REPORT
Jan 7, 2015
How Gen Z is making real money on virtual goods

Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?

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Scope

Avid players of free-to-play and mobile games, Generation Z helped bolster the digital revenue of video games and downloadable content to an estimated $49 billion in 2014. While they’re enthusiastic customers of virtual goods, they’re certainly not passive consumers. In fact, many young gamers are becoming digital entrepreneurs themselves. Building their own thriving virtual marketplaces, this generation of savvy 3D modelers, creators and traders are rewriting the reality of how - and for what - we shop online.