
Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?
As trust in load-bearing institutions erodes and people lose the ability to purchase stability, ideas of ‘the good life’ are changing. Canvas8 spoke to Aleksandrina Atanasova about the decline of traditional markers of security and the emerging value systems that people are turning to instead.