As COVID-19 has forced people to spend more time at home, one of the parts of daily life impacted has been office style. How might Zoom meetings and remote working reshape workwear in the long term? And what role can fashion play in creating a sense of normality post-lockdown?
As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?
In July 2020, the faces of a midwife, a train driver, and a store worker look out from British Vogue’s cover. By spotlighting the everyday heroes of COVID-19, rather than polished celebs, the magazine reflects the global mood as a pandemic and protests make superficial matters look especially trite.
The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?
As brand interactions become more seamless, Amazon’s Fashion TV series Making the Cut marks a development in the world of online shopping. Swapping out on-site ordering for on-screen entertainment and competition, it hints at a future blend of reality TV and e-commerce.