Why are China’s hypebeasts buying local?
28 Nov 2018
Why are China’s hypebeasts buying local?

With Chinese Gen Yers and Zers inheriting considerable wealth from a rapidly expanding middle class, luxury fashion consumption is increasingly driven by streetwear instead of catwalks. Yet while global brands remain highly valued, why are young shoppers investing in local labels?

Sandy Chu

Sandy Chu is an editor at WGSN, where she focuses on creating syndicated trends reports covering Chinese consumer insights, digital marketing and retail intelligence for WGSN Insight, and Asian womenswear and menswear retail and buying for WGSN Fashion.

Nick Withycombe

Nick Withycombe is the director of content development at The Luxury Conversation, an international thought leadership platform and luxury intelligence agency. He specialises in Asia’s affluent consumers and has worked with Sotheby’s, Estée Lauder, and Swarovski.

Ophelia Wu

Ophelia Wu is the London correspondent for Elle Hong Kong, specialising in fashion trends, celebrity style guides, jewellery, and curating fashion travel content. Splitting time between Hong Kong, Copenhagen and London, she is a seasoned editor, stylist, and consultant with ten years of experience in the industry.