Buy now, pay later is on track to become Southeast Asians’ most preferred digital payment method. However, the very same populations enamoured with BNPL are also the most underbanked in the region, further exposing the risks of rising consumer debt and the need for tighter regulation.

BNPL tempts Southeast Asian shoppers with flexibility

The soaring cost of food, fuel, and housing is making a sizable dent in Americans’ pension plans. Canvas8 spoke to eight people from across the US to find out more about how they’re reworking their retirement goals amid economic uncertainty and how brands and employers can assist.

How are Americans planning for retirement? 

The cost of living crisis has left pension pots looking fragile, prompting many Britons to take a closer look at how they’re preparing for their golden years. Canvas8 spoke to eight people about the impact of inflation on their retirement plans and how financial institutions can lend a hand.

How are Britons planning for retirement? 

How can fintech apps facilitate impulse shopping without adding debt? What are Gen Zers doing to safeguard their financial futures? Why are people across ages increasingly concerned about their pensions? And will persistent economic turmoil spell the end for young people’s dreams of homeownership?

Money Sector Snapshot: March 2023

A Peruvian YouTuber sold out a stadium in place of reggaeton star Rosalía after the singer left the country off of her tour destinations. While the viral concert captured the imagination of fans, it also highlights the lengths music lovers are going to after being priced out of tickets.

YouTuber reimagines Rosalía concert for Peruvian fans

The cost of living crisis has made people hyper-conscious about money, leading many to look for ways of better managing their finances. Canvas8 spoke to Dr. Chuck Howard about how budgeting influences people’s spending behaviours and what brands can do to support consumers.

Help me stop spending! The science of budgeting

New data reveals that Japanese women are worried about insufficient funds for retirement, which is compounded by the ongoing cost of living crisis. As the gender pay gap continues to plague women, there’s an opportunity to empower them to build a nest egg and recession-proof their money.

Lack of savings worsen Japanese women’s retirement woes

With the cost of living crisis taking a huge toll on personal finances, Aussies are increasingly looking for ways to gain more financial control. While the world of cryptocurrency can seem like a bewildering minefield, Binance is on a mission to make it safe, inexpensive, and accessible for all.

Binance: crypto investing amid a cost of living crisis

The White House has introduced a program to help first-time homebuyers from minority ethnic backgrounds get on the property ladder. In addition to acknowledging historic disparities in homeownership, the program also provides a gateway to generational wealth for disenfranchised communities.

US homeownership scheme tackles socioeconomic bias

Ramadan is a time when Muslims focus on community and spiritual connection, and in the UAE, people are doing so through their purchases. A report has found that many plan to increase their spending in 2023, with people prioritising deals as they find the right gifts for their loved ones.

Ramadan spending surges as people connect over gifts

Research has revealed that American pet owners are being forced to make changes to their pet routines amid soaring prices. From food to healthcare, pet parents are feeling the pinch, opening opportunities for brands to offer cost-friendly ways for people to meet their furry friends' needs.

Americans want budget-friendly pet care amid inflation

Shoppers are already figuring out how they can save money by cutting back and trading down on their usual brands – some to greater extremes than others. So, as consumers adjust to a new normal of elevated prices and tightened finances, how can brands support consumer confidence?

What keeps buyer confidence in a cost of living crisis?

Amid the cost of living crisis, Skechers is climbing in popularity among older, wealthy Americans because of its brand positioning as a comfortable and affordable shoe option. Many Boomers are having to adapt their financial habits, making conscious choices to cut back on their spending.

Boomers are turning to Skechers to save on sneakers

Coppel, Mexico’s largest department store, has debuted a mobile wallet app – helping close some gaps for unbanked Mexicans. Many Mexican citizens distrust financial institutions, but brands with public buy-in may be able to provide access to financial tools for those who don't have a bank account.

Brand recognition builds trust with unbanked Mexicans

Young people in Malaysia are increasingly saddled with debt as they struggle to sustain their livelihoods in a post-COVID economy. As they continue to aspire towards milestones like car and home ownership, the demand for higher wages and more effective financial literacy education is likely to grow.

Young Malaysians seek financial education amid high debt

Fairview New Homes’ Save to Buy scheme offers an affordable route to homeownership for Generation Rent by setting aside rent payments towards a deposit on a home. Amid a cost of living crisis, the scheme hopes to attract rent-burdened people who are looking to invest in their futures.

Save to Buy scheme offers escape for Generation Rent

Rapidly rising costs have driven people to overhaul their spending habits and reframe their priorities. But how can brands harness internalised biases to engage price-conscious customers? Canvas8 spoke to Richard Shotton to understand the behavioural biases at play in the cost of living crisis.

Richard Shotton on inflationary spending behaviours

Senior professionals in Indian start-ups are moving to established firms as they look for job security. From changing priorities of higher education to this current exodus, people in India are redefining what they want from a career, meaning businesses must ensure they can provide stability.

Indian professionals leave start-ups to seek security

Plum has introduced a 'Naughty Rule' saving feature to help users find a comfortable middle ground between sacrifice and indulgence. By setting aside cash towards savings after purchases of guilty pleasures, shoppers will be able to positively reimagine their cash splurges.

Plum’s 'Naughty Rule' encourages responsible indulgence

A survey has found that 16% of Britons are seeking second jobs to support them through the cost of living crisis. With over a third of employees receiving no support from employers, there's a need for support initiatives, which would appeal to the rising expectations in the workplace.

Britons looking for second jobs amid financial crisis

Sainsbury’s has increased staff pay and rolled out several other measures to ensure that workers are properly taken care of as prices rise and people struggle to make ends meet. The move also comes as many people look for brands to step up and better serve communities in need.

Sainsbury’s raises wages amid cost of living crisis

InDrive’s launch in Accra promises to offer commuters more control over their travel fares through a peer-to-peer pricing model. The ride-hailing app allows users to confirm final fees before their journey to quell price anxiety, all while tying into Ghanaian bargaining culture.

InDrive eases price anxiety in Accra through bargaining

Bucking generational trends, research has found that Gen Yers' liberal inclinations are not just a phase – they’re staying left-leaning as they age. Unprecedented housing and living costs, financial crises, and years of identity politics have alienated young voters from modern conservatism.

Gen Y's progressive values endure even as they age

San Francisco has introduced financial support for its low-income, transgender community in an effort to tackle poverty. The monthly payments provided by Guaranteed Income for Transgender People (GIFT) reflect the city’s desire to preserve its identity and meet the needs of its LGBTQ+ residents.

San Francisco financially backs transgender community

The Robinhood Retirement app offers young gig economy workers similar pension and savings options to those enjoyed by their traditionally-employed peers. The timely launch promises Americans the opportunity for long-term financial planning in the face of rising inflation and job instability.

Robinhood Retirement brings security to gig economy

Marks & Spencer’s has announced an extension on its price freeze on some food into 2023. As shoppers continue to be aware of their spending habits amid the cost of living crisis, businesses are having to reconsider pricing strategies in order to maintain any sense of loyalty from their customers.

M&S extends product price freezes into 2023

Italy has added its name to the growing number of countries clamping down on crypto by imposing a capital gains tax on digital currencies. The introduction of increased regulations may lead to diminishing interest among users who bought into the independent nature of cryptocurrency.

Italy dampens crypto's rebellious spirit with regulation

DoNotPay looks to save people time and money with a chatbot that removes the back-and-forth with customer service representatives. Responding to a growing willingness from people to trust in – and hand over control to – AI tools to make better decisions amid the cost of living crisis.

DoNotPay chatbot automates people’s bill negotiations 

Is the global economic outlook all doom and gloom? Can localised supply chains tap desires for ethical spending? And how is the financial climate shifting people’s behaviours? In this part of the 2023 Expert Outlook, we speak to economist Joe Nellis about how inflation is altering consumer trust.

2023 Expert Outlook on Economics

Through its year-round, low-price model, Atacadão gives French shoppers a chance to step away from the relentless hunt for bargains, especially during the cost of living crisis. With many people struggling to make ends meet, they're demonstrating a preference for affordability over brand loyalty.

Atacadão offers bargain shoppers stripped-down solution

In the US, one in eight Gen Yers moved back in with their parents in 2022 due to rising rental prices, while countless others put off big life decisions because of the cost of living crisis. Within this context, young people are searching for resources and support to reclaim a sense of independence.

Inflation sees US Gen Yers move back to family homes

Has rising inflation ruined ‘revenge spending’? What does the cost of living crisis mean for Gen Y’s long-term plans? In this part of the 2023 Expert Outlook, we speak to three experts about how people are looking to maintain normalcy despite surging costs and shrinking budgets.

2023 Expert Outlook on Money

In the UK, many women are turning to online communities for financial education and to develop greater autonomy over their money. Vestpod, a platform that hosts a podcast alongside a variety of in-person and virtual events, delivers community-focused support for financially independent women.

Vestpod: community-driven financial empowerment

A survey of workers in Singapore has found that Gen Zers are more likely to prioritise income over a work-life balance. This represents an interesting diversion from attitudes that surged during the pandemic, which saw many young workers reject hustle culture and opt for more free time.

Singaporean Gen Zers pick higher salary over free time

A survey has found that as Americans get older they feel less prepared for retirement, regretting having not saved enough money. Gen Zers and Yers are also feeling unprepared, signaling opportunities to better educate people on how they can take stock for their retirement years.

Older Americans don’t feel prepared for retirement

A survey measuring banking attitudes has found that there are discrepancies between what bankers think Gen Z customers want, and what they actually want. The disconnect speaks to the increasing shift of younger users to alternative banking platforms, as many shun traditional models and corporations.

Data shows disconnect between banks and Gen Zers

A survey has found that Gen Zers are preparing for a recession more than any other generation. With many growing up in the face of financial turmoil and instability, they're turning to brands and products that help them prepare for the future and ensure their finances are in good shape.

Financial turmoil sees Gen Z recession-proof finances

The cost of living crisis has left many people feeling the need to be savvier with their purchases. In turn, long-held loyalties are falling by the wayside as shoppers seek the best deals. How can brands balance convenience, personalisation, and value to meet their customers’ changing needs? 

What makes savings feel seductive?

While the dated model of life insurance doesn’t appeal to Gen Zers and Yers, many lost loved ones during COVID-19 and were confronted with their own mortality. What can insurance companies do to offer digital experiences with accessible content that reimagines insurance for the next generation?

What do young people want from life insurance?

Born on TikTok, the Dabloon economy saw people collecting, trading, and selling the fictional currency in a community-created role-playing game. With no database tracking ownership, or real monetary value, the currency is an example of the collective imagination and power of online communities.

TikTokers create, grow, and crash fake Dabloon currency

HSBC is supporting its trans staff by funding their gender-affirming treatments. In doing so, it's positioning itself as an active ally to the LGBTQ+ community, going beyond Pride-related corporate lip service to demonstrate how businesses can foster a truly inclusive environment.

HSBC shows allyship by funding gender-affirming surgery

Q.AI is a digital investment app offering wealth management service solutions to help its users control risk and maximize returns. As young investors look for safer options across the board, how are fintech platforms reshaping their services to make investing more accessible and transparent?

Q.AI: AI-powered personal finance for young investors

As the cost of living crisis pushes more Britons below the breadline, they're being forced to reassess basic food habits. From eating meals cold to ignoring use-by dates, as people turn to more drastic measures, there's a need for brands to offer more than simple switch-ups for those struggling.

Britons switch up basic food habits to cut costs

The Co-op has announced that it will ditch its annual Christmas advert, redirecting the money it would have spent to a membership-based food scheme and community hub called Your Local Pantry. The decision represents an awareness of the pressures shoppers face due to the cost of living crisis.




Co-op scraps Christmas ad to help tackle food poverty 

With levels of financial literacy low across India, people are looking for digital platforms that allow them to take control of their finances and plan for the future. Jar, a Bengaluru-based fintech start-up, is simplifying the money-saving process by facilitating investments in digital gold.

Jar: helping Indians save through digital gold

Financial literacy is an important precursor for good financial health in adult life, but money remains a difficult subject to broach for many families. Fintech start-up Goalsetter is aiming to tackle this problem, providing an engaging and educational money-saving platform for young people.

Goalsetter: financial education platform for families

Struggling with soaring bills, Germans are foregoing modern energy reliance in favour of old-fashioned firewood. Yet with demand outstripping supply, the rise of short-term self-sufficiency illustrates the need for brands to provide sustainable solutions in the face of ongoing volatility.

Germans revert to firewood to ease energy bills

A survey shows that nearly one-fifth of Canadians are skipping meals amid rising food costs. As people turn to drastic measures and coupons to make ends meet, finance-induced stress is steadily increasing and consumers are looking for empathic support strategies to navigate economic uncertainty.

Canadians skip meals to cope with food price surges

Mastercard has launched a campaign that celebrates successful Black women business owners like Egypt Otis, owner of Comma Bookstore & Social Hub. By referencing the Marvel movie Black Panther and depicting Otis as a hero, the brand aims to inspire younger generations into the world of business.

Mastercard superhero ad celebrates Black business owners

People are turning to open banking methods to help cushion the blow of the cost of living crisis, embracing overdrafts, credit cards, budgeting, and BNPL services. As people adapt the way they are spending money, further education is needed to ensure they are aware of the best methods of saving.

Britons turn to open banking amid cost of living crisis

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

Scout: fun and educational investment platform for Gen Z

Amid a backdrop of economic instability, Gen Zers are feeling hopeless about their financial futures and believe they'll not be able to save up for significant life milestones. As such, their attention is more focused on short-term planning than long-term investments and future goals.

US Gen Zers feel pessimistic about financial milestones

Prospective Gen Y homeowners – whose struggle to purchase property has been well documented – have been dealt another blow as interest rates rise and banks take a cautious approach to affordability checks. What can businesses do to help first-time buyers who are stuck in a housing limbo?

How will the mortgage crisis change first-time buying?

As the cost of living crisis ensues, debates within the media and changing support from the government has left many Britons feeling unsupported and vulnerable. In response, Martin Lewis, a financial journalist and broadcaster, is putting people first and helping them to navigate economic turmoil.

Martin Lewis: practical financial advice for Britons

Survey results reveal how common it is in the US for the home-buying process to reduce prospective Gen Y and Z home buyers to tears. With homeownership coming to many later in life – if at all – those going through this major life milestone are more expectant of support and empathy from brands.

Home buying in the US takes emotional toll on Gen Y and Z

As costs rise for shoppers across America, many are making compromises, whether that’s by switching brands or avoiding certain items entirely. After diving into this behavior in our Sector Snapshot of Shopping, Canvas8 spoke to nine people to find out what sacrifices they’re making to cut costs.

How are US shoppers cutting costs?

Rising prices have led many Britons to make compromises while shopping. As they seek the best deals, brand loyalty and values-led purchasing are on the decline – a behaviour we investigated in our Sector Snapshot of Shopping. Canvas8 spoke to eight people about their cost-saving measures.

How are UK shoppers cutting costs?

A study has found that Canadians are sticking to their Thanksgiving traditions despite higher grocery costs due to inflation. This insistence on spending demonstrates the importance people place on celebrating meals together, and this may continue as the cost of living limits how often they eat out.

Canadians won't let inflation affect Thanksgiving

The cost of living crisis is putting more pressure on Britons' budgets ahead of the festive season. Very’s October Christmas spot reflects the behaviour of many people who are getting their shopping done early to manage expenses, but it also keeps a focus on the period's merry moments.

Very keeps Christmas light-hearted as inflation hits

Dating is taking a hit as a result of the cost of living crisis, as fewer Americans have disposable income to pursue new relationships as a result of stagnant wages and rising prices. Young people are choosing between their wallets and their hearts, portending long-term social consequences.

Young Americans are going into debt over dating

Elenas is an entrepreneurial platform that empowers women in Colombia and Mexico. By giving them easy access to wholesale products – across categories including beauty, homewares, and electronics – which can then be resold via their networks, users can directly tackle the gender pay gap.

Elenas financially empowers Latin American women

A quarter of Americans are planning to purchase used items as gifts to reduce their holiday spending. As people look for ways to cope with rising inflation, stigmas around buying second-hand are lifting, which could affect purchasing habits well beyond the festive period.



Americans turn to second-hand gifting as inflation bites

As grocery prices continue to rise in the UK, shoppers are turning to misshapen fruits and vegetables, as well as off-brand alternatives, in order to save money. Price-conscious shoppers are willing to get creative in order to save on staples, looking for brands to highlight potential savings.

Britons turn to 'ugly' veg to beat grocery inflation

Digital banking service Step has introduced access to cryptocurrencies via its investment platform, specifically educating teens with an entry point into investing. Gen Zers are looking for a way to gain investing skills early in life and are looking for fintech to support their financial education.

Step offers Gen Z crypto access alongside education

As part of wider commitments to easing the cost of living, Asda is offering those aged over 60 soup, bread rolls, and unlimited tea and coffee in their cafés over winter. As the changing seasons exacerbate the cost of living crisis, vulnerable groups are looking for brands to show tangible support.

Asda offers over-60s low-cost winter warmers

Australians are feeling the pinch of the rising cost of living, with the country witnessing the fastest annual pace in its Consumer Price Index since 2001. But while many grapple with their bills, others are still in the click-and-spend mindset, especially if they’ve come across a good bargain.

How are Aussies managing the cost of living? 

The Recelery app is helping people buy and sell groceries from their pantries with members of their neighborhoods in an effort to curb food waste. Amid growing environmental concerns and rising inflation rates, people are looking for ways to avoid wasting both money and edible food.

Recelery helps neighbors fight food waste and inflation

For people who are approaching retirement age with plans to dip into their pension pots, travel, and enjoy their lives, the cost of living crisis is a huge cause for concern. So how are people aged 50 and above thinking about retirement amid rising inflation and a concerning economic outlook?

How is the cost of living crisis disrupting retirement?

Gen Z and Gen Y are closing investment, trading, or brokerage accounts due to fears of inflation or a volatile stock market. Young investors' reliance on emotional decision-making shows that there's an opportunity to educate on best practices to empower better investing.

Young Americans sell investments due to stock fears

In response to the UK government's unhelpful cost of living hacks, housing and homeless charity Shelter has launched a tongue-in-cheek campaign subverting the administration’s suggested saving 'tips.' The campaign urges the government to do more than just provide patronising advice.

Shelter mocks UK Government's unhelpful saving tips

Research suggests that sustainable investment opportunities are increasingly necessary to secure long-term profitability. However, barriers such as education are preventing people from investing, leading to opportunities to help educate people to make investments towards a sustainable future.

Lack of education is affecting sustainable investments

Despite people craving indulgence, rising inflation is forcing many to spend less on non-essentials. In response, Domino’s campaign informs customers they can now buy their same quality pizza for half the price, enabling people to enjoy comfort foods at more affordable prices during tough times.

Domino’s aids desire to indulge during inflation crisis

Mexican fintech firm DolarApp aims to give Latin Americans a way to bank via stable currencies, saving money on volatile exchange rates and providing a sense of security. Amid prolonged money worries, Mexicans are increasingly looking for banking solutions outside of domestic options.

DolarApp helps Mexicans access stable cryptocurrencies

As a result of the cost of living crisis, people are finding it harder to live sustainably and within their budgets. The added premium for green products, in particular, means that some eco-minded individuals are having to compromise their moral and ethical beliefs to simply get by.

Cost of living prevents people from being sustainable

Research suggests that, despite surging inflation, many Australians are planning to spend big this Christmas, and are planning to start their shopping early. With shopping habits shifting amid widespread economic hardship, brands that cater to fluctuating preferences will resonate with consumers.

Aussies set to spend eagerly and earlier at Christmas

The Great Realization campaign from Northwestern Mutual deconstructs work-hard-play-hard attitudes and instead encourages Americans to live their dreams. This ad taps into a desire for unconventional and fulfilling experiences as well as increased focus on working to live instead of living to work.

Northwestern Mutual helps Americans chase their dreams

Credit history is central to determining a person's eligibility for property rental or a mortgage, but many people are unaware of how they can find this information. SkorLife wants to make things clearer for Indonesians, giving them access to their credit record and advice on how to improve it.

SkorLife puts Indonesians in charge of their credit data

Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.

Will casualising finance drive up Gen Z debt?

In the US, inflation is impacting back-to-school shopping as average price increases of 15% force many parents to practice more cautious spending on supplies and clothes. People are looking for ways to relieve seasonal financial pressures by spreading costs and holding out for bargains.

US parents feel the pinch in back-to-school budgets

As hyperinflation becomes a feature of daily life in Argentina, many people are jumping headfirst into the world of cryptocurrencies to boost their income and protect their savings. But given the volatility inherent in this space, there's a need for financial education to ward off the risks.

Argentines embrace crypto to tackle inflation

A DeFi tech startup is scaling up a disruptive web3 credit score service after receiving significant investment. As more people become cognisant of the inequalities within traditional credit risk assessment infrastructure, the scene is set for tech disruptors to remove legacy barriers.

Web3 startup brings blockchain equality to credit scores

California-based fintech start-up Playbook is targeting well-paid Gen Yers with its promise of uncomplicated, app-based financial guidance and planning. With money troubles and saving for retirement a chief concern for many, what’s drawing people to alternative financial management services?

Playbook: financial management for wealthy Gen Yers

Amid soaring inflation rates, supermarket chain Iceland is offering customers interest-free loans to help with their food shop. As the cost of living crisis continues to take a toll on the quality of people's lives, brands are stepping up with ways to cushion the inflation effect.

Iceland grocery loans help Britons avoid food poverty

Dining out is a big part of French culture, but inflationary price rises are forcing many to rethink how often they indulge in out-of-home meals. As the cost of living surges, people are looking for ways to save, with some even skipping the fresh fruit and veg aisle in supermarkets to cope.

French forego dining out as cost of inflation bites

Financial literacy remains poor among Belgian Gen Zers, and Rise is hoping that its practical approach to learning about money will prove more effective than typical methods. The challenge remains for brands to help young people embed useful financial knowledge instead of taking outdated approaches.

Rise boosts Belgian Gen Zers' financial literacy

Inflation is causing Canadians to tighten their purse strings. With people cutting down on spending on travel and essentials like food, they're looking to brands to help them save more, spend less, and potentially get a little more from their shopping, with incentives such as cashback schemes.

 Canadians adjust spending habits as inflation persists

Joyspotters Society is an online community devoted to creating more joy in life

Travellers are being encouraged to ‘pack patience’ and be flexible when flying, but thousands of delays and cancellations in 2022 are testing their mettle and quashing their desire to fly. Will a craving for stress-free, cost-effective, and slow breaks shake up holiday behaviors in the future?

Why are people opting for easy leisure? 

BLK, a dating app for Black singletons, has launched its Break the Bank campaign for Black Business Month, promoting financial literacy among the Black community. By actively combating inequality, BLK satisfies the desire for brands to be true to their CSR goals rather than just talking the talk.

BLK tackles racial disparities in financial literacy

As the cost of living crisis pinches people’s pockets and with recession looming, consumers are seeking cheaper alternatives to everyday services. Seeking to court money-savers with incentives, Previ offers a payment service that charges no fees and rewards with a cash-back plan.

Previ’s payment system rewards users with cash back 

When shopping online, French people are willing to undergo extra security steps to protect their accounts – but research shows that they’re not willing to compromise on a frictionless shopping experience. This creates opportunities to explore how tech innovations can cater to both needs.

French shoppers want safe but smooth online experiences

Uprise offers Gen Zers a digital family office to help optimise their finances, combing AI with human advisors to hone personalization and build trust. In spite of a wave of new fintech solutions available to Gen Zers, financial literacy is still low and this cohort wants help managing their money.

Uprise simplifies financial life for Gen Zers

Amid rising inflation and stagnating wages, people in the UK are avoiding bill payments as they scrape together what they have for day-to-day spending. With many in need of urgent support, pressure is growing on brands as well as governments to step up and help consumers make ends meet.

Missed bills fuel Britons' demands for financial help

Union 54’s fintech software hopes to bring financial services to unbanked populations in Sub-Saharan Africa after early success in Zambia. As legacy banking infrastructure development struggles to keep pace with rapidly growing populations, technology is providing solutions to financial exclusion.

Union54 brings financial inclusion to Zambians 

With inflation adding massively to the cost of July 4th parties, many Americans planned to scale back their celebrations - but not when it comes to the classic cookout favourites. With food so integral to traditions, people are looking for brands to help them afford their big rituals.

Americans cut other costs to keep July 4th cookouts 

Gen Zers are using cash more than other generations, reversing a decades-long trend towards cashless payments. Economic turbulence and fear of debt are making young people turn to cash, highlighting the opportunities for financial tools that help Gen Zers feel in control of their finances.

Financial fears drive cash use among US Gen Zers

How is Nude helping Gen Yers get on the property ladder?

For many people in the UK, home ownership feels out of reach, particularly with the cost of living crisis creating additional barriers to the property ladder. Savings app Nude is hoping to tackle this by gamifying the saving experience for Gen Yers, helping them to stay in their hunt for a home.

Nude: helping generation rent buy their first homes

Brazilian Gen Zers are looking for information about money and finances online. But increased access does not equal increased financial literacy, as the same cohort experiences insecurity around how to invest, calling for more accessible products and avenues to disseminate information.

Brazilian Zers are looking for more guidance on money

Americans are dining out in greater numbers, despite persistent worries over rising inflation. As concerns about money clash with the desire for revenge spending, people aren’t looking for value on the bottom line of a check, but in the experience of going out for a meal.

Inflation pushes Americans towards experience dining

Uber’s shared rides option has returned to nine cities in the US under the name of UberX Share, promising to save riders money while minimizing the impact on drivers. With many people feeling financial strain, they may be willing to give up a little convenience or utility to make a saving.

Uber restarts ride-sharing as people look to cut costs

Road trips have become a popular choice for those filled with wanderlust post-pandemic, but Canadians' plans for domestic and continental breaks are being compromised by high fuel prices. As the cost of living rises, people are seeking ways to fulfill their desire for experiences within budget.