As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?
Rachael Taylor is a British freelance jewellery journalist and regular contributor to a wealth of titles across the globe including The Financial Times, The Telegraph, The Independent, Condé Nast, Rapaport, and Retail Jeweller. She is also a sought-after speaker and a judge at prestigious jewellery competitions including the UK Jewellery Awards and The Goldsmiths’ Craft & Design Council Awards. Taylor was the co-founder of The Jewellery Cut, a bi-annual jewellery show in London, creative director of the Women's Jewellery Network, and founding editor of Professional Jeweller and WatchPro magazines. She is also a consultant for globally recognised businesses in the jewellery industry.
Sonia Esther Soltani is the editor-in-chief of Rapaport, a specialist publication covering fine jewellery, diamonds, and watches. She is also an ambassador for the Women’s Jewellery Network, a professional membership organisation that supports the advancement of women and women’s issues throughout the jewellery sector.
Claire Adler is the founder of the Luxury Public Relations And Writing Consultancy. Formerly a journalist specialising in the luxury sector, her award-winning business serves clients spanning jewellery, watches, diamonds, interiors, art, and fashion across America and Europe.
Isabella Rose Celeste Davey is the director of communications and digital for Copenhagen Fashion Week, a contributing editor at Ark Journal, brand manager for designer Roisin Pierce, and a cultural contributor at large. From Ireland and now based in Copenhagen, Davey was previously working on emerging designer support at the British Fashion Council.
From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.
Fears about buying haute couture over the web may have ebbed away, but many luxury shoppers are still hesitant about getting high-end jewelry this way. Pietra is hoping to change that with a model built on transparency and collaboration, allowing people to buy high-end pieces with peace of mind.
Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?
In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.