The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.
The term ‘snowflake’ is often used to diminish young people’s ability to handle adversity, but are Gen Yers and Zers really less emotionally resilient than older cohorts? Canvas8 spoke to three experts to understand the importance of negative emotions in developing effective coping methods.
With people demanding their voices be heard more than ever before, taking a moral stance on all sorts of things is the new normal. Canvas8 spoke to Dr. Jillian Jordan, postdoctoral fellow at the Kellogg School of Management, to find out how brands can appeal to our desire to be morally good.
Retail therapy is an ironic term – no one expects to have an epiphany as a result of it. But research suggests certain forms of consumption can help relieve repressed feelings. Canvas8 spoke to Leighanne Higgins of Lancaster University to understand how brands can aid emotional release.
The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.