Visa has announced an initiative to help boost consumer protection when people pay bills by bank transfer. As concerns over financial fraud with digital and online banking increase, the enhanced security measures are set to give consumers greater control and protection over how they pay.

Visa to launch enhanced consumer payment protections

A combination of responsibilities for their children and aging parents and economic challenges mean Gen Xers are feeling financially unprepared for retirement. Many are considering moving in with their kids to make ends meet and may need help broaching these conversations.

Gen X ‘Silver Squatters’ feel unprepared for retirement

More than half of US parents report needing financial assistance to buy the technology their kids need for their education, a worrying statistic as the back-to-school season kicks off. As tech becomes more essential in schools, parents seek reliable and affordable products for their kids.

US parents face financial barriers in buying tech for kids

How are UK cities engaging their inhabitants in city life? Where do city dwellers go for fun, and to spend their money? And what challenges are people in cities facing in 2024? This Urban Cultural Snapshot blends data and expert insight to illuminate contemporary behaviours in UK cities.

A Cultural Snapshot of the urban UK 2024 - 2025

M&S’s back-to-school campaign, ‘School Happens,’ captures the everyday chaos of school life. By focusing on the durability of its uniforms, M&S taps into parents’ focus on quality and value, offering a relatable take on what kids – and their clothing – really go through during the school year.

M&S shows durability and value in back to school spot

Why are rural Britons more concerned with climate change? How is a shift in political leadership impacting rural communities? Why is there renewed invest in localism? This snapshot explores the behavioural shifts and norms of those living in rural communities up and down the UK in 2024.

A Cultural Snapshot of the rural UK 2024 - 2025

Gen Zers are becoming landlords in increasing numbers as property investment grows as a side hustle for ambitious young Britons. As traditional career paths fracture, young people are looking for alternative ways to make ends meet, looking for passive income to allow them to pursue their passions.

Buy-to-let culture builds British Gen Z's passive income

Inspired by the success of brands, Lidl launched a limited edition set of GBP 20 ($26.4) mystery boxes for shoppers in the UK. Each box contained items usually found in the retailer’s notoriously eclectic middle aisle worth over GBP 100 ($132.2), meeting desires for thrifty indulgence.

Lidl’s middle aisle mystery boxes promote cheap splurges

As the older half of Gen Xers approach retirement age, many are without adequate pension funds to leave the workforce. As this group navigates a myriad of financial pressures, there’s an opportunity for brands to better support the needs of an often overlooked generation.

Retirement is becoming a distant dream for US Gen Xers

TikTok finance influencers have found popularity among Gen Z by doling out advice on how to get rich quickly. With economic insecurity fuelling widespread anxiety among this group, young people are increasingly turning to alternative sources of authority for ways to circumvent a broken system.

‘Hustle bro’ influencers sell financial freedom to Gen Z

Indians are increasingly drawn to exclusivity, customisation, and status when it comes to their gadgets, opening doors for high-end phones and specialised services. Leading this shift in the country are brands like Apple and Samsung, which are considered luxury products.

How are phones transforming into personal assets for Indians?

Stables is at the forefront of digital payment innovation, bridging traditional finance and the stablecoin market. By pioneering new ways to integrate and simplify digital assets, it taps into Australia’s growing adoption of digital transactions, making stablecoin a seamless part of finances.

How Stables drives crypto inclusion in Australia

After successfully acquiring younger cohorts in the US, American Express has set its sights on Gen Zers in Europe, wooing them with lifestyle perks and insider access. Leveraging desires for exclusive access and super fandom behaviours, Amex aims to transform casual users into lifelong cardholders.

Amex courts EU Gen Zers with exclusive experiences

Teens are turning to summer jobs again in increasing numbers, reversing a decades-long decline. The cost of living crisis is pushing Gen Z to look for short-term work during the season. As teens look to get an early start on their careers, employers have an opportunity to attract young talent.

Cost of living crisis spikes Gen Z summer job growth

Axis Bank has joined hands with Visa to launch Primus, a premier credit card for India’s ultra-high-net-worth individuals (UHNWIs). As luxury appetites mature, affluent Indians will expect brands to offer insider, bespoke products and services that centre on one-of-a-kind experiences.

Axis Bank unlocks VIP experiences for India’s UHNWIs

As Americans struggle to make ends meet, credit card balances are skyrocketing, with young spenders falling into delinquency at higher rates. While an inflationary economy has eased, many young Americans are still struggling to keep afloat and risking their economic future to do so.

Young Americans fall behind on credit card payments

In 2024, Australians will navigate the balance between their deeply held values and economic realities. While their decisions mirror their desire for societal change, the cost of living crisis has shifted priorities. How do these dual realities shape people’s lives and decisions amid trying times?

A Cultural Snapshot of Australia: 2024

The price and rigidity of healthcare payments present a major barrier to Americans getting the support they need. Acknowledging the challenges around payment plans, PayZen enables people to pay their healthcare costs in installments either before or after they receive the treatment.

PayZen adds flexibility to American healthcare bills

’Tis the season to gift, browse, and shop. Aussies haven’t lost any appetite for the Christmas season as a majority of the country continues to celebrate despite rising costs of living, spending most of their time and money with family. How can brands tap into the country’s holiday spirit?

How are Aussies shopping for Christmas?

Age Concern New Zealand and ANZ have launched a scam prevention campaign featuring American crime drama series CHiPs. The ad reimagines the series to resonate with older audiences, who are typically targeted by scammers, providing them with the tools and confidence to protect themselves from fraud.

ANZ campaign prompts Boomers to watch out for scammers

Expedia, Wells Fargo and Mastercard have unveiled two new co-branded credit cards offering enhanced benefits for U.S. travelers. As people continue to prioritise experiences over material goods, they're seeking more holistic loyalty programs that integrate seamlessly into their lifestyles.

Expedia travel credit card rewards everyday spenders

Credit Karma reports that US Gen Zers continue to be influenced by social media when it comes to overconsumption, but they’re also resisting the allure of influencer-driven purchases. As brands navigate these tensions, there’s an opportunity to invest in non-paid UGC to drive long-lasting loyalty.

Young Americans fight back against overconsumption

WalletHub's study on financial distress in the US has found that Michigan is the most financially insecure state, followed closely by Texas. As financial worries deepen, people are looking to brands for guidance and practical solutions that can improve their economic stability.

Michigan tops list of financially insecure US states

Everyone knows that Gen Zers are a digitally savvy bunch – but not all banks seem to have caught up yet. With the majority of this cohort now in adulthood and ready to open a flurry of accounts with financial services providers, how can brands win them over and satisfy their need for convenience?

What are Gen Zers looking for in a bank account?

HSBC has launched a campaign starring Priyanka Chopra Jonas that showcases food as an antidote for homesickness. With India cementing itself as a global hub for luxury spending, there’s an opportunity for brands to zero in on the lifestyle needs and desires of HNW Indians living abroad.

HSBC taps star power to court wealthy Indian expats

After a three-year wait, Revolut has received a UK banking licence (with restrictions) from the sector regulator. Digital banks are becoming increasingly popular in the UK, meeting audience expectations for convenience, personalisation, and accessibility, whereas legacy banks are lagging behind.

New licence puts Revolut in revamped challenger position

Convenience has become a north star for travel experiences. Tapping into this, GS Retail is rolling out Trip Pass Cards, which will enable tourists in Korea to use one card for a variety of services, from paying at local convenience stores to transport to getting tax refunds at duty-free shops.

GS Retail makes payments easier for tourists in Korea

Venmo, the American mobile payment service, has achieved cultural clout and a dedicated following among US Gen Y and Zers thanks to its novel approach in making it fun to send money between friends. What does its rise in popularity say about how people's money management skills are shifting?

How Venmo became the go-to payment provider for US youth

Pret a Manger has announced the end of its coffee subscription programme. The service offered its subscribers nearly unlimited coffee for a monthly fee. As people look to cut costs, they’re looking to give their loyalty to brands that help them save money on daily splurges.

Pret a Manger shutters popular subscription service

Monzo is launching a new account for children aged under 16, which will let them set savings goals and organise money. With British parents increasingly looking for ways to safeguard their children's financial futures, the move looks to help Gen Alphas find their financial footing.

Monzo announces new bank accounts for Gen Alphas

Indian fintech startup Jupiter is refashioning banking in India at breakneck speed. With its live expense tracking, easy investment channels and smart saving tools, Jupiter takes on the role of a financial partner to Indian Gen Y and Z. But how did it make its name in the sacred space of banking?

How Jupiter simplifies money management for Gen Y Indians

With youth unemployment at an all-time high and forecasts for Chinese GDP indicating a continued slowdown, young people are saving in an attempt to take control. In contrast to global trends, China’s youth are shirking impulsive purchases and setting extreme saving challenges on social media.

Chinese Gen Z are ‘revenge saving’ for economic security

Despite being seen as high-tech, Japan has been slow to adopt fintech solutions. The country ranks among the top in APAC that are slow to embrace cashless payments. However, this situation may soon change as Olive tailors its app and all-in-one card to promote cashless living in Japan.

How Olive manages Japanese people’s cashless confidence

Belong is a new savings app targeting UK Gen Yers who feel priced out of the housing market. It wants to help them find new approaches to building their personal wealth, but how can their strategies help to boost people’s financial outlook in the long term?

How Belong helps Gen Y Brits build long-term wealth

Gen Zers are driving membership in big-box stores like the Walmart-owned Sam’s Club, pointing to changing money-saving behaviors among young Americans. As belts continue to tighten, young people are investing in cost-cutting memberships to afford daily indulgences.




Cost-conscious Gen Zers flock to Sam's Club

Tito’s Handmade Vodka has launched a campaign targeting those going on ‘staycations’ this summer, looking to connect with those relaxing at home instead of traveling for holidays. As more people embrace staycations as economic concerns force cutbacks, they’re looking for ways to relax at home.

Tito's Vodka taps into staycation behaviors

Mschf Plays Venmo invites fans to join a social experiment-style lottery game. Players collaborate, make secret deals, and form alliances, employing strategies reminiscent of popular shows like The Traitors and Squid Game, and offering users an opportunity to deepen their connections.

Mschf Plays Venmo lottery builds on fan co-participation

Stunted by the cost of living, young Singaporean couples are turning to early marriage to secure affordable housing through the government, leading to regret for some. As both marriage and divorce rates rise among the young, there's a need for more comprehensive financial support and education.

Couples in Singapore get married earlier to afford homes

In an attempt to beat ‘shrinkflation’ and restore consumer confidence in supermarket retailers, the French government has introduced compulsory ‘shrinkflation’ labels. As brand loyalty takes a hit amid rising prices and faltering trust, transparency is one way of restoring faith.

Shrinkflation labels encourage supermarket transparency

As energy prices soar, so does anxiety, which is causing many Aussies to forgo brand loyalty in favour of lower costs. As inflation encourages consumers to rethink their spending, energy companies are considering taking steps to earn trust and prioritise consumer retention.

Money conscious Aussies switch power providers

Unsure what the future holds and still making up for years of restrictions, Gen Y and Z are prioritizing the here and now and splurging on non-essentials. As a result, they're turning to credit and their parents' support, signaling both a desire for escape and a need-it-now mentality.

Gens Y and Z turn to parents instead of saving

Monzo has introduced innovative app-based security features to protect their customers' savings from thieves and fraudsters. With increased phone theft and fraud rates among Britons, people are seeking reassurance, and banks are working to protect their best interests.

Monzo launches tools to protect customers from fraud

Some young Americans are rejecting the dream of homeownership, arguing instead that renting offers flexibility that makes more sense for their budgets and lifestyles. As homeownership becomes less attainable, young people are shifting their priorities and looking for new paths to success.

Some American Gen Yers are giving up on homeownership

Many young Chinese singles are focusing on themselves rather than getting married and starting a family. Although a rising singles economy leads to lower birth rates and an ageing population, changing social norms have allowed Chinese youth to explore who they are and their adult life priorities.

A new era of Chinese singles is shaping the economy

A study has found that ‘travel now, pay later’ (TNPL) arrangements are garnering traction among young Indians. As growing disposable incomes make travel a more affordable reality for the country’s middle class, brands are dialling up the flexibility around trip planning to entice holidaymakers.

Indian vacationers are keen on ‘travel now, pay later’

Credit Karma has revealed that young Americans are determined to have a summer of fun, even if it damages their finances. As they reckon with uncertain futures, people are looking to satisfy their escapist desires sooner rather than later and are prioritizing fun-filled travel to fulfil this need.

Young Americans are prioritizing summer fun over finance

For the last five years, Mastercard and its CMO, Raja Rajamannar, have been committed to creating a brand that people can recognise through all five of their senses. Though the awareness such an approach drives doesn't necessarily translate to trust, it can bolster perceptions of competency.

Mastercard’s multi-sensory branding builds trust

Amid growing concerns about climate change and its impact on travel plans, insurance startup Sensible Weather is offering extreme weather guarantees to give tourists peace of mind. As unpredictable weather events become more common, the industry is preparing for a new normal of disrupted travel.

Weather insurance shields tourists from climate extremes

Apple has announced plans to drop its buy-now-pay-later (BNPL) option in the US, partnering with banks and lenders to offer flexible payments instead. As many Americans continue to struggle with BNPL debt, brands are looking for ways to keep them safe amid increasing rates of short-term debt.

Apple drops BNPL option from mobile wallets in the US

India's PM Narendra Modi won a third term, but his party lost an outright majority. Luxury spending rises, but the class divide grows. Tech innovations loom but also spread misinformation. Why? This Cultural Snapshot uses local stats to explore behavioural norms shared by people in India in 2024.

A Cultural Snapshot of India: 2024

What began as revenge spending post-pandemic has now become par for the course, with Indians splurging on sprawling residences, lavish holidays, fashion, tech, and more. Simultaneously, however, India’s income inequality and unemployment numbers are soaring through the roof.

How luxury spending in India thrives amid a turbulent economy

A survey has shown that America's view on tipping culture is changing, with three in five Americans now viewing tipping negatively. As people continue to operate with a heightened sense of value in a cost of living crisis, brands will face increased pressure to prove their equitable offerings.

Americans are viewing tipping differently

‘Farmfluencers’ play an important role in shaping the perception of products and agricultural methods in the farming community. Green loans company HeavyFinance is making brand ambassadors out of highly respected, digitally savvy farmers who are helping spread the word about sustainable practices.

How HeavyFinance engages climate-conscious farmers

Single older women in Australia are taking innovative approaches to battling the housing crisis, such as living in converted tiny homes and caravans. But given that older women are the fastest-growing homeless population in Australia, signalling a need for more sustainable solutions.

Older Australian women face higher risk of homelessness

Young people often struggle to make their expenses and their incomes match up, accumulating debts that weaken their credit scores and make their lives harder. Seeking to address address this, Fizz's debit card helps Gen Zers build credit through various helpful and interactive tools. 

Fizz helps Gen Z build credit-ability

Climate change is creating a home-insurance crisis in America, with minority and lower-income households more likely to be the worst affected. Understanding the impacts and where the pain is most felt will enable insurance firms and other organizations to help consumers navigate new risks.

What’s behind the rise of uninsured homes in the US?

A housing crisis, financial precarity, and distrust in corporations have led many Gen Yers in Australia to be more conscious of their spending than ever before. Yet why do many continue to splurge on experiences, products, and services that fall somewhere between the forever and the everyday?

Aussie Gen Yers' unstable finances are shaping their spending

For Gen Y, the cultural script for adulthood is in flux. With increasing numbers of this cohort now choosing to delay or forego traditional life milestones, new research suggests that, for many Gen Yers, the infamous mid-life crisis is just another financial impossibility.

Gen Yers can’t afford a midlife crisis

Gen Zers are turning to American Express as a status symbol, wooed by the card’s benefit programs and reputation as an accessory of wealth. By focusing on experiences, brands are appealing to young consumers who are drawn to cards that function more as high-end coupons than conventional credit.

Young Americans flex Amex cards as status symbol

A survey from LendingTree has found that adults in the US are struggling to afford fast food meals, with many people seeing them as luxury purchases. As inflation disrupts spending habits, brands can cater to priced-out consumers by encouraging indulgence at an affordable price point.

US adults view fast food as a luxury

A study has revealed that teens from lower-income households in South Korea are less inclined to have a family in the future, signalling the deep-seated inequalities within Korean society. Financial pressures are putting young people off starting a family, changing and altering life milestones.

Money woes put Korean teens off the idea of marriage

The post-pandemic return to travel is seeing many over-60s pack their bags and jet off overseas. But as Boomers take full advantage of their renewed sense of exploration, what must insurance firms understand about their hopes and fears? How can they provide a sense of safety on holiday?

What do Boomers want from travel insurance?

In South Korea, office workers are swapping their go-to lunch restaurants for cafeterias and office-based canteens in an attempt to save on their lunch-related expenses. Amid the cost of living, people are having to adjust to decreased budgets and adopt new spending habits.

Cost-savvy Koreans are turning to cafeterias for lunch

Overwhelmed by rising day-to-day spending, Americans are grappling to control their finances. Many are embracing loud budgeting and small investments, but are these methods bringing them any closer to their life milestones? Canvas8 spoke to eight people from across the US to find out.

How is the cost of living shaping Americans’ life milestones?

Buying a house? Having a baby? Retiring? Many Britons feel the necessity to reframe their expectations in the face of prolonged financial pressure and the housing crisis. Canvas8 spoke to eight people from across the UK to find out how this shift plays out across generations.

How is the cost of living shaping Britons’ life milestones?

A Western Australia town has been declared a 'cash desert,' with thousands of residents forced to travel 500 miles to access the nearest bank. Their struggles reflect the critical need to address the challenges faced by rural communities amid a shift towards an increasingly hyper-digital world.

Cash deserts are spreading in Australia

The Malaysian pharmacy unveiled a new option for employees to access their paychecks pre-payday in an effort to support their various needs. This initiative highlights how brands can become empathetic employers and be proactive about their workers' experiences, especially in challenging times.

Guardian makes wages available early for employees

South Koreans celebrate their ‘Chuseok’ holidays with a mix of traditional and modern practices, reflecting the nation’s economic fluctuations and wealth disparities. How are these factors influencing gift-giving habits, and what strategies can brands adopt to cater to people’s diverse needs?

The economic crisis is changing how Koreans celebrate Chuseok

How does money dysmorphia affect young people and their expectations of the future? What are the pros and cons of the increasingly widespread financial gamification? How is the cost of living crisis affecting dating and family relationships? Why are people turning to financial hacks?




Money Sector Snapshot: May 2024

Research has found that Americans are increasingly avoiding spending money during lunch breaks in favour of more weekend and holiday leisure. As people continue to be more conscious of their spending during inflation, they're making key decisions that uphold not just function but fun.

Americans are skipping lunch for weekend splurges

Research has shown that Gen Z is making less money than Gen Y did ten years ago while also managing a higher debt-to-income ratio. Coming of age in a high-inflation economy, Gen Zers are experiencing heightened financial stress with knock-on impacts on their attitudes to money and spending at large.

Gen Zers earn less than Gen Yers did at the same age

McDonald’s has launched a month-long promotion for summer 2024, offering four items for $5, a response to criticism about the rising cost of fast food. Inflation is pushing people to develop new habits, and brands are incorporating low-cost options to win over deal-hungry eaters.

McDonald's launches meal deal for cost-conscious eaters

Chinese Gen Zers’ financial concerns are changing where and how they shop on social channels. From deal hunting to virtual influence, what do brands need to know about the new realities of social commerce in the country – and where do the biggest opportunities for innovation lie?

Gen Zers’ thrifty mindsets are changing social shopping in China

Research suggests that even top-earning Americans are living paycheck to paycheck – demonstrating how deeply inflation has hurt the country’s pocketbooks. As people's buying power decreases and discretionary spending remains low, they're looking to trade down or put off big purchases.

Top-earning Americans "living paycheck to paycheck"

Money matters often evoke feelings of stress, shame, or avoidance – especially with the cost of living and inflation looming over Britain's wallets.  Monzo promises to soothe these uncomfortable feelings via an ad that shows ways to transform financial worries into positive experiences. 

Monzo tackles money dysmorphia with positive ad

Despite inflation, affluent consumers continue to spend on luxury travel experiences – and even greater numbers are using the American Express Platinum Card to do so. Why has the card maintained its enduring appeal, and how is it adapting to luxury consumers’ changing tastes?

How American Express has maintained its exclusive edge

Inflation is hitting US fast-casual food chains hard as low-to-middle-income people increasingly stay at home rather than going out to eat. They're trading down to offset the rising cost of living, and brands are struggling to offer value to these price-sensitive eaters.

Fast-casual chains could be latest casualty of inflation

The Bilt Rewards loyalty program enables users to earn points through rent payments and bypass credit card fees. With people looking to make their money go further through passive income streams, brands like Bilt Rewards are leveraging hacker mindsets through low-effort, personalized rewards schemes.

Bilt enables users to earn points through rent payments

Simple and seamless travel experiences are increasingly seen as conventional post-COVID, and local public transport is no different. Rome has become the first European city to introduce a contactless payment system on its public transport network for users of the major Chinese card scheme, UnionPay.

Rome makes public transport fuss-free for UnionPay users

Amid the cost of living crisis hitting Aussies, Gen Zers are finding new ways to save up despite the difficult job market and rising costs of goods. Younger generations are taking control of their finances, holding themselves accountable, and relinquishing their fear of judgement around money.

Why are Aussie Gen Zers embracing loud budgeting?

Large companies have begun to notice that low-income consumers are running low on both patience and funds as inflation continues to squeeze pocketbooks well into 2024. Lower-income people remain the hardest hit by inflation and are looking for brands to support them as costs continue to rise.

Inflation is leading to high levels of spending scrutiny

Financial insecurity is driving many to reconsider conventional barometers of success, and traditional timelines of marriage, home ownership, and childbirth are no longer a priority for the growing number of young women who want to combine incomes with their partners without kids in the picture.

Young people are aspiring to be DINKs

How is Japan’s shrinking, ageing population impacting locals’ decisions? Are government efforts to regulate work hours actually leading to shifts in Japan’s notoriously overworked society? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in Japan in 2024.

A Cultural Snapshot of Japan: 2024

Chinese women are sharing advice on how to cut back, posting their daily spending online for their 'savings partners' to see. With citizens under pressure from the economic slowdown and rising childcare and parental care costs, these saving communities are providing critical support.

Online savings support groups help Chinese women budget

A 2024 study has demonstrated that the face of luxury shopping is changing, revealing that young parents are becoming the most likely to make luxury purchases. As economic uncertainty has shoppers remaining hesitant to make big purchases, luxury shopping is becoming increasingly aspirational.

Luxury demographics are skewing younger

Gen Zers are planning for an early retirement in their forties and plan to live off $500,000 in their old age. But as the economic climate suggests these desires may be unrealistic, and there's a need to educate young people about responsible methods for planning their futures.

American Gen Zers are making plans to retire early

Young Koreans are turning to gold as an investment as transactions and prices skyrocket to a record peak amid escalating geopolitical tensions in the Middle East. To cope with financial anxiety, young people are finding ways, with a limited budget, to insulate themselves via 'safe' investments.




Korean convenience stores are selling gold bars

Economic challenges, marketing saturation, changing relationship patterns, and the move towards digital interaction have diminished the vibrancy and engagement usually associated with Valentine’s Day and White Day – one example of Korean and Japanese people’s fatigue surrounding ‘Day’ marketing.

Does the decline of White Day prove people are getting tired of ‘Day’ marketing?

‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.

Why Filipino neighbourhood ‘sari-sari’ shops flourish amid convenience stores

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

The mobile payments app GCash has revolutionised financial services by bringing banking to Filipinos' fingertips. Through its innovative features, strategic partnerships, and commitment to financial inclusion, GCash empowers millions to control their finances and easily pierce the digital economy.

How GCash dispenses financial inclusion to mobile Filipinos

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

A growing number of young Chinese people are investing in gold charms and jewellery in an effort to safely store their money amid economic volatility. As people grapple with uncertainty and a lack of trust, many are searching for decentralised approaches outside the mainstream to feel secure.

Chinese Gen Z turn to gold investments for security

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

According to a new poll, Gen Zers and Yers believe that they’re spending too much money on streaming subscriptions. Mobile content is proliferating while young people are looking to cut costs, leading many to change their streaming behaviors and look for more affordable solutions.

Gen Zers look to cut back on streaming subscriptions

People are increasingly critical of tipping culture, concerned that it shields businesses from properly compensating their employees. The shift points to mounting financial pressures and a desire among younger generations for transparency and accountability from employers.

Tipping fatigue sheds light on business expectations

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

How is financial strain affecting Britons’ love lives?

Older shoppers are buying into shopping second-hand as economic and environmental concerns drive them toward pre-loved clothing. As older people's shopping habits change, brands have an opportunity to lean into this trend and appeal to Boomers, who are relatively new to this space.

Older shoppers are increasingly buying second-hand

In America, Gen Zers are turning to online side hustles to supplement their full-time incomes, earn extra money, and build transferable skills. As younger generations continue to distrust institutions, they're taking things into their own hands and earning on their own terms.

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