REPORT
Apr 15, 2020
Can possessions bring comfort in a crisis?

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.

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Scope

Browsing the high-street for the new season’s styles, heading to the cinema to watch the latest release, or catching up with friends over dinner on a Friday night were once freedoms that many people took for granted. But as the outbreak of COVID-19 forces retailers to shut across the world, the pandemic is radically reshaping the way people are able to spend their disposable income.