
Gen X women make up a growing and influential demographic in the beauty industry. Boasting high spending power and busy lifestyles, what kinds of products are they interested in? And given the sector’s traditional focus on youth, what can brands do to meet demands for ‘pro-ageing’ representation?
Tooth gems and oral aesthetics are taking over the beauty world with the resurgence of Y2K beauty and fashion. The trend has been popularised by social media with apps like TikTok and Pinterest posting tutorials, designs and different patterns of tooth gems. How can brands tap into this resurgence?