As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?
Why is meaning the new consumer sensibility?
From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.
Pietra: connecting jewelry fans with online artisans
Fears about buying haute couture over the web may have ebbed away, but many luxury shoppers are still hesitant about getting high-end jewelry this way. Pietra is hoping to change that with a model built on transparency and collaboration, allowing people to buy high-end pieces with peace of mind.
Can second-hand fashion still feel luxurious?
Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?
Can possessions bring comfort in a crisis?
In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.