PewDiePie: why 30 million teens watch a guy play video games

PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?

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Swedish 24-year-old Felix Kjellberg – better known by his YouTube handle PewDiePie, or “Pewds” – is grappling with a frustration millions of people across the world can relate to: playing Flappy Bird. “Why don't you just fly like a normal fucking bird? Have you tried that?” he rages, with a grin on his face.