Citroën’s new campaign shows revolutionaries stealing ë-C3s from an aristocratic 18th-century party to drive home the message that 'Electric is no longer for the elite'. With the cost of living influencing eco priorities, Citroën is aiming to offer a new narrative around environmental purchases.

Citroën uses a revolutionary message to promote ë-C3s

Luna Rossa Prada Pirelli has partnered with UNESCO to promote ocean conservation at the 37th America's Cup. This collaboration highlights people's increasing expectations for brands and sports to protect the environment and raise awareness about marine protection issues.

Luna Rossa Prada becomes UNESCO's ocean ambassador

Australians in urban centres spend approximately an hour commuting daily, depending on which major city they live in. With the rise in the cost of living, changes in hybrid working options, and emphasis on ‘greener’ commuting choices, how and how long people commute daily is evolving.

Australian public transport faces a crisis – how are Aussies coping?

Even though most cities have textured sidewalks to help blind individuals navigate the busy streets, they lack one thing – indicators for businesses and services so that navigators know what shop they're at. But in Peru, this is changing with SightWalks, which gives greater autonomy to blind people.

SightsWalks offer simple inclusivity with tactile tiles

By providing transport to interviews and offices through its 'Car to Work' scheme, Renault has helped people find jobs – and helped itself to an award at Cannes. 'Car to Work' won in the festival's Sustainable Development Goals category, designed to promote campaigns that benefit the environment and society.

Renault Caremakers helps new hires get to work in France

Missoni has introduced a luxury skincare amenity kit in collaboration with Delta Air Lines. As high-net-worth individuals seek quality experiences – both during their journey and on arrival – exclusive offerings like this can increase brand loyalty and strengthen brand identity.

Missoni x Delta Air Lines launch exclusive amenities set

Following the success of South Korea’s first dogs-only flight, Jeju Air brought back the service for another sold-out trip. As pet ownership rises in the country, the number of pet-friendly products and services is increasing to meet pet parents’ sky-high expectations.

Jeju Air offers dogs-only flight for Korean pet parents

Lowriding has a rich history in the United States but is a sector traditionally dominated by men, with women often relegated to being passengers or handling admin roles in lowriding car clubs. But Latine women are shaking up lowrider culture, establishing their presence at the forefront of the scene.

Who are the new female Latine lowriders?

Motorbike rentals are surging in popularity across the globe thanks to favourable cost-efficiency and convenience in the context of both regular commuting and leisurely road trip transport. Changing spending habits are resulting in changing relationships with transport and automotive ownership.

Cost-savvy commuters are turning to motorbike rentals

British Airways has partnered with Uber Boat to provide passengers with direct transit routes to London City Airport. As people prioritise value for money from their travel, partnerships are crucial to creating meaningful journeys for travellers who focus on experience.

British Airways targets slow travellers with Uber collab

As people hold onto travel despite financial pressures, they expect on-the-ground comforts while they're in flight. To tap into this, EasyJet has teamed up with Costa Coffee to offer passengers an airline-friendly range of cappuccinos, lattes, and other customer favourites.




EasyJet boosts in-flight experience with Costa Coffee

Data shows that Australians bought a record number of new vehicles in 2024, with hybrid or electric models accounting for one in four cars sold. That said, brands need to do more to make EVs extra appealing in light of the country’s continued love affair with SUVs and utes.

Aussies are warming up to EVs despite SUV dominance

Increasingly, young people are opting for convenience and efficiency in their transport, and the app Hiyacar provides the perfect solution. By enabling people to rent out private vehicles, the start-up leverages the sharing economy to offer personal transport for Britons with car commitment issues. 

How HiyaCar found new routes to car ownership in the UK

Acknowledging the higher rates of road accidents caused by men than women, a French road safety campaign is encouraging the former to 'drive like a woman'. But as modern masculinity is experiencing an evolution, reverting to gender stereotypes may be less effective than showcasing role models.

French men are urged to 'drive like a woman' to be safer

The BMW XM Mystique Allure is the automobile manufacturer’s first-ever couture vehicle inspired by the supermodel Naomi Campbell. With automotive luxury already a key symbol of status and luxury, this partnership speaks to the value of blending emotional appeal with functional utility.

BMW debuts couture-inspired car for luxury drivers

Bentley Motors epitomises British luxury, blending heritage with innovation to thrive in a changing world. Through hyper-personalisation and exclusive brand offerings, it has maintained its positioning at the forefront of luxury motoring despite worldwide economic uncertainty.

How Bentley drives hyper-personalisation for HNWIs

Car buying is becoming increasingly unaffordable for Gen Zers, particularly for those without help from the bank of Mum and Dad. As this group grows disenfranchised, there is fertile scope for brands to serve the needs of this group, inviting them back into the conversation.

What Gen Zers want from their car shopping experience

Simple and seamless travel experiences are increasingly seen as conventional post-COVID, and local public transport is no different. Rome has become the first European city to introduce a contactless payment system on its public transport network for users of the major Chinese card scheme, UnionPay.

Rome makes public transport fuss-free for UnionPay users

Air travel disruption means eco-friendly options like trains are enticing alternatives to airport madness. However, travelling long-distance by train can be logistically tricky, something that interactive map Chronotrains hopes to solve, appealing to young travellers with eco-values.

Chronotrains makes eco-travel methods the easy option

The number of EV chargers in California is slowly catching up to the number of gas stations, pointing to a turning point for a major barrier to EV adoption. While charging infrastructure is improving, consumers are still looking for innovation to help make EV charging frictionless and efficient.

California's EV chargers point to mass adoption

SNICKERS has launched a campaign centering around airport-related freakouts, positioning the brand as a cure for travel-induced grumpiness. As viral travel freakouts have become a social media mainstay, people are looking for brands to make travel more enjoyable and frictionless.

SNICKERS campaign reflects air travel disappointments

With a growing demand for electric vehicles (EVs), more people are opting for used EVs to combat higher prices. But what other factors are encouraging consumers to purchase pre-owned EVs? And how can brands further tap into buyers who are looking to go electric at an affordable price?

What’s encouraging people to buy pre-owned battery EVs?

Southwest Airlines has launched a campaign attempting to 'flex' on competitors by highlighting the perks the airline offers over budget a la carte providers. Many travelers are tired of the budget airline experience, offering brands like Southwest an opportunity to distinguish themselves.

Southwest Airlines campaign 'flexes' on budget airlines

Normandie Tourisme's le tarif bas-carbone promotes greener tourism at a hyper-local level by offering discounts at cultural heritage sites for people who travel to destinations by train, bus, or bike. It aims to cut tourism emissions and raise awareness about climate change and eco-friendly choices.

Normandy reduces entry fees for eco-friendly travellers

Lack of funds and mishandling of public infrastructure have led to the privatisation of beaches in Lagos, Nigeria. As global warming and the climate crisis intensify, brands have an opportunity to tackle environmental issues and appeal to consumers who want to take breaks in nature.

Beaches in Lagos are being privatised

Production issues have halted aircraft deliveries at a time when global travel demand is higher than ever. With resulting disruptions set to occur this year, brands have an opportunity to help smoothen travel processes by meeting expectations for flexibility and protection.

Aircraft shortage set to disrupt summer travel plans

Electric vehicles are becoming a popular, greener alternative to gas-powered cars. But even with falling prices, tax incentives, and carmakers reaching entry-level buyers, barriers to mass adoption persist. How are brands and government incentives encouraging American drivers to switch to EVs?

What are the challenges faced by American EV buyers?

Volkswagen-backed Chinese smart EV company Xpeng Motors has announced its official entry into the German market as part of its wider European expansion. With cost concerns being a primary barrier to EV adoption, Chinese car brands offer accessible, innovative, and sustainable mobility options.

Xpeng brings affordable EVs to German drivers

Ultra-low-cost carriers offer a no-frills experience at very low fares and charge mercilessly for ancillary services. With consumers more willing to splurge on travel, demand for premium cabins has gone up. How can budget airlines keep up when people increasingly see travel as an indulgent treat?

How can budget airlines win back value-conscious travelers?

Hyundai has launched a campaign celebrating sneaker culture, using the ups and downs of sneaker fandom to appeal to Black sneakerheads. Brands are looking to partner with Black creators and artists to create more authentically culturally resonant communications that actually land.

Hyundai taps sneaker culture for new campaign

Japanese transit companies like JAL are leading in sustainable upcycling, while Ace Luggage transforms retired train lines into chic travel goods. The collaborations with designers and transit enthusiasts elevate waste into aspirational accessories, aligning with travellers' sustainability goals.

Transit firms turn old vehicles into eco-collectibles

Climate change is a leading issue and the UK government has committed to a net zero emissions pledge by 2050. To reach it, voters must also take action and need political parties to support them. But in economically unstable times, how can political parties mobilise Gen Z voters?

How do UK voters feel about climate policy?

Volkswagen has announced a line of electric SUVs under the classic Scout brand, reviving an icon of Americana to appeal to EV-curious drivers. As the EV market grows and options proliferate, people are turning to classic designs to project a familiar identity onto a new product.

VW's Scout electric SUVs offer nostalgic sustainability

To celebrate the launch of its 2024 electric SUV Prologue, Honda is bringing dreams to life with its AI-powered Dream Generator. Through a choose-your-own-adventure story with personalised animation, the brand is putting its cars front and centre of people’s imaginations.

Honda's AI tool lets you live out your dream adventure

The governments of Brazil and Argentina have signed a memorandum of understanding to enhance air travel for both countries. As people increasingly search for budget-friendly holiday options closer to home, there's an opportunity for brands to cater to the rising interest in local tourism.

Brazil and Argentina forge attractive air travel policy

Frontier Airlines has launched an initiative to let people pay more to have nobody sit next to them on a flight. While budget airlines offer the ability to travel despite financial squeezes, people are prioritising comfort and safety when travelling, and are willing to hack the system to get them.




Frontier Airlines makes budget air travel more appealing

Waymo, a self-driving car company, has been approved to deploy fare-based, driverless taxis in Los Angeles, California, the second-largest city in the US. As awareness of AI continues to increase, people are weighing up their fears about the technology against the convenience it can provide.

Self-driving taxis launch with US government approval

Chinese EV makers are racing to introduce innovative lifestyle and entertainment attributes that cater to prominent cultural trends. As expectations of technology – and the quality of life it provides – increase, the automotive industry has to adapt to fulfil these changing consumer needs.

Chinese EV makers focus on innovative functionality

Grab is making a concerted effort to address safety concerns on the roads by increasing the likelihood that female passengers will be paired with female driver-partners. The move reflects a demand for better representation beyond virtue-signalling and a critical need to empower female workers.

Grab empowers female passengers in Asia 

South Western Railway has launched an out-of-home campaign highlighting some of the verbal abuse its workers have been subjected to by angry customers. Using powerful imagery, the campaign encourages people to think before they speak to others, using visceral language to cut through the noise.

SWR campaign kicks against abuse of transport workers

As part of an attempt to change China’s title as the world’s biggest polluter and bridge the say-do gap in EV adoption, homegrown brands are working double time to make innovation as accessible as possible. BYD rises to the top of this list, overtaking Tesla’s dominance in the eco-driving market.

How BYD speeds up Chinese drivers’ access to green vehicles

Toyota has announced a 60% discount on its hydrogen-powered Mirai sedan as hydrogen fuel prices skyrocket in California. Although people claim they’re keen to make big lifestyle changes to help the environment – including spending more money – the intention-action gap remains for many.

Toyota slashes price of hydrogen EVs to boost adoption

The University of Philippines Los Banos (UPLB) is set to test-run an eco-friendly bike-sharing app for students. As eco-conscious consumers remain committed to making sustainable everyday choices, there's an opportunity for brands to enhance transparency and active participation.

Philippine university pilots an eco-bicycle sharing app

The Chinese EV maker has announced its entry into the European market with its ultra-premium line, Yangwang. While European buyers continue to show hesitation around Chinese brands, there’s an opportunity to explore more novel forms of luxury storytelling to enhance customer trust.

BYD looks to conquer European luxury EV market

In the Philippines, rising prices, traffic, and inefficient modes of public transportation take out a big chunk of commuters’ precious time every day. To cope, Filipinos exhibit resilience through organised online communities, humour, and alternative ways to get around the city.

How Filipinos navigate poor public transport through community

Singapore has announced that travellers will have to pay a levy to boost the use of sustainable fuel in commercial airliners. The move has drawn mixed responses from the public, which speaks to people’s fatigue towards narratives of individual responsibility in tackling the climate crisis.

Singaporeans ambivalent about paying for green jet fuel

Rental e-bikes, e-scooters, and cars are rapidly becoming part of many Britons’ day-to-day routines. What’s driving them to choose these shared mobility services – and do they prefer them to owning their own vehicle? Canvas8 spoke to eight people in the UK to find out. 

What’s driving Britons towards shared mobility services?

Despite car ownership being a key marker of the American lifestyle, shared services are booming thanks to a desire for affordable and low-maintenance transport options. Canvas8 spoke to eight people from across the US to find out why they opt for e-bikes, scooters, and ride-hailing apps.

What’s driving Americans towards shared mobility services?

Research has revealed that Gens Y and Z are more prone to aggressive driving accidents than older generations. Driven in part by elevated levels of anxiety among younger people, automakers and brands in this space have an opportunity to help limit stressful driving conditions.

Gens Y and Z are suffering from road rage in the US

Have we reached the watershed moment for EV adoption? How are shared mobility services shaping the lives of urbanites? What does it take to get people to switch to more innovative or sustainable travel methods? What are people’s expectations from exclusive travel experiences?

Getting Around Sector Snapshot: February 2024

Saks Fifth Avenue has announced a partnership with premium EV maker Lucid to offer demo drives at its stores. As experiential innovation becomes the yardstick of success for luxury brands, there’s an opportunity to lean into untapped spaces around the HNW lifestyle to diversify client bases.

Saks expands luxury offerings through EV retail

Toyota Australia’s online content series spotlights the barriers preventing Aussies from getting their driver's licences. As brands navigate polarising attitudes towards DE&I, it may be helpful to focus on relatable, everyday experiences that appeal to people of different backgrounds and beliefs.

Toyota makes driving more inclusive for Aussies

Emirates is expanding its vault of vegan in-flight offerings to meet the increased demand for plant-based options from jet-setting passengers. The airline is positioning veganism as a luxurious indulgence, contrasting with the recent argument that plant-based alternatives are losing their allure. 

Emirates responds to high demand for vegan options

AirAsia has launched MOVETIX, an all-in-one platform that allows customers to book tickets for live events, activities, and flights. Responding to the skyrocketing demand for entertainment-driven tourism in the region, it’s making the booking journey more seamless for superfan travellers.

AirAsia integrates bookings for live events and travel

A survey has found that most Deutsche Bahn riders still prefer to purchase tickets at a station machine or counter. As Germany looks to transition towards contactless payments for transport, it’s crucial to ensure that it doesn’t come at the expense of people’s desire for flexibility and autonomy.

Germans are hesitant about mobile payments for trains

P&O Cruises is enticing travellers with a promise of both new connections and quality time with loved ones. Following an uptick in both loneliness and a post-pandemic revenge travel mindset, people are increasingly looking for maximalist experiences that can also facilitate relationship building.

P&O Cruises prioritises connection and quality time

Data shows that China’s BYD has surpassed Tesla to become the top EV manufacturer globally. With APAC shaping up to be the next battleground for EV dominance, brands need to strike a balance between accessibility and premiumisation when courting customers from emerging markets.

China's BYD beats Tesla in global EV race

Consumer electronics brand Xiaomi is launching its first electric car with the unveiling of the SU7. The brand is taking a ‘human-centric’ approach that aims to mesh the in-car UX with the experience of its smartphone users, creating a point of difference as battery technology and range improve.

Xiaomi takes a human centric approach to EVs

Safety first! Creatara’s two-wheeler electric vehicles (EVs) are winning among fast-paced Indian Gen Zers with their innovative designs, security guarantees, and customisation options. Will its efforts be able to keep up with, or even help, India’s EV push, and what does this mean for other brands?

Why Creatara accelerates EV safety for Indian Gen Zers

Veuve Clicquot and Belmond have teamed up to curate a selection of exclusive train journeys across three continents aimed at HNWIs. Amid an economic crisis, the collaboration highlights how brands are catering to a subset of the luxury demographic via unique and sustainable travel experiences.

Veuve Clicquot and Belmond cater to luxury eco-travel

Growth in Electric Vehicle sales continues to outpace combustion vehicles in India despite a slowdown. Indeed, EVs are becoming a status symbol for those in India’s major cities and smaller towns; the challenge for brands will be adapting to a market typically focussed on affordability.

Electric two-wheelers are status symbols in India

The Japanese automaker has announced plans to enter the Thai EV market by kickstarting domestic production of its e:N1 model. As more vehicle owners in Thailand look to pivot to electric alternatives, they’ll be looking for brands that can balance premium quality with affordability.

Honda takes aim at Thailand’s growing appetite for EVs

EVs are reshaping UK car culture, moving from nostalgia to digital integration. Rapid tech advances lead to obsolescence concerns while shifting ownership models and advanced in-car features redefine the driving experience and consumer relationships. How can brands fuel loyalty in this dynamic era?

The dawn of a digital driving era in the UK

Starbucks has opened electric vehicle charging stations along the thousand-mile stretch between Denver and Seattle as part of its partnership with Volvo. With range anxiety acting as a barrier to EV adoption, brands are stepping in to improve national infrastructure and quell these concerns.

Starbucks enters the EV business with charging points

Ford innovation subsidiary Michigan Central has introduced a wireless charging roadway in Detroit that charges EVs as they drive or park. Fears around charging accessibility remain a hamper to widespread EV adoption, and drivers are looking for brands to provide convenient solutions.

Charging road offers convenience for Detroit EV drivers

In the UK, TravelWest’s Birthday Bus Pass is a transport initiative offering residents free bus travel during the month of their birthday. Launched in August 2023, it’s the first intervention of its kind in the country that increases passenger numbers and encourages behavioural change.

How Birthday Bus Passes get Britons travelling

Motortaxi-hailing platform Angkas is widely recognised in the Philippines for being attuned to what its consumers want – from affordable transportation solutions to amusing moment marketing. How did they achieve their unique position amid several transportation crises in the country?

How Angkas beats the traffic with pop culture humour

A flagship partnership will see buyers in the US be able to purchase Hyundai cars via Amazon as of 2024. With online research already a key part of people’s car purchase journeys, this partnership speaks to an anticipated shift in digital-first shopping for big-ticket items.

Amazon and Hyundai ramp up DTC auto options

Though many Australians own more than one car, the cost of living is challenging people to rethink their household spend. A new campaign from Uber Carshare is tapping into the appetite for multiple cars within one household, while also acknowledging rising costs and offering a flexible alternative. 

Uber Carshare makes ‘second cars’ more affordable

A survey has found that half of Americans plan to spend money on travel this holiday season. The holidays are gearing up to be a busy time for getaways, meaning people will be looking to brands and services for support with more seamless processes – especially after the disruption of 2022.

Americans want seamless holiday travel experiences

Navigation app Waze has integrated AI into its offering to tackle the increasing number of fatalities and casualties on the road. By reviewing the history of crashes on specific roads and flagging other potential dangers, the AI feature aims to keep drivers safe and focused while behind the wheel.

Waze introduces AI feature to enhance driver safety

To promote rider safety, micro-mobility company Lime has teamed up with hair salon Edwards and Co. to launch a helmet hair studio. The campaign effectively addresses behavioural barriers to helmet use and could also resonate with riders who lack helmet options for their hair types.

Lime tackles ‘helmet hair’ to encourage safe biking

Any Wear, Anywhere is a service from Japan Airlines that allows passengers to rent clothes for their trip to Japan. Offering twin benefits of sustainability and hyper-convenience, it motivates people to make more sustainable choices by fitting into and serving busy, time-poor urban lifestyles.

Why Japan Airlines is renting clothes to travellers

Google Maps is set to debut a feature that will let busy Indian urbanites book metro tickets directly via the app saving them time and making commuting less of a pain. As expectations around convenience and immediacy grow ever higher, people are looking to brands to help tackle these pain points.




Google Maps simplifies metro ticket purchasing in India

BMW has launched a campaign celebrating the wonder of IRL celebrations as the world becomes increasingly digitized. Centering around virtual influencer Lil Miquela, the ad brings together the virtual and the real to drive home the continued importance of immersing yourself in reality.

BMW and Lil Miquela honour the wonder of IRL exploration

The autonomous vehicle market is expanding rapidly, and ‘driverless taxis’ now roam the streets of North America, piquing the interest of tech-savvy city-goers who are switching up their transportation routines. Can the San Francisco-based app ‘Cruise’ prove that this is more than a passing fad?

Cruise: driverless taxis for the modern city dweller

As British traveller numbers approach pre-pandemic levels, many have elevated expectations of the country’s airports, wanting the experience to provide relaxation and entertainment. So, how have people’s views around retail, technology, and accessibility while in transit changed?

What do British travellers want from airports?

Hyundai has released a campaign to bolster its connection with the Hispanic community by appealing to a central cultural value of family. The bilingual ad effectively and authentically uses a brand reputation of reliability while recognizing the desire for greater Hispanic representation.

Hyundai ad touches on Hispanic family values

The rise of remote working is reshaping cities, raising debates about the long-term consequences for public transport, urban amenities, and cognitive labour. Canvas8 spoke to Libby Sander, an internationally renowned expert on the workplace, about how new work realities could transform cities.

Libby Sander on future of work in post-pandemic cities

Under a rapid government push and the rise of local manufacturers, India’s young electric vehicle (EV) industry is set for a thriving future. That is, if it can ensure adequate charging infrastructure, standardisation, and consumer affordability. Here’s what else could make or break this space.

How EVs in India are running on affordability and convenience

Australia is now witnessing a surge in adopting electric vehicles (EVs). As climate change and sustainability issues loom, Aussies are hungry to join the EV market. Everyone from the daily driver to the commuter is assessing their environmental impact, from suburban streets to remote highways.

What's fueling Australia's EV surge?

A report by StreetLight Data highlights a notable post-pandemic surge in cycling across major American cities. Micro-mobility is here to stay thanks to people’s desire for sustainable commutes, but improving safety for all is crucial to creating truly bike-friendly cities.

More Americans are opting to cycle for their commutes

Indonesia has introduced a speed railway named ‘Whoosh,’ which offers eco-friendly and fast travel options. More people are considering their carbon footprint when assessing how and where to travel. Still, convenience is often paramount, and a high-speed rail can provide both solutions.

High speed rail woos eco-travellers in Indonesia

A campaign from Alaska Airlines is directly targeting Delta customers, who expressed anger over announced changes to the Delta SkyMiles loyalty program. The move from Alaska works to not only promote its own program and give financial benefit but also helps ensure consumers feel heard and valued.

Alaska Airlines targets unhappy Delta SkyMiles customers

E-mobility is arriving in Kenya on two wheels. Motorbike taxis, or boda bodas, are going electric in a bid to reduce air pollution and prompt EV adoption among the urban majority. How are Kenyan start-ups solving local issues, and what can they teach us about sustainable design?

How Kenya is kickstarting Africa’s e-mobility revolution

Despite a desire to explore the world, many people with disabilities face obstacles that prevent them from going on getaways. Ximuwu Lodge in South Africa removes these barriers with an accessible safari where wheelchair usage is built in, offering inspiration for other holiday providers.

South African safari offers wheelchair accessible trips

In honor of global 'Car-Free Day,' carsharing platform Zipcar has released a survey revealing the extent of the desire to cut ties to a personal vehicle in America. Urbanites in major cities are looking to ditch their cars to cut costs, among other environmental and lifestyle factors.

Zipcar highlights the declining need for a car in the US

Belmond Orient Express has showcased its allyship with an exclusive travel experience that celebrates and supports the LGBTQ+ community. With identity purchasing at an all-time high, brands are launching authentic community-led initiatives to resonate with audiences across sectors.

Belmond signals allyship with exclusive rail experience

ChargeScape – a joint venture between several international auto manufacturers – has been announced to begin operations in 2024, helping to make EV charging more accessible. Those hesitant about EV adoption are demanding projects to improve national infrastructure and quell range anxiety.

ChargeScape attempts to improve charging for EV drivers

In a world-first, K9 Jets is launching a dog-friendly private jet service from Dubai to London. It speaks to how experiential luxury is no longer solely reserved for humans, and there’s an opportunity to meet HNWIs’ desire for all-inclusive wellness and leisure experiences for their furkids.

K9 Jets expands luxury pet travel to Dubai

As mounting eco-anxieties drive a cross-sector focus on sustainability, automotive brands are starting to level up their EV offerings. California-based Fisker, which has unveiled a luxurious line-up of electric vehicles, is demonstrating that opting for a greener car can still be indulgent.

Fisker Inc: sustainable and emotional automotive design

Electronic bicycles are increasing in popularity, but worries about the impact of lithium batteries on the environment are causing hesitancy. Pi-POP has a solution with a lithium-free e-bike that's topped up while pedalling, appealing to European's desire for eco-solutions.

Pi-POP offers French cyclists a lithium-free e-bike

Mercedes-Benz has released a luxury Mahjong set aimed at Chinese HNWIs, tapping demands for Guochao aesthetics. With people placing an increasing emphasis on cultural heritage, brands are jumping at the chance to provide authentic and culturally aware products to help build their reputation.

Mercedes Mahjong set taps Guochao sentiments in China

Can EV infrastructure support mainstream breakthroughs? How will return-to-office policies affect public transit? And could local interventions support green mobility in neighbourhoods? In this chapter of the 2024 Expert Outlook, we speak to three experts about how people will get around next year.

2024 Expert Outlook on Getting Around

Spiro's battery swap scheme in Kenya encourages green travel for electric motorcycles without any range anxiety. As populations urbanise and citizens urge climate action, brands can accelerate adoption through convenient services that lean into desires to adopt eco-conscious behaviours.




Spiro encourages green travel in Kenya with battery swap

French EV owners are experiencing dissatisfaction as they reassess the value of their purchase amid the cost of living crisis and rising electricity prices. As a result, people are looking to make more informed choices to achieve longer-term value when making significant purchase decisions.

French EV owners are regretting making the switch

Chinese automaker Nio is releasing its own branded smartphone with the aim of enhancing app integration in its electric vehicles (EVs). As EV owners prioritise connectivity more, companies boost their internal software and hardware capacities to pivot away from third-party integration.

China’s Nio bets on self-branded smartphone for EV buyers

Waymo and Cruise will operate robotaxis in San Francisco. The milestone has been welcomed by those excited by progress in the AV industry. However, many Americans still have concerns about the accuracy and safety of self-driving vehicles, which is likely to generate tensions around the rollout.

Robotaxi rollout generates tensions in San Francisco

The Indian government is ramping up efforts to meet the demand for urban public transport and sustainable mass transit solutions with an investment in 10,000 electric buses. However, with the market for personal EVs booming, it could be a challenge to decongest roads and prioritise public transport.

India's interest in EVs bleeds into public transport

In Brazil, the community group Massa Crítica successfully encouraged cycling, lobbied for safer roads for cyclists, and painted informal bike lanes in the coastal city of Fortaleza. Across the world, people are directly affecting the structure and planning of the places they live.

Grassroots organisations in Brazil pioneer cycle lanes

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