‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.
Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.
As AI becomes increasingly integrated into mainstream culture, parents and educators are struggling to adapt curricula for Gen Alphas to this reality. Canvas8 spoke to Heidi Campbell, a professor of communication at Texas A&M University, about how we can use AI to educate the next generation.
Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?
Are Gen Zers' workplace priorities set to change the UK's job market for good? Canvas8 spoke to British Gen Zers to hear their take on work-life balance, career progression, social opportunities in the office, and what they want from their employers.
In 2024, Gen Zers are set to make up a larger proportion of the workforce than Boomers. In prioritizing work-life balance, upskilling, and flexibility, how will these young employees shape the future of work? Canvas8 spoke to seven young American employees to find out what they value in their jobs.
Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.