Tampa-born rapper Doechii embodies a modern outlook on authenticity and is reinvigorating the hip-hop and rap genres with zeal, vibrancy, and transparency. As the fan-artist dichotomy becomes increasingly fragmented, how does her genre fluidity reflect broader trends in contemporary music?

How Doechii is reinvigorating the rap genre for Black women

StylPro reinvents beauty routines by tackling everyday frustrations with smart, tech-driven solutions. Red LED under-eye glasses, a sustainable brush cleaner, and an LED anti-fog mirror address UK beauty buffs’ growing demands for time-saving tools and simplified routines.

How StylPro hacks Britons’ daily beauty frustrations

Selfridges has launched a loyalty programme that rewards shoppers for money and time spent in-store. As people find inventive ways to stretch their budgets for longer, brands can reshape attitudes toward wait times by emphasising their value and acknowledging that loyalty goes beyond mere purchases.

Selfridges reframes wait time with new loyalty scheme

Nando’s is making a playful detour from its legendary chicken roots, making a bold step into skincare with its unexpected product launch. The move is reflective of the way brands are leaning into people’s cravings for novelty and openness to weird and experimental takes.

Nando’s skincare stunt blends absurdity with nostalgia 

Think Australian beauty, think sun, sand, and surf? Beauty branding expert Effie Asafu-Adjaye says it’s more than that. Top brands cater to Australia’s diverse culture and preference for simple routines, and in 2025 that means clean aesthetics, natural ingredients, and multi-purpose products.

How to stand out in the Australian beauty landscape

L’Oréal’s VC fund BOLD and Touch Capital are joining hands to invest in Korean niche perfumer BORNTOSTANDOUT. Global appetites for hyper-local scents and storytelling continue to grow, and brands can consider innovating around more emergent fragrance needs to stay ahead of the curve.

BORNTOSTANDOUT sets sights on global fragrance fans

Entrepreneurs are updating traditional bathhouses to serve a younger audience with differing desires for self-care. These re-modelled bathhouses reflect how people are continuing to turn to their heritage and culture to find means of health and well-being that feel right for them.

Korean bathhouse upgrades reflect evolving wellness values

Cosmetic surgeons are reporting an increase in 'quiet facelifts' – with patients skewing significantly younger in recent years. Fuelled by a renewed cultural focus on anti-ageing, the trend reflects a broader emphasis on prevention over cure and the move to a so-called 'undetectable' era of beauty.

People opt for 'quiet' facelifts amid undetectable beauty era

Once disregarded as a fleeting TikTok influencer, Addison Rae highlights the importance of a masterfully curated rebrand. Through cultural fluency, social media prowess, and elevated aesthetics, Rae has rewritten the narrative and silenced the critics. In today’s music industry, how do adaptability and storytelling form a template for lasting relevance?

Why Addison Rae is a prime example for flipping the script

Amid a cost-of-living crisis and heightened skincare awareness, people are being drawn to beauty stores as a space for affordable treats and indulgent play. Tapping into this, Amazon’s new parapharmacy in Milan features some of the most popular luxury beauty brands and non-prescription drugs.

Amazon launches innovative Milan 'derma-bars' for beauty buffs

Givenchy has named Pierre Gasly as the face of its Gentleman Givenchy fragrance line, tapping into F1’s cultural influence. The worlds of sports and luxury are colliding to engage younger audiences who prioritise experience and cultural relevance over traditional luxury symbols.

Givenchy deepens sports ambitions by tapping F1 ambassador

K-beauty’s surging popularity across global markets reflects its ability to address evolving and nuanced buyers’ demands. With an emphasis on affordability, simplicity, and inclusivity, brands are adapting to local desires by diversifying shade ranges and personalising skincare.

How K-beauty is capturing international beauty buffs

A Brazilian beauty company has launched an AI-powered hands-free lipstick applicator for people with limited motor and visual abilities. With greater calls for ability-inclusive offerings, brands are leveraging technical solutions to rewrite the narrative of who beauty is for.

Hands-free lipstick robot combats ableism in beauty

British skincare brand ELEMIS has announced a three-year deal as Aston Martin’s official skincare partner. As traditional ideas of sports fandom continue to evolve, brands will have a crucial role to play in reframing biases and championing values like connection, inclusivity, and belonging.

Aston Martin x ELEMIS collab speaks to F1-loving beauty buffs

Foregrounding a science-backed approach, Isamaya Beauty has embraced a clinical, futuristic concept for its latest product launch. The new direction reflects the infusion of cutting-edge biotech within the space and speaks to a prevalent trend toward functional, integrative beauty.

Isamaya Beauty goes future-forward with skin-first line

Film fans are debating whether certain celebrities are injecting Botox or fillers into their faces due to their unchanging facial expressions. As people tire of ‘iPhone face’ and rigid beauty standards, imperfect looks or vulnerable displays of emotion are emerging as counter-ideals.






Netizens unsettled by Botox’s effects on self-expression

Women's rugby is having a huge moment, in no small part thanks to US player and social media star Ilona Maher. On the field and on social media, young people are looking to Maher’s tips on sports, makeup, and body image – inspiring an emerging fandom for sports that are fairly new to the mainstream.

How Ilona Maher reshapes sports fans’ image of femininity

Billie’s latest campaign humorously reimagines the bathroom as a sanctuary for washing away dating disasters. The shaving cream brand portrays shower routines as the setting for a personal retreat - a space to reset, free from societal pressures and digital overload.

Billie campaign celebrates the shower as a sanctuary

As postpartum depression rises and family support declines, more South Korean mothers are relying on private postpartum care centres for structured recovery. Now a necessity rather than a luxury, it signals a need for accessible maternal care that prioritises both physical and emotional welfare.

Korean mums resort to luxe but essential postpartum centres

Once a basic human need, a good night’s sleep is now seen as aspirational – a luxury. A premium horizontal market has emerged, centred on expensive tech and fuelled by widespread sleep deprivation. But what’s behind our obsession with optimising everyday – and now everynight – essentials?

How sleep became a luxury

New York artist Azzah Sultan partnered with a local small business to create jewelry inspired by her exhibition at Trotter&Sholer. This collaboration between independent artists highlights how people are seeking alternative spaces for creative community-building.

Azzah Sultan event centers patronage in the arts

Equinox Hotels and Stripes Beauty have launched a luxury spa treatment tailored for menopausal women, meeting demands for menopause-related wellness solutions. Brands are increasingly embracing science-led, holistic care to meet the needs of this overlooked demographic.

Equinox taps into menopause care gap with luxe services

Perfume marketing is increasingly focusing on mood and wellbeing, but as audiences become more discerning, the backlash has begun against generic, exaggerated claims. As the fragrance market grows, brands will have to navigate nuanced audience expectations and deliver authenticity to avoid neuro-washing.

What’s next for wellness-oriented perfumes?

Unilever's Indian subsidiary has acquired a local skincare brand, Minimalist, in an effort to stay ahead of the curve in the fast-growing premium beauty market. The move aligns with the growing demand within India for credible, accessible, and longevity-focused skincare solutions.




Unilever taps into Indians' desires for premium beauty

The British Beauty Council has teamed up with beauty brands to launch the Great British Clean Up, an initiative to reduce beauty waste. The move encourages both individuals and businesses to take collective action, offering incentives and emphasising their role in a more sustainable future.

UK industry-wide action aims to tackle beauty waste

Beauty retailer Sephora unveiled its inaugural global documentary at Sundance to shed light on the purpose of beauty and celebrate diversity and authenticity on all fronts. The brand is showing a commitment to inclusion at a time when DEI at large is under attack in parts of the world.  




Sephora documentary celebrates diversity of beauty

The Ordinary has launched a website that grants beauty fans and scientists free access to white papers to help build transparency in the beauty industry. In a confusing beauty landscape, brands are simplifying access to information while emphasising quality and affordability. 




The Ordinary breaks down barriers to science in beauty

Social shopping is reshaping beauty, with Made by Mitchell leading the way via TikTok LIVE sessions. By blending value, inclusivity, and bold self-expression, the brand shows how connecting with consumers online drives loyalty and transforms shopping into an engaging, community-driven experience.

Why Made by Mitchell makes inclusive beauty social-first

Revision Skincare seeks to address the skin concerns of menopausal women through its new moisturiser, which supports the skin’s natural 24-hour cycle. Revision's approach aligns with the growing demand for brands that enhance enjoyment and minimise friction by understanding people's unique needs.

Revision Skincare innovates for menopausal women

Over 30 beauty brands have joined an initiative to offer financial support to victims of the LA fires. Value-driven shoppers want to make a difference through their donations, and brands can help them feel supported by showing the power of collective action through culture-led fundraising.

Beauty brands offer financial support to LA fire victims

WNBA players are at the center of a cultural shift, merging sports and fashion like never before. From tunnel walks to boundary-breaking brand partnerships, these athletes are rewriting the rules of style and reshaping the perceptions of women in sports.

How WNBA players broke the boundary between fashion and sports

From Kourtney Kardashian’s Lemme to Kate Hudson’s InBloom, the celebrity supplement market is booming. David Beckham has co-launched his own brand, IM8, promising personalised, all-in-one nutrition. Yet with trust in celeb-backed brands diminishing, brands must build genuine trust to win customers over.

Beckham leans into growing celebrity supplements market

The Wonder Women of Wrestling, a US school tournament established in 2018, has been transformed by an innovative partnership with trailblazing cosmetic brand e.l.f. This collaboration reflects a positive shift in attitudes toward beauty, which is now finding expression in the world of sports.

e.l.f boldly powers the rise of girls' wrestling

Coach, a leader in modern luxury accessories, has partnered with Gen Phoenix on a mission to reimagine leather sustainably, highlighting a shift toward eco-conscious fashion and aligning with rising demand for brands to prioritise more than just profit.

Coach showcases eco-vision with recycled leather bags

Heineken’s new global Dry January campaign highlights the stigma often faced by those choosing non-alcoholic options. With more people reducing alcohol consumption, the campaign serves as inspiration for brands looking to challenge harmful and stereotypical perceptions of drinking culture. 




Heineken breaks teetotal taboos amid Dry January uptick

English Premier League football club Tottenham Hotspur has announced a new partnership with Paris Baguette to enhance its fans' match day experiences. People want holistic experiences like this so they can combine their interests and discover something new.

Spurs x Paris Baguette tap experience-driven sports fans

Dove Men+Care has tapped former NFL player Marshawn Lynch as the face of its whole-body deodorant sprays. As multifunctional products enter personal care routines, brands can partner with aspirational figures who can spotlight the benefits of holistic care on the go.

Dove taps former NFL player to bust whole body odor taboo

Cult beauty brand Glossier got worldwide coverage when it partnered with the USA women’s basketball team for the Paris 2024 Olympics. As women’s sports finally get the attention they deserve, beauty brands can explore opportunities in a previously male-dominated market.

Why Glossier levels the field for active beauty buffs

The beauty brand is helping women counteract the often restrictive resolutions with their body confidence program. This campaign joins the ranks of brands supporting people who are seeking holistic approaches to wellbeing that allow them to define their health on their own terms.

Dove's New Year campaign challenges toxic resolutions

Young people are confronting ageing woes more prematurely than ever, and brands can offer tools that assuage these anxieties through predictive clarity. For example, L’Oréal is ushering in the next frontier of precision skincare with a device that can forecast people's skin concerns even before they appear.

L’Oréal taps age-conscious Gen Z with latest product

L’Oréal has acquired South Korean skincare brand Dr.G from Swiss retail group Migros. As social media erodes barriers to international cultural exchange, demand is increasing for products and experiences beyond borders, like K-beauty. 

L'Oréal leans into K-beauty demand

Leaning heavily into traditional notions of masculinity, Trump’s cologne launch has sparked debate about the future of men’s grooming. With gender conservatism on the rise in the US, experts think representations of masculinity in this space will grow increasingly polarized.

Trump fragrance line reflects masculinity split

India’s beauty market is evolving rapidly, fuelled by the convenience and discoverability of e-commerce, social media, and quick commerce platforms. As Indian’s embrace premium products and tech tools like virtual try-ons, brands are racing to capture attention, especially in Tier 2 and 3 cities.

How tech and quick commerce are transforming Indian beauty

The battle for market share in beauty retail is heating up between discount and convenience stores in South Korea. As the boundaries between mass and premium increasingly blur, brands in the space can dial up personalised experiences to set themselves apart from low-cost competitors.

Convenience stores disrupt premium K-beauty retail

Ulta tried to appeal to younger generations by launching a 68-piece toy collection mirroring its most popular beauty products. The move has been controversial with parents and caregivers, who want brands to protect their kids and educate them about harmful beauty standards.

Parents seek more educational brands in Ulta backlash

Pantone’s Color of the Year for 2025 is Mocha Mousse, a muted brown in the red-orange family. The color is meant to evoke a sense of calm and connection to the Earth in a seemingly increasingly unstable world, linking to our desire for comfort and all-encompassing forms of wellbeing.

Pantone’s Color of the Year taps comfort and wellbeing

Influencer and user-generated content (UGC) is powering a second wave of popularity for K-beauty, following a global trend that values authenticity over celebrity ambassadorships. In this shifting consumer landscape, brands are creating inclusive products and tapping more diverse creators to represent them.

How UGC kick-started the revival of K-beauty

As young Britons embrace their skincare era early, brands like Bubble have mastered the art of appealing to UK Gen Alphas. With skincare skewing younger, brands can go beyond TikTok to educate and empower young fans (and their purse-wielding parents) with age-appropriate products and guidance.

How Bubble won over Gen Alphas with tween-safe skincare

In an era dominated by AI, social media filters, and tweakments, body horror aesthetics are challenging traditional beauty norms and exploring the tension between humanity and technology. By embracing imperfection, distortion, and the macabre, this movement redefines self-expression for a new generation.

Body horror aesthetics are so hot right now

Crumbl has partnered with Dove to release a range of cookie-scented cosmetics. The baked goods brand owes a lot of its success to teenage girls, who fastidiously track – and candidly review – its weekly flavor drops. This cross-sector collaboration highlights how brands may enter fresh territory.

Crumbl's Dove collab appeals to skincare-loving tweens

New York-based nail studio Chillhouse has partnered with Cash App to introduce a payments-via-chip technology embedded in nail extensions. As people seek financial hacks and frictionless shopping, brands can play a pivotal role in ensuring the privacy and security of customers remain uncompromised.

Chillhouse and Cash App roll out nail chip payments

Brazilian cosmetics brand O Boticário’s Christmas ad encourages open conversations among families about care costs and responsibilities. As more generations opt to live together due to the cost of living crisis, brands can go beyond empathetic messaging to offer tangible support for carers.

O Boticário’s ad unites families burdened by care costs 

Gen Z men are transforming hair care, swapping traditional gels for products that prioritize health, hydration, and natural texture. Fueled by wellness trends and sustainability values, they demand clean, ethical formulations and embrace individuality. How will brands meet this self-care revolution?

Why Gen Z men are redefining hair care as wellness

A new wave of vintage cosmetics enthusiasts is thriving on social media, captivated by the intricate designs and rich history of antique make-up. Beyond the nostalgia factor, this trend critiques today’s throwaway culture, celebrating artistry, sustainability, and the charm of beauty’s past.

Vintage cosmetics trend encourages slow beauty

A 77-year-old YouTuber @koreagrandma is launching a skincare brand in collaboration with global cosmetics giant Cosmax. While anti-ageing concerns still dominate beauty trends, older adult influencers who promote self-care are paving the way for pro-ageing rituals instead.

Viral South Korean influencer challenges ageing attitudes

Transdermal patches represent a new frontier in self-care as a novel way to target beauty concerns and highlight – rather than conceal – what the body goes through. Addressing acne and wrinkles and supplying vitamins, these patches highlight a growing desire for stylishly designed, shareable wellness.

How wearable patches are revolutionizing self-care

Nike has partnered with renowned make-up artist Isamaya Ffrench to create two fresh colourways of the Air Max Dn. The collab draws inspiration from women athletes whose influence extends from the field of play to the fashion world, further blurring the boundaries between fashion, sport, and beauty.

Nike x Isamaya Ffrench collab bridges beauty and sport

48 Collagen Café in Paris blends beauty and wellness through collagen drinks and treatments. Located in the trendy 9th arrondissement, it caters to the beauty-from-within trend, providing aesthetic lattes and rejuvenation sessions, making it a hub for quick, yet premium and experiential, self-care.

How 48 Collagen Café makes healthy drinks for beauty buffs

Women in China have voiced concerns about a variety of misleading claims and harmful manufacturing side effects relating to sanitary pads. The backlash in the country points to the ways that consumer voices are growing louder as people demand better treatment from brands.

Chinese women rebel against misleading period products

With personal care products reflecting the skin-brain connection, neurocosmetics brand JustHuman meets Indians' demand for verifiable ‘clean beauty.' Using a science-backed approach, the brand caters to oft-ignored Gen X women, helping them battle negative environmental changes and stressors.

How JustHuman rethinks beauty for mindful women in India

In partnership with Shanghai’s Power Station of Art Museum, Aesop debuted a themed event that blended film exhibitions with the brand’s new, limited-edition Gift Kit sets. The effort taps into the rising interest of Chinese shoppers in experiential brand pop-ups aligning with their personal hobbies.

Aesop taps Chinese cinephiles in film-themed activation

The health-focused scanning app Yuka has introduced a feature to bring power to shoppers pushing for changes in the food and beauty industries. This aligns with the high demand for transparency and accountability as people prioritise informed, ethical, and sustainable choices.

Yuka turns shoppers into change agents

TikTok is placing age restrictions on some of its beauty filters to address concerns about how they impact the mental health of its teenage users. With young people feeling increased pressure to look perfect online, there’s a need for more open dialog to combat toxic beauty standards.

TikTok blocks beauty filters for teens' mental health 

Nostalgia, global permacrisis, and a rejection of perfection have led to a sea change and the revival of messier, more chaotic cultural aesthetics. How can brands engage with this ever-shifting trend landscape while maintaining the integrity of their identity and customer loyalty?

Why messy aesthetics signal rebellion against perfection

Sleep tech start-up Asleep is launching an AI-powered assistant to meet the growing demand for accessible and tech-driven wellness solutions. With Z-Talk, it's feeding into a desire for brands to help people manage their wellbeing through personalised and innovative products.

AI sleep assistant targets growing stress relief needs

The Ordinary is countering the chaos of Black Friday with a slower approach to November sales, using striking campaigns to unveil the realities of this harmful phenomenon. The brand’s bold actions embody a growing movement toward mindful, intentional shopping over unnecessary consumerism.

The Ordinary's Black Friday ads target slower shoppers

A survey has found that of those using TikTok as a source of inspiration while doing their holiday shopping, nearly half are looking for food and beverage-related gifts. As food intersects with other areas of culture, like fashion, high-end food and drink products are becoming status symbols.

People turn to TikTok in search of food-related gifts 

French TikTok idol Bach Buquen has risen to social media stardom thanks to his mission to normalise make-up for men. Sporting a ‘hetero-dude’ image, his influence is pushing more of his male Gen Z peers to buy into cosmetics, making male make-up not just acceptable but aspirational.

Gen Z French TikToker is normalising make-up for men

Prestige beauty brands are standing out as desirable gifts for the holidays, according to a Circana report, especially in homes with Gen Alpha kids. These findings show that shopping habits are still being driven by desires for little luxuries amid economic challenges and social media inspiration.

Gen Alphas use beauty for 'little luxury' holiday gifts

Cosmetic treatments like injectibles are being rebranded as 'skincare', downplaying their invasive nature and blurring lines with traditional beauty routines. Despite the normalisation of ‘tweakments’, a stigma persists, highlighting a need for open conversations around evolving beauty practices.

People are reframing cosmetic work as skincare 

Americans are increasingly embracing beauty routines as essential for wellbeing and confidence. But what shapes their choices when selecting skincare and make-up products, especially under financial constraints? Canvas8 spoke to six people across the country to find out.

How are Americans rethinking their beauty routines?

Britons are increasingly streamlining their beauty routines to cope with busy schedules and tightening purse strings. But what determines their choices when looking for effective and convenient products, especially amid economic pressures? Canvas8 spoke to ten UK residents to find out.

How are Britons rethinking their beauty routines?

From creating futuristic skincare experiences to helping women through ageing woes, Shiseido shines in both worlds. With its significant comeback in Japan and slow decline in other regions, the J-beauty powerhouse continues gaining ground, especially with men’s brewing soft spot for beauty.

How Shiseido highlights individuality for J-beauty buffs

Korea’s Gen Zers and Alphas are snapping up smaller-sized cosmetics to affordably splurge on beauty and test new products before committing to them. As mini items flood an already oversaturated market, brands can lean into new, unique modes of personalisation that tiny product design facilitates.

Koreans buy mini make-up for low-cost experimentation

Chanel has launched its first-ever comprehensive beauty house in Paris. Crafted around the brand's mind-body approach and geared towards the desire for personalised experiences, the store offers treatments and tools to immerse beauty lovers in the brand's take on classic Parisian luxury.

Chanel's House of Beauty courts new-age beauty lovers

In an era in which Gen Z and Y value authenticity, athletes transformed the 2024 Olympics into a canvas for personalisation – and beauty and fashion brands were on hand to collaborate. But how exactly did athletes become our new cultural vanguards?

How beauty is tapping into Gen Z's shifting sports attitudes

What are the latest developments in beauty retail? How are people using fragrance to transform themselves and their spaces? What is the potential of body care as people are increasingly interested in taking care of their skin beyond their face? How are beauty routines changing?

Beauty Sector Snapshot: November 2024

Brazilian beauty brand Natura has launched the first sonic logo created with bioelectric sonar signals from the Amazon rainforest. Amid a sense of climate fatigue, it's showing how brands can harness novelty and creativity to strengthen people’s relationships with nature.

Natura harnesses sounds from Amazon trees for sonic logo

Gen Zers in the UK are now taking body care as seriously as skincare. To fit into their detailed shower rituals, they’re looking for affordable, non-toxic, and sustainable products that – perhaps most significantly – deliver on their promises. So, how are brands adapting to attract this cohort?

What do Gen Z Britons want from body care?

Facing economic uncertainty and shifting cultural values, Germans are seeking affordable, high-quality beauty products that reflect their personal values. How are indie brands filling this gap with innovative, inclusive, and sustainable offerings?

How German shoppers are embracing indie beauty brands

L’Oréal’s three-year partnership with the Louvre will kick off with an immersive beauty-inspired tour. The collaboration speaks to desires on both sides to emphasise the links between art and beauty, highlighting an opportunity for the alignment between cultural and personal aesthetics.

L’Oréal x Louvre partnership combines beauty and art

The revival of Tom Ford’s Oud Minérale – and its move from the brand’s Private Blend collection to its Signature Line – taps into a desire for self-expression, little luxuries, and ‘smellmaxxxing’, even if on a budget. The scent draws fragrance fans and young men still forming their identities.

How Oud Minérale embodies the essence of personal luxury

At The Benemart, Benefit Cosmetics’ virtual shopping experience, people can shop, game, and socialise simultaneously. Brands continue to offer initiatives that blend the physical and digital world to engage shoppers, while also incorporating gaming elements to appeal to younger generations.

Benefit Cosmetics launches virtual shopping experience

Dubbed 'winter arc', a fitness trend aimed towards men is spreading online. Seeped in language and optics that push for self-discipline and productivity, the trend speaks to how body optimisation is quickly becoming viewed as a year-round form of self-improvement for men.

'Winter arc' trend pushes body optimisation in winter

Puig exceeded expectations with its Q3 earnings, bolstered by fragrance and skincare sales and demand in the EMEA region and Americas. As brands within luxury ponder whether to ‘go high’ or 'go low', Puig is opting for an enticing strategy – ‘go niche’ to stand out in a turbulent market.

Puig courts niche audiences within luxury

Natura has launched a body care line that aims to enhance the beauty rituals of Afro-Brazilian women. Despite the diversity of Brazil’s population, Black and Brown people continue to be underserved in the beauty sector, presenting brands with rich opportunities to plug these gaps.

Natura tailors body care for Afro-Brazilian women

German brand Weleda has been creating botanical formulas for over 100 years, with Rihanna and Julia Roberts among its celebrity advocates. As people grow unsatisfied with simple ‘natural’ claims, the brand’s continued success stems from its adaptation to the need for transparency in beauty.

How Weleda repackages skincare for eco-conscious Germans

To commemorate Black History Month, Gymshark has created a pop-up that offers hairstyling services for visitors with textured hair. The initiative is just one of Gymshark’s many efforts to champion minority voices, showing how brands can meaningfully rise above one-off gestures towards inclusion.

Gymshark pop-up combats textured hair woes at the gym

Indian beauty brand Sugar Cosmetics has launched a campaign that showcases beauty rituals as a form of empowerment. It’s going one step further than the ‘girlboss’ narrative in Indian advertising, highlighting how women’s identities are fluid and can exist outside of the family-work dichotomy.

Sugar Cosmetics embraces femininity as power in India

In Brazil, Nespresso coffee capsules are getting a new lease of life through Natura’s aluminium upcycling initiative for its hand moisturiser packaging. With the environment in crisis and shoppers being sensitive to greenwashing, brands are under pressure to take meaningful action.

Natura upcycles coffee capsules in hand cream packaging

The Ordinary has introduced a 'choose a price' system for its Daily Set, offering full-price and discount options. This empathetic, trust-based model aims to make skincare accessible, foster community care, and acknowledge financial realities, contrasting with typical pricing systems.

The Ordinary allows skintellectuals to pick their price

Discothèque’s perfumes aim to capture the smells of infamous nightclubs from around the world, speaking to Gen Zers' nostalgia for more unfiltered days in a globalised context and ensuring an array of nightly touchpoints are captured.

Discothèque's perfumes smell like infamous nightclubs

TikTok is fast turning into an online shopping destination, and it’s reshaping the way we shop as a result. No industry has been more affected by this online retail revolution than the beauty business. How has ‘shoppertainment’ sent sales of make-up, skincare and hair care soaring?

How TikTok Shop is revolutionising UK beauty e-commerce

With a personality that’s become inextricable from her brand, engagement with customers through a bespoke platform that addresses them directly, and cross-sector collaborations that draw in new audiences, Charlotte Tilbury has curated a world of cult-status products, with an all-inclusive fanbase.

How Charlotte Tilbury personifies inclusive beauty

A-beauty is evolving, shaped by shifting consumer values around authenticity, sustainability, and inclusivity. From the rise of male grooming and cruelty-free products to the pushback against beauty fatigue, Aussie brands are responding with innovation and transparency to win over discerning buyers.

Why A-beauty’s ethical glow-up is going global

Glossier has launched a series of billboard and digital ads urging voter registration in key swing states ahead of the US election. As it becomes increasingly difficult for brands to dodge the crossfire of polarization, the campaign makes a case for doubling down on a clear brand purpose.

Glossier reaffirms brand politics in pre-election push

As part of its Self-Esteem Project, Dove is joining hands with kids’ YouTube channel Blippi to promote a healthy body image among preschoolers. Gen Alpha’s beauty anxieties are taking root even before the tween years, and brands have an opportunity to instill body-positive attitudes from day one.

Dove taps Blippi to help Gen Alpha build body confidence

With tech integrations, shifting wellness priorities, and the increasing popularity of cosmetic enhancement, oral care is getting the luxury treatment. As demand for high-quality, aesthetically pleasing oral care solutions grows, brands are responding with gamified experiences and innovative products.

Why luxury oral care is America’s next wellness obsession

Art Basel Paris, opening on October 16th at the Grand Palais, is launching its first-ever branded fragrance, Œillet Pourpre, in collaboration with Parisian perfume house Guerlain. Luxury and cultural experiences are becoming more entangled as brands look to reach a wider audience.

Guerlain x Art Basel Paris combines arts and fragrance

The perfume industry, while smaller than the broader luxury market, is growing nearly twice as fast, driven by innovations that merge fragrance with emotional wellbeing. As people increasingly prioritize self-care – reflected in the rise of wellness spending and a greater focus on beauty – fragrance is evolving into a key player for ‘scentsational’ mind-body connection.

Beauty