Fears about buying haute couture over the web may have ebbed away, but many luxury shoppers are still hesitant about getting high-end jewelry this way. Pietra is hoping to change that with a model built on transparency and collaboration, allowing people to buy high-end pieces with peace of mind.
With luxury shoppers willing to spend big online, digital spaces are evolving to make the online browsing experience as luxe as an in-store one. With access to offline brands, bespoke creations and personal shoppers, Net-a-Porter’s jewellery site brings an online salon experience to a new breed of digitally-savvy luxury shoppers.
The line between social networks and e-commerce is blurring, making room for platforms like Poshmark to attract users who have a passion for fashion but who also crave authentic, personal shopping experiences. How has this app captivated an audience of wannabe Gen Z entrepreneurs?
From the crown jewels to hip hop chains, the jewellery industry has evolved with people’s relationships to wealth and power. Storied brands from Cartier to Bulgari are still major players – but as want for indulgence ramps up, how are jewellery brands adapting to a changing global landscape?
Jewellery has long been a desirable marker of affluence, but as wallets tighten, and symbols of wealth become more subtle, fewer people are buying it. The growth of the demi-fine jewellery sector shows that there is still a want from people to decorate themselves uniquely – if the price is right.