Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.
Florine Eppe Beauloye is the founder of Luxe Digital and mOOnshot digital. She is also the author of ‘Shine: Digital Craftsmanship For Modern Luxury Brands’ and one of the top 50 female leaders in Asia.
Tara Donaldson is the executive editor at WWD and the head of diversity, equity, and inclusion at Fairchild Media. She is also the founder of The Diversity List which highlights ethnic and gender diversity at 100 leading fashion companies.
Dana Thomas is a fashion journalist and the New York Times bestselling author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes, Gods and Kings: The Rise and Fall of Alexander McQueen and John Galliano, and Deluxe: How Luxury Lost its Luster, all published by Penguin. She is also an expert in sustainability in fashion.
Karen Muleba is the Communications Executive at Canvas8. She holds a degree from the University of the Arts London and has had work featured on TPOF. Outside of work, you'll find her at her favourite music gig or finding inspiration at a creative event.
Luxury fashion label Khaite is making a name for itself, not just with its timeless designs, but by being part of a new group of brands that are pioneering the pre-order model. This slow fashion method reduces waste and gives small brands more maneuverability in uncertain times.
With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.
The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?
As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?