further in the hope of meeting the needs of the planet and eco-minded consumers.

Morrisons hard-to-recycle plastics get green makeover

As people return to the office, the busy pace has pushed many towards the ease of snacks and microwave meals. For those who are worried about the nutritional value of such options, US-based start-up Daily Harvest offers frozen and healthy foods delivered straight to their door.

Time-poor Americans want easy, nutrient-rich foods

For Thanksgiving 2021, rising inflation and ongoing supply chain issues are raising the cost of holiday celebrations. This adds to the concerns of those already hit hard by the pandemic, giving brands room to help people manage their holiday spending during the potentially stressful time.

High cost of Thanksgiving 2021 stresses Americans out

Oatly share prices have dropped amid COVID-19 supply chain issues which impact the brand's ability to get products on shelves. Despite Oatly being a popular milk alternative, the highly saturated market means that loyal customers will quickly shift to competitors when they cannot find Oatly.

Oatly loyalty tested due to supply-chain issues

Coffee culture is changing. With the pandemic increasing demand for more personalised, high-quality, and intuitive home technology, Lavazza has teamed up with Amazon to produce a coffee machine that includes an in-built Alexa smart assistant. Is this sort of luxury home technology the future?

Lavazza Voicy: AI coffee for HNWI homebodies

The stereotypical portrait of a ‘gamer’ depicts a teenage boy in his bedroom with an energy drink and bag of crisps close to hand as he plays. But how accurate is this vision in 2021? Canvas8 spoke to eight British gamers to understand more about the relationship between snacking and gaming.

What are the go-to snacks for British gamers?

Gaming and snacking is a time-honored tradition – a bag of chips and a soda is never far from the archetypal ‘gamer’. But how does this notion hold up in 2021? Canvas8 spoke to ten American gamers about their eating habits to understand more about the relationship between snacking and gaming.

What are the go-to snacks for American gamers?

Multiple major UK supermarkets are launching ranges of own-brand plant-based food and drink offerings in response to plant-based brands outselling supermarkets' brands. As people buy plant-based foods more, they want extra options and new products to allow further exploration.

Plant-based demand pushes supermarkets to innovate

Once exotic and obscure, boba has gained favor among US celebs and tastemakers and become an icon of cosmopolitanism and cultural affluence. As more young Chinese Americans wield consumer power, their hunger for nostalgia and belonging is being reflected in their purchases.

Boba is a sign of cultural clout and urbanism

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Why TikTokkers are hungry for new food stories

Research has managed to turn end-of-life plastics into food, taking steps towards solving both the problem of ocean plastic pollution and sustainable food production. Environmental concerns are shaping people’s food choices in a significant way and plastics may be an emerging eco food.

Plastic-derived could be sustainable food solution

During lockdown, people picked up a number of habits, one of which was an interest in getting experimental with alcohol. As this drinking behaviour persists even with eased restrictions, beverage brand Dangerous Don is unveiling M&S’ first mezcal to UK drinks fans ahead of the holiday season.

Mezcal’s M&S debut gets shoppers in holiday spirit

The 80-year-old chocolate brand M&M’s has gone from strength to strength thanks to its innovation and character-led storytelling. From co-created products to the opening of two new flagship stores, the Mars Group company is a heritage brand that knows how to keep up with the times.

M&M’s: keeping fans sweet in the healthy era

Amind COP26 and with sustainability top of mind, YouGov has conducted a survey to uncover how open people are to eating insects. Considered a more eco-friendly food source than meat or dairy, results show that there's a willingness to get experimental with food.

UK and US open to eco-friendly insect-based food

While some diners remain wary about eating out, research suggests that restaurants can use scent, music, and lighting to ease them back and potentially influence food choices and spending. This presents exciting opportunities for outlets to get creative in their usage of sensory cues.

Sensory cues can help restaurants lure diners back

A growing number of restaurants and food industry insiders are replacing avocados with more sustainable alternatives. As consumers actively seek to reduce their carbon footprint in sectors such as food and travel, brands are looking to lure them by assisting them in this endeavour.

Eco-conscious foodies are giving up avocados

People are looking to eat more healthfully and Everytable is helping them do so for less, by using large-scale production methods and Amazon-like tactics. Sector competition is fierce with people expecting convenience and other brands using robotics to reduce costs and boost efficiency.

Everytable meets demand for affordable healthy food

In mid-October 2021, Asda hosted a pop-up restaurant, presenting its ready meal range in fine-dining style. The event challenges perceptions on ready meals and signals a shift in food and eating behaviours, giving brands an opportunity to reframe expectations with innovative presentation.

Ready meals get a makeover amid changing tastes

Dark store specialists Gorillas is teaming up with supermarket giant Tesco to offer ten-minute home deliveries of supermarket goods. The move means convenient and flexible online shops no longer have to compromise on choice, with further opportunities to enhance supply chain transparency.

Gorillas teams with Tesco and brings choice with speed

From tequilas and whiskies to rosés and Champagnes, the number of drinks brands co-created by actors, athletes, and musicians is on the rise. But what do celebrity-founded products tell us about the power of parasocial relationships? And is D2C really a replacement for brand endorsement?

What’s driving the growth of celebrity drinks brands?

The British high street is ailing, but people are still looking for enjoyable in-store experiences. Johnnie Walker’s flagship in Edinburgh seeks to generate memories and connections with the entire spectrum of whisky fans, setting a benchmark for what physical retail can bring to the table.

Johnnie Walker: reimmersing people into IRL shopping

Waitrose believes potato milk will be a major food trend for 2022 and is stocking Swedish brand DUG to supply a high demand for dairy alternatives. With the continuously growing appetite for plant-based products, supermarkets are encouraging experimentation among their audience.

Waitrose stocks potato milk for experimental shoppers

SPAR Austria has entered into a nationwide partnership with Too Good To Go in order to fight food waste. With food waste the culprit behind a large portion of greenhouse gas emissions, brands can leverage their platforms to help consumers form better spending, eating, and recycling habits.

SPAR helps eco-minded shoppers tackle food waste

Working to dismantle social expectations in the name of self-improvement, sobriety is the health movement piquing Gen Zers' interest on TikTok. As younger cohorts grow discerning of the behaviours underlying their drinking habits, brands can think about mindful or sober-curious consumption.

Sober-curious Gen Zers are finding community on TikTok

Whole Foods has packaged up its 2022 product predictions into a tasting box for customers. As adventurous American eaters use new flavours as a means of experimenting, subscription and mystery boxes from trusted brands are providing a reliable and affordable way to taste test.

Whole Foods 'discovery boxes' are 2022 tasters

A viral revival of a 2007 ‘Berries and Cream’ candy advert from Starburst has swept across TikTok, and the confectionary brand is using the momentum to launch a competition to win an outfit of the ‘Little Lad’ character in the original spot, through uploading their version to Tiktok.

TikTokkers become Starburst ‘Little Lad’ for Halloween

The Great Resignation has put significant pressure on the hospitality industry, and restaurants are turning to AI to maintain service levels. High quit rates due to job dissatisfaction are causing a labor crisis in the US, which will be further complicated by automation.

Restaurants turn to robots to cope with staff shortages

The long breakfasts and crafty hobbies adopted during lockdowns have sparked a shift in the bakery category, with many shoppers seeking healthy and premium products to fit their new daily routines. So, how can brands innovate to satisfy Britons’ changing appetite for baked goods?

What’s fuelling Britain’s baked goods revolution?

Craft beer has played a comforting role during the pandemic, with richer, darker, stronger beers providing solace and feeding the curiosity of many at-home drinkers. Goose Island’s creative offerings are a reminder of the importance of craft beer and breweries in post-pandemic regeneration.

Goose Island: pandemic-era comforting craft beer

Ancient Chinese cuisine is having a moment amongst Chinese netizens. With more young Chinese people exploring their country’s history, they're romanticising a bygone culture as a way of reconnecting with their heritage amidst the rise of China’s guochao movement.

Chinese food vloggers are resurrecting ancient food

Americans are handing in their resignation in never-before-seen numbers, with hospitality workers doing so at higher rates than other industries. But despite employers struggling to keep hold of workers, customer satisfaction rates have risen year on year.

US diners happy even as server resignations rise

People’s lifestyles are picking up as pre-pandemic norms return, and on-the-go food products and services are being chosen by many as a form of convenience or treat in their hectic day-to-day. Wendy’s is one-upping competitors by addressing a key customer pain point: cold, soggy french fries.

‘Hot and crispy’ fries tackle key customer pain point

Ensuring your baby gets what it needs is no easy feat, particularly when it comes to food and dietary requirements. Square Baby is stepping in to simplify healthy eating for time-poor parents, with nutritionally balanced meals for infants and toddlers delivered straight to the door.

Square Baby: balanced meals for early years

The pet owner sector is going from strength to strength. In its first TV campaign, Good Boy playfully focuses on the joy that a pet can offer. With many new pet owners due to the pandemic, petcare brands are dialling up their efforts to attract and maintain customers.

Good Boy focuses on the fun and joy of pet parenthood

Bringing street food-inspired snacks into the home, the Carnival Kitchen range by Addo Foods homes in on the growing demand for international flavours. As Britons indulge in snacks around the clock, the potential for what constitutes a satisfying nibble is thrown wide open.

Carnival Foods: street food bites for hungry snackers

Denmark has established itself as the biggest public investor in plant-based innovations ahead of COP26. The deal acknowledges that plant-based foods are a central element in the green transition. With veganism on the rise, brands would do well to tap into these changing food norms.

Denmark bets on plant-based foods to save the climate

When it comes to eating delicious, high-quality food, options are limited for French consumers with a tight budget. But Paris-based start-up Cala is using robotics technology to address this barrier and it has plans to expand across the country and further into European markets.

Cala uses robots to offer affordable, quality food

As people’s climate fears prompt greater interest in both the environment and flexitarian diets, Nestlé is investing in plant-based seafood. As part of a raft of products in development, Garden Gourmet Vrimp is a faux-seafood product, aiming to replicate the taste, texture, and shape of shrimp.

Plant-based shrimp lures in eco-minded flexitarians

With people aspiring to healthier lifestyles, drinking less and drinking more consciously is gaining popularity. But while the non-alcoholic drinks category is expanding, research finds that many consumers are still left unsatisfied with the range of products available on the market.

People seek more variety in non-alcoholic drinks

Quaker Oats’ ‘The Fire Inside’ campaign aims to end child food poverty and highlights the message that breakfast is fuel for life. As people demand more concrete and positive action from brands, they’re calling on companies to champion the people who most need their support.

Quaker Oats campaign aims to end child food poverty

Twinings is shaking up ideas about tea drinking in a campaign aimed at a younger and more diverse audience. As younger generations demand more inclusivity and opt for healthier lifestyles, brands that have traditionally spoken to older, more conversative drinkers are adjusting to this shift.

Twinings taps into modern tea-drinking habits

With 2021 holiday festivities coming closer, alt-meat brand This is challenging the traditional Christmas spread with a range of festive alternatives. As consumer interest in a plant-based diet grows, brands would do well to pitch their products to suit seasonal tastes.

This challenges meat-heavy Christmas with vegan range

With the climate crisis’ impacts on food supply risks beginning to change the way people approach their diets, innovations around the production of food products are reimagining how food needs can be sourced – in this case, coffee beans made in a bioreactor, using cellular agriculture methods.

Eco concerns see coffee get a high-tech rethink

People are eating less meat than ever before, but it's not enough to meet the UK government's targets set out in the National Food Survey. Brands are stepping in by providing meat-free alternatives, but more can be done to support Britons in reducing their daily meat intake.

Health and eco concerns push Britons to cut meat

As restaurants in the US closed due to the pandemic, people got used to ordering food online – but often through third-party delivery apps. How did Chipotle convince customers to go direct to the source and order via its app? And what does its success reveal about loyalty in the fast food world?

Chipotle: winning loyalty through gamification

Confectionery giant Cadbury has created a duo of ‘Plant Bars’ which will be found on supermarket shelves starting in November 2021. As the demand for plant-based grocery is surging, brands are competing with each other to create alternative versions of all-time favourites.

Vegan chocolate bars open access to nostalgic treats

Uber Eats has updated its search feature with the inclusion of a map- and emoji-based search to its pickup function. The added feature could help the brand retain customers amidst fierce competition by helping them explore the locations of restaurants and to order more easily whilst on holiday.

Uber Eats update simplifies search with emojis

People are looking to food to save the planet

Eco Eats

https://cdn.sanity.io/files/1mk9ifx4/production/4dd85749b7346f156402b87f04873b7a0ebc9129.pdf