Did YouTube kill the Hollywood star? According to a recent study by Variety, the five most influential figures among Americans aged 13-18 are all YouTube vloggers.  Drawn to the friendly and relatable nature of vloggers and internet stars, Gen Z has displayed an overwhelming preference for authentic, peer-produced content over traditional media. That is not to say that the days of the mega Hollywood blockbuster, or video game franchise is over, far from it. Gen Z still love consuming high quality entertainment, but they are increasingly intrigued by how their favourite interests, hobbies and fictional works are remixed and interpreted by their fellow fans.