27 Mar 2020
What can I do!? The science of seeking control

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

Dr. Leonard Lee is a professor of marketing at NUS Business School and the deputy director of Lloyd's Register Foundation Institute for the Public Understanding of Risk at the National University of Singapore. His research focuses on investigating why and how consumers shop in real-world environments, and how experiential and environmental factors affect their shopping behavior.