REPORT
Oct 14, 2014
Are Generation Z just a bunch of squares?

They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?

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Scope

Generation Z is rapidly entering adulthood – and at nearly 90 million strong they make up 25.9% of the American population alone. [1] With the oldest now 19, this enormous teen demographic is snapping at Millennials’ heels, and stealing their place in the spotlight. [2]

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