What makes a Gen Z ‘craze’?
REPORT
17 Dec 2014
What makes a Gen Z ‘craze’?

Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?

Harry Symington