Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?
As trust in load-bearing institutions erodes and people lose the ability to purchase stability, ideas of ‘the good life’ are changing. Canvas8 spoke to Aleksandrina Atanasova about the decline of traditional markers of security and the emerging value systems that people are turning to instead.
In Australia, Gen Z is navigating a financial landscape with soaring living costs, causing them to abandon traditional big-ticket purchases and embrace a new ethos of self-care. As this generation grapples with the economic challenges of the day, they are redefining luxury spending in the country.
Lack of financial stability aside, South Korea’s Gen Y and Z – collectively referred to as the MZ Generation in Korean media – are willing to spend lavishly on luxury goods due to status checks and flex culture, both of which are driven by and displayed via social media.
Under prolonged economic pressure, Americans are moving beyond simply bargain hunting, with many rethinking their daily financial behaviors. Canvas8 spoke to eight people from across the US about how they’ve adjusted their spending habits and what tools they use to stay on top of their finances.
Amid persistently high living costs, people are not only looking for better deals but are also changing their approaches to financial planning and management. Canvas8 spoke to seven Britons about how they've adjusted their spending and which tools they use to stay on top of their finances.
Faced with the cost of living crisis, British families are changing the way they shop for groceries, and they appreciate brands that help them navigate through the barrage of deals and offers. How can supermarkets offer support and guidance to a growing number of money-savvy Britons?
How have digital tools revolutionised investment opportunities? Why are people losing patience with the long-game wealth-building methods? Who is leading the new wave of financial education for all ages? How are people coping with the prolonged pressure of financial hardships?
Singles’ Day started as a tradition among friends in China and has now evolved into a monumental shopping event taking the world by storm. But COVID-19 and declining consumer confidence have changed this celebration, leaving brands to wonder how to recapture the spirit of this holiday.
Fintech-as-a-service is expected to be a trillion-dollar industry by 2028 amid the rise of digital finance and declining trust in legacy banks. With fresh technology fast usurping traditional ways of banking, what’s behind Americans increasingly turning to these digital financial tools?