Gen X women make up a growing and influential demographic in the beauty industry. Boasting high spending power and busy lifestyles, what kinds of products are they interested in? And given the sector’s traditional focus on youth, what can brands do to meet demands for ‘pro-ageing’ representation?
Tooth gems and oral aesthetics are taking over the beauty world with the resurgence of Y2K beauty and fashion. The trend has been popularised by social media with apps like TikTok and Pinterest posting tutorials, designs and different patterns of tooth gems. How can brands tap into this resurgence?
If homeware is the new fashion, then home fragrances, such as sprays, candles, and diffusers, are the new perfume. The home fragrance industry has seen a recent boom thanks to a newfound focus on curating our living spaces. What’s behind this shift in behaviour and how can brands align with this?
Dupe culture is on the rise, so cosmetic items that were limited to luxury shoppers are now widely available. How are high-end beauty brands using expert storytelling, immersive experiences, and unique ingredients to appeal to their customers by offering exclusive products at a higher level?
The beauty industry has an ableism problem. Even though some brands are starting to take note, utilizing technical innovations to create accessible and adaptive products, there is still a long way to go. What can brands and businesses do to be truly inclusive in this space?
Afro hair salons have established themselves as trusted authorities within the hair care space, allowing customers to be a part of the bespoke experience they offer. How has this paved the way for future salon owners and how can brands place authenticity at the heart of their content strategies?
Despite the cost of living crisis, Americans remain willing to invest in high-priced beauty products – as long as they offer holistic benefits for their lifestyle and wellbeing. Canvas8 spoke to eight people from across the country to learn about their inflation-minded beauty routines.
The ‘lipstick effect’ strongly affects Britons' beauty shopping, with many keen to treat themselves during inflationary times. Yet, customers are also searching for the best deals and promotions. Canvas8 spoke to eight people from across the UK to explore beauty spending amid soaring living costs.
Personalisation is taking over the Korean beauty industry, representing a paradigm shift that redefines daily routines and habits as rituals of self-expression and wellbeing. With K-beauty leading the charge worldwide, will this new wave of goods reshape the industry as a whole?
What’s behind the emergence of hyper-bespoke beauty? How are increasingly diverse hair products pushing against outdated Eurocentric ideals? Are dupes changing beauty consumers’ understanding of quality? And is feeling good becoming more important than chasing perfection?