As affluent luxury consumers in China demand brands take steps to be accountable for their environmental impact, these companies are pivoting to flout their sustainable credentials. For legacy brand Erdos, this means diversifying the product offer and targeting new markets.
With beauty fans adding more colour to their make-up routines, the shopping experience is paramount and this is evident among Chinese Gen Zers. IRL retail brand WOW Colour is tapping their dedication to domestically-made brands and willingness to make beauty shopping shareable.
How is streetwear changing the world of fashion? Why are people gravitating towards pre-owned luxe? And what’s compelling brands to get creative with influencers? In this part of the 2020 Expert Outlook, we speak to three experts about the evolving shopping habits of high-end consumers.
Long used as a subtle (or sometimes overt) marker of one’s wealth, high-end watches remain popular status symbols among China’s young and newly wealthy. How are luxury brands appealing to a new generation of luxury buyers? And what exactly do they appreciate in a timepiece?
In China, the desire to be perceived as marriageable and successful has long driven men to adhere to a rigid (and largely unrealistic) model of masculinity – but societal shifts have sparked changes in attitudes. What does the ’modern man’ look like and what does he value in life?