How is streetwear changing the world of fashion? Why are people gravitating towards pre-owned luxe? And what’s compelling brands to get creative with influencers? In this part of the 2020 Expert Outlook, we speak to three experts about the evolving shopping habits of high-end consumers.
Claire Adler is the founder of the Luxury Public Relations And Writing Consultancy. Formerly a journalist specialising in the luxury sector, her award-winning business serves clients spanning jewellery, watches, diamonds, interiors, art, and fashion across America and Europe.
Pamela Danziger is an internationally recognised luxury market expert, author, and speaker who has specialised knowledge of the world's most influential consumers. A former recipient of the Global Luxury Award, she has also been named one of Luxury Daily's 'Women to Watch'. She's the author of ten books, including Meet the HENRYs: The Millennials that Matter Most for Luxury Brands. As a senior Forbes.com contributor, she writes on the broader retail market with a special emphasis on consumer trends and innovative retailers that are leaning into them.
Nick Withycombe is the director of content development at The Luxury Conversation, an international thought leadership platform and luxury intelligence agency. He specialises in Asia’s affluent consumers and has worked with Sotheby’s, Estée Lauder, and Swarovski.
Abi Buller is the editorial assistant at Canvas8, which specializes in behavioral insights and consumer research. She holds a degree in Creative Direction for Fashion from the University of the Arts London. Outside of work, you'll find her wandering around art galleries, practising yoga and seeking out new pastel-coloured garments to add to her collection.
A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?
Younger Chinese consumers are no longer turning to advertisements to help them shop – they’re listening to each other instead. Shanghai-based app Xiaohongshu (Little Red Book) is harnessing social commerce and changing the way luxury consumers learn about products online.
Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?
Luxury fashion is undergoing a revolution. As the market welcomes a growing number of Gen Yers and Zers, the values once ascribed to luxury are less relevant. Streetwear company Madhappy is seizing this moment, setting an example for high-end brands looking to attract a younger cohort.